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In this video, I walk through my experience with 99designs (www.99designs.com) as I sought an update to my DJ company logo. I LOVE the result and am very excited about using my new logo!
I talk about why I needed a logo change, the general workflow of the 99designs website, importance of writing a good brief, showing off some other features and options, and then I talk through the designs I was getting - some I liked, some not so much. After selecting my top contenders and seeking feedback from trusted people around me, I picked the winner!
Some might think that $1400 is a high price to pay for a logo design, but I'm aware of the costs of professional marketing development and logo / mark design work from an agency -- this process and the result was well worth the cost for me and my small business.
I talk through tips and thoughts for a successful contest -- hope this helps you run an effective contest!
Content provided by Kevin Summers, owner and DJ at Smilestones DJ Services (www.smilestonesdj.com).