i'm not getting ad campaign results i want, so find a way to win

Excuses make me feel better. Put the control in someone else's hands. Give me someone else or some other reason to blame. But when you change your mindset to "find a way to win" the responsibility falls back on your shoulders. Not working for you like it is for others? You just have to be that much better. You have to take the plan, follow it, then improve it if you're not getting the results you want.