UTAH IN PROGRESS: Analyzing 20 Possible NHL Team Names!

[@kaybeluv]

You made a GREAT argument for the Swarm playing at the Hive

[@nexxai]

This combo seems like such a no-brainer that I will seriously question SEG's collective intelligence if they don't go with it

[@KevinQ25]

Pretty sure they're putting it up to public voting. If the people voting don't vote for it then it'll be hard for them to go to it.@@nexxai

[@nexxai]

@@KevinQ25 Yes, because never in history has a company ever put out a public survey, only to completely dismiss the results and do their own thing anyways. Good catch on that one.

[@KevinQ25]

@@nexxai When was the last time that happened with naming a sports team though? I cannot remember a time where an ownership gave specific names that they’d be cool with and not go with the top answer. This isn’t just a random organizational survey, this affects their branding, if the fans want something they’d be stupid not to do it. You sure do look as dumb as you are though.

[@KelceSZN]

Only problem what’s the mascot gonna be when the blue jackets have stinger

[@cowboyd5673]

I would love to see team videos for teams no longer around like Houston Aeros (WHA, IHL, and AHL).

[@Puckhogprod]

totally agree that’s a great idea

[@mateostamper1141]

Hopefully soon to exist!

[@GlassGhost74]

That should be the next NHL team. Resurrect the Houston Aeros

[@vexxum_rl]

I saw a concept of the Venom that used a scorpion logo and used special ink that glows in the dark under UV light… I want Venom just so that can happen 😂

[@icethetics]

That would be fun!

[@lakebay972]

I'd leave Venom for the NBA expansion team in Vegas.

[@fjfjfurjrnfncnnxxn]

Just call them Scorpions then

[@flashrogue4376]

@@fjfjfurjrnfncnnxxn OR the Sting. which also fits the bees MO

[@henrymanzano2201]

I can see it now: black uniforms with a fluorescent blue,just like the one in your avatar. It's perfect! Maybe add copper as an accent color

[@JumpingOverClouds]

These videos are so informative. I feel like I learn so much in every video

[@jpenca09]

Would kill for a deep dive at the branding of Cleveland Hockey. The city that was SO close to being in the “Original 7.” Not to mention Montreal almost moving to Cleveland. They had the original AHL Barons with their monocled logo, the Crusaders with their purple Knight, the NHL Barons which had sick jerseys, the 90’s Lumberjacks with the best jersey of all time, the 2000’s Barons with the worst jerseys of all time and now the Monsters… an incredible history of wild branding

[@jamiehomewood7733]

One small correction: the Salt Lake Bees baseball team isn't owned by SEG, but by the Miller Group, the former owners of the Utah Jazz.

[@icethetics]

According to the press release announcing the sale of the Jazz in 2020, the transaction included “management of the Triple-A baseball affiliate Salt Lake Bees.” ▶️ www.nba.com/jazz/news/gail-miller-and-family-announce-agreement-sell-majority-interest-utah-jazz-qualtrics-founder-0 Perhaps I overlooked some nuance there. Sounds like the Miller family still technically owns the Bees franchise while SEG operates/manages it?

[@jamiehomewood7733]

@@icethetics Not sure about the operate/management part, but at the end of that press release, it specifically calls out that the Bees remained a part of the Miller Group.

[@GCubedProductions]

Hey kids, wonder why this guy has an Emmy? He’s playing chess here; a foreshadowing master. Hexagon (honeycomb) patterns are laced throughout the video. It shows up 3 times in the first 33 seconds of the vid. Hexagons were used for nearly every title card background and, of course, a hexagon pattern was used as a transition between name groups.

[@JD200_]

This guy actually has an Emmy? Can’t tell if you’re being Fr but he should

[@GCubedProductions]

@@JD200_ he does. Check out some of his interview vids and they are in the background of his talking head shot

[@kylerose3174]

I bet it will be a combination of Yeti and Bee Hive. Hexagon shaped logo bordering a yeti themed image

[@JD200_]

@@GCubedProductions checked out his LinkedIn. Quite the resume

[@GlenC35]

​@@JD200_ Fr, it's mentioned in the Icethetics YT bio.

[@nickisvery303]

I think Utah Swarm with the colors of Neon Yellow, Black, and a Light Blue as an accent would be wonderful

[@nate_storm]

⁠@Illfate-km2qran obscure OHL team in Ontario isn’t gonna get in the way of a Utah NHL Team 1,500 miles away.

[@KevinQ25]

Kind of like the Golden Knights wanted to be Black Knights but couldn't because of an "obscure" college team? If Sarnia has anything bee related copywrited it would be hard to market.@@nate_storm

[@KevinQ25]

They need to have purple. Need new colours, not new shades on old colours.

[@jimmy3people0]

you just described the Rio Grande Valley Killer Bees - who had some of my favorite uniforms in minor league hockey history, so that's a good thing.

[@jonnymart21]

@Illfate-km2qryou got the New York Rangers and the Kitchener Rangers of the OHL and that doesn’t seem to be a problem so it could work

[@stephenjensen5358]

I think Yeti is the best of the options. Yeti is simply another name for Bigfoot, Abominable snowman, or Sasquatch. And there have been many Bigfoot sightings in Utah. So it does connect. I think the Bee related names should be reserved for the MLB baseball team. It doesn't sound hockey to me. My recommendation was Abomination. As in abominable snowman. But it obviously didn't make the cut. So I guess Yeti will have to do.

[@ZHP330]

Yeah it's a spin off from my Colorado Avalanche...........

[@scottwhite7789]

@@ZHP330 When Utah plays them I think the Avs should wear those jerseys with the big footprint on the shoulder, or even put that as the chest logo. They will be playing them 4 times a year so they could do it twice both home & away.

[@deanpixx]

There have been no Bigfoot sightings… anywhere.

[@stephenjensen5358]

@deanpixx there have been many. And there's even quite a bit of video.

[@ColGesso]

@@deanpixx silence from you, nerd.

[@brodiebrazil]

outstanding production value!

[@icethetics]

thanks, Brodie!

[@snarrwarschannel]

If they went with the Mammoths, we the fans HAVE to be named the "Wooly Bullies".

[@scottwhite7789]

One thing is though there's a lacrosse team in Colorado with this moniker. I don't know how well that will go over all things considered, not to mention copyright.

[@spiderhands]

Except there's no S. I don't get it why they're leaving it out. Ruins it for me

[@Phickic]

After going to college for a variety of things and never being able to get anywhere, I'm finally starting graphic design and feel I've found my calling, and I have to say you've been a major influence. Your content is amazing and I can't under state your impact. Keep making stuff, cause it's amazing.

[@icethetics]

Thank you for the kind words! Good luck with your new path!!

[@aaron_pdf]

Thanks for the video Chris! Also, loved the format of the Coyotes video. Would love to see that style continue

[@icethetics]

Thanks, Aaron!

[@BigJuicy42069]

Utah Yeti is just by far the coolest

[@wmcduff]

Another argument against Swarm is that the Blue Jackets are also another bee themed team, so there would be some overlap. (Though it does fit Utah very well.) You're right on the Yeti (though that alliteration is great), so maybe Outlaws. Join the Posse, come down to the Hideout or Saloon to watch a game at the Delta Center...

[@JonDoe-ln6nl]

The Blue Jacket is a reference to the Civil War uniforms Union soldiers wore. The mascot - a neon cartoon bee in said uniform - is ridiculously useless and is being phased out.

[@DJVexillum]

Truly a regrettable move, I think CBJ could honestly lean into the neon green a little more (unique color to the NHL) and get away with it, but instead they seem happy with the standard, everyone's-done-it red, white and blue.

[@Weewization]

Utah Hive fan here, the Georgia Swarm already exist in the NLL which is the one argument against that option.

[@nate_storm]

NHL and MLB have the Rangers, NFL and MLB have the Giants and Cardinals, etc. The Mammoth is only an issue because of the proximity of Colorado and Utah.

[@lakebay972]

The Greensboro Swarm is an NBA G-League Team

[@PrinceAnt722]

Something tells me that the Charlotte Hornets could have an issue with it.

[@chevelle1]

If we started worrying about every small, obscure team from the countless small sports in the US and Canada, you wouldn’t be able to use any name. Hell, we already have duplicate names in the 4 major sports leagues as it is. Panthers, Jets, etc. The name similarity issue only really matters if it’s hockey, and most importantly, the NHL.

[@chevelle1]

@@nate_stormPanthers and Jets too.

[@nirfuI]

These vids are so good man, keep it up.

[@eamonlabron2355]

Utah Buzz (or Buzzers) would be SO much better to me. It shares the 'zz' with Jazz, and "join the buzz" sounds better than "join the swarm" to me. Also for brand colours, I like the base of Baby blue with gold and black as accents

[@dn32579]

I like the Buzz name too as it also was the name for former minor league baseball team that played in Salt Lake and could play homage to them.

[@bananaaduck]

I was pretty sold on YETI or FURY, but you got me on SWARM as well. Great vid!

[@protomasterdln0000]

I think Swarm is a pretty good name for Utah, but one idea that I could see them adding is Vipers which could go along with Venom. Also Nice Video!

[@sam382]

My two favorites are the Yeti and Mammoth. Yeti incorporates both a U and a Y in the name (Utah Yeti). Giving a nod to the two most rabid and rival fan bases in the State and unifies them under one team name. Regardless of the name I think purple as the primary color would be awesome. Red + Blue = Purple. iykyk It's also a shout out to the mountains, "purple mountains majesty..." Mammoth as the team name is fitting as well. Mammoth fossils have been found in the State and it also resonates because of the "mammoth" task the Utah NHL club is being asked to undertake in getting the club ready to rock and roll in such a short time. Utah will be a mammoth fan base and show mammoth support.

[@UTYeti]

This is a really good dive into some of the names. I like your case for Swarm and it's moved up slightly in my ranks so I think I go 1. Utah Yeti 2. Utah Mammoth 3. Utah Blizzard 4. Utah Swarm

[@jma.87]

I agree. Sting was my favorite before the list was created - and then Swarm after the 20 options were revealed. I don't think you necessarily have to stick to a yellow and black literal accuracy of bees imo. Maybe yellow and purple instead (kind of like a TCU feel to it). That light blue, if inclined to have that, could be incorporated in the wings of the logo and maybe the numbers against a purple base uniform in my vision. Idk, food for thought. Love the video as always, Chris. Cheers!

[@Ramuh.]

I felt like you were gonna go with the Hive/Swarm when you used many of the hexagons in the transitions (They are the Bestagons)

[@icethetics]

haha i was wondering if anyone would pick up on that 😅

[@jamison1010]

Salt Lake Stags was the best concept online, so ‘Utah Stags’ would be my choice

[@the-line-of-eld]

HEAT

[@mikesmith-mt8oc]

Love this video, Chris!!! Great work!!!

[@kota3233]

I have no idea why the Utah Mustang's is not considered? Utah has over 20 wild mustang herds so the name works for the states identity. The teams charity could be set up around running a mustang sanctuary in Utah, and would make it the only NHL team with an actual barn. Every state and province has a kids team named mustang so that would get some other fans outside Utah. It also sounds like an original team name. With the NHL you can easily spot what NHL teams are new or old by either looking are their names or logos. The Mustangs name with a simple logo would look and sound like an old school team name and end the era of the modern team names like Golden Knights and Kraken. I'm a Minnesota Wild fan and have no problem with our nickname The Minnesota Mild, the nickname Utah Swarm fans would get I already know, and wouldn't like.

[@robbiebalboa]

I reckon that would suit a football team.

[@ronwagoner8358]

I think this is the best idea! Utah Mustangs!!

[@goggutube]

Better than the top 20.

[@HoodieDayz]

I was all for the Outlaws but man, you absolutely convinced me it should be Swarm and the Delta Center should be nicknamed the Hive. Another amazing video.

[@lakebay972]

I'd leave Outlaws for a Houston NHL franchise.

[@Camry23]

I voted for Outlaws. It would make a great logo!

[@PrinceAnt722]

There's already an arena that's also called the Hive: Spectrum Center, home of the Charlotte Hornets.

[@dannik9932]

Yeah, but outlaws could have a den or dive or other fun "hangout" meaning name.

[@xSamyxGoattabeWemby90x]

Nice Video man !!

[@icethetics]

Appreciate it!

[@bongwaterboy42069]

Love the phonics of utah yeti, really rolls of the tongue. I never really thought much about the swarm but you made some great points. There’s a hockey team in New Zealand’s top league named the botany swarm who use white, maroon and black which seems to work well for them.

[@johnnyc.31]

Swarm may just be the best non-s name idea I’ve seen. It works so well, and doesn’t feel forced or out of place for a team name. My preference was Stingers, and the fans are the Swarm, but Swarm as the team, and the Hive as the arena works great!

[@KevinQ25]

I don't care what they are called. If they don't use purple then they missed a great opportunity to have distinctive colour scheme (unless the Kings change back to purple before they reveal their colours)

[@Gubna047]

That Jazz putple jersey eith the rockies on it... Iconic. Imagine a version of that on a NHL sweater.

[@KevinQ25]

@@Gubna047 I know, I want them to use purple so bad, especially if it’s a winteresque team name. Have the mountains as the bottom stripe.

[@henrymanzano2201]

Im expecting purple and blue, especially the shades the Jazz used in the 90s. Still,I'll settle for green. There's not enough green in the NHL

[@zachpower2192]

Retrospective on Arizona was great! Would happily watch more on different teams

[@ztobro]

Great video as always!! Fury, Venom, Swarm and Yeti are my top votes here. I can’t wait to see what they go with!

[@aew_one]

You make a good argument for Swarm but Utah Yeti just sounds too good. I can already imagine the fierce logo, the cool colour palette, the mascot, etc. And you can call the arena the “Summit” or “Apex” or “pinnacle” like it’s the top of a snowy mountain. Or maybe “ice cap”?

[@coveythesadghost8585]

such a perfect niche channel, love the content!!

[@icethetics]

thank you for watching!

[@joshbrown5106]

Utah Yeti would sell merchandise like crazy. Colorway would be incredibly easy and popular as well

[@lookdownbc]

Maybe the Swarm would have purple jerseys with yellow and red accents?

[@joie393]

I could see the Utah Swarm potentially using the hive on the Utah flag as part of their logo, similar to how Colorado uses the C in its flag as their secondary logo. In fact if they do go for Swarm of Hive I think we'll probably see of lot of integration of the Utah flag

[@kheldaur2107]

Yeti vs. Kraken would be exiting. Cool name, I must say.

[@LouieOversole]

The Avalanche already have Yeti foot on their uniforms

[@dxzxax8772]

Great video. Definitely love Utah Yeti. Just sounds good together. Mythical, unique, mysterious, dangerous. I hope they bring back some purple in the NHL like the Jazz's classic colors.

[@andrewbaines3312]

Very convincing on the Swarm/Hive connection. As for the colors, I do agree, they should avoid black and gold (if this is chosen). Georgia Swarm of the NLL does Navy Blue and Gold, and it's worked for them for years. I think a rust/red color to represent the canyons and light blue to represent the ski mountains could compliment each other well too.

[@MYKWDBRN]

Great video! I voted Yeti / Black Diamonds/ Swarm / Venom (Scorpions) I like your argument for the Swarm with the Barn called the Hive!

[@Beavie]

Utah Swarm is my top choice. I'm imagining personally a look using the dark blue and yellow from the hive on Utah's state flag. Then if you need an accent colours, go with that powder blue from the trim of the current font and black.

[@batmad385]

They should be called the "Utah Barricades." Colors can be orange, very, white. The mascot can be a construction worker of the month. You can sell cone hats and vests. You can also do kiducation about engineering to entice a younger crowd.

[@AlexandrPetruk]

Utah Yeti ❤

[@theramplocal]

I'm really liking the Utah yeti. The kraken is also a cryptid/ monster as well

[@derekjf4311]

​​@@theramplocalThe Kraken aren't the first team to do this either. The New Jersey Devils are named after the Jersey Devil, so why not one more?

[@ColGesso]

I think that’ll win. Utah Yeti rolls off the tongue

[@samuelgreer1588]

Great Video and job as always I love the names Hive and Swarm as well but I rather like Swarm better because of the reason you said and I agree with all of your reasons

[@nate_storm]

Glad to see you’re also for the Swarm

[@moongate31]

In his introduction speech, Liam O'Brien says "I can't wait to get this place buzzing". A hint at a team name that has something to do with bees? I agree with Chris...out of the 20 names in the survey, Swarm would be my choice as well, despite the fact that I hate team names that are singular (like Swarm) rather than plural (like Outlaws). But then Swarm does describe a large group, so there's that. Go, Swarm, Go!!

[@kgroves17]

I’m an Utah fan and am really excited to see what the team name is! Dying to get a jersey and other merchandise!

[@JohnDoucet-v7g]

If they name the team Yeti and go after Mitch Marner from Toronto...i will change my team to Utah i have been a leafs fan for 57 yrs since i was 3 years old but i need a change cause i want to watch a team that its fan base doesn't boo their players.

[@Stutz_77]

The Swarm sounds awesome but I’m not sure the Georgia Swarm NLL team would effect that being an option or not. I would assume not

[@kylerose3174]

I bet it will be a combination of Yeti and Bee Hive. Hexagon shaped logo bordering a yeti themed image

[@brentm9848]

YETI all the way. You made good points, but those included pointing out that 'we get it, hockey is played on ice, it's cold'.... so a team name with the word 'warm' in doesn't sit well. And I personally, I can't wait for the UTAH generic jersey. But then I also loved the Washington Football Club gear.

[@zachras9643]

Love the Utah Mammoth with teams mascots beat in the playoffs skewered on the tusks!!!

[@scooley1515]

It won’t have anything to do with Bees. It’s already taken and would bee dumb to have two teams with similar names. My vote is for Yeti.

[@Nordic_Papi]

I like the idea of calling the arena The Hive, but I'm concerned about having another black and yellow/gold team. I'd like to see them use a unique color scheme, but if they become the swarm/hive then you're stuck with black and yellow

[@Ok45788]

I would like a video about the Dallas stars history with the jersey ⭐️ 💚 I love your videos and your website I’ve been a fan for many years !!

[@seen48]

When I saw the title, 20 possible names I was not going to watch. They I saw it was yours and I gladly opened it. There are some good ones and they need to not on,y get the name right but also the logo and colors. Definitely NOT black and yellow. They need to take a page out of Vegas and Seattles books. They nailed everything, especially the unique color combos they have. I like the SWARM and also YETI, they both have tremendous logo possibilities. DEFINITELY no ski themes or land masses, yuck! Great job as always Chris!

[@icethetics]

Thanks so much for watching! 💙

[@menzel17]

Since we're getting just NHL Utah as a first season name, a jersey id like to see would be styled off the flag (blue red yellow and white). I get a plain black jersey with Utah on it would be faster to make, but whats stopping them from doing what Pittsburgh did and change jerseys in the middle of the season. Also the names i picked were Swarm, Yeti, and Venom.

[@brandtcarroll9316]

Utah Yetis Edit: aww shit it was on the list lol they should 100% go with Yeti/Yetis. Great mascot, great merchandising, great logo opportunity, great name cadence, also a preexisting fandom of the cryptid.

[@PeterRhydon]

I think black and yellow could work for the Swarm, if they add an accent color that would make them distinctive from the Pens and the Bruins.

[@henrymanzano2201]

I see light blue in a lot of concepts

[@ScoutSaylorSam]

I’d love to see videos about anything you have to say. Always look forward to new videos!

[@icethetics]

haha, thanks for the kind words!

[@kyloctopus]

I like Blizzard and Venom

[@sb6955]

Been waiting for this to drop 🔥

[@rileyholden-zc9ip]

I like the name Venom

[@Camry23]

I love Venom. So many possibilities with the logo!!

[@BlueShoeMagoo]

Utah Venom - the logo could be a scorpion with a hockey stick tail!

[@dannik9932]

I prefer the scorpion breaking the stick in it's claws (a-la San Jose) or stabbing a puck or something. If you go the stake route, the rattle could be made of interlocking pucks. Bees also have venom (people seem to forget), so you could be the venom and have a bee/hornet/wasp logo. I think Venom is more marketable then people give credit. Fans could still be the swarm, or rattlers, or similar. The rink could still be a hive or a nest or a den (depending on the critter chosen). It just sounds so much more unique than other names in the NHL as well. I like Yeti too, but the Avs already use a bunch of Yeti imagery in their marketing. The used to have a big foot on their jerseys. That's worse than some minor league affiliate (like mammoth). It's a direct tie to another NHL team in the same division.

[@dannik9932]

@@coreywold669 or maybe you've just got horrible taste and are really arrogant

[@BlueShoeMagoo]

@@coreywold669 like we care what YOU think? Lol

[@BlueShoeMagoo]

@@coreywold669 go cry about it. You have nothing better to do than to spew negativity.

[@Camry23]

I voted for Venom. So many logo possibilities!!

[@inalasahl]

Utah has a Caribou-Targhee National Forest. I wonder if that’s what the Caribou name is referring to?

[@zepmarq]

Very well done. From the names you offered, I liked Mountaineers and Fury. I do prefer animal choices, so Rattlers, Wolves, Rams, Eagles, etc...would be cool too.

[@ZoZo-fc1we]

Utah Snowcats!

[@Thegoat444_]

I like the outlaws, swarm, and yetis

[@davidmosesisraelissachar]

I prefer Utah Venom

[@scawfan75]

Its gotta be Yeti! Can you imagine the Vegas intro when they play in Vegas!? Plus a rivalry with Seattle over who is the more dominant of the mystical creatures is. The script writes itself

[@lunielouie]

I'm warming up to the Swarm. I like it. I can picture the logo with one realistic bee in the foreground and shadows of many in the back. 🐝

[@snarrwarschannel]

I'm team Yeti but I think the Outlaws could work. Butch Cassidy and Billy the Kid both have ties to Utah and both used Itah as hideouts. There's some cool marketing things you could do too.

[@cosmicwedgie]

How about the Utah Yetis?

[@sjdrifter72]

How about the Utah Eagles? Hard to believe that people have completely forgotten about the Salt Lake Golden Eagles that played in Salt Lake City for 25 years from 1969 to 1994. and the name was not even on the list. An injustice.

[@michaellewter8671]

How about not? .. This society is nothing but a bunch of morons..Yeti .GTFOH... How about everybody give Yeti a rest,?

[@FRYDAY]

I love this channel!

[@wynonasbigbrownbeaver6757]

Black diamonds is the best name imo

[@hollowmade]

I’ve been a big fan of the Swarm as team name since even before they launched the name options for exactly the reasons mentioned in the video. It’s perfect. The colors don’t have to be black and yellow either. For example, you could go with variations of that color scheme. I’d love to see a combination of dark navy blue, orange and an accent color of light blue. Smartly used, I think it could look awesome.

[@connorrollo9013]

Chris, Swarm has been my choice since that list came out. It’s the beehive state! Just imagine a honeycomb pattern on the jersey stripes! Glad you have the same idea

[@Dancingfb18]

Counterpoint to the Swarm wearing black and yellow, basing the brand on the new state flag (with a navy, yellow, and red color scheme) might be preferable. I mean, you kind of have a secondary mark built in that way with the beehive on the flag.

[@mattguerrero3700]

Yeti has my vote

[@danielflynn8530]

Well if they went with swarm i’d go with Brown, yellow and black trim colors. Perhaps Blue, yellow and red as well. I was thinking about yeti but your logic on the swarm makes way more Sense

[@henrymanzano2201]

If they're using blue,let it be navy. It doesn't get used enough. Too much royal blue (Lightning,Sabres, Maple Leafs, Islanders,Rangers,Blues,Oilers,Canucks)

[@BLUESHIRT-METAL]

The Swarm is already in use by the Manchester Swarm here in the UK, a beer league team playing in Altrincham. The beer is the symbol of Manchester, hence the name. I can see it working well for the Utah team.

[@KOZMOGRAFX]

As always, fantastic video, Chris. Putting a limit on black/yellow teams doesn't hold water for me when you consider the number of franchises sporting red/blue (Jets, Habs, Jackets, Rangers, Caps, Panthers) or red/black (Hawks, Sens, Canes, Devils, Sabres 3rd).

[@lennoncavanaugh6302]

For the question in the beginning, I think more brand retrospects like the coyotes one would be fantastic

[@eyexzick]

Thank you for mentioning the Colorado Mammoth, not many people bring that up. Other Colorado ties you didn't say are with the Outlaws and the Yeti's. Denver has an inactive outdoor lacrosse team with the name Outlaws and a Yeti was the Avs first official mascot, along with the yeti foot on the shoulder of the jerseys. Just like you said IMO Hive and Swarm should be the way they go.

[@chrisbouthillier4836]

I've been all over X about how this team should be named the Utah Swarm. Would love to see it!

[@zoel4891]

You've convinced me of swarm! That said I don't think the team needs to be yellow and black, personally i really like the idea of orange-yellow, orange-red, or brown. I think that could be really cool!

[@icethetics]

You’re totally right about that. They could definitely get more creative on the color palette!

[@djlee_exe]

On the color front: I think I simple solution would be to incorporate some red or maroon in the primary color scheme, to mimic the look of a hornet. Black, Red and Yellow would certainly help differentiate it from the bruins and pens, but also the flames.

[@JoshHiller]

I think Utah Yeti is the best and should be the choice. I think the MLB team should be Bee themed and the field be called the Hive.

[@martinklaus2203]

I have to go with Yeti.

[@danielbosomworth17]

I was a yeti supporter, but you sold me on swarm/bee related. Side note - any news or planned videos on the PWHL names and jerseys?

[@stevenbowie4911]

Loved the video! I’m also on team Swarm. I think maybe black, yellow and Purple could be cool. Throw in another colour just for the hell of it that isn’t utilized much elsewhere. As an Avs fan I want Utah to be our biggest rival moving forward so all of the snow based names don’t do it for me since nothing beats an Avalanche. Also Yeti is a no go since the Avs have used a Yeti foot as their secondary logo in the past. Give me Swarm or Venom!

[@ingolfrvargr]

I think that out of these options I'm probably most excited about the Swarm as well, and pretty much for the same reasons you said. Caribou would make for an awesome identity, but the word itself just doesn't feel powerful enough for a hockey team name. What I personally would do would be to actually take a page out of the Coyotes' book and pay tribute to the indigenous people of Utah (and in a way, the Coyotes too) and incorporate indigenous patterns in the striping. They have some cool wildlife there, so maybe use a mountain lion, black bear (I know the Bruins use a brown bear, but whatever), foxes or maybe some of their venomous reptiles even. Not sure what name I'd go for, but I'm personally more fond of the traditional pluralized names, so it would depend on which animal would be represented. As for colors, I'm a sucker for 90s logos, so Utah Jazz' color palate from '96 until 2010 would be ideal; light blue, purple and white. It's all a little basic and maybe uninspired, but I guess I'm pretty old fashioned in that way.

[@tim.kaiser_aka_timmaay]

I agree with Swarm team name, Hive arena nickname. Fits UT perfectly. Yeti and Mammoth are pretty solid too. The Salt Lake Bees though (AAA baseball team) are owned by The Larry H Miller Co., not SEG. The Miller Co. is also trying to bring MLB to UT.

[@icethetics]

Interesting. According to the press release announcing the sale of the Jazz in 2020, the transaction included “management of the Triple-A baseball affiliate Salt Lake Bees.” ▶️ www.nba.com/jazz/news/gail-miller-and-family-announce-agreement-sell-majority-interest-utah-jazz-qualtrics-founder-0 Perhaps I overlooked some nuance there. Sounds like the Miller family still technically owns the Bees franchise while SEG operates/manages it?

[@texvonkwiatkowski2140]

I'm a Yotes Fan for years, migtrated from Germany to New Zealand, a very close friend to the Kaberle family and 2019/20 I came over to Phoenix to watch 4 home games. The Utah Swarm was my recommandation and it seems that the commentator and myself have been cloned. His opinion about the meaning and the symbolising of the name swarm was my thoughts to send this idea. We cant call the team UTAH Avelange what would be fit perfectly but we have that name already around. So what symbolised the team and this beautiful state of Ytah better than a huge swarm of activities, of power, of dominating its surroundings and activities by a huge team effort as a swarm of hungry and determinated, committed Hockey players, a Swarm of winners.

[@LordBitememan]

I kinda like Yetis, but if it's Swarm you can do a jersey scheme modeled off the Utah flag with a blue and gold scheme with a red stripe on it. So Swarm could work.

[@agustinl3485]

I still like the name blizzard but only if Utah is in the same division with the avs