ICON 4x4 Shop Tour 2023

Come along as we do a walkthrough of our shop. Ending off a phenominal year for the team of 2023! Thank you all for following along with our journey!

[@thenameiwantedwastaken]

Nothing sums up Icon more than “not many people will notice, but I will” Tremendous work, Mr Ward

[@havardstle3788]

I always love shop uppdate with Jonathan. Happy holidays!🎉

[@jonascap]

Thank you Mr. Ward, your shop videos are always my favorites. My better half overheard you talking about some parts and I had to explain who you were and what you do. It was a fun exercise. I sell custom pieces of multi million dollar packaging equipment and my favorite definition of sales is the transfer of enthusiasm. Your enthusiasm to the smallest detail is absolutely inspiring. I aspire to be like you, just for packaging equipment. Thanks again for all you do!

[@kafisher44]

Always enjoy the shop updates. Your attention to detail, engineering, to create rolling artwork is amazing. Great job in 2023 and looking forward to see what 2024 brings!

[@SaneCayne]

Wow. Just amazing Johnathan! American entrepreneurship at its coolest!

[@donaldwilliams2270]

People are real busy this time of the year , explains the low views for this segment , keep on with what you guys are doing , MADE in AMERICA , THANKS

[@ppeterson9359]

My all time favorite videos. Thanks for taking us behind the scenes! Your attention to detail is impressive!

[@LetsGetSwifty]

Your videos are like OCD therapy. Makes me happy. Love the Kaiser btw, that thing is sweet!

[@MillicentSquirrelHole]

'Most people won't notice..but, I will'...yup, an' many of us will too..that's why we are Icon fans..Happy New Year..

[@javig5045]

Wow what an amazing shop, oviously you're not hurt'n for room and equipment, some day I'm gonna commission a build, Happy Holidays! Javi G.

[@bullet9564]

Me too! I’m going to order a build from him - just out of respect for him and his giving-back to community

[@davidwoo8920]

Love how quiet the shop is while filming.

[@thegreatfallingaway]

I love this channel! The day will come when my Chevy 3100 will be built in that very shop!

[@garyseaton4619]

Johnathan, I fell in love with your vehicles from the very first video I ever saw. Thank you for this extremely informative look into the ICON world. The attention to detail in your build process shows itself in the exceptional quality of your final products. I can dream that one day I'll be a customer, but until that day, I'm proud to share your videos when I can... Happy New Year to you and your family, as well as your outstanding team... I'm looking forward to more fantastic content...

[@ICON4x4Design]

Thanks Gary!

[@MalcolmDesigns]

I LOVE your shop tours, that new seventies Jeep Cherokee looks insane!

[@martinmurphy3868]

Thank you Jonaton awesome video and Shop tour Please do a chryseler coupe Derilict as in Bogarts Films thank You From Wexford Ireland

[@lendruken3763]

Great shop video. It really puts into perspective everything that goes into a build. Awesome

[@carsonfiero4209]

Thanks for being you Johnathan. I could literally sit and listen to you talk about toilet paper tubes for an hour. Happy New Year!

[@rickbaker4571]

Thanks for the tour, JW. The best to you in '24!

[@jamesalexander7540]

Thanks for your time and effort both for your designs and videos.

[@conservativeokie]

It has been and continues to be a true joy to follow you and your amazing team on the various Icon journeys! Thank you Jonathan for your continuous generosity of sharing all of this with us! It is our prayers you all have a very Merry Christmas and a fantabulous New Year!!!

[@michaelpetty2016]

Well thought out operation. A testament to your company's longevity. Wish you more success in the coming new year. 📈

[@metusael]

Thanks for showing where those wonderful machines are borne. Happy 2024

[@johnjoseph911]

Grey Cherokee is best looking project since your 60’s Kaiser beech truck - please show it when ready

[@joemartino6976]

Thanks for a great tour. Love that Jeep!

[@robmoore9741]

Stoked for you guys to have the second building squared up, and stoked for the rest of us to see the next series of builds come out. As always (always) the enthusiasm for and pure love of what you get to do is uplifting to me, and I’d bet the farm I’m not the only one. ICON does beautiful work. Happy New Year, man. G-d bless and may it be your best year yet.

[@robmoore9741]

And thanks for the tour!

[@theguythatcouldfly]

Wildly cool.

[@hubriswonk]

Awesome as usual!

[@Kevin90909]

Happy Holidays to you and yours and a nice look behind the scenes

[@anthony01571]

OUTSTANDING : o ......

[@davidklauer3422]

Missed seeing you at SEMA Jonathan Guess I need to come to Cali for your for your charity function next year You’re an inspiration for so many Thank you

[@iddddaduncan]

The Cherokee is beautiful

[@ernestojrreyes8546]

A Blessed 2024

[@stevoooevolution]

😍😍😍😍😍 i wish your brand is still around when im able to afford it

[@iammaximus614]

… A Merry & Prosperous New Year! Wonderful tour to start off 2024! Subscribed

[@ICON4x4Design]

Thanks, you too!

[@Brian-os9qj]

Diggin’ it Jonathan

[@adnanlatif9007]

Hope you had terrific Christmas & happy new year your videos are better than Hollywood movies love the details

[@Docstantinople]

Thanks for another tour. Really looking forward to when the jeep is done.

[@thecostanzatheory]

Curious, what a build for the Cherokee might cost? Ball park? $300K+

[@Docstantinople]

@@thecostanzatheory I would say that sounds about right because it’s a one off build so everything is custom made and a lot more money and time goes into it.

[@jettspencer]

Thanks Jonathon, I'm so inspired by what ya'll do. Would Icon do a 1971 Riviera relic? My dream car...

[@heinrichgerhardt6119]

"it takes forever to make it look like we did nothing" Yeah, I agree!

[@frankmartinez4856]

I notice this generation of Rockabilly Katz, like that rusty (patina) look 👀 you followed that trend too 😳Have a Happy New Year 🎆 Sir 😬

[@Duckman501]

CPA Clay here! Next time your financial auditor asks for documented internal controls - show him this video! 50 shades of blue all look great in the broncos. Carry on.

[@ICON4x4Design]

That would be my wife!

[@jrodriguez8216]

Thank you sir. I hope this will be the year for me to have one of the beautiful vehicles.

[@werbl]

Thanks for another tour. Can’t wait to see the Cherokee! 😱

[@gregmgm06]

Great behind the scenes/ shop tour! That Jeep is incredible!

[@rbhillner]

Thank you again, for the wonderfully informative and entertaining tour of your shops and build process. I'd love to be able to be one of your customers, but the present situation does not allow for that to happen. Too bad for me! Reality is reality.

[@RobertoRamirez-yt6pp]

Joyeux fêtes!

[@islandblacksmith]

very cool, keep at it! #oldschoolisgoodschool

[@troys75]

Thanks for the shop tour!

[@jerrybushman]

Jaw droppingly impressive

[@sadubone]

Woot. Happy Holidays. Thank you for the shop tour. Was good to revisit. Best of luck in the New Year.

[@stevemonkey6666]

If I ever win the lottery, my first call will be to Icon...😅

[@jeremyjenks]

I’d love to work in your shop!

[@danhartness1810]

Since you’re looking for people to join the team, you might consider putting a direct link to your employment page in the video description and mentioning that it’s there.

[@ICON4x4Design]

Good point!

[@RobertPerrigoOkiechopper]

Can or will you do a 1955 Studebaker Champion coupe?

[@robertpotts2929]

I’d love to see the engineering, specifically CAD side.

[@The-Silby]

I need that Jeep rhino grill.....

[@nikolasb2933]

Just wondering if you've finished any trucks with an audi-like baseball glove interior?

[@DericO-rz3be]

*JONATHAN* Would ICON consider a re-envision of a Tesla Model Y or Model 3?

[@culloutoltec9111]

i'd wish you all the best but you're already there...

[@grantroberts4231]

where was everyone? was this a saturday?

[@esquire9445]

Just in Time to Just in Case…. Yeah, the Covid supply chain stuff changed everything.

[@ralphoard3187]

Are you going to build a 1956 F100 truck

[@carsonfiero4209]

Are the old school bronco rims available to purchase?

[@ICON4x4Design]

Yes, on our website and in IG shop. 6 on 5.5” pattern, 18” forged aluminum. Thx

[@chrisr4740]

My daily is a 56 chevy 3100 pickup beater. Seeing all this gives me anxiety , but i can understand the rich need to use their money some how.

[@lkendrix7782]

It’s been too long!

[@billp5424]

I hope the Trump ad before the video wasn’t Jonathan’s idea.

[@ICON4x4Design]

Uh, nope

[@lkendrix7782]

@@ICON4x4Design 💯!