I spent $1282 to find out you’re wrong about Yeezy 750

[@RoseAnvil]

Get a high quality wallet, belt or MORE in the Rose Anvil shop here - bit.ly/44jXLNu

[@vinnyseed1142]

I really appreciate how you give an actual detailed review of some of these sneakers that sometimes only get judged based on looks but not quality.

[@alibabarouge]

cause design is so easy right?

[@davidavila8805]

@@alibabarouge quality >>>

[@ricoguapo7408]

@@alibabarouge definitely not, but its that everyone has their own take on art. and quality could give a way better insight for someone who wouldn't own said item.

[@MA-go7ee]

Tbh the vast majority of sneaker channels I've seen don't even talk about design or looks. It's like 80% how hyped the shoe is, 15% the price and 5% design.

[@alibabarouge]

@@MA-go7ee are you challenging the looks of the 750? 😂

[@joetokyo1158]

I always like this model of Yeezy,nice to know they're made well.I still wouldn't spend over a $1000 on it though. I think even $350 is too much.Also I think these are made with better materials than other yeezys because they weren't as mass produced like the 350 v2,wave runners etc...

[@davidmcdavidtx]

Great points. I also like to add the possibility they wanted to make a great first impression on the consumers to debut Yeezy x adidas partnership.

[@Atomic2001hk]

@@davidmcdavidtx the release was also around the time yeezy season released, which is kanye's "high end" fashion line.

[@papazype]

not like yeezy 350s are gonna look good on leather

[@xavier4519]

@@papazype yeezys don't look good ever

[@papazype]

@@xavier4519 that’s an opinion and a bad one

[@thinkpadBentnoseTheBlind]

The zippers are failing from oxidation I suspect and if they were waxed or lubricated maybe 1-2 times a year they should be fine. As a kid in the early 70's my grandparents used to dubbin all the zippers on my snow suits and jackets. It really helped maintain the zippers and, of course they were always much easier to move up and down.

[@seanmcmillan472]

Great to come across a channel that actually let's the consumer see in detail what they're spending money on when it comes to these super hyped up sneakers

[@krustyan123]

When you started doing sneakers, I was hoping and anticipating you doing the yeezy 750. Needless to say this didn’t disappoint at all. Congrats on 500k and here’s to another!

[@SSB_Its_Me_SB]

Those shoes are soo ugly…

[@rub23n]

@@SSB_Its_Me_SB what are you usually wearing? Just curious

[@startrek0336]

A good button instead of the small velcro patch would probably go a long way to prevent the zipper from opening

[@nenemydog]

I would love to see a series on skateboard shoes. Maybe some classic models would be dope. Or impact tests on skateboarding insoles. Especially since they are supposed to be built for very high impact and wear resistance.

[@madMARTYNmarsh1981]

Long lasting glow in the dark soles would be an excellent addition to aid Night Time running. I used to do long distance running at night and can see the benefit of a sole that glows in the dark for making vehicle drivers aware of a runners presence. These wouldn't last long enough to be useful though. I also don't think they'd be very comfortable to run in seeing as they're a fashion shoe rather than running shoe.

[@ajastroch6707]

Your videos are so informative! Thank you for taking the time to make this content. I’ve used your work to make a couple purchases already! As a footwear fanatic, it’s great to have such a detailed explanation on build and materials. It’s honestly priceless for making purchases online. With the recent sneaker work you’ve been doing a lot of, Would you consider opening up a pair of Autry medalist sneakers?? I’ve recently purchased a few pairs over the last few months. I’d love to see them opened up and your opinions on the build and material they use. It’s an old, revived US brand by an Italian company from what I’ve read.

[@tylerarnold8]

I would like to see you cut and rate wolverine boots from different price points. I know you rated the 1000 mile Rawlings but I would like to see some of there more work oriented boots go under the knife.

[@Joose]

This. I just got a pair of Raider II 6-inch comp toes and am really loving them so far.

[@TunefullyOG]

I just grabbed a VNDS pair of chocolates and a DS but tried on pair of these grey gums 🥴 this is so heartbreaking to watch, but at the same time super cool to know that these shoes are probably some of the most quality and hand crafted yeezy adidas collabs made ever. I mean these damn things retailed for 350!! I truly believe that's why they resell for so much, they're actually quality compared to the 700s/900s/350s/380s/500s etc.

[@dominicmarlowe1425]

I think you should weld a steel plate to the bottom of the round stock so you can get more consistent reactions across different shoes that have different materials on the heel. For example how on the yeezy there is a patch with no rubber sole on the heel and its just boost foam in the center where the bar would hit.

[@mains8913]

Still wanna see the 500s a lot 👀

[@kaylorjames6511]

500s are an orthopedic, he's scared lmao cant wait for the video on those too

[@EE-ky5nt]

The people have spoken

[@kaylorjames6511]

@Miguel Hernandez 100% my favorite

[@thuankhiet_]

Do the Yeezy NSLTD Boot next, guaranteed the craziest boot you'll ever see

[@Toaster-sb7dl]

@Soenke not as much as this one

[@s.v.2796]

One of the reasons why zippers in boots break is that most people don't use a boot jack or slide to help push your foot in. What happens is the zip gets stretched out too far then breaks. This happens with fitted boots as well.

[@alecjoncas7764]

I live my pair, Its actually one of my most worn shoes, easily over 250 wears and still cozy as ever

[@ericscott3581]

What I'm learning from this man's videos is that the Chinese ripoffs are just as good as most high end shoes

[@PeacefulPariah]

Don't sport it if you can't afford it.

[@tylerhough9124]

It’s unfortunate Adidas put so little boost in these. No matter how good the rest is, once that boost flattens out, it’ll be a totally different experience. I hope it’s a good one. In OG 700s it’s fine. In 350s it’s worthless. Haven’t had the chance to life test 750s and at this point age becomes a real factor. Just my 2c

[@buckhas7906]

$1200????. Can't see myself even spending $50 on it

[@marinusvanderlubbe7673]

When people proclaim that Kanye is a genius, I just need to look at his shoes to debunk that theory

[@kevintruong3601]

Mr. Anvil! I’m thankful for your content and it’s so interesting to get a professional’s perspective on all these different feetwares. I feel like doing a pair of Yeezy 500’s with the adiprene midsole would give be a good episode 👍 also because they’re bulbous and unique and I’d like to see what’s going on inside 😅

[@mp303sp]

yes i’ve been wanting him to do 500’s too

[@Michael_Schumacher]

Could you check out well worn shoes with a boost midsole? Long term the boost often "bottoms out" so I would like to know how the boost looks at the end of its life.

[@aparidaewithaclue3267]

Guys, Push Likes Here. Wanna See this too

[@AndrewB23]

I've had zero issues with mine after 3 years of constant wear and abuse

[@Michael_Schumacher]

@@AndrewB23 I can only speak from personal experience for 1 pair of NMD's that I also have for 3 years now (The outer sole is completely gone at some points). They are definitely much harder and way less comfortable nowadays compared to the new UB22 I got. If I go longer distances with them my feet actually hurt which is why I only use them for short distance walks now. Maybe I should cut them apart myself.

[@sherlock_backs]

@@Michael_Schumacher Midsoles deform over time, modifying your posture in a bad way (im not a sales man, just a runner)

[@creepykretins6794]

Imagine a peasant in the 11th century seeing us spend a months salary on bloody shoes

[@blumobean]

That's another symptom of what is wrong with our present society. People spending $1200 for ugly, faddish shoes. The strangest things become fashionable, even items that look like feces. If I saw those shoes, I would assume they were cheap. Years ago my son was bragging about some shirt his mother had bought him. I pulled an American made Pendleton lightweight wool shirt out of my closet. I said: this shirt cost twice as much as your cotton PRINT shirt, but is far more than that in actual value. I explained how the Pendleton fabric was made with individual strands and woven into the plaid. I said: I will still own this shirt, and it will be in fantastic condition, when we will be using yours as a shop rag. That was 35 years ago, and I just sold those Pendletons on eBay. I only sold them because they were too small for me. I still have the Irish made wingtips I bought around 35 years ago. I couldn't believe the low price I paid at a shoe clearance sale. Had a full sole/heal replacement which was more than the cost of the shoes, by a lot. They are absolutely beautiful, and look like new.

[@dphotos007]

I agree on these shoes looking ugly and how they are a faddish shoe. I understand where people collect these as new and use them for an investment with the object to sell the new shoes with the box at a higher price later down the road. Spending $1200 for this shoe to wear is just ridiculous in my opinion especially if you need that money to pay your rent utility bills. Here is another opinion on these shoes even if I was to double my investment in a month I would still stay far away from the shoes knowing Ye/Kanye West or what other name he is calling himself this week because I am disgusted by his political and anti semantic views and that goes for the people he associated with too.

[@blumobean]

@@dphotos007 yes, whatever his name is at present, is actually insane. He married into the Kardashians, which is a true marker for insanity.

[@newschannel856]

Idea; cut apart the Air Jordan 1 “Pine Green 2.0” The leather quality *appears* to be very very high, but I’m curious to see what you think about it from a professional perspective. Thank you.

[@CaliKiid714]

You’re correct. The 750s were the first shoes Kanye and Adidas designed. It was their attempt at starting the Yeezy label as a “designer” brand. These are basically a designer Ugg boot, with some design cues from the Nike Air Yeezy 2 lol.

[@jackj5368]

Wrong, Tyler.

[@nicholashall575]

the whole video was talking about how they are actually quality UNLIKE uggs.

[@CaliKiid714]

@@nicholashall575 That was a meme about this shoe when it released back in 2015. I still believe the design was a couple years ahead of its time, and it’s kinda sad Adidas gave up on it after 4 colorways when the 350s ended up being more popular.

[@zzz-re9sh]

It blows my mind that people who compare the price point to quality still don’t understand the concept of resale

[@purobrim36XX]

Adidas made a huge mistake letting Ye go. Now nobody gon buy their shit 🤣

[@YourGenericBrownGuy]

Do a video on Last Resort AB!

[@Anonymous-pl7eh]

Always love to watch these 'what‘s inside' videos

[@lillyrose6568]

Love the editing!! These videos are so well done. You always go above and beyond in the testing :)

[@LexiandAimee123]

Okay. There is a perfectly practical purpose for the glue in the dark. Taking my nearly blind pup out in the yard at night, he can more easily see where my feet are!

[@NoAkcess]

Please test allbirds and Hoka sneakers in the future. My wife is a fan and I want her to be validated. 😁

[@xeta2127]

thanks for this vid. it really made my day, that the shoe that i requested since quite some time in several videos finally made it to the show and im even more surprised that it's actually a decent one. congrats for the 0.5 mil subs, everyone help him make this 1 mil till the end of this year :)

[@0zmose]

My favorite thing about these shoes, is how easy they make it to spot an idiot from across the room.

[@GpD79]

On a casual, everyday boot, I love having a zipper. I've never had a boot zipper fail on me, and I always wear out my boots until failure. Usually it's the sole that goes, either weariing a hole or the bottom coming apart. The convenience of zippers though are SO WONDERFUL over having to lace up your boots! At least that's my humble opinion.

[@hashen_chamal]

Great content. Congratulations on passing 500 000 subscribers. Would really like to see you guys test out Dress shoes because it's something alot of people wear to work or to important occasions.

[@jenniferalbert910]

This would be great!

[@silva286]

Man, that’s a nice shoe, and it’s my size. It hurt seeing it be chopped in half.

[@hotaru8309]

That happens a lot on this channel. I feel that pain It gets me worst on the vintage shoes that are in usable condition.

[@pabloco100]

I was just thinking well they don't even fit me so mess them thangs up my dude lol

[@MrLillywhite2011]

It's only a shoe guys 😂🤣

[@MrLillywhite2011]

@Miguel Hernandez it maybe are but it's definitely not fine art 😁

[@sethman1591]

@@MrLillywhite2011 no one said that? But it hurts to see something with only a limited number out there be destroyed 😫 just let us feel our feels

[@hkguitar1984]

You should use an industrial cutting LASER to cut the shoes in half! Even a water-jet cutter would be cool. Great content, thank you.

[@lolwut1337n355]

8:20 “yes I’d like to return these shoes please”.

[@mfkash2796]

My favorite pair, this hurt to watch lol

[@ThabBodyJab]

Same. Burned a hole in my soul

[@EldePHX]

You have no taste then

[@ReedMySole]

I really hope they release more of theae. I read an article that by the last colorway they release they change the build of the shoe to make it lighter and cheaper.

[@travygravy]

I love these shoes but... They should be $85.

[@Tryambakam108]

Nice recovery from nearly dropping the F bomb at 4:29

[@lonewolf36s]

ButcherBox meat comes from Australia. May 2022 stats indicate Australia spent 7.62 million aud on meat imports from china, which is 3 million lbs of meat at current rate. The website says that "most of the meat comes from northern Australia". The word "most" is bothering me. Where does the non-most come from. Anyway, great video. You do insanely amazing work, these insights are so damn good to know.

[@khalifabdul-samaad6313]

I'm glad we have people like him to cut open shoes. I couldn't do it

[@yeboahsepistles7]

Me too🥲

[@brianblair2906]

The production quality on your videos has really increased from even last year. Congrats on 500k!

[@nineteen70six]

Ugliest shoes ever made: 1) crocs, 2) Yeezy. Done

[@jonlidell9465]

The zipper fail thing could be by getting debris in the zipper. When I went to the Idaho Youth Challenge Academy our Tech Sgts banned zip up boots for that exact reason.

[@yeetplyr8445]

really love these vids man, amazing personality, very knowledgable and great editing. Only wishing you guys the best!

[@Joose]

Well made? ✅ Overpriced? ✅ Hideous? ✅

[@obsidianchao]

This is a year late but I didn’t see a comment about it. The difference in the soles is the main difference between the 350v1 and the 350v2 as well. Here you compared the 750 to the 350v2 which came out a couple years later. The 350v1 would be a better comparison, and with the recent rereleases of the turtle doves and pirate blacks, maybe a good time to do a 350v1 slice?

[@DoMyHomework_]

I keep saying it and ill say it again: BUY REPS. Ain't no reason to spend 4 figures on a pair of shoes. The reps of these are practically 1:1.

[@genek8630]

It probably cost them $30 or $40 to make them maybe less.

[@JermaineJagger]

Hateee these shoes(and wait over 1k resell?!?? whyyy?!)but love this dissection and review as usualll! So informative & congrats on 500k+!!yall deserve it 👏🏾👏🏾

[@JermaineJagger]

PS: totally thought there was something on my tv screen during the close up shots haha

[@boss123400]

Think how many nice pairs of shoes you could get for that much…

[@travissmarion]

I would never own these types of shoes for three reasons: #1. The name... Yeezy. #2. Ugly. #3. I don't care about pop culture b.s.

[@chgofirefighter]

Any consumer, young or old that decides to spend $1200+ or more on a pair of gym shoes that only enriches the name that's on the shoe and the company that makes them is an absolute moron... and deserves to have their money taken!

[@fidelpablo6340]

How about different normal running shoes? Like brooks, nb, asics, hoka etc.

[@thebeat8571]

I was cool with all the other shoes getting destroyed but god this one hurts so bad😭😭

[@joew8438]

That outer sole is so thin. If I paid $2500 for a designer shoe I'd expect it to not wear out in a matter of months.

[@xochj]

I see people who wear these the same way I see people that drive Cadillac SUVs, or GMC Hummers. Or land rovers... Fools for the most part, who put more stock in public adoration than in quality products.

[@MU80k]

Love your content as I learn alot from it. However, I wanted to point out for last 5 years I only wear Adidas Ultraboost for my day to day. I walk on average 5-7 miles a day. Boost is the most comfortable shoe ever (although the new version from 21 and 22 not so much). The Boost has never ever worn out and is built to last. After 2 years I donate my shoes to charity and the Boost is always in great shape. Boost is awesome as it is comfortable and it lasts. Unlike Air Jordans (which are uncomfortable and do not really last past a year if you wear regularly) Boost is worth the price.

[@public.archive]

boost foam is really that good. have been running in my pureboost DPR for almost 4 years and it is still in great shape. well worth the discounted price which i got it for

[@BabyJesus66]

Agree that's all I wear and I focus most on comfort and went through a lot of shoes testing them out for comfort till I found ultraboost.

[@mylesgalos6465]

Yes, boost is ok

[@callanc3925]

idk about that jordan comment. Ive had my first pair of j1's since the start of 2019, wearing them at least twice a week ever since, and the shoe is still comfortably in one piece despite being scuffed to shit, being worn to packed clubs, walking in muddy areas etc. Maybe jordans vary in quality a lot but I reckon id be able to get a good few years more wear out of them before they start falling apart.

[@Phlegm_Thrower]

I never real like the design of Yeezy, but can't deny good quality. The only let down is that exposed boost midsole.

[@ninjaboy191]

You'll come around to them eventually

[@donpayton737]

I don't know why anyone would be complaining. As soon as they spent over $1,000 for these shoes they were already ripped off.

[@smolsand]

I would be really curious to see you review some top brand minimalist shoe brands like Vivo Barefoot, Wilding, Vibram FiveFingers, and Xero shoes. I think it would be really interesting to see. Minimalist shoes seem to be really expensive and I'm not sure why they are as expensive as they are. I would like to think if you have a thin malleable shoe that will roll into a ball and make you feel like you are barefoot, you would want high quality materials, so maybe thats why they are so expensive.

[@IvoryOasis]

I can't imagine who would waste money on a shoe like this.... you could be walking around in some really sick great leather boots for 1/4th of the price. But instead they throw money at some money grab trash? It's so sad....

[@DatDante23]

Tell me why you think this is money grab trash

[@IvoryOasis]

@@DatDante23 It's a 2k+ dollar shoe cashing in on the name of an overrated rapper.... Without the rappers name behind the brand no one would pay these prices for what you are getting.... it's entirely hype and cult of personality.

[@DatDante23]

@@IvoryOasis true if this was not made by Kayne West then I doubt anyone would buy this buy if we use that logic if Nike air Jordan’s weren’t made by Jordan’s it would not be no where near as big as it is. Why do you think that og Jordan 1 Chicago (85) go for 35,000 it’s the history with this boot it’s like that in 20 years this boot may be going for more than it is now same with the Nike air yeezy red octobers

[@captainsuckbutt3917]

@LIL YOUNG DONKEY A shitty cartoon chimpanzee JPG sold for 18million dollars last year. The amount one specific dumbass is willing to spend doesn’t mean the item is worth that amount. Past all the bullshit “hype” the grand majority of shoes from Kanye or Jordan are just bottom quality material made in a sweatshop. They’re called “cheap pierces of shit” because you literally cannot find lower quality material to make a mass produced shoe out of. It’s the same for brands like Surpreme and Offwhite. They’re completely reliant on a young and stupid customer base not knowing the value of anything.

[@EDDhoot]

SB Dunks soon? note: high energy return isn't what we look for in skate shoes so a low score would be good.

[@MrFukyootoob]

The zipper doesn't break from zipping, it breaks when you flex your ankle, especially if they are only partially zipped

[@Sabamonster]

For 1200 dollars those shoes should be made of gold-plated leather. It's absolutely insane how much money people will pay for sneakers.

[@Jopeymessmusic]

Cool that it's decently made. The only issue I have with it personally is that it's so damn ugly. But to each their own y'know?

[@PhoenyxuzPrimax]

Yep paying like $1k+ for an ugly lookin shoes and you are only paying because of its name is crazy

[@booooooooooooop2172]

@@PhoenyxuzPrimax u realize some people like these? Not everyone has the same opinion as you

[@callanc3925]

@@PhoenyxuzPrimax I mean i bought a pair of tubular invaders because they look similar and only cost 100 odd bucks. If money was no object id certainly buy a pair of 750s. Imo theyre the nicest looking yeezys

[@littlebitofhope1489]

Ugly an made of cheap leather. I'd pay $35 for them.

[@Karaamjeet]

@@littlebitofhope1489 you have a mental disability but that's okay

[@SirGriefALot]

I hope they re-release these one day. They're bringing back the 350 v1 so anything's possible. Hope they're made to the same standards as these.

[@bravo62]

Zipper fail due to fat feet if you put a little thought to it, in fact any heavy foot!! If it was only recyclable!!

[@loulou704]

There were two different versions the original colorway...one had a bad batch of zippers and the second batch had better zippers. all the color ways after had the better zippers.

[@bubbles4630]

Man I love the 750. It’s the only yeezy model that I own, though I have worn it a ton it still looks great with some heal drag being the real annoyance, well it’s the case with any other shoe really.

[@madcyantist8243]

Thanks for doing this. I have the Chocolates and used to have the Triple Blacks (retail for both). And there was definitely a difference in suede feel.

[@subsnovideos-mk8du]

What is the point of having a shoe that you have to be afraid of wearing anywhere like this? Really don't understand people who overspend this heavily.

[@philosoraptor777]

This would be a great quality sneaker at a sub $250 price point, and probably costs less than $25 to produce.

[@genek8630]

Someone once said, "there's a sucker born every minute." You'd have to have money to burn to pay that much for a pair of sneakers. Plus they are ugly. Oh, but they glow in the dark...are they kidding.

[@beatersnbeers2145]

The fact that people think these shoes look good is astonishing

[@StreetSoldierUK]

I don’t think I like any Yeezys if I’m honest.

[@jamespatrick3462]

The knife safety is lacking here. Never cut towards yourself...always cut away.

[@ladymissgd]

I swear this is the best channel for footwear ever. Road to 1 million!

[@joelstatosky8444]

I think you've reached the point where testing these like regular boots used for work for example, has become unreasonable. The purpose of these shoes is clear, which is fashion. I'd argue a shoe that is much better than yeezy's is the adidas ultraboost 1.0. Amazing construction, colorways, and that little bit of hype that everyone in fashion loves to an extent. While they aren't going to be as durable as a workboot, if you take care of them and clean them they'll last a long time. The continental rubber on the soles is kind of soft however, so I put a sole protectant on mine to prevent the sole from directly wearing out fast.

[@Julian-yx4we]

Holy geez, I was pretty impressed with this review until I heard they were over a 1000 bucks! They’re not my style, but that’s totally subjective. Glad to see that they’re actually well made for what they are. But damn, 1k for ugly sneakers… O_o

[@oldmanjenkins2988]

1k resell, I believe they retail for 350 which is still a lot 😅

[@TheGungunn101]

They cost that much with resale values. They were actually $350 MSRP.

[@MrWeAllAreOne]

The price is outrageous.

[@grimmjo410]

This was like watching a really good Horror movie that scared the hell out of you

[@secretsecret1134]

its incredible that someone would wear something so ugly, its monstrous

[@everettharas]

Bro probably only wears white af1’s

[@allthesepollitos8891]

First

[@kyleVanZan]

It absolutely baffles me that people would spend this much on shoes, especially these, Yeezys are so ugly, and would be laughed at if they didn’t carry the Kanye brand.

[@acemany1126]

These boots were everywhere in Indonesia, way before YE took the design and added the foam.

[@Tigerbythetoe]

Could you do something like a “Top 5 Made In The USA Work or Hiking Boots”? Work boots generally undergo more abuse than other types of shoes and so a focus on build quality Is paramount. Although I can’t afford these and will probably never own a pair it’s really cool to see how much quality went into them. The zipper issue is one of those things that seems cool initially from a style/design standpoint, it’s bound to fail. Depending on how much tension is on the zipper when pulling it up, like you showed in the pull test you did the zipper will always be pulled up when it’s on your foot so it’s gonna be stressed. Good on Mr Yeezy for producing a quality shoe. Good on you for putting a lot of work into your videos! I like shoe videos man.

[@TheWtfnonamez]

I am uncomfortable with the idea of people spending this much money on one shoe. I just think the money could be spent better.... a LOT better.

[@DunderHead.5000]

$1282? I've seen shoes/boots with the same non-peirce soles going for $10.

[@cyberflightfpv4184]

That is the ugliest store I've seen in my life. More than crocs and ugs🤢

[@QuitRuiningMyRecommendations]

So I guess I would pick them in a zombie apocalypse over a discount shoe

[@Theduckwebcomics]

Decent shoes but not for that price,. Realistically they're actually horrible quality shoes when you factor in the cost. You don't buy a really well made hatchback Hyundai for the price of a new Ferrari, that's what's happening here- it doesn't matter how well put together the Hyundai hatchback is, it's still not worth as much as a new Ferrari.

[@GameCast222]

watching you destroy these shoes looks like somebody burning the Monalisa

[@ohiorichkidbeats]

I had to laugh my wife said that that boot look like something that Aladdin would wear

[@nikolabosanac2696]

Hey, love the videos. My shoe suggestion for the next video would we the new Nike Air force 1 Luxe model. A lot of reviewers praise the build quality and they look really sturdy! Keep up the great work

[@jcg702]

Longest shoe video I've ever watched. That says a lot. First video I've seen from you as well, on to see if there's anything redwing wise lol.

[@yaboijjonah._.1815]

Glow in the dark is fucking cool you can’t say it’s not