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UPDATE: ALSA has raised over 10 million dollars with this campaign! WOOT!
According to Forbes magazine and other internet sources, between July 29 and Aug 12, the ALS Association and its 38 chapters raised a total of $4 million, or nearly $3 million more than during the same period last year. The campaign has already, Facebook told Time magazine this week, resulted in 1.2 million unique videos. This is not just a dumb thing, this works!