I Made Cheap Brands Look Expensive

[@BrandonShep]

How much do you think people would pay for the newly designed items versus the old ones? 
 Here’s the link to the portfolio of REALLY old work, if you want to check it out: raccoon-nonagon-eyft.squarespace.com

[@therailwaymen2203]

No idea

[@SophieLikesOrangeJuice]

$20-$40

[@hedgehoggi12]

i think 20 dollar tip

[@aidinniplays]

2:09 orange that’s orange

[@skinnytoothbrush]

i bought fake jordans

[@djawidsidiqy]

2:36 honestly loved this more than the final product simple but very aesthetically appealing

[@elamigoguti]

Book covers would be a sick video

[@OccasionallyAPrincess]

Yes! Maybe doing the same title/premise but in different genres, but maybe too niche

[@Euphoriccc]

Ohhh yes!

[@sillytooth]

book covers would be so dope

[@_MECHA_]

Fr

[@nottsninja]

100%

[@ClockwiseStuff]

I showed one of my friends a video of yours and they called you the bob ross of photoshop

[@lukafilm]

When you say that, do you mean he presents his technique in an approachable way like Bob did, or that he is a great designer, just as Bob was a great painter?

[@ClockwiseStuff]

@@lukafilm all and voice

[@joeldeendayal3755]

Thank you it mean a lot

[@aguygilll]

​@@joeldeendayal3755who r u 😭🙏

[@Persun_McPersonson]

@@joeldeendayal3755 wtf you're not him

[@frcnx]

The subway design looks dope, but I think it looks like a food that was packed in a factory, not freshly made in store.

[@bojidarvladev4890]

I think he should have added a faded green and yellow color to the text.

[@MCL66BABFT]

subway is probably the LEAST fresh sandwich store 🤣🤣🤣

[@b__c7538]

Yeah but it definitely looks more expensive

[@XmanD5]

@@MCL66BABFTuh I like it

[@bryellejungong156]

@@XmanD5you can still like it whether or not it’s fresh or not nobody’s stopping you I have had it in the past and enjoyed it

[@Madison010]

You should make food brands that are generally more expensive look cheap. Btw you did amazing King, keep up the good work

[@coastalfamily]

It would be SO awesome if any of these brands adopted one of these designs even just for a temporary marketing campaign. They could even pair it with some sort of artist appreciation effort 🥰🥰

[@BrandonShep]

that would be cool!

[@TJnpgtag]

@@BrandonShepdo a collab with oat jeankins

[@TJnpgtag]

*jenkins*

[@BrandonShep]

@@TJnpgtag Oat's videos are great

[@brettsijo4115]

@@BrandonShep can you do one where you rebrand BOARD games?

[@Ultra_Blader]

Brandon: *Adds part to Taco Bell logo Also Brandon: *Covers it up with the letters

[@BrandonShep]

Fair point

[@hedgehoggi12]

@@Ultra_Blader facts

[@IJJ_1252]

​@@BrandonShepthat's exactly what I was thinking

[@monna2l]

I immediately came to the comments to find u😂😂

[@Bunny_Bill]

It's about the principle

[@colbyjackc]

The first one reads less as "more expensive" and more as "Brandon Shepherd designed the packaging" LOL Your flat, 2D designs are very distinct and recognizable

[@Action35]

This guy gets it

[@BrandonShep]

I just thought the original package looked like a $0.25 taco. I'm thinking mine is at least worth a $1 🙃

[@MatthewConnellan-xc3oj]

@@BrandonShep2.5$.

[@solrbbq]

@@BrandonShepdw bro he’s just a hater I think they look great !

[@AbstruseJoker]

@@BrandonShep Don’t listen to these haters. Your packaging looks way more premium

[@the.getaway.drifter]

2:06 "Amd frankly, we should paint this bell yellow" *Proceeds to paint it orange*

[@raynatolbert24]

THATS WHAT I WAS THINKING 😂

[@the.getaway.drifter]

@@raynatolbert24 fr fr

[@andersonmoseley3030]

Exactly what I said

[@ItsYelloh]

These brands NEED to hire Brandon

[@LemonPix]

Well isn't that why his name is Brand-on /unfunny

[@scoper7897]

yea nah. That subway new brand looks horrible. Disgusting even

[@scoper7897]

The mcdonalds logo doesnt have the 'caution hot' on it. Bad design. One of the dots he added is way out of a place and looks horrible. M logo is wrong color and doesnt have R. These logos are bad. SO many bad details

[@JustCallMeYousef]

​@@scoper7897 I kinda agree with the subway one its um not my type to say the least I prefer the old one but its definitely something that is NOT bad, like I cant even do something as good as that, and the mcdonalds one its not bad like I like it but could've been better but the taco bell one was an absolute masterpiece I kinda think you went a bit extra harsh tho because you mentioned the bad sides of the logos but never the good ones.

[@Gl_3tch]

​@@scoper7897 Make something better.

[@heyderekj]

For Subway I kept thinking about returning to the OG Subway interior branding with the subway patterns/art.

[@Datgamerguy4518]

I would be so happy if a brand just comments on this video saying can i use that 😂

[@melsyoutube]

4:05 this design is GORGEOUS. the walls in their stores should look like this

[@henlielie4862]

5:38 Wow that’s amazing

[@Kaito57]

Those companies should send you sponsor checks for free advertising lol

[@BrandonShep]

I agree 😂

[@bachhongoc6461]

It wouldn't be free if they send him the check lol but I get what you meant 😂

[@Kaito57]

@@bachhongoc6461 Yes, I know lol

[@SH-jb9oo]

@bachhongoc6461 shut up.

[@ConstantinPalagyi]

@@SH-jb9oojeez get a life. the guy wasn‘t even rude and you come with „ShUt Up“

[@Anthony-Art6]

I was looking for something to watch for hours. Then I see a notification from Brandon. Thank you so much. You saved me.

[@salmas.45]

When designing the wrap or whatever, the company always keeps their colors in mind as it’s their identity so for example for McDonald’s whenever you see red and yellow u instantly think of McDonald’s, same for subway that is why u should keep their original logo colors

[@ozymandias2405]

The first time I ever watched one of your videos I was eating a cheeseburger from a local place, and now everytime I get that cheeseburger, I watch whatever video you've put out. Thanks for being so cool

[@GraveUypo]

i have a degree in advertising, and i hate modern minimalistic advertising. and still, the only design i liked was the mcdonalds one. But that's just on a personal basis, because it absolutely does not go with the brand.

[@Selrisitai]

I thought the first was bad and they got progressively better, myself.

[@Ammar_Hazem]

HOW about luxury brands turned into food brands Like GUCCI Burger 💰 🍔 ✨ Come on, that video idea has good potential

[@ThatKidFireCat]

THE GOAT HAS RETURNED

[@samcox7533]

Yes he has 😁

[@CheeseMiser]

He didn't leave you Just haven't been watching his newer videos

[@rudranshdeep5280]

Do book covers based on descriptions

[@TheCoolPemguin]

Great idea

[@durpydoo2555]

0:45 taco bell is like, the least mexican taco place you can go to, even in the US.

[@theraccoon1246]

Taco Bell tacos are so bad

[@jackmanning1117]

The Taco Bell one was overdesigned in my opinion, I would have stopped after adding the logo. It didn’t need the plants or maraca or flags

[@Aleksandra-x5l]

Yea it felt kinda cheap and overkill imo.

[@M0st4rd4Official]

2:01 reparing the logo just to hide it lol😂

[@chrisr267]

Love the Taco Bell design, but as someone who did the pricing/cost for a very large packaging company, the printing would be a complete nightmare to complete, and would cost a significant amount of $/1000 prints. Most commercial paperboard prints can have 6, maybe 7 colors + a coating per pass, and an additional color pass nearly doubles the cost. With all of the intricate design on it, spoilage would also cut into cost. The paperboard carton for the taco would cost more than the ingredients for the taco itself.

[@Eyd_attia]

Damn but the idea of the video make it look expensive

[@BrandonShep]

This channel is all about dreams, not reality 🤣

[@leftear99]

This is actually a fascinating take. So many comments here imply that brands are dropping the ball or are bad at design, when reality is the the commenters don't have the full picture. Would enjoy seeing Brandon try a "business friendly" design challenge once day and show how tough it might be.

[@chrisr267]

@@leftear99 That sounds like a fantastic idea! I could easily give him some parameters that are industry standard, and see if he can make another masterpiece using those. A lot goes into packaging other than just design and material. Sometimes designs just aren't possible without specialty equipment.

[@BeingRealSavage]

@@BrandonShep hey bro plz reply i want to ask you something

[@charlenekegg6836]

did you know the average Taco Bell eater produces enough gas to send a spaceship to the moon and back?

[@lj1653]

'CAUTION HOT' should not have been removed from the packaging

[@themostelectrifyingmanonYT]

2:09 brandon: i think we have to make this bell yellow *Continues to make it orange*

[@Sonicspeedboyz]

It looks good tho

[@miaradford4426]

Exactly!!

[@uni5396.]

helpp i literally screamed THATS ORANGEE!!!!

[@Chris69]

4:04 actually so sick I would buy Taco Bell just for that no lie

[@chumplump]

Fr dude it looks awesome

[@zwolf4562]

“And frankly I think we have to make this bell yellow” proceeds to make it orange

[@takzwanybakus]

7:45 "I've had no knowledge and no skill" Meanwhile these designs looking 10 times better than mine:

[@DamonGamesAndVlogs]

5:06 bro gave the A Shoes

[@EenPaarBlokjesKaasZijnLekker]

Blud got them Nikes 🔥🔥🔥

[@GreenyWaltzingOfficial]

Bruh

[@Sonicspeedboyz]

@@GreenyWaltzingOfficialBBrruuhh

[@altaccount-b2q]

​@@EenPaarBlokjesKaasZijnLekker among us with nikes

[@GreenSharkMAS]

Another absolute banger, branding branches of companies, hire this man and let him cook, I say, LET HIM COOK

[@txikitofandango]

Your beautiful new designs emphasize how dog-doodoo the food inside is, and I'm here for that

[@creechieuihana]

I'm sorry to be a critiquing nerd, but I don't think the Subway wrapper redesign would work for, well, a wrapper. You've done it before with Steamed Hams, right? This looks more like a design for a box the sandwich would be kept in. Also, the Taco Bell design IS better, don't get me wrong... but it feels more like Taco Bell during an event than a more expensive Taco. You'd need a more painted style like the murals you see all around a Mexican restaurant. And this is optional, but making the brand name something like "Bell de Taco" would sell the authentic (and more expensive) feeling far better. Fortunately, the Apple Pie box looks just fine. You're still a great brand designer. Keep at it!

[@HAha-HAH]

Totally agree! The Subway one is just a bit too complex for a wrapper.

[@Mizunaki_uwu]

The Subway design really reminds me of the tile art they sometimes have on the side of the counter, definitely fits the aesthetic!

[@Lqvmr_]

10:35 facts.

[@vliedtke]

im gonna be honest, this doesnt work that well and has a bit of the opposite effect ironically enough, a lot of "cheap" brands use excessively fancy and "expensive" looking designs to make themselves look better than they really are while im not the biggest fan of the original designs, a simplistic and abstract looking style can in some sense appear more luxurious and avant garde

[@picorrow]

way too much detail on the first design for such a small space. the look of the packaging takes away from the look of the food. it's distracting. 2:30 was perfect for the taco bell design

[@Red-jl1qr]

I think you're overestimating how small the taco packaging is

[@picorrow]

@@Red-jl1qr the wrapper is pretty small imo. i've had em before

[@Red-jl1qr]

@picorrow we've all had em before, they're not small enough to not be able to see any detail. It's not like phone app sized.

[@picorrow]

@@Red-jl1qr u don't understand my point anyways. regardless how big the wrapper is. there is too much detail. it detracts from the actual food you are eating. u can scale the food and the wrapper up proportionally and id still say the same thing

[@Red-jl1qr]

@@picorrow what do you mean by it distracts from the food Do you think people aren't gonna know it's a taco or that people aren't gonna want to eat the food after seeing the cool wrapper? Don't really know what you mean by that.

[@hoppschwiizwmundem]

3:47 this is way too much already

[@AlastorFan5900]

2:40 those flags on strings are called bunting.

[@BuhNanaMonkey]

AHHHHHHHHHH THE SOUNDDD I CANT TAKE IT ANY MORE THE - THE SOUNNNNDDDDDDDDDDDDD 0:00

[@melsyoutube]

7:30 this is packaging worthy of a $17 footlong sub

[@alecwombachermusic]

The subway design reminds me of the paintings and photos of fresh veggies that used to be In subway

[@TheProfessor-TB]

12:20 you forgot to shade underneath the crumbs.

[@Braindump-i5j]

Bro what💀

[@ClockiThePinkClock]

@@Braindump-i5j?? He’s basically saying he forgot sonething.

[@Mazzy_Arts]

7:33 alright I just finished eating, now I'm hungry again. You know how to make us hungry Brandon, I'm gonna say that, but it looks so good.

[@yonosaboluis]

how does a wrapper make you hungry

[@Mazzy_Arts]

​@@yonosaboluis I don't know, maybe cuz it has to do with food.

[@-ASHRAF-]

12:07 you made it so fancy that i forgot it's from Mcdonalds till you putted the logo. bravo 👏👌

[@andersonmoseley3030]

2:09 that is not yellow that is orange.

[@Greasy64]

If you squint your eyes, the subway design kind of looks like a wrap 😂

[@TimKessler-q3s]

You are very creative and I really enjoy listening to your thinking process 😮

[@LeStervayy]

I always watch these Videos to relax. They are so calming 😌

[@kevinmcd112]

11:53 You should’ve put some apples on it somewhere since it IS apple pie.

[@faustog20]

That McDonalds edit is so goddamn beautiful

[@alaax7]

Who else Thinks Brandon is the best Designer Ever? Edit: this is the highest amount of likes i ever got 😱

[@Woopello]

Beandon? is he a bean

[@HackerZac]

Me

[@jitttttah]

Bean

[@infinite1497]

I think Beandon is not the best designer ever, I think Brandon is better

[@samcox7533]

Me

[@all_about_ac]

Maybe you should redraw book covers, next? Love your videos!

[@CarlosCharris]

This guy makes designing look easy

[@johnmurray4133]

7:35 OPINION ALERT! I actually think that their logo looks more expensive

[@WRLDOfSad]

No?

[@vrman6955]

@@WRLDOfSad You can’t just say “No” to an opinion.

[@beanz584]

Definitely

[@r1chard-9]

It's impossible to express through a comment how much I enjoy and love watching your videos, even the way you edit and present them. I know the process takes a lot of time, whether it's the editing or designing part, but you nail it every time 10 out of 10. It's like the feeling of lying down in bed after a hard day. Thank you for sharing your art.

[@tributetoedits]

I don't know why but the old subway design looks expensive.

[@big_bananvr]

that’s what I was thinking

[@soderortshunos2505]

It's funny you roasted Taco bell and compared it to SpongeBob, but I have to say I think your design look exactly like it's taken from SpongeBobs world 🤣 But super dope design otherwise. Love your vids man. One love!

[@nuggzy2012]

7:25 my inner kendrick lamar almost let out when he said “certified”

[@Itskaidaorangeguy2017]

The subway wrappers are dissing drake now 😭

[@AidenOcelot]

Giving the bold curvy font serifs was an interesting choice and I like it!

[@Ningning873_Aviation_Cars]

6:04 I was literally eating chobani 😂😅

[@Rednaxicus]

i love these, i genuinely hope they actually start using them

[@Ze_Techno]

I love these videos because they aren't just simple content like many others do, Brandon explains us everything and we even learn miscellaneous things along the way like the fact that there are 300+ species of cacti in Mexico! Great video as always!

[@Տiena]

FINALLY U POSTED 😭😭

[@RealAndySkibba]

You're back! Great video. Not sure we need even more expensive fast food

[@Paralysis745]

Rating all: Tacobell: 9.5/10 not perfect but looks better than the old one Subway: 10/10

[@davethebrave.]

I love how Brandon's video is so simple and easy to follow.

[@bella-d2x8y]

Good job! A+ on the grammar, you must’ve studied this year.

[@x24_yt]

😆

[@bella-d2x8y]

⁠I take that as a compliment.

[@x24_yt]

@@bella-d2x8y It is

[@TylerBananaBoy]

0:02 YOOO THATS ME!!

[@HackerZac]

Lmao

[@BrandonShep]

thank you for being in my video 🙏

[@TheLegoGuy11]

You know it’s a good day when Brandon uploads 😀

[@KuulSHep]

I don't care how great the packaging looks, these fast-food joints are still too expensive all because they're giving out $15-20/hr minimal wages to a bunch of people who always seem to get your order wrong every single time. They need to hurry up and automate already. However your designs are awesome.

[@DeapMc]

Now I want MacDonalds....

[@Drywest]

The Apple Pie Design Was SO Fire!

[@imjody]

Your Baked Apple Pie definitely looks like something one would find in a grocery store. Nice! Great work all around! :)

[@lilaggy1]

8:42 here is the end of the sponsor Thank me later

[@EnBitStudios]

It doesn’t matter how bad of a day I’m having, whenever Brandon posts it becomes the best day ever!

[@hedgehoggi12]

4:04 this is EPIC

[@gooseysz]

God this makes me so hungry, and I watching this right before I’m supposed to sleep.

[@KidzCreativeChannel]

6:31 LUPE FROM FERDINAND?!?!

[@Fireballblast]

😂😂😂

[@idkwhattowritehere-y8r]

HELPP

[@tommydehumoreend5309]

What in the Willy Wonka is that Taco Bell packaging. Love it tho!!

[@TheOGLaws]

7:06 I’m sorry, but what is his face- 😭😭

[@stevenrobinson6062]

Bowler hat guy

[@romanboop4122]

The prices would be even higher if they changed their designs

[@madjag28]

3:32 now i can't unsee it

[@Thecoolred]

They look great i would take a picture of the designs if i got them at fast food

[@Aspe.n]

I don't like the subway logo. It looks like its made in a factory, i prefer the color in the normal one.

[@AnkArkCru]

Same

[@YoImFuture]

Yeah, subways branding is actually cool and clean

[@Kxngeredit]

great video again brandon 👍👍👍🔥

[@prozior]

but fast food is expensive already lol

[@BrandonShep]

That's the point of the video...

[@prozior]

@@BrandonShep after your designs id be ok with paying more :D your work is amazing

[@atiredprsn]

You and Oat Jenkins should do a collab! That would be a fun watch. ❤

[@mickeyfn2015]

there's too much detail on the taco bell, simplistic things always look better. It could have been done as soon as the logo was finished.

[@davidflorez1196]

Maybe the top could work but yes maybe less is more here

[@fanatic2003]

I agree. I also think leaving a lot of white space gives off a premium vibe

[@mad_mockups]

Yeah, it looks good but not really premium

[@Aspe.n]

I think it looks amazing. I'd happily get the new taco bell compared to the old one.

[@CACTEYE_WJKQ28]

I think the maraca just made it worse, you can’t tell a maraca is a maraca without the handle

[@INACTIVE6699]

Damn, the tacobell design is my fav - you absolutely killed it, it looks dope. I love the vibrant illustrations.

[@SamiTheAnxiousBean]

I like how you got the idea JUST because fast food is getting more expencive for y'all meanwhile all of these brands in third world countries are already extremely unaffordable and have been for YEARS

[@bushibayushi]

Love the process, fantastic job!

[@Phenoy-mi1zk]

10:58 THAT AIN"T FLOUR!!!!

[@ilovemsmandtpot]

AYO???

[@Autumnfallsup]

Oop-

[@Omlet221]

1:45 I’m noticing the waves on the left side already kind of look like a bell, it might be cool to incorporate the logo into that somehow

[@Lurker101Gaming]

Honestly, these designs are very American and I'm not saying that as a compliment.

[@FireyDeath4]

That was actually pretty clever and insightful. At least for me. It's another new perspective to cram into my repertoire BTW you forgot the serif on the Subway S

[@Quiseph64]

Looks like I happened to open KZbin at the right time!

[@BrandonShep]

Yes you did 😌

[@HackerZac]

Same