I Oversimplified Popular Packaging Designs

[@BrandonShep]

Thank you to Bombas for sponsoring this video! One Purchased = One Donated, so head to bombas.com/brandon and use code brandon at checkout for 20% off your first purchase.

[@CoolLime1]

Nice

[@devwinter5888]

awesome. i cant believe im late to this video.

[@Moss909]

31 views in 1 minute brandon fell off

[@SonicTheBlueFastBoi]

Help, my feet are hurting! Take me to a hospi- *Bombas Sock hits my face*

[@mohdsharifin]

Wassup your vids are just what I need on a day like this

[@Theonewithaplanz]

The reason the green skittle gets so much attention is this: Back in the day, it used to be lime. However, they changed it to sour apple once. People preferred lime, so Skittles brought it back, and decided to market it.

[@-SimonRiley]

Just like that other brand which sells chocolate gift boxes. They removed one of the item which would come inside the box and people demanded it back so the brand introduced a whole new box which has many of just that one chocolate lol

[@isanskari]

Skittles lore. Nice

[@BrandonShep]

The story unfolds…

[@darkwoodmovies]

Wait, so they're actually NOT all the same flavor?

[@Theonewithaplanz]

@@darkwoodmovies apparently not :/

[@random-uploaders]

That lays call-out was brutal💀 Also could you do simplifying iconic movie posters? I feel like that could be a great video

[@uttersvans7076]

Good idea!

[@spdyxeo]

Someone did that

[@AdamRBLXIAN]

@@spdyxeoWho

[@spdyxeo]

@@AdamRBLXIAN just search

[@lorenzorafael4600]

Sonic 2 Inside Out

[@joekufel]

I love these! The Red Bull redesign is cool, but I think the point of the blue/silver check pattern is so that it is clearly identified at a distance and amongst other cans. It stands out and is pretty iconic at this point, and I think a lot of that gets lost in a simplified redesign. But that bull you drew was sick. Would be cool to see a version with your logo but the checker pattern intact.

[@D_YLON14]

Yeah but I really think it would be good if he added the yellow sun to it

[@AndrewEfendi]

Just copy paste the 2016-2019 toro rosso f1 livery onto the can

[@Copacetic_Loser]

It just felt like something should be in the background, the solid silver can just doesn’t feel right.

[@lalo_lol001]

​@@D_YLON14 Agreed. The sun and the two bulls represents the history of the drink connected to Muay Thai fighters and their discipline and determination. Basically, it's already iconic and simple

[@mi-y]

Blue bg would've been perfect

[@polishgameenjoyer]

0:49 "or maybe it's a balloon since half the bag is full of air" Lay's got roasted there but it is completely true

[@HutchIsOnYT]

Funny meme but the bag has the air in it to protect the chips from breaking during shipping

[@Loctorak]

@@HutchIsOnYT I hear this all the time and I won't lie, I don't exactly buy it because... A] They don't need a ratio THAT heavily skewed towards air for such protection B] The chips still break anyway C] Pringles have managed to package their chips with almost no air OR chip breakage, so... what's the crucial need for the "chips in a vacuum" bag design/excuse? Like... just make a stronger chip? Or bag? Or don't drive heavy machinery over them during transit, even... D] Literally no human being (alive or dead) has complained, or will ever complain, that some of the chips in their bag happen to be a bit broken up when they open it. It's just kind of accepted as standard that some of them will be. And even if they are... E] As far as I'm aware, nobody ever minded THAT much about breakage that we agreed it would be worth sacrificing more than 50% of the packet's volume to air just to prevent it. There's evidently more effective ways that companies could approach chip protection if they *truly* cared for the welfare of the chips. The more I hear/see the "it's to protect the chips" reason the more it sounds like one of those "the definition of insanity blah blah blah" misconceptions that just keeps getting passed along through the generations because it sounds kind of logical at face value and no one really cares enough to enquire further. I demand a chip-logistics inquiry!

[@HutchIsOnYT]

@ K.

[@Loctorak]

@@HutchIsOnYT yeah see? You got no idea either way, lol

[@HutchIsOnYT]

@ I concede. You win this internet argument. Congrats.

[@gbbarn]

I love all but the red bull one, their can is just iconic and i really love the symmetry. The one you created looks great for a Chicago Bulls' special edition.

[@Richhhh22]

The Energizer one was insane

[@MattRose30000]

yeah they should just buy the logo from him. It's 🔥🔥🔥

[@Cyancloud13]

@@MattRose30000IK

[@SillyRobot]

It’s so good 😭

[@santiastronomo]

-ly good

[@BigButtBenjamin]

I love it so much 😭😭😭

[@samimarino7894]

the bunny with the drum makes sense because the whole percussion section of a marching band (that marches on the field) is called the battery! the bunny part not so sure, but the drum makes sense because the bunny is literally in the battery

[@gisela_oliveira]

in portuguese (or at leas here in brazil) batery is also the name for drums (bateria)

[@Math.18]

​@@gisela_oliveiraBoa observação, tentei pensar em um motivo para a marcha nos Estados Unidos se chamar "battery", sendo que o instrumento seria "drums", e ser algo engraçado comparado ao português. Infelizmente não achei nada.

[@mathisbuxin]

@@gisela_oliveirain French too!

[@TruBluMich1]

Has nothing to do with that, it has to do with the original Energizer Bunny commercial, where they took a subtle jab at Duracell kzbin.info/www/bejne/n3u3cpWPfNeMesU

[@samimarino7894]

@@TruBluMich1 where do you think they got the idea for the drums in that ad?

[@CircleToonsHD]

I love love love this series man!! Coming from a graphic design background, I've been craving good graphic design content like this! It's so enjoyable and educational!! Always more tricks to learn!!

[@randomvideoposter1000]

no replies???

[@BrandonShep]

Thanks a lot! These types of videos are a lot of fun to make cause the designs are a tad more simple and I can just do a bunch of them haha

[@DemonPig666]

hi

[@AXGIV]

Weird to find you somewhere that isnt sdmp

[@crimson25352]

i haven't watched you in years

[@Harrysytchannel]

The tic tac simplifies logo at 8:43 looks like the sprite logo 😂

[@TRISTAN_HERNANDEZ515]

No is payless shoe source

[@YNICOCINY]

@@TRISTAN_HERNANDEZ515what?

[@mcdc9086]

As someone who redo a single line over and over again, It's so satisfying to watch you make it so smooth.

[@ChrishyChrishShorts]

Oversimplified Lay’s packaging ❌ Hyper realistic chip with extra honey and fire ✅

[@chrideefer]

Frfr the Red Bull was the only good one

[@Kanoog]

@@chrideefer Not from a business perspective, people can see that RedBull design a mile away and it catches their eye among the 100 other Energy Drinks. The new one will blend right in selling less over all.

[@FruitOfTheFold]

@@chrideefer nah the energizer is good

[@simplypeacemaker]

@@chrideeferenergizer was fire too

[@drake_diangelo]

Minimalist vs simple. The new design still has a lot of detail, but it's less busy. Minimalist, but not simple

[@socalminstrel]

Great video, you're a really talented graphic designer. Incidentally, the reason that the Energizer bunny has a drum is because it was introduced in the 1980s as a toy rabbit beating a drum (powered by Energizer batteries of course) that never stopped because the batteries were so good. They did a series of commercials where there would be fake products being advertised and then the Energizer bunny would suddenly walk through the fake commercial beating his drum with narration "He keeps going...and going...and going."

[@gr33ngirlsea]

The bunny toy was a parody of the Duracell bunny in the 70s!

[@danielharmon15]

7:45 The reason the green Skittle is getting special treatment in the official packaging is because the original Skittles flavors in the US (and other countries except for Europe) were orange, lemon, lime, grape, and strawberry. In 2013, Skittles changed its original flavor line-up and replaced the lime one to green apple, causing a consumer backlash. So they recently went back and needed to notify consumers with this particular packaging that its the original "lime-up", and not green apple.

[@maybelois]

Yeah in the uk it never changed and has always been lime but our purple one in Europe is blackcurrant instead of grape which I personally think is so so so much nicer

[@D1rty_r4t]

@@maybeloisyeah I love the purple

[@PaperPlane675]

dude I wish we had lime Skittles in France

[@allautumn888]

i loved the green apple... we already have lemon, why lime in the same package 🙁

[@I_have_a_cat_named_pickles]

I’d love to see you revisit your old designs and re do them with a new perspective! I think it would be so cool!

[@adins3257]

The simple lays one was actually so good because even though it was simple it had all the right details to make it look great!

[@elixaaa]

"or maybe it's a balloon since half the bag is full of air" BHAHAHAHAHA i can't

[@preppy_eve]

Fr that cracked me up 😂

[@Kanoog]

.......There is a scientific reason for that... it's like crying about a lid on a bottle that contains liquid. Do some research and a bad joke isn't funny.

[@lemonbreadut]

@@Kanoog 🤓

[@XLeo1593]

​@@lemonbreadut ur bullying him for being smart 💀

[@diorsse]

@@Kanoog "erm ackshually 🤓☝" ahh comment

[@AnomalousNormie]

I believe the leaf on the Tic-Tac box behind the text was to represent the mint flavor, like how strong it is, so extra mint leaf. It's that good at freshening breath.

[@drewlmao]

I'm sure you're right but it's kinda weird that it's used for all of the flavors when it only fits one of them, and even then it's a bit redundant.

[@maritv4118]

​@@drewlmaoI think mint was probably the only flavor when they came and they just kept it that way

[@mokasajin]

That red bull redesign looked way to good 🔥

[@shurgars]

I usually have a real distaste for graphic design people because a lot of them seem to think graphic design is really important (it's not), but holy crap, you are so good at this you are changing my mind. You make it look so easy and every single design looks so good!

[@RooMPV-hi]

This guys voice is so calming I’m almost falling asleep watching this

[@Awindow]

Eating Food + Brandon Shep vids = REAL PLEASURE

[@AndrewEfendi]

thats literally what im doing at this moment, eating supper, watching Brandon, and checking comments. wat are the chances

[@Awindow]

​@@AndrewEfendi lmao same

[@GlebioBarini]

As always 😂

[@Tidal_TridentOG]

Super for me it 9:50 am what time is it for you ​@@AndrewEfendi

[@HEX-bz8sh]

Real.

[@strawberrymilk3695]

I love the redbull design! I just wish there was a sort of blue circle line at the top, that is the same shade as shadows

[@chocolateearrings]

Not sure I do. It looks like a goat milk can.

[@CrackedPropane]

@@chocolateearrings now i can’t unsee it

[@MaverickMyth]

I think I would have put a yellow circle behind the bull, like the one on the original design, just to break up the silver. But I'm half sure that if I saw it done, I'd probably change my mind 😅

[@Frogable]

@@MaverickMyth oh dude thats literally exactly what i was thinking

[@Pain_Ito]

@@MaverickMythtoo many colors, not too pleasing to the eye like the one he did

[@CompanionCube]

6:23 skittles are nothing like m&ms lmao, you mentioned that you never tried skittles so you get a pass, but to anyone who tried both the fact that you bring up m&ms is hilarious

[@IAmUnderscore]

They have the same shape dude it ain’t that deep

[@InfernalSkelett]

@@IAmUnderscorefr, M&Ms are chocolate flavored skittles, and skittles are fruity flavored M&Ms

[@Mrbanana54321]

8:28 it’s a mint leaf 😭😭😭

[@LilB.B]

Lmao😭

[@Mrbanana54321]

@@LilB.Bhehehe

[@Xavier-v4k]

I was gonna say that fr

[@SealWithoutHat]

I can't lie, some of the oversimplified logos seem WAY more detailed than the official logos, I think you accidentally improved them 😂

[@Egg121]

That's what I thought

[@gabriellesugarful]

He ment to improve them do u mean like oversimplify??

[@KirbyFanOfficial]

​@@gabriellesugarful oversimplify is in the title-

[@JimBeaz]

@@Egg121 how many are there in the egg civilisation?!?!

[@SirKnightDoge]

Your videos are so great because you explain everything you are doing, which is much more enjoyable to watch than just someone doing it without explaining

[@Detour-_-]

8:30 I think the leaf is supposed to be a mint leaf

[@Ihateasianfood]

It is

[@droidge]

I think he meant it was pointless because the packaging already has mint leaves, so like why have another on the logo itself?

[@Ihateasianfood]

@@droidgeprobably

[@Kamilxd]

i dont think it is, its the logo they use on all their packaging, including non-minty flavours

[@veryfandi]

​@@Kamilxd yet mint is the "default" flavour, so it makes sense they would use it in their branding

[@RealGoosman]

4:36 Duracell also has a pink bunny

[@victoriab7148]

Wait, I'm just now realizing that Duracell and Energizer are not the same company! Because of the pink bunny thing, I always assumed that they're the same, but Duracell is the name they use in Europe and Energizer is the US one

[@avokadososu5073]

​@@victoriab7148The mascott of Duracell is a bear in Turkiye. So I didn't have this problem. We normally don't use Energizer either😀

[@YNICOCINY]

WHAT!?

[@Tottally-real-demoman]

​@victoriab7148 what, then WHY DO I SEE DURACELL EVERYWHERE IN THE US?!

[@cicada2go]

​@@Tottally-real-demoman no that's what he assumed it was, it isn't really like that

[@SNoodleJuJu]

I can't decide whether I like your Lays or Red Bull design more. The Lays one is SUPER clever, combining all those complicated elements into a single chip, making it easier to read without sacrificing anything at all. but I just LOVE the bull you made for the Red Bull can. It's so freakin creative,

[@shapelessed]

I think the original Lay's package design is already well thought out. It's way easier for consumers to glance over the shelves and spot a familiar design that they associate with their favourite flavour. Having it signified simply by the color and a piece of text would be a bad design choice. There simply aren't enough colors for every flavour they may produce, and reading text quickly becomes annoying and kicks the consumer out of the impulse of buying a treat. (also there are color blind people)

[@kingglizzer]

Pretty sure the leaf on the Tic Tac package is peppermint or spearmint. Thanks for the new content. Missed you bud.

[@AnasAbdullah-sv8qg]

My favorite ones has to be the tic tac and redbull. Great work as always Brandon!

[@trollsansofficial]

G R E A T E

[@AnasAbdullah-sv8qg]

@@trollsansofficial oh shi-

[@pooka818]

LOVED EVERY SINGLE ONE! You gave them all the upgrade they didn't know they needed imo.

[@Zarah_Danielle]

“Why are there two bulls when it’s, RED BULL??” The things he notices 😂😂

[@shock77772]

You know what would be cool to see him do? Pick a product and design 3 different designs for their packaging based on different art styles/time periods. Like, "what if pizza hut had a Victorian era packaging? Or pizza hut with a Rococo era box?" "Subway meets ancient Greece, meets ancient Egyptian packaging " lmao

[@Stardarling72]

OMG I LOVE THIS IDEA

[@donut1550]

I LOVE THIS

[@axolotl706]

I love the Red Bull design! I like it a lot more than the current one!

[@Kanoog]

You have to THINK about it on the shelf with 100 other energy drinks. The RedBull one was designed to pop out of the crowd, the new one will fade away.

[@9.8.]

redbull’s current design is iconic, he made it look like a generic energy drink

[@maskdog9459]

@@9.8.so true

[@dragonluck777]

@@9.8. It's iconic because it's f*cking ass.

[@RobbieTVEntertainment]

i like how you designing something that is simple or detailed and whatnot, it's so awesome! (love your vid btw)

[@bushibayushi]

love your redesigns - the lightning bolt as the eye is a stroke of genius!

[@hi-np8zn]

the lays looks so good-! And bombas are really good socks I have like 7-8 pairs!

[@Tap11283]

11:23 add a yellow circle behind the bull

[@never_avoid]

The bull you drew for that Red Bull redesign was just perfect.

[@V5Sibz]

Brandon: I’ve never actually had a skittle before. Me: WhAtTt!?

[@fnafpsycho2176]

These packages are Beautiful, give this man an Oscar

[@damond4346]

are you a professional? because if not, you absolutely should be. these redesigns look amazing and are professional quality! you clearly have a great grasp of design elements and what does and doesnt look good

[@Swfmco.]

Nice that is so clean but if you made the back/metal of the can black but noice 11:28

[@unoriginalusername4416]

The Skittles packaging since they changed green apple back to lime is so funny to me. Just the arrow going "It's lime!" is hilariously desperate while also being super tiny and hard to see at a distance. Also a fan of the Barq's root beer cans with the absolute lack of confidence in their slogan, "It's good."

[@SonicTheBlueFastBoi]

The Lays one is NOT simple lol, that chip is way too detailed! Anyways, great video Brandon!

[@cruncyart]

You're confusing "simple" for "minimalist", it's a very simple design, it just isn't abstracted to oblivion

[@cuboembaralhado8294]

​@@cruncyartwhich is much better imo

[@raincastmusic]

@@cruncyartwell said!

[@W1NT3RYY]

LOL I AGREE

[@W1NT3RYY]

@@cruncyartOHHHH

[@RileyDrawsIt]

MY BRO THE YELLOW CIRCLE IN THE MIDDLE IS REPRESENTING THE CHIP ALREADY!!!

[@colbypaul2245]

Making oversimplified packaging designs look different looks freaking amazing good job man good job 😉

[@UvAsereht]

Brandon: Let's simplify! Also Brandon: proceed to talk about shadowing techniques

[@magude]

The simplified Lay's pack is more complicated than my crush

[@Helllo724]

i love how this man can complicate and simplify packaging designs👍

[@beel1952]

not gonna lie the lightning bolts for eyes is such a minute but impressive detail-I've really missed ur content !

[@KlaymenDel]

As a fellow graphic designer watching these types of videos both inspiring and sad. You come up with these great graphic solutions and I am sitting here like 'I can never achieve this greatness'

[@LemonSoundLogos]

7:35 The reason they put the "Original" text there is because there are different variations of Skittles. For example: Sour and wild berry (is that what it was called?)

[@rojandyyyyyyyyy]

yes, wild berry, thats my favourite

[@AustinGamez2014]

Yes I love being in legend of Zelda

[@LemonSoundLogos]

@@AustinGamez2014 what

[@AustinGamez2014]

@@LemonSoundLogos there’s a berry in the legend of Zelda called wild berry

[@SparksTechReviews]

I just can't get enough of your videos man. This stuff is golden.

[@Polyroad3D]

Love your vids, man ❤

[@Crowbait]

The red bull one was so epic I'm now wondering if they actually know what they're doing. So much potential!

[@Reinzuko]

You're killing it, Brandon! Keep up the good work!

[@Naomi_saniroGirl]

8:26 that is the mint leaf to give it the 🍃mint🍃

[@simplypeacemaker]

6:17 goes hard

[@moroccanmartini8447]

*Simply* outstanding!

[@RedaMouhib-uv3gf]

Are you moroccan?

[@Nadji-pe3jp]

​@@RedaMouhib-uv3gf 5tk

[@smaker6451]

Guys i think he is a moroccan

[@Nadji-pe3jp]

@@smaker6451 5tk 5tk

[@moroccanmartini8447]

@@RedaMouhib-uv3gf quite

[@julieglade2204]

Him: let’s simplify logos! Also him: we will add the saturation to the chip

[@Leukick]

The thing about the original designs is they look more classic/old, which implies the product is more "tried & true"; which is trustworthy, reliable, and therefore a safe option to buy. LOVE the Lays redesign so much though, and all of these are great work.

[@christovog]

All but maybe red bull have been significantly altered in recent years.

[@Leukick]

@@christovog That's cool, but their design language still reads classic and not hyper modern

[@WilsonProdz26]

Normal people looking at tic tacs- “ooh those look good” Brandon- “the gradient on the leaf could use some work”

[@Jacobisincredible]

I was promised “CHIP”.

[@WillCherryOfficial]

0:02 starbucks and chrome still look good, and chrome looks better with the new design

[@mattybrunolucaszeneresalas9072]

Also burger king is actually the original

[@x__XDivyamXxKing]

Bro the energizer one was FIRE! Loved it

[@Loctorak]

"A balloon since they're mostly full of air" I think it's the simple truth of this roast that makes it as ruthless as it is. 😂

[@Mia-MEME741]

Love your vids, man ❤.

[@Tryio.probablyadev]

7:11 bro tried to make the rainbow straight lol

[@Sonicspeedboyz]

Nah that’s insane

[@elijahdewaele9702]

5:40 now it just looks like a pink pikachu

[@vnon918]

I love what you did with the energizer especially the bunny 😮❤

[@AnjaliSingh-ze3nk]

Red Bull and the lays one were really guuddddd

[@Loonarfalls]

i am OBSESSED with the redbull design

[@ATB_Alng]

8:33 the leaf is for mint💀

[@Grass888]

Yup

[@FlopMeme]

He knows that it’s a mint leaf, he means that he doesn’t understand why they have to have three different mint leaves in the design. 8:42

[@kingsanimations9406]

Brandon: "I Oversimplified Famous package designs." Also Brandon: 2:43

[@photer_was_dead]

this guys content is so good that I missed my class by 3 minutes 👏 new subscriber

[@JackHanna-t8u]

The lays looks so much better😊

[@JoacoBravo11]

I actually really liked that design on 2:10

[@GreatPanda111]

Yeah same I don’t know why he did that

[@creativesparks2164]

5:58 perfect right there

[@thrustymonpp]

Pringles taking notes.

[@sunnafae.1886]

They all look good tbh, my favourite is probably lays. I agree that this could be a really good idea to present all their flavours.

[@telluric_gfx]

Fun Fact: The Energizer Bunny is not the only pink bunny mascot associated with batteries, The bunny is actually a parody of the earlier Duracell Bunny, which also a drum but it was smaller.

[@Zephyr-lg5ne]

The balloon joke at around 5:00 genuinely made me laugh

[@boomboxkid4577]

0:48

[@Zephyr-lg5ne]

No 5:00

[@boomboxkid4577]

@@Zephyr-lg5ne where?

[@Zephyr-lg5ne]

5:00

[@yoooooshi]

@@Zephyr-lg5ne0:49

[@neilgamer5290]

10:00 red bull, minimal in design but maximum in advertising.

[@avokadososu5073]

Yes! The adds are fun and pickup lines are easy to remember.

[@themostelectrifyingmanonYT]

8:28 bro forgot where does mint comes from

[@276З]

Grammar fears this man

[@SplazhVr]

Nah foreal

[@FlopMeme]

Guys, he knows that it’s a mint leaf, he means that he doesn’t understand why they have to have three different mint leaves in the design. 8:42

[@ProudMesopotamianGirl]

Dude, I didn't expect this to be THIS good 😭

[@wolf.keynord]

Wow!! The video is better than the thumbnail

[@selishiana1234]

3:52 bro 🤣😂

[@doublechocolatecroissant]

0:49 Bro did not have to roast lays like that

[@toyota86s]

I mean, is he wrong though?

[@KHALANIS]

@@toyota86s idk??

[@toyota86s]

@@KHALANIS Wdym you don't know? Have you never had a bag of Lays before?

[@KHALANIS]

@@toyota86s uhm yeah but I eat different types of chips so I’m not gonna remember the flavor😭😅

[@toyota86s]

@@KHALANIS It wasn't about the flavor, he talked about the amount of air in the bag being closer to which of a balloon than a bag of chips

[@LEGOhabibi]

ok but that redbull design was CLEAN

[@raptormations7942]

I actually really love the battery design would be so saving if they actually did use that design

[@HickoryDickory86]

I actually love your Tic Tac and Red Bull redesigns. They look much better in my opinion.

[@ZanderPlayZ15]

The lays was more overcomplicated than oversimplified

[@Mars20_dragon]

1:17 I thought he was simplifying it not making it more realistic😂

[@play_aliska_play]

00:49 bro☠️

[@steven-s0s994]

This Is FACTS

[@Dialgapro]

I burst out laughing as soon as I heard that 🫠🫠🫠

[@janijoni5115]

Those simplified logo's look incredible, companies should really use your logo ideas

[@brijessie1521]

I like ALL your simplified logos! its SUCH a better, less crazy, look to it! 🤗🤗🤗🤗