I WAS SURPRISED BY ITALIAN FOOD PRICES! Grocery prices from various supermarkets.

Grocery shopping in Italy. I explore a few stores and discover some wierd and wacky items on sale. Definitely more than just cheese, wine and pasta. This is what Italian supermarkets look like, and how Italian EURO grocery prices compare with GBP and USD.
Filmed April 2024 | Lake Como, MIlan and Rome, Italy.
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[@davidcharnes3623]

In Italy everyone wears plastic gloves when they touch the fruit and vegetables. The gloves are with the plastic bags. You might have got the unhappy looks only because you weren’t wearing a plastic glove.

[@nicolettastrada5976]

The gloves aren’t made of plastic. I think we have said that many times

[@davidcharnes3623]

@@nicolettastrada5976 What are the gloves made of?

[@ScottishT]

They are made of unicorn heels.

[@raffaeleamore5046]

In Italy in supermarkets it is forbidden to touch any type of unpackaged food product with your hands, fruit and vegetables in particular! In fact, plastic gloves are available at the entrance.

[@tiddlywinks456]

We are only learning of this now through the comments here.thank you.

[@rudfil]

​@@tiddlywinks456 he should know better.

[@antifugazi]

You have to go to the local supermarkets when traveling, its one of the best things about being abroad.

[@sallyhey7552]

I absolutely love foreign supermarkets. It’s one of my most favourite things to do. ❤

[@Bearleena]

Esselunga isn’t a bad supermarket by international standards, but you’re always going to get better food in Italy from an indoor market (like your last ‘store’) or the weekly outdoor or farmers’ market. They will have the local specialties at competitive prices and - best of all - you have to ask for everything by name, which is great for improving your language skills. I may have brought a kilo of aged grana padano back in my suitcase a few months back.

[@geoffreymawdsley8102]

😊

[@steve-marsh]

Scottish salmon! Yay!!! Great effort with the reconnaissance mission mate ;)

[@PlanesTrainsEverything]

They also had Norwegian salmon, but the Scottish product was (naturally) on the top shelf!

[@peternolan5353]

Does it mean that the Scottish salmon was caught by Scottish fishermen in North 🌊 or was farmed in Scotland., or was it caught by Norwegian fishermen of the Scottish coast. Interesting

[@buntybeau]

@@PlanesTrainsEverythinghow much in Italy 🇮🇹? Find an Aldi or Lidl 😂

[@volkswagent6raillad850]

You missed the Tennents super 👀😁🍺🍺

[@user-cc5mu7to8e]

Coming from Australia, as you would know Scott, we love our seafood. I was surprised how expensive it was for prawns. The rest of the food seemed on par with here. Love walking through the supermarkets in other countries. Brilliant, thanks mate.

[@xxcrysisxx5317]

Italian supermarkets>australian or American supermarkets

[@intersezioni]

ESSELUNGA is the best supermarket in the world! ps in Italy vegetables, and in general any goods that are not packaged, cannot be touched with bare hands, for a matter of respect and hygiene

[@stevemcgowen]

Thought it was pretty disgusting he was touching everything.

[@federicocatelli8785]

Usually there are disposable plastic gloves in "fruit and vegetables" section of supermarkets

[@stevemcgowen]

@@federicocatelli8785I would think after covi people would know not to go around touching food like this.

[@peternolan5353]

how you think the food got on the shelves ,by itself. Evrer hear of washing the vegetables. 🤔

[@federicocatelli8785]

@@peternolan5353 Some fruit is washed before packaging other's not,some is waxed (when put on display )...think it's better be safe than sorry I always peel fruits and wash veggies thorougly

[@kazzicup]

I too love going to foreign supermarkets. I just realized I have not eaten a grapefruit in the last 5 years. Time for a grapefruit ! Romani broccoli are not widely available in my area. I seldom see them in grocery stores.

[@wemailbill2]

This was really interesting and fun. More supermarket videos please.

[@kathleenmorrow3792]

Thank you for showing us the supermarkets. Like you I love cheese. 🧀🧀🧀

[@alanwhite7127]

was in south italy last year and found a supermarket selling tennants super lager what a surprise never knew they exported it

[@cal7348]

Tennessee super is normal in italy

[@jamesk1806]

The taste of the fresh produce in Italy is amazing!

[@robertallardice8119]

It shows we get the crap in the U.K.!

[@katewolfspirit6722]

@@robertallardice8119 Yes! I think the same goes for wine. I've noticed the selection we get here is 90% dry wine, no matter if it's red, white or rose. Medium seems to be hard to find, I've tried all the big supermarkets.

[@imsbvs]

The last store is the food market / eatery at Milan Central Railway station ... I was there last week (which is why I only got to watch your video now). It's a fantastic place to buy food, a venue like this is never going to be cheap but the Italians know what is good and Milan is a place where there are many who will be able to afford the prices quality demands. We went to a different take away food stall at the station and purchased mozzarella cheese balls with tomato cut into quarters in a plastic tub, a very good snack to eat whilst on the train! The station is a wonderful building, well worth visiting.

[@itsmetaran]

Great video - thanks!

[@Pooky-Cat]

Truly fascinating Scott. I wonder if Italians would enjoy a tour around my local Iceland 🤔😏

[@PlanesTrainsEverything]

They might... and walk away shaking their heads.

[@Pooky-Cat]

@@PlanesTrainsEverything 😂 what! Not be impressed by the frozen Greggs sausage rolls' scandaloso! 😂

[@AnoNymInvestor]

🤣🤣🤣

[@carolynstewart9103]

Thanks for your amazing under cover work🤣appreciate your video ...thoroughly enjoy them all.gracie...🍺

[@johnledingham852]

Thanks Scott. A very interesting video. My Italian wife (and my only wife) was captivated too. She came from Abruzzi , on the Adriatic Coast. Spent two weeks in Scotland, my dad's birthplace (Dundee) then two weeks in Italy, just before the Covid outbreak. Loved both places to bits. Loved the people, loved the food, loved the hospitality. Loved the beer in both places but glad to get home to Queensland. On ya Scottie!

[@buzzukfiftythree]

It’s difficult to compare food prices because average income levels vary throughout Europe.

[@tancreddehauteville764]

In Italy incomes are on a par with the UK once you take account the fact that NI is much higher in Italy due to the far better state pension they get.

[@janetmackinnon3411]

@@tancreddehauteville764 True, the UK old age pension is nearly the lowest in Europe.

[@katewolfspirit6722]

@@janetmackinnon3411 It is shameful, considering how much tax we pay in the UK.

[@cristiandilella2337]

​@@janetmackinnon3411 how much? In €

[@kriskruz3792]

Nothing wrong with videoing a cabbage. I find these sorts of videos really interesting.

[@MIEJ4]

I would get a GoPro mount that sits on a rucksack shoulder strap. Then I think you can switch all the lights/displays etc off and people would hardly notice you’re recording. Loving all your Italian stuff, can’t wait until I can sort another trip ther

[@lindapayne1595]

Why do you have to pick things up if not buying.

[@markylon]

Why is this a problem? Things get picked up and put back all the time. Don't be such a KAREN. Payne by name and PAIN by nature. I bet you don't get invited to too many parties KAREN

[@janetmackinnon3411]

To show us, I expect....

[@rosemarymee]

That annoyed me too!

[@tonymaxwellhatt1175]

Maybe to steal it?

[@markylon]

@@tonymaxwellhatt1175 Muppet comment

[@deeser]

I really enjoyed that. More of this story of thing please.

[@suebt8794]

Looks like Waitrose x please do more of these so interesting

[@tonymaxwellhatt1175]

In the Caribbean you are not really allowed to touch vegetables, it's regarded as not being polite. I remembered on a holiday to Trinidad and Tobago, I went to a local fruit and vegetables shop, I picked up a very large tomato to examine it, only for the lady working behind the counter to tell me "please do not touch or squeeze the tomato, if you are so lonely, go find a girlfriend" well I really wanted to react but she was holding a big knife at the time.

[@markylon]

Thanks for sharing :) If you like Peroni and Moretti have you tried Asahi? Delicious :)

[@ekrecords7481]

Dont touch!

[@Alex_Rome]

Unlike in Australia, entering a supermarket while barefoot is forbidden in Italy. It's mandatory to wear shoes and shirts before entering a store.

[@Queerz4Palestein]

y r italians so racist?

[@user-im3hr1ed2l]

Watching from New Zealand, I have price every big time! Great video as always

[@rosslewis4893]

I think it would have been better if you didn’t pick everything up all the time

[@katewolfspirit6722]

To take a proper look, it needs to be picked up. I'm guessing Scott doesn't possess telekinesis powers.

[@mykhaelmatsko]

Most of the time you want the white wine, however, you do get red wine once in awhile. Just my personal preference.

[@Mr_Short_Long]

7:54 Ichnusa is also a good choice for beer in Italy

[@mattraschke2889]

I'm Australian presently on holiday in Japan. Overall, prices in Japanese supermarkets are significantly cheaper than Australia (or Italy). Visiting supermarkets in foreign lands is one of my favourite touristy things to do, so thanks for your efforts Scott. The seafood in Japan is insanely cheap, as is the alcohol. Hic!

[@russmeans]

Do more of these Scott! I would volunteer to be your spotter, but it's a bit of a trip, lol

[@ronalddailey5208]

Great food in Italy. Cheap vegetables and fruit. Remarkable cheese 🧀

[@andymerrett]

More socially unacceptable cabbage filming please! :)

[@janetmackinnon3411]

😀

[@alastairross9628]

Didn’t see any Gorganzola cheese. My mother used to by it for my father and I. She got some funny looks on the bus coming home and a seat to herself.

[@markday1714]

worthy content, thanks!

[@TheIantoJones]

This was *so* much fun - such a fascinating insight into someone else's food culture. Thank you so much, and I'm sorry you were made to feel uncomfortable.

[@paulgibsonphotography]

Great Video Scott

[@peter1892]

Esselunga was our go to place on a recent trip to Italy (other supermarkets are available!). But for those pesky luggage restrictions, I would have bought a lot of biscuits!

[@gregorylenton8200]

i liked that store...fun stuff...thanks

[@david5845]

Great Scott! Sorry!! Couldn' t resist it!Loved it. Travelled extensively throughout Europe and I do what you did. And...occasionally I buy something. The cheese..to die for...perhaps literally!. Cheers

[@123boat]

My stepson has bought himself glasses with a camera. You can hardly see the lens. Would be ideal for filming without someone telling you off 👍 Same here!! Just love walking around European supermarkets seeing all the different foods on show. Loved the video 👏

[@user-yi2fz2bt1z]

Interesting observations, especially from someone used to supermarkets that only sell haggis, deep fried mars bars, irn-bru & the cheapest possible alcohol!!😂

[@cammy2100]

Another great and informative video Scott. Never mind the neysayers.

[@mikeb7117]

mmm, now I'm hungry.

[@janettesinclair6279]

I loved that - my favourite occupation when abroad, what kind of food do they sell here? An open market is even better where you get all the smells from the cured meats, and the cheeses! But what on earth does one do with a sea urchin, I wonder?

[@jeanjacques9980]

Unless the tins of Illy coffee are larger in Italy, seem expensive at 7.19€? U.K. Waitrose £5.50 tin size 250grams?

[@squinugie2091]

Can not wait to see you and Steve Marsh reviewing carrots in Dundee Tesco!

[@ScottishT]

A good number of italians wont realise Scottish royalty has touched tgeir produce😎

[@Maxsszz]

You covered one of the most expensive grocery stores. One can save a lot of money going to groceries like Todis, Eurospin, Lidl, MD (easily half the prices of what is shown here, and the quality it's often even better), and by buying fruit and vegs at the small stores usually run by Egyptians immigrants. Seasonal fruits and vegs (for example apples, oranges, broccoli and cabbages at this time of the year) are easily 1€ per kg or slightly more at those small stores.

[@rosemarymee]

If he had any language skills, he could have worked that out from the number of products which were labelled organic. Why didn’t he buy anything if the products were so good? That would have made him look less like a furtive shoplifter! Then he probably went off to eat in a Macdonald’s..

[@SamuelCarroll02101985]

Peroni or Morretti have nothing to do with Italy ones owned by Japanese beer the other Heineken

[@AnonyDave]

Australia is currently going through a cost of living crisis, these prices make me cry as we're at times many multiples of that price 😭

[@Queerz4Palestein]

do you call Italians greasy w*gs?

[@cristiandilella2337]

Also in Italy the prices are gains a lot, unfortunately. For example pasta, 2 years ago was cost about 1.50/2€ per Kg, now 3/3,50€. The price of Rice Is duplicate.

[@dennismatthews6660]

Thank you

[@KathyBarnett-mv5vg]

I absolutely love going to fresh fruit and vegetable markets abroad, if I'm staying in an apartment that's the first place I go to stock up and then it's off to the supermarket for meats cheeses and wine.

[@Clivestravelandtrains]

As a frequent visitor to France, I found that interesting Scott. Like you, I adore cheeses which although in France are dearer than the UK, they are a thousand times better, and the staff behind the cheese counter will usually let you try a sliver. The cheeses in Italy look good. Comments on your film - 1. I guess you know nothing about wine because in Australia it is sold by grape type, so they simply want a bottle of "cabsav" and that's it. 2. Scottish Salmon! Wow, in France I can only ever buy Norweigan salmon because of Brexit. I wonder how the Italians get it! 3. Disappointed at no Craft Beer. In France it's getting quite big like in the UK, but for me Peroni is just another tasteless multi-national giant. Thanks for the film, and Bon-apetit.

[@hanshartfiel6394]

Beer and wine seemed reasonably priced if not even cheap compared to UK but everything else was, in my opinion, rather expensive.

[@paradisehotel5005]

Too expensive.

[@Jason-33W]

In Denver, that exact same Buffalo Mozzarella was over $10 here.

[@SuperHans64]

Alcohol half the price it is in the UK. Vegetables much cheaper too. Amazing choice of cheeses.

[@nwinti8345]

01:58 This Reblochon cheese is from Savoire, France. Their flag looks a bit like the swiss flag. But it's from France, not Switzerland.

[@pdxyadayada]

Sadly, food prices in Portland, Oregon are still 20-30% higher…

[@cristiandilella2337]

But i Imagine you earn more than italians.

[@janinehawkins9565]

Wow. The sheer variety and quality of food puts us to shame. They probably have all our best languistines too😂. Brilliant❤

[@krasberg]

Funny how you touched everything, but had to give up on the eggs.

[@adehepburn245]

Great as always can we can look forward to videos following st mirren in Europe

[@vivianhughes9347]

I can only speak from recent experience in Spain and France but it seems European supermarkets put UK ones to shame (except Waitrose). Plus they are about the same prices and often cheaper.

[@justgrand3429]

British supermarkets are among the best in the world. I speak as a serious globetrotter. Try checking out Aussie supermarkets.

[@paulodacosta944]

​@@justgrand3429😂😂😂😂😂😂😂😂

[@justgrand3429]

​@@paulodacosta944My exact reactions to Aussie supermarkets.

[@annadessi5376]

I lived in England: supermarkets they re not the best in the World: produrre are often low quality and fruits and veg dont taste of anything. Meat isnt bad at times

[@justgrand3429]

@@annadessi5376 I think you are confusing US supermarkets with UK supermarkets.

[@AmiNa-nw5ld]

Love exploring locat markets if you're not comfortable filming while people around you, go in the morning when few are expected to shop.

[@jonron4729]

👍👍👍

[@phronsiekeys]

I hope you figure it out, because I love these. I'm surprised that things aren't quite as cheap as I imagined, other than produce.

[@ludwig327]

The saga continues. Are those italian sauces as good as Lloyd Grossman's though? Worth a video in itself.

[@andymerrett]

How very dare you? ;)

[@paulodacosta944]

Italian sauces are only good in Italy... your sauces are a failed imitation

[@wietzebraem]

hey scotty, that illy coffee is so cheap 4.89 Euro 2.50 gr in Italy, in Belgium for the same 8.19 euros / 32.76 Euro/kg greetings from wietze braem

[@ElToro2000UK]

Ask Google what is the average consumption of Olive Oil the average Italian has every year and you'll be shocked (Even more so with the Greeks... In terms of consumption per capita, the Greeks set a shining example, with an average of more than 24 liters, per person a year. The next runners up are the Spanish and Italians, who use an average of about 15 and 13 liters, per person a year, respectively).

[@johnawalker9261]

Do they sell custard creams?

[@quinnerefc]

Bit of a mission for you Scott next time you're on the continent. Kellogg's Country Store. One of my favourite cereals as a child, no longer available in the UK. Aparantly only available in mainland Europe!

[@lindajarvis4919]

I would have bought all the packaged cookies or biscuits and brought them back home.

[@history_leisure]

I saw a pineapple with the same tag as the pineapples at the grocery store I work at in the US. Outside of Walmart, Target, and Costco, I don’t think there are any multinational grocery store store chains-at least of one specific brand name like Care Four

[@CristianTituRaicu]

Greetings from Amsterdam 😊

[@Bruce-1956]

Greetings from Hilversum

[@ludwig327]

Greetings from Liverpool

[@brentford2]

Never ever under estimate cheese. Yummy

[@simonacarpano4947]

i love this country

[@Queerz4Palestein]

USA?

[@peterjones7673]

We visit Rome a couple of times a year and find the supermarket great especially the cost of bottled water a total fraction of the cost of rip off England. Wines and beers very good value also. Great video once again

[@peonycottageboutique4154]

Thanks for doing this. I always find it interesting, too, seeing other country’s grocery stores and prices. I’ve never seen anything like that green broccoli or ??? It looked like a conch shell! The prices looked quite good compared to here. In Canada, at least in Ontario, you don't need to wear gloves to touch the produce, within reason, of course. I think the expectation is that the buyer will thoroughly wash their produce before consuming it. It's interesting to read in the comments how different countries handle this.

[@thetony5474]

Yeah….i think I’ll pass on the sea urchins 😊

[@PlanesTrainsEverything]

I love sea food, but I know where to draw the line!

[@nicolettastrada5976]

If you have never tasted them

[@claudio6493]

The first supermarket in the video is Carrefour based in Como ( my town) it is very expensive I will suggest trying supermarkets like EUROSPIN or IN's ( both chains you can find everywere in Italy )they are much cheaper and with great quality. Greetings from sunny Glasgow ;-)

[@jonathanscripps917]

Good work Scott,, by the way the Roman Broccoli is a type of cauliflower, delicious. I had some in Italy recently, fried up with garlic, turmeric, salt, olive oil and a splash of water. Bella Bella. For the people worried about not using plastic gloves to pick up food, here in the UK we don't do that.

[@janetmackinnon3411]

People can wash their hands easily, but I wonder how clean gloves are.

[@CEBRU07]

We have Carrefour Market too in Greater Paris.I use a lot.Not dear.

[@janetmackinnon3411]

Interesting! And a good idea.But could you linger a bit longer, to let us make comparisons with where we shop?

[@CFAbove]

Lagers like half the price compared to Scotland

[@adema1978]

The last time I went to an Italian supermarket, it was quite the spectacle. The selfscan did not really do what I wanted it to do. (Taking me money) But luckily, other shoppers came to aid me or mock me in my predicament. The payment was done, and I was never so embarrassed in all my life... 😂😂😂😂😂

[@paulgerrard9227]

Euro supermarkets enjoy the benefit of the EU opportunity for open competition. Its also why you may rarely see Uk or US products as a european maker will be stocked. The uk lost out with brexit.

[@walterfillingham]

Note how the fruit and vegetables are sold loose and not all wrapped in tons of plastic like here. I’ve only ever been in one supermarket in Mantova in Northern Italy, Lidl..

[@cristiandilella2337]

Is normal in Italy, except Esselunga market use more plastic but also sell vegetables without plastic.

[@GarryBirch]

Right on a level with France for qualità of food, and moreover young Kids eat plenty of fresh fruit and veg and fish, the UK? Deep fried Cod and Frozen, Great video.salami sometines have lower prices in comparisonti others if the are fresh, not cured, which means not many Will buy them because the are almost not able to be eaten until months have passed

[@darrenburns16]

If you enjoy cheese, next time your in Dundee try and visit the cheesery in exchange street... It is fantastic.

[@roryhazlie753]

There are two cheesery shops in Dundee

[@darrenburns16]

​@@roryhazlie753 exchange Street and the ferry if I remember correctly. Amazing place.

[@paulodacosta944]

@@darrenburns16 So what could be the condition of Italy which, according to a survey, has around 2500 varieties of fresh, spreadable and mature cheeses? Of these, over 300 are recognized as having protected origin (DOP, PAT and IGP), and among these 52 are protected at European level.3 Feb 2020

[@paulodacosta944]

@@darrenburns16the cheese tradition in Italy is centuries old

[@darrenburns16]

​@@paulodacosta944unsure what that has to do with Scott visiting a local shop in Dundee on his next visit?

[@parasinthephilippines]

What was interesting here is I live in Dubai and all the fresh seafood was at minimum Double the price of what I pay here. And 95% of seafood is flown in here.

[@jge123]

That roman brocholi at beginning it looks like you're eating mathematics.

[@annasutton8078]

I would have bern interested in the prices of olive oil. The prices in the UK have gone through the roof.

[@trickydick6152]

About 9.00/10.00 euros a 750 ml bottle, especially for oil produced with olives not italian but produced elsewhere.

[@cristiandilella2337]

Im italian, unfortunately its same in Italy. 2/3 years ago, extravergine olive oil was about 5/7€ per liter, but now Is around 9 to 12€.

[@kimmcbride30]

roman cauli's are great

[@daniel69]

GOAT

[@jonbell6682]

It’s French 🇫🇷

[@JoJo-yt1ys]

Arrr. I wish we were in the EU still.

[@LP-ho9ty]

Gloves!