I Tested the NEW Kodak Gold in Medium Format

[@WillemVerb]

For anyone asking for a link to purchase Gold in 120, you can pre-order it here! partner.shopmoment.com/dorNnW

[@jackwilson9239]

Hey Willem are all these shots scans of negs or are any from hand prints?

[@grainydaysss]

I blacked out at the shot at 10:33 and had to go lay down. SO GOOD

[@Racker411]

daddy

[@eccojammed]

Agreed. My face when willem stood still to make it: ????? My face when the picture came up.... :O :O :O

[@vuhlandes]

Letsss goo been waiting on this. LOVED IT

[@thehealthpotions]

LETS KEEP FILM ALIVE!!!

[@Definitely_not_Andrew_Yoshiaki]

The Instagram announcement by Kodak stunned me, and now a new vid by the master himself on this film😭✨ what a great day

[@willysheepskin]

NEW FILM WHOOP! So keen on increased saturation, I hope it's always in stock hahaha! Would be very curious to see some darkroom results sometime as well, you got lovely shots in this video that would print well hint hint ;)

[@WillemVerb]

Hahah I thought about doing it in this video but ran out of time. Will definitely give it a shot next time I print though!

[@extremelydave]

Willem's shots on this video are some of the best I have seen from him... having great film obviously does not hurt...

[@juiceboyxd9310]

Can't wait to see you try this film, Willy.

[@patrickjclarke]

Well, technically Willem, 120 has the same dynamic range as 35mm, size of film doesn't affect dynamic range, emulsion does...BUT it should have more tonal range since it's a bigger negative. No matter what, it's good to see it back in 120!!!

[@0ooTheMAXXoo0]

It is safe to say it will seem like higher dynamic range since you are collecting more light per final print size or image size. More info will show in brightest and darkest areas in total...

[@patrickjclarke]

@@0ooTheMAXXoo0 No, that's still tonal range. The bigger the light capturing area, the more opportunity to spread the tones. It's still the same amount of dynamic range as that's how bright or dark any specific area can be. The two are often confused, but tonal range in medium format film (even 645) is still one of the advantages it has over most digital sensors, even the GFX series.

[@prntm926]

Yes, the dynamic range is the same. But if the iso is the same, then the tonal range would also be the same. Bigger negative only gives more detail.

[@patrickjclarke]

@@prntm926 I think we are saying the same thing. A bigger neg increases the amount of tonal steps it can record, and that gives more detail, but it technically would have the ability to render those steps across more silver grains giving it more tonal range. Now if the film has low dynamic range, having a bigger negative doesn’t necessarily give you the same benefit. It’s one of the reasons I loved Polaroid Type 55.

[@prntm926]

@@patrickjclarke 120mm have more silver grain that is correct, but the density of the grain is the same as in 35mm (if both 200iso). So bigger negative wont give more tonal range. Just try and compare prints between kodak gold 35mm and 120mm both shot on mamiya rz, the tonal range would be the same if both films are the same sensitivity, no matter the size.

[@Lauren_C]

Those results are impressive, both on the photographer side, and from a technical standpoint. This film holds up impressively well against modern digital. Perhaps Kodak should focus on 120 format, and put some R&D there? Maybe get some inexpensive bodies launched as well?

[@WillemVerb]

Haha we can dream

[@jacopoabbruscato9271]

New bodies good enough to give 120 justice will never be inexpensive

[@pilsplease7561]

@@jacopoabbruscato9271 The GW690 is like the greatest 120 camera ever made, the lens on that thing is sharp as a tack, like holy crap, shooting Ektachrome in the one I had was one of the most beautiful things ive seen on film, Same applies to the rolls of Fuji Pro 400 I shot before they discontinued it those were stunning I shot a beach and you can count the grains of sand on the fucking beach that lens is so sharp that digital couldn't possibly compete because the film had like no grain was literally sharp as a goddamn tack.

[@RM.TokyoPhotographer]

im trying to convince Fujifilm to make a new film camera....fingers crossed.....they destoryed the medium format digital (from Phase One/Hasselblad expensive Junk) so hopefully they can do it again...Im convinced that if Fujifilm makes a mediumformat Rangefinder type of film camera (like the Mamiya 7 not pentaprism) Utilizing the outer body of the GFX 50R around 1500$~2000$ thats repairable and unlike their GW series of fixed lenses (making it a interchangable lense) they would definitely sell like HOTCAKES.....#Fujifilm #富士フィルム #ビジネスチャンス

[@pilsplease7561]

@@RM.TokyoPhotographer I don't mind the GW690 being fixed lens, I had one with a new shutter and I put 4 rolls through it and that was the best camera I ever used in my life.

[@DavidMota]

would love to see a Palm Springs vid with this film stock. incredible colors and quality. Willem does it again

[@Vega.pdf35mm]

That’s a good spot!

[@GS-vb3zn]

Kodak Gold 120 is a good sign, I can agree to that. More film choices is always a good thing. However, having one major supplier of film on the planet is not a good thing, no matter how many new products they bring to market. We need an alternative to Kodak’s dominance. Kodak film sales have been going up roughly 20% a year for the past five years. Yay, that’s a good thing for film enthusiasts. But faced with increasing demand Kodak has chosen to do something that I feel is abhorrent. Kodak has said it needs to increase production, okay, that’s a given, but they chose to fund that by dramatically increasing the cost of a roll of film instead of the traditional method of using a commercial lender to raise the capital necessary to do this. They feel they can do this on the backs of their customers because they are the only game in town. Where else are we going to go? I hope some company rises up to challenge Kodak. I would love to see Fujifilm back in the game. I don’t like being at the mercy of one supplier for anything.

[@brentsmith9411]

Agreed. We're all paying the cost for film becoming more popular, and it doesn't have to be that way. Rather than releasing Gold I would have much preferred they focused that effort into making Portra (somewhat) affordable again. I'm glad film is having its renaissance, but as someone who has been shooting it for 20 years now I'm shooting way less because of this increased demand. Lomography and Cinestill are cool, but instead of these specialty stocks what I need more than anything is a professional stock that can compete specifically with Portra. I hope someone comes along to rival Kodak's dominance in this specific area, but I'm not holding my breath for it.

[@GregoryVeizades]

@@brentsmith9411 did you see Cinestill's announcement today?

[@krib5810]

@@GregoryVeizades well its probably made by Kodak too like every other CS colour film, my guess vision3 250D

[@Xenonic2]

@@brentsmith9411 honestly I would love to buy more Portra but I’m just slowly cycling through whatever film I have before I lay a hand on them. I’ve been buying Kodak Vision 3 rolls which are a couple bucks cheaper and produce, arguably, the same if not better results.

[@coastalartistlivingonislan8395]

Well, their is BW from Ilford as an option.

[@ReimannPembroke]

The colors of this film look really great! After today’s film announcements by Kodak and CineStill, it seems like the world of film photography is in a better place than we thought

[@mrnavarropablo]

CineStill is nonetheless just rebranded Kodak 250D Cinem Film. It'd be better if there was another producer of color film that did not depend on the Kodak factory. But hey, I'll take whatever we get any day!

[@tallaganda83]

Now someone just needs to make some new decent medium format cameras that aren’t 30 years old and cost 5 grand.

[@ReimannPembroke]

@@tallaganda83 I second that

[@GarryTan]

Hey this is random but I started doing KZbin years ago because I was really into film photography and watching you I realized KZbin was such a powerful medium and it made me want to figure out how to do it too. So thank you.

[@MichaelZieschang]

That makes my week. No more rolling Kodak Gold into 120 backing paper to shoot it in medium format cameras.

[@RaZuesR12]

I shot a couple rolls of 120 Gold 100 GPW from 1998 some years ago and loved the results (very 90's vibes!). At the time I wished I kodak would release it back in 120, I guess my dream came true!

[@SISSI_LU]

6:16 the subtle shades to Fuji hahahaha 😅🎞

[@theodore.rollet]

Nobody’s gonna talk about the mind blowing cinematography? The part in the dunes is GORGEOUS, this is national geographic level.

[@s0nglyr1cs]

Been shooting Gold in 35mm for a while as the prices have hiked. Really excited to try it in 120

[@CrimsonCrime2234]

These results blow my mind! I love Kodak gold in 35mm, and I think many of my family photos were taken with Kodak gold. I really hope Kodak can produce Kodak gold in medium format

[@velyvely6479]

my first ever camera at 5 years old came with this film! i still have a pack unused from the 90's! i loved the desert shots so much! and the use of the flash with the sunset in the back!

[@chrissybabyist]

Like someone said on twitter, today is like Christmas for film photographers. 🥳🥳🥳🥳😍😍😍😍

[@ElBoys]

I will say, one of my favorite travel moments was seeing the Sunrise on the Sand Dunes in Death Valley so seeing that part of the video brought back those memories!

[@likeanelephant9314]

Thank you for sharing such a great news! I’ve just got a rolleicord last month, so excited. I really loved your night motel photos 😊！

[@christiangordon721]

Willem thank you for always sharing the thoughts that come to mind when you’re making a photo! I’ve been following your work since 2018 and honestly you’ve had such an impact on my own work, looking forward to new videos!

[@WillemVerb]

[@depotmsa2362]

i'm so excited ! my whole life was shot on kodak gold and now we will get to use it to continue

[@idkwtdwyou]

hey Willem, try the Kodak M35, it's a cheap plastic disposable camera, I want to see if it's good for beginners

[@handwriting8804]

Its not. If you're starting out you should get a manual camera. The pentax spotmatic is a great choice.

[@Nobody-Nowhere]

Its 2022, disposable cameras are not exactly a thing any sensible adult should even consider.

[@beansface1643]

Just get a disposable or a p&s

[@ryanwilson5782]

I've never really tried it, but I've heard decent thing about the Ilford Sprite 35-II. Basic and affordable point and shoot style camera, plus it's reloadable. If you want to get into the absolute raw basics of film, maybe try that, but if you want to learn more about the specifics of film, then I might try picking up a used SLR. I'm sure someone who knows more will comment here and let you know of some good choices. I have a Minolta XG-A from the late 80s/early 90s that I absolutely adore

[@byu2657]

M35 is not disposable

[@Alpine_Wanderer]

Inspiring as always man. Glad to hear the news from you. Stoked to get into one of my favorite films in a new format.

[@victorll8731]

love the photo at 5:55! It looks so real

[@patrickrostker6693]

Awesome news! Kodak is alive baby! Wonderful shots, Lone Pine is so beautiful. Sand dunes are definetly on my wish list to photograph. Well done!!

[@RileyStroud99]

I do love how gold looks. But I’m pretty disappointed with the price. $1 less than porta 400 (at least from my local film store) doesn’t sound too appealing 😕. At least there is more options in 120.

[@rebeccasuur]

I’m so happy…I love Kodak Gold. Loved the mellow music while the sunrise was going on. And the running was absolutely worth it. Loving your pictures.

[@chiprock2692]

You did this film launch justice. Excellent. Now I'm officially excited. Kodak needs to sponsor you!! Oh, and is it 'dynamic range' or 'film latitude' you're referring to.

[@jdpst20]

The shot at 13:21 into the sun I just feel like could never be archived with digital unless taking multiple exposures. The tones of the color just are so smooth and pleasing to the eye.

[@ilia_sibiryakov]

You can't achieve that with digital because digital software produces ugly highlights through RGB clipping/curves. The area around the sun would skew yellow and look crap. No multiple exposure can fix that. Only better software (which doesn't exist) or shooting film for now.

[@CeruleanFilms]

This was the film I learned photography on, with my dad's old Nikon F2. BTW, a polarizer does wonders with the colors on this film.

[@EmilVargaPhotography]

Love the night time sign shots!

[@antonletsgodipping]

I came here for the Kodak Gold photos - but stayed for the great colors of the video clip. You've really done a great job matching the colors of the stills and the vid

[@francis2255]

12:40 "alright, running was worth it" lol

[@ioegreer]

ohhh

[@thomaspopple2291]

The colors seem very true to life. Nice to see a film reproduce colors the way my eye does.

[@madacenyc]

i like the pixel peeping, panning up or across the picture type of shots at 12:55

[@1994OBO]

Amazing photo’s Willem, everytime I see one of your vids I get the urge to sell all my belongings and buy a medium format camera and roadtrip forever through Cali

[@CodyTurner]

Your videos keep getting better and better man. Keep up the great work.

[@lyfeofajet]

The pics are amazing as usual. Got me all worked up for this 120 Gold.

[@atarijunge]

Beautiful photos, the raw quality of the Mamiya is always mind-blowing to me. Thanks for this video, really enjoyed it!

[@CoopStewy]

Not only do you shoot beautiful photos, you show them through these masterpiece videos

[@RussWeymouthPhotography]

Beautiful photos. The photos from the new Kodak film look so clean and vibrant but not over saturated.

[@iainlaurence]

What a cool opportunity to take some of the ‘pilot’ medium format Gold photos! I enjoyed seeing your work along with the other photographers on Kodak’s instagram.

[@lukewtcleland]

Oooo can't wait to try this myself! Loved the video

[@Ashfielder]

Actual investment in color film, that’s what we need more and more. Great that Kodak can still innovate and introduce something new.

[@abgrafix]

Man your videos are pure moments of cinema.

[@BadFlashes]

@12:51 Magic... pure and simple MAGIC ... I might cry

[@martynaflisiak2117]

I absolutely love this video and the photographs you took are stunning!! can’t wait for the book to come out :))

[@jacopoabbruscato9271]

Eventually area guides for Alabama Hills will have to add film photographers to the "likely wildlife encounters" chapter

[@kjak94]

Finally some news from a manufacturer that isn't a price hike or a product discontinuation!!

[@martinmasalkovski3368]

These pics are so clean Willem!

[@eruizmiro]

I wish I could go back in time and had loved photography the way you do at your age. Beautiful video.

[@lukebt]

Can’t wait for the book! Great video, that film stock looks amazing

[@WillemVerb]

Thank youuu!

[@hasnainbhatti2074]

Just got my first medium format camera this past Friday and now Kodak Gold on 120mm...wowzers

[@actionimagesphotography]

I'm amazed at the colors, dynamic range and sharpness/lack of grain in your shots. Night images are really impressive! I have lots of 120 film but I'm buying some asap! Love the channel by the way.

[@caffreycameron]

A crazy day for film photographers!!

[@calamaricarter8609]

Those pictures of the desert where absolutely gorgeous

[@bobsykes]

Those photos are amazing! Amid the flurry of social media comentary about this films release in 120 format today, I went to your video first, I guess becuase I've enjoyed your work for so long I know what your Portra photos look like, and this really was a surprise in comparison. Nice to have more tools in the box! (So excited the long awaited book is almost ready to order!)

[@WillemVerb]

Definitely nice to have more in the tool box! Thanks Bob

[@marcodekretser]

I audibly groaned for the shot at 12:05 💀 Is there any place to see this full res???

[@HansBaier]

The desert photos are AMAZING!

[@BoostFutbol]

Honestly one of my fave videos you've uploaded. Some stunning images man.

[@robertohamar]

Could you share the mic set-up in this video, please? I have the Rode Videomicro too, but what are you plugging it into to make it so light and compact? Love your channel and your peaceful videos btw!

[@Linkinbassist]

Honestly been hanging on for something like this to hit the market. The shots looked breathtaking, I am sold...!

[@fuzk]

Beautiful photos and lovely colours. And from a new film, yay! I wanna ask, for the “most photographed” motel shot in blue hour, what did you expose for that required a shutter release cable?

[@shalini6838]

Omg yessssss I was waiting for your video about the new film!!

[@LowkeyBoso]

literally christmas day for photographers! lovely video as always, Willem!

[@55whiplash]

Great news! I like Gold on the 35 look forward to trying 120. Now maybe Fuji will make us some new cameras.

[@GearGeekB]

The size of the negative doesn’t change the dynamic range I’m pretty sure. Love that last photo tho 👏👏👏

[@PhilKnall]

3:55 is it for me! Beautiful work.

[@chrisrumsey7918]

So glad to see that you've tested it! Just ordered a pack for myself

[@wichersham]

I never dreamed a day we have a NEW film in 2022!! Super!!

[@lameaschris5271]

welp… we got 2 in ONE DAY

[@PhotoBug3042]

Really really loved the Death Valley shots. Welcome back to a nice filmstock.

[@driley4381]

It's so....creamy and nostalgic. I love it.

[@vigodrakken7916]

Great timing by Kodak, I was thinking of selling my Mamiya 7II seeing how film prices have skyrocketted as of late.

[@thomas.kovacik]

so good! dawg your a-roll setup here is fiiiiire

[@WillemVerb]

Thank you dude!!

[@drlump8709]

I’m loving film right now. Kodak is bringing this out, cinestill just announced 400D. Pretty exciting stuff.

[@ZeroFuxBE]

aaah, my favorite motel photographer at work. love to see it!

[@Angelina-fy4il]

i could tell you got very excited to show you opening the back under safe light ahahha

[@JUSTINBUISSON]

Looks AMAZING

[@412foto]

great images as usual! Can't wait for this to be in stock somewhere

[@euan1234]

The photograph at 9:26 is superb. Great work!

[@phileezor]

Wait... a minute. I think the last episode of Twin Peaks S3 was shot in that area lol. Dope Video As Always!

[@danncorbit3623]

Loved the shots in the dunes. Magical.

[@jasongold6751]

When i was a pro, it was my only color film! I hated the muted color of pro films esp. soft Portra and Fuji. Doing weddings etc., amateurs would have had better, clearer pop colors! Glad to see it's back, but i have a shoebox of 120 color film i will never expose. Digital color for me! Grain never a problem in 6x7, 6x6. Nice snaps of So-Cal. California..

[@nitten13]

In the old days Kodak always had a "Two tier" color film line. Gold was the amateur film and stuff like VPS and VPL were the pro emulsions. Pro films cost more to ship and store since they have to be kept cool for consistency. Oil paints aren't cheap either. We are lucky Kodak has put in a 120 production line for Gold 200.

[@taohumilo1075]

Thankyou for create such a mesmerizing content. your work really inspire me.

[@sgreen757]

Just pre-ordered some, really excited now - great shots Willem

[@jacobmaness7244]

Very excited for this. Great photos Willem.

[@milesroberts1192]

man i guess i have to start shooting 120 again what the heck just when i thought i was out after getting a gfx 50r, they pull me back in with my favorite stock

[@bradwaller1991]

I look forward to watching every one of your videos. x

[@tomhardie.creative]

This video was so beautifully constructed, love it :)

[@ArthurFilmmaker]

Thank you, nice video! Great photos and overall i think i like those saturated colors even better than the neutral colors of Portra.

[@ShawarmaFarmer]

Oh my. 2022 is suddenly brighter again

[@copythestar]

Love this video, and I can see so many people clicking with the gold when it comes out

[@miniteddy5555]

Your pixs r more dynamic. Love!

[@toomanyjstoomanyrs1705]

I did those shots at Lone Pine about 2 years ago. But of course, there's no comparison to yours. Love Lone Pine.

[@ocenjacobsiyoiyacovos5295]

Video was dope, great colours and composition in the photographs. Enjoyed the video.