"I'm Broke, What Business Do I Start?"

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to go through this process with a community, tools, and my help? Go here: skool.com/games

[@zlatkakabaivanova2954]

It sounds like this community is for online service businesses only, not physical product businesses. Is that right?

[@MichaelMuthurajah]

thanks brother

[@jzk2020]

Great lesson today, Alex. I'll put some of this into practice asap.

[@user-yd9cx6qj7y]

Bibity bobity who's in charge of your yourubw account?

[@_mesabla]

Bro, turn the TV volume down, i’m watching Hormozi

[@basedpillclips8814]

And yet you’re still not rich…

[@YungPickleDaSour]

@@basedpillclips8814 r u babes

[@FragmentOfInfinity]

​@@basedpillclips8814everyone's rich, they're just a little short on money.

[@ManTeera]

​@basedpillclips8814 jumping into conclusions

[@consciencetranquille7868]

I threw it away. It is a waste of time.

[@vldimirivanovic711]

Bro woke up and said let me drop shit ton of value right here today

[@mannya_realtor]

He made that decision a year ago - created a system and now we’re getting it lol his systems are crazy.

[@Elijah.Shades]

Hahahahahaa. Well said!

[@dolce1248]

This dude is……just unbelievably knowledgeable. I love listening to someone who makes me feel smarter after just listening to them. Be that type of person, gang

[@dannycondeii]

The future looks bright fellas

[@edheldude]

It's all up to oneself!

[@ali_sina__._]

does it?

[@levonbigelow412]

fuck yeah it does

[@ashraymallesh2856]

hell yeah

[@Mxgtr1569]

My first reaction when I saw the thumbnail was “If you’re broke, don’t start a business, get a job”. But, I do appreciate Alex’s approach to business.

[@TanishaMR]

The one educator I try to watch passively to absorb the info but end up pausing to write notes. Every video! God blessed me to find you 🙌🏾

[@lookmanmybad3885]

That's why you're gonna win my friend

[@_mesabla]

You notice that he most successful entrepreneurs are always creating content instead of consuming it like we do

[@doodlebroSH]

It’s more than that. They are giving away value. We are taking it.

[@JonnyCotrus]

True but we are not in the Part in our lives in wich we get paid... im learning not earning🙏

[@stepstogrow1]

I see people are giving value and people are learning which is great but its so easy to get stuck in that cycle. Learn. Take action.Learn Take action

[@millerturq4418]

@@JonnyCotrusmake sure you’re not using that as an excuse

[@xolalalo]

Exactly

[@Chad_Thundernuts]

I grew up financially illiterate and don't really know much about business, but listening to this guy speak about his field so masterfully is really amazing. I feel like I'm listening to a business genius.

[@indifferentphilosophy]

Was watching older hormozi videos, but now im here

[@Samyvior]

But I don’t want to learn editing since I want to focus on preparing content and shoot it myself, so I need an editor and we grow together.

[@redwarf8118]

were is the bus?

[@pauliesindacco]

This guy is droppin´pure quality just from the beginning of his day 😅

[@pauliesindacco]

@Hormozi-ChanneI sorry I didn't understand (I'm spanish)

[@yoericktv9610]

Major Thanks H and the team.

[@topikproducedit.6549]

You're a blessing to the world Alex 🌎

[@HyperUpscale]

This is so much of gold! 🏅 Seeing everything you teach in essence for starting business feels like a present 🎁 THANK YOU, ALEX 💝!

[@wayofchad]

The information all the influencers are giving aren't new(including me) , it has always been there . Taking action is more important, throughout history those who've used this information and turned it into knowledge and have taken action , has always achieved

[@derrellbiffle2736]

Thanks Sandy Smith

[@mannya_realtor]

It’s actually so impressive how he has all these frameworks wired in his head.

[@ProfitshubNG]

He lives it out

[@Stevenpwalsh]

This is actually good advice (only about 5 minutes in). I work in an innovation lab for a large company, I build new products every day, which is kind of like starting a company. The biggest thing you can do wrong is start with "what do I think someone would want". The problem with that is you'll come up with a really good story that sounds like something someone would want... and then you'll go out and build it, and when you get to the market, you'll find that it's not really solving someones "most important problem". That's critical because that's what people will spend money on. If you just lost a leg, you're not going to be concerned with a paper cut, even if it hurts. You'll going to be hella concerned about that leg. So when we interview customers, that's the information I look for.

[@justincoulter1992]

Cool story, bro.

[@clementmambulasa587]

​@@justincoulter1992😂

[@thechuckellis]

@Stevenpwalsh he actually believes that you should find out what people want before you create it. Continue watching his content and you’ll see.

[@Stevenpwalsh]

@@thechuckellis That's exactly what I said. I think the part i'm ephasizing, though he doesn't go on to say it, is you need to validate the market before you make it. I've seen a lot of people start building with improper market validation...

[@air101channel]

I am in a unique niche selling aircraft and helicopter insurance. These videos are amazing. I just sent emails to all my customers asking if they needed anything mid year and I got some many new leads. Thanks Alex for your great advice in every video. :)

[@sibstarrr9]

I cannot turn it off. The more I watch, the more I want to watch.

[@NCousins-f6v]

I love your videos and books. You don’t waste my time with fluff and I learn a lot! Thank you!!!

[@JakesVooDoo]

Thank you brother Hormozi for always providing such incredible value and positive mindset development for us all.

[@niranjanp65]

This is 10x times better than the new Harvard MBA class video in EQ channel. Hormozi MBA>> Harvard MBA

[@pocketmacro]

You’re an amazing teacher, Alex! Thanks so much for making these videos

[@QueenJodiandAP]

Thank you Alex. 😊😊

[@GRUBB-MUDD]

Im fixing to start a buisness online, thanks for the help. Its going to work 4 sure. I will expand on that later

[@le7ya576]

Thank you so much Alex, Thank you like it’s from the bottom of my heart hope this comment reach you❤

[@mondlihove]

Solid information.

[@unconquereable]

Hormozi out here changing lives frfr

[@luisguerrero4724]

I was the same way first thing every morning constantly checking T nation for new articles!!

[@ronretz1797]

Awesome quick workshop! Thanks, Alex 🤘

[@Entrascend]

Simple breakdown...easy to understand. Time to implement :)

[@steverossiter_]

Shoutout T Nation!

[@IgorIvanchenkoChinese]

Extremely useful and simple! Bravo Alex!

[@QueenJules888]

Alex and Leila are always so inspiring and create a lot of informative videos. Thanks for this! The ENTJ and INTJ powerhouse 💪💪

[@tobaj_]

The light bulb goes on in my head suddenly. 💡 Thank you for this masterpiece.

[@KevserKurt-os8ni]

i watched this 8 times and created a mind map around it for my business. you're gonna make me rich dude

[@brandonlifefamily8331]

That's the only way to apply it, with a mind map, or it written down in some way because it is so detailed..

[@mattiaslp9645]

everyone that watches these videos think they’ll become rich.

[@KevserKurt-os8ni]

@@mattiaslp9645 you’re right

[@smknaturalorganic5287]

I Appreciate ur contents bro!!

[@firos_kofi6608]

Sandy Smith a real hero!! She was the click!! Amazing content Hormozi. Always a pleasure to listen and learn.

[@robsuarezjr_]

Hormozi is pioneering the future for millions of people.

[@bobbysbrilliance]

another bag of gems simple and clean!

[@karstenlongaquit5310]

Now this is the most valuable and straightforward business knowledge than any other content or a college degree

[@qtmtribe]

This Is excellent thank you for sharing❤

[@BrandBogomolov]

I really like your content, your presentation of the material! Thank you sir!

[@JohnPretty1]

Awesome. Thanks Alex.

[@bananas585]

Idk why I keep coming back but here I am

[@Muftiofcali]

I love this! Do more videos around copywriting please!

[@mundografgt]

Excelente, le voy a dedicar 4 horas hoy a este video y empezar a tomar notas y seguir cada paso 💪

[@TrentonErker]

Def read T Nation articles back in the day

[@jasonjosephlee]

Love your content! I have made a pretty good business in the brokerage space. I sold properties for my clients and then I started buying my own. Now I have over 100 rental units in Southern CA. It all took a lot of hard work and a lot of sacrifice. But it can be done if you are determined.

[@m1kyyyyyy]

I love your content so much man

[@osnappoetwoods]

💪🏾🔥💯 great work bro!!! 🙏🏾

[@Madchris8828]

Need to download this into my veins. Actually have some ideas for businesses for the first time ever maybe outside of service ones.

[@madzzzey]

I don’t know… just started planing 😩 time too plan it out again

[@opeonas5817]

Thanks Alex.

[@RollersofWealth]

lol what would we do without this guy im planning on starting my own buisness and i been watching all of these videos lol tooooo much value in them

[@a-1x770]

Thank you!

[@haske_]

Was literally scrolling KZbin hoping a new Hormozi video pops up 😄

[@FirstNameLastName-gb8pg]

Same

[@redwarf8118]

wow , literally?! just wow - how extra interesting

[@AltCutman]

your videos motivates me for my channel

[@MullerNita76]

*Your explanations are clear and straight forward It's always a honor to have you here as a mentor, I appreciate you for the time being spent to educate us financially. Regardless of how bad it gets the economy, I still makeover $28K every single week. I truly value Laura, and her helpful guides.*

[@Celestine-ib9ex]

You just mentioned Expert Laura, Indeed, wow that woman has been an incredible mentor to me, imparting a deep understanding of the economy that I wish college had provided.

[@EnricoGhiesmans]

Love the beginner videos

[@riffwithcliff]

Thank you dude!

[@Boqorka1]

Thanks alex

[@juanCastillo-sy3ts]

Please more of these videos

[@user-yz9cr3tv1s]

That without looking cringe line had me on the floor🔥🔥🔥🔥🤣🤣 the stare!!!

[@user-vc4uo9sq7i]

Excellent ❤ Thanks

[@rolandvarduhn]

I heard this a few times from him. So cool! Thank you Alex. The big question remains: will you do it? why? when? And yes, you can do it without being broke ;-)

[@SwapStick-ps8ft]

Alex sir your a genius 👏

[@amnrasellassie]

THANK YOU.

[@doc_commander]

Thanks bro ! Im looking to be a Superstar in music

[@hilaytammam]

This is exactly what I was looking for

[@autoguidedproductions]

Imagine your high school putting you through this course at the beginning of every year

[@niranjanp65]

Sandy Smith, you rock.

[@InfoRiumTvOfficial]

Nothing matters if you don't take any action🙆

[@SuccessVisualisation]

alex always gives the most value out of all these internet teachers like tate, iman ghadzi, jordan whelsh. Alex's twitter is also a great way to learn. cant really say the same about the others. Nevertheless alex defo has the business knowledge

[@brabramahieddine1113]

Moses harmozi for me ,you are parting the sea my man

[@coachjimmyers878]

11:29 into it. I am the only one in this life raft; but I can see the hands waving; and for the first time in a very long time, the seem to want to catch a ride, not pull me down with them. This must be a result of pruning anyone that's toxic for whatever reason from my existence. Thanks Alex. Getting back to the rest.

[@MikeGainsM]

I love you Alex

[@TheHistoryOfMoney247]

This is great

[@tracewaybos]

Too funny. Used to read all those T-Nation articles as well. That's where I first heard about Charles Poliquin (RIP).

[@maheshwaransivagnanam6452]

Love all your videos Alex!! Just a suggestion the cuts and transition in this video seemed very prevalent, not sure if that's exactly what you were going for but as a person who has watched so much of your content this just looked a lil off😅😅

[@main8269]

this was something else ..... extremely satisficed

[@anthonystutsman2591]

Don’t think I need advice as I was once a top rated seller but I’m always open to fresh ideas. Ever since Covid destroyed my business I’ve been homeless and sick of working jobs that don’t pay enough to solve my problems. I’m currently setting a new online business. I was curious on your opinions thoughts about people in my situation And good ideas for the homeless?

[@user-ww3sd8jh6j]

Wife: "wyding up at 3am?" Me: Alex just made a new video! Watching it before work. Wife: k love u. Me: love you to kisses ❤ 😂😂😂

[@humbus-capital]

ok, this one is really good.

[@Baad.Dad.]

It’s all good I always fuck up spelling “Guaranteed” too

[@ioneovv]

as always a tone of wisdom in less than 30 min )

[@BrianAnderson.]

Taking Notes 📔

[@PR0bro]

Can you make a video on B2B? I’ve started my composite manufacturing company, but Im finding it difficult to have a unique value proposition. Most manufacturing companies use proprietary machinery and processes as their UVP. Right now i’m still one man who can build carbon, fibreglass, kevlar, etc. parts. Business will keep growing without my UVP, but i’m worried about getting funding along with my general progression if i have traction, but no strong UVP.

[@paulnicholson8524]

WOW to. Ms.Smith. Either way wow.

[@FreddeJong]

❤ I love it ❤

[@Mrchingchingdingding]

Are there agencies that collect information about and perform surveys of different consumer segments to help get a clear understanding of the bad things they don't like, i.e. surveys of property managers in their 30s or nursing students in their 20s regarding pain points?

[@VagabondsOct000]

I love you all so much ❤🎉

[@SergiDassi-pr7tt]

I don't mind going to the bathroom right now 💪

[@meirgoldenberg5638]

Can you make a separate video to explain IN DETAIL how SKOOL/GAMES can help me start my business.

[@isaacmarta3737]

Whiteboard videos hit different

[@605gbird]

hell yeah

[@josemelo_97]

Facts

[@LiveFreeuniversity]

I love you bro

[@mostafasafari9679]

Perfect video. But how to validate the idea? How to se if there is enough demand? Just to make sure to not wasting on something that will not work due to decreased demand or not just needed now?

[@United_Wings]

Amazing

[@manonmoon9624]

Bro someone give this guy a medal, 🥇