You're Not Behind: My System for Outlearning Everyone

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@05campa]

"You are going to be the THING that MAKES it work." - A. Hormozi

[@brandonsebastian8041]

Anybody else realize that Hormozi's symbol on his hat is a free mason symbol?!

[@Ibrahimhaxhiu]

@@brandonsebastian8041 thought about that a long ago. But usually these guys come already from rich families, not like Hormozi. Maybe he has connection maybe not. Funny thing is many people think these are theories, but it's so easy to search the early free masons and search their books. Once you read them you'll never see the world the same. Wanted to read "The Secret Teachings of All Ages", very interesting book, started to read it but only read a few pages.

[@strider0303]

​@@brandonsebastian8041 ugh

[@MerchantKing429]

@@brandonsebastian8041 smh you’re slow

[@InverDividendos]

🤝🏻🔝

[@rannyorton]

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@belljoe]

Starting early is simply the best way of getting ahead to build wealth , investing remains a priority . I learnt from my last year's experience , I am able to build a suitable life because I invested early ahead this time .

[@smithlenn]

TRUMP2024

[@dawsondanny990]

I thought about investing in the real estate market, I heard that people make millions , but I lack good knowledge and a strategy to outperform the market and generate good yields. I have $460,000 but it's hard to bite the bullet and do it. Money is hard to come by

[@latanyaconlontl5849]

I've been able to scale from $350K to $650K this red season because my FA figured out Defensive strategies to protect my portfolio and profit from this roller coaster market.

[@dawsondanny990]

Fantastic! Can you share more details?

[@mall7878]

This man is just unbelievable. No one makes content like him. I’m about to watch this again.

[@simonnilsson5356]

I was thinking that too. Its very hard for me to grasp what or how it can be so radically more powerful than all the other thousands of business mentor guys on KZbin (who aren’t bad necessarily) - but it is.

[@romulino]

If by unbelievable, you mean, lies a lot... sure.

[@KCthefirst]

@@romulinohow is he lying about anything he said in this video? this is a primal example of you trying to prove someone wrong

[@OGTennyson]

​@@romulinostop thinking with your ass lil bro.

[@shalow9158]

@@OGTennyson give it time he will be exposed

[@tyhoesgen9574]

The more aggressive content like this is the most valuable to me. This is my favourite version of Alex.

[@chekolin11]

dude he is just mindblowing right now. whole other level.

[@CrackheadMagician911]

Favorite*

[@tyhoesgen9574]

@@CrackheadMagician911 The spelling depends on where you live. It’s spelled favourite in Canada and the UK.

[@CrackheadMagician911]

@@tyhoesgen9574 wrong.

[@tyhoesgen9574]

@@CrackheadMagician911 😂😂😂

[@crazyluke7154]

“The best thing that you can do is beat them and then watch as they shrink into irrelevance as you grow into your potential.” Holy Smokes 😂

[@universalblessings7024]

WE BLAME THE CONDITIONS FOR THE LACK OF SUCCESS… BUT THE REALITY IS THAT THE CHAMPIONS CREATE SUCCESS REGARDLESS OF CONDITIONS.

[@ZakmanOfficial]

This hit hard to be honest. Sometimes we win no matter what, and at times, we blame the conditions. Reminder to myself and everyone, let's always aim to win no matter what! Thanks Alex! 🔥

[@AnthonyGladney.]

I have to be honest with myself. Being around others who constantly creates excuses to not do things they want to pursue brings me down, but it brings me down bc I allow it. I know I’m a great student and “team player” no matter what I’m doing because I’m a quick hands on learner and my drive which in turn makes me a great teacher wanting to learn from others mistakes. I have this fear I guess of giving my 1000% and going this/ my “lonely” route/ lifestyle until I make it bc myself has gotten so use to comfortable so I force myself in uncomfortable situations to learn and get better. Like Alex said I’m a champion, I let my thoughts overcome my reality and action. I lack at creating a plan, therefore I restart on something knowing what to do and not doing it don’t drive to get to my goal disappears. I want to start daily challenging myself to make $100 based on my circumstances. I think this challenges will make me more creative and social and force my better self. Because it’s my life, I don’t need anyone’s permission or help to get there. I believe in myself and everyone else. I’m going to prove to myself I can win no matter what, I don’t care about the world circumstances. Life is hard I’ll choose my hard!

[@greg5156]

absolutely love the shift in style of the videos from the trap beat background music with fast cuts to no bg music raw, podcast style long form videos. great for listening to in long car rides.

[@salim7701]

The Levels of competence: 1- even though no one have done it, its not impossible, its really possible therefore i will! 2- if they have done it, i can do it, therefore zero possibility of failure, because they have done it. 3- will see if it works for me. 4- it worked for others but it probably it wont work for me. 5 - I can prove this works for everyone but me.

[@blocky-music]

"Stop trying to do the thing, and do the thing"!

[@economicfreedomfighter]

24:17 😳🤯🤯🤯 “Be willing to know that no matter what happens, as long as you execute, you will learn either what to do or what not to do, but _you learn either way._ And I think that gives you a no-fail situation as a student because it means you become an _inevitability.”_

[@cadendegen2664]

In the top 5 most actionably helpful videos I’ve ever consumed

[@thoyo]

Agreed

[@sylvster_pasta7956]

Real shit

[@drich8806]

I’m 3 minutes in and already agree

[@J-K]

What are the other 4?

[@paoloberetta6189]

Alex Hormozi: "Champions create success regardless of the conditions" WOW what a great quote Alex. I just wrote it down because currently I am struggling a lot in my company.. but I don't want to create excuse, I keep trying, doing more, I may not be the smartest person, but I keep working and working. Thank you for this great video Alex.

[@bradkalinowski7143]

These new hardcore, raw, no nonsense videos are excellent. Keep them coming!

[@michaelalexanderkugele7284]

Finished High School with 1,5 (D-) and gratuated college with a 3,0 (B+). The problem was never the teacher (relaized later) but me and my attiude towards learning. You can drive on any subject if you really want to learn about it.

[@somratdutta]

can listen to Hormozi 12hrs a day and never get bored. This man is a GOLD MINE of knowledge.

[@martinp5865]

You should work 12hrs a day

[@mohanrajagopal8159]

That is mental mastuburation right there, get to work NOW!

[@Sharkdog11b]

Blows my mind how many people these days are truly addicted to being a victim

[@PronounsAreHerMajesty]

Exactly… Because it masterbates the psyche into accepting you’re a failure in the thing you blame others for. 😉 there’s a visual for yuh.

[@sukithemoon]

Right

[@av3ngers17]

People were always like that

[@blocky-music]

Blaming others/things is poisoning yourself. Choose to be a winner. You are the measuring stick. Do the work.

[@AlexiDrouin]

As someone who loves learning and teaching, I totally agree with Alex! It's not just what you're learning, but how you approach it. Be the student who wins no matter what. Your mindset is your power tool! 🚀 Let's embrace challenges and turn them into achievements. 🏆

[@omchavan120]

Hey @AlexiDrouin, loads of appreciation from and for building Acquisition University, just what I wanted💥

[@TristanLeDiet]

thanks chatgpt

[@AlexiDrouin]

Thanks​@@omchavan120 ! That's awesome 👍

[@PatrickJamesClark]

These Lofi, no script, podcast vids are probably some of my favourite pieces of content Reminds of the old school webcam days, All Killer No Filler 💪🏻💪🏻

[@YouTubeOrganicMarketing]

This video reminds me of the "Outwork. Out-improve. Out-strategize. Outlast." quote from PBD.

[@leighlimVT]

Agreed!

[@marovaworld]

Omg yasss

[@SandraPerez5]

We blame the conditions for the lack of success but reality is the champions create success regardless of the conditions. Love this!

[@ferbadogan]

Been stagnant about fully committing to something, this vid gave me clarity. "You are the THING that makes it work"- THIS is the golden nugget of this vid. From now on I´ll change my focus into actually making it work. In the end, if I'll stick to it, that's another story, but first MAKE IT WORK.

[@XTen1000DaysX]

As if taking action and being committed wasn't a common sense solution for you? Idk some of yall wild

[@utdrich]

⁠@@XTen1000DaysXyeah but come on, this guy deals with skeptical people all the time and you’re getting a window into his attitude. Like his “do you want to be right, or do you want to be thin” example, if someone can become self-aware in even a small way, it can make a huge difference. That’s not common sense, that’s self-awareness, and you must be either too young or too lucky to understand @ferbadogan ‘s comment

[@joschuatabani7207]

We should be grateful for the internet. Having people like Alex talk into our lives. For free. Crazy

[@ScrwTmrw]

Damn. My favorite video YET from Alex Hormozi. So real, so visceral, so blunt, so true. Love the pace of the editing, and this style of video podcast with no extra fluff and edits. Just pure wisdom straight from the spout. Absolutely incredible. 👏🏽

[@MONEYWISEDOCTOR]

"It's never going to be the thing that works. You are going to be the one that makes it work! Let's go make stuff work!

[@briankunheehan]

Ty for all the vids man and shout out to Leila for all then behind the scenes work. I've gotten so much value from your content and I love the new format that's just one camera one mic no adhd edits. Been subbed for a while now and so awesome to see you get better. You're the modern day buffet that we all need.

[@rupanshu8761]

In the upcoming 7 years, I am going to come and meet you in person as a successful entrepreneur.

[@tomob5715]

What is “successful” defined as to you?

[@anonaccount0]

Make it happen faster

[@JasonFisk]

Next year

[@AmericazGotTalentYT]

Never gonna happen

[@rd94610]

7 months MAX!

[@UsagiHinotsuki]

Dude. You drop too much content I can’t keep up and live a life 😆 that being said this right here is gold

[@jamesmentor4746]

“30% of people can’t read good”😂 😂😂 love you Mr. Mozi - and shout out to Zoolander!

[@thepianoman588]

I have bad ADHD but this video from Alex had me absolutely LOCKED IN.

[@StorchS_copy]

You literally made it work. Thats what Alex was talking about haha. Respect

[@AngelPallas]

I think I've never commented on anyone's video, but Alex... this stuff is absolutely mindblowing

[@ef5842]

Charity, is what I feel you are giving your viewers who need to start a business as the only way to get by, but who have no idea how. Thank you Alex. I celebrate your understanding and success.

[@stevecassata6453]

After realizing and understanding what level you fall under as far as learning goes, you can make the necessary changes to find success. For me, as someone who has ambitious hopes and dreams and struggles with being inactive in those goals, the best statement I got from this video is the following: #1 Changing the "I want" statement to "I will"

[@JasonValasek37]

Wow dude!!! This is gold! Watching this video will be a requirement for my team and customers going forward. Love when you create content with teachable moments, you’re the best at doing it!!

[@realestatearena]

Thanks Alex. I've been tuning in for a while now and wanted to tell you I started a gaming youtube channel and quit my job. I have never felt happier. ❤😊

[@benedeknovak230]

The sheer magnitude of value I recieved from this guy is insane.... Thanks!

[@benthomas3061]

Incredible mindset shifts in here. Thank you

[@joelmcmahon8431]

Great job man thanks for your generosity in sharing this too and taking the time to do so

[@BestMotivationChannel1]

Come on brother. We weren't born to be average. Make your parents proud. I know you can do it and I know you will do it. Stay strong brother.

[@quentinfielding2165]

This is one of my favorite videos you ever made, SO eye opening and self evidently true. Thank you!

[@HavenatLee]

More great stuff, Alex! Thank you for being so candid!

[@Tigerspaw33]

One of the only guys on the internet not spewing bullshit. Mozi is a great role model for the younger generations.

[@JohnnyJohnson236]

Dude, eye opener. Great POV . Love your work 🎉

[@MikeyTripz]

14:25 - definitely the most valuable psychological hurdle to get over for myself - it's a shift in your consciousness & the world opens up to you.. then it's your job to maintain the momentum

[@Junglebullyfamily]

Man, the level of value on a consistent basis is extreme. We really have no choice but to win at this point. Thanks Alex!

[@EdLo3]

@AlexHormozi I love your fundamentally positive approach. I am a small business owner and I think the one missing piece, I am sure there are many, is lifelong learning. I am honing what I do within the four walls of my experience but not expanding that. I always hesitate in purchasing programs or attending paid events but listening to you has made me realise what I am doing wrong. Very inspiring talk, thank you.

[@lauritzdavidjr3454]

Thank you. I look forward to meeting you.

[@ChristophPollak]

Love the raw gold format! Incredible value - you rock!

[@Carlos-Saldana]

This is one of the best videos I have watched in a very long time! Wow so many golden nuggets here!

[@dangoesfast]

Omg the last few minutes were BRUTAL, I've never felt so inspired I just so happen to be starting a new business doing the thing I truly love, couldn't have come at a better time. Thank you

[@SeniorJalepino]

I’ve been enjoying these straight up, truth telling videos. Some people need to hear that they just aren’t doing enough even though their goals are clear. That person is me. Thank you Alex

[@OkJess0404]

2:31-2:51 EXACTLY what I needed to hear in this moment of my business building. I have the knowledge and I will use it to MY advantage to win for myself! Alex is ridiculously generous for this empowerment! Thank you Alex!! So glad I am following you and your wife!

[@havenamz7854]

Alex is posting everyday!! I love it! Every other KZbinr should be terrified

[@ToGoPhilippines-uz1qe]

Another great learning and motivational video. When you hear “let me explain” you know it’s gonna be good.

[@FarhanAbroad]

This is Gold. Alex is the big brother we all needed

[@MachTruck]

Excellent opener Mr. Hormozi sir big fan

[@sergiu.adrian.32]

Absolutely amazing! Thank you! It was eye-opening. I watched it 2 times today.

[@KeevaWon]

“I have been more successful than every one of their clients… and them. so eff you” Periodt. Very insightful. Thank you

[@kendranelson642]

This was right on the money for me. Today I was reflecting on my first “business” and realizing that I sucked at it but I also learned from it and it’s the foundation of my current Business (big B)

[@relaxxdfittactical]

Going to your weekend workshop next month! Super stoked.

[@SamCamTV252]

It is GOOD to see that there are still people in this world who are still BLUNT.

[@d42]

perfect balance of old style videos with new awesome production.

[@GorzaanFan]

Mozi’s underlying belief in this video: I’m always right

[@pabloh.5247]

These new video format are so good, they not distract and focus 100% on giving value while you can be super concentrated in every word. Also, I'm not native english but Alex speaks so well that I understand almost every word he says without CC. I was reading "GYM LAUNCH" book and got to the "it's time to make it rain" 😆 and before continue reading it remembered that I got this video to watch and keep learning. Thank you Alex, your content is gold for everyone but also and more important, it's a real tool for broke people to be successful some day.

[@KlaasVictor]

I will do this because I can. Thank you Alex!

[@Dave.S.]

I love this - needed to hear it. Thank you Alex.

[@lucasb605]

Insane video, every second was gold. Thank you Alex

[@TruuePaiin]

Absolutely love the new style of content

[@galynfergerson]

"champions create success regardless of conditions"

[@iwigboutique8893]

I swear I learn as much, if not more from one of his videos than 4 years of university! Such a good way to look at this

[@Estallido123]

I actually think within those 5 levels of competence, there could even be a 6th level above level 1. To summarize level 1 -"If it isn't impossible, I will do it." This is an amazing mindset to have, but I think in history, we have seen people take it further. People like Albert Einstein, Isaac Newton, and many other scientists who have come up with world renowned theories have been in the situation - "It may be impossible now, but I will prove it is possible." I think this could be like a level 0 above the level 1. I'd like to hear everyone's thoughts on this.

[@MattWebley]

Always absolute FIRE Alex, another banger, mindset shifting video 🔥

[@Rosemarietravels]

This is my first time watching one of his videos and that was the best breakdown of entrepreneurship I’ve ever heard! I learned a lot, ready to learn more!

[@reedlishen3946]

This is my favorite type of content. Great info.

[@natan8741]

Wow this hit me right in the face. I’ve been working my ass off, but carrying a 5 mentality. Thank you for making this.

[@rickyperez3282]

You are INSPIRING Alex. this is such a great asset to have in my saved playlist

[@navsidhu7294]

If you’re reading this, God is with you every step of the way. Just don’t give up, both on your vision and yourself. If you need to do it alone; do it alone. Eventually you’ll reach heights in which you won’t be left alone. Praise God, Stay humble, help others, and stay consistent. Now faith is the assurance of things hoped for, the conviction of things not seen. Mark 11:22-24 - And Jesus answered them, “Have faith in God. Hebrews 11:1

[@FlutterMapp]

One of the best video so far! Ladies and gents, lets make this happen no matter what. Thank you A LOT for this one! - Best love PS: Waiting for the green book (3rd one)

[@cameronmays7124]

Alex... you never miss!! 👏

[@centripetalcrossfit]

Keep the coming great format and thoughts thank you!

[@juanmanuelvasquez5146]

The amount of nuggets of wisdom that Alex drops per minute is insane. I think the mindset of taking success into our own hands is foundational to everything else. Nothing will work if you don’t make it work. Also, I learned that theres no perfect teacher, course or workshop to choose from. You make it valuable by learning with the “Im going to be the best student he’s ever had” mindset. Im glad a choose Alex as a fundamental teacher in my life

[@newo.9173]

Thank you for this video, this doubles down my belief in Self Assurance as I find myself lacking in self confidence. I will look back onto this video as reference when learning new lessons whether they’re successful or a failure.

[@sergeliatko]

Crazy how likes tick as seconds. Thanks Alex, great things as always.

[@MrRubi-ny8tz]

Bravo Sir... "Keep Winning and get better...move on with your life, and get them to shrink into irrelevance as you grow into your potential"

[@godlegang7001]

Really good video. Love it when Alex does meta skills and high leverage things like this. Things that can improve a business owner the most

[@ameyassi6133]

Thank you Alex. I will use this knowledge to make this training on making money with KZbin shorts work. It's eyes opening!!! 🙏🏾

[@Faheem-Shah.]

The champions create success regardless of the conditions ❤absolutely love it

[@gellirollz]

Yes, tell us this is what we need. Stop trying and just do it. I love this video.❤

[@OpenMicAwareness]

This is FKN gold!!! Thanks for sharing brother 💯

[@GPT-Print]

Oh I'm already loving this one minute in 😁

[@bascomlawpc]

The last sentence of this video hits. “The best way to show that someone else is bad is to beat them. And then just keep winning. And then move on with your life until they shrink into irrelevance as you grow into your potential.”

[@aceofinvesting]

Love this introspection as always

[@holdenstevens1213]

this has to be one of the best videos i’ve ever watched on youtube

[@vladmkrtumyan1660]

I think this is the best Hormozi video I've seen so far.

[@raeroms9589]

Alex is so real. This was an amazing pod

[@mthunzidhlamini8257]

I have moments where #1 - Positive, Active is my state of mind with behavior to match - but it's unsustainable. I feel guilty and ashamed of being in that "high" - negative thoughts come through like "you will grow up to be selfish, delusional, entitled, and a bully. Not to mention a materialistic prick. You don't want to be like those guys, do you?" I am an artist. Entrepreneurship doesn't come easily to me, but I'm fascinated by it. Also - I have to understand and play this game well in order to carry on doing what I love. But the internalized bad-object, bad conscience, etc; debilitates me everytime.

[@jthebees]

Love this thanks Alex. Internal belief is everything and if it's been done before it can be done again.

[@Roger-of5ij]

Love this guy! Powerful.

[@joeywinsalot452]

Alex came with the passion in this one!