Icon for Hire - Curse or Cure (Official Music Video)

[@IconForHireOfficial]

We're so stoked to see how you are loving the video! Thanks to everyone for your support and for pre-ordering the new album. WE LOVE YOU ICON ARMY! xoxo Ariel & Shawn

[@musicheaven7868]

We love it!

[@JillyBeanNxD]

Thank you so much for sharing it early with the kickstarters! Y’all rock!

[@glitterbea]

you really do spoil us emos!!! you continue you help me with my mental health and self harm. I love you 💕💕💕

[@WhyMaiii]

Pls come back, your songs are so f good szszsz we miss u, xoxo from Brazil sz

[@minnasaenz9538]

Awsome like always!! i just love it!

[@tink5337]

When Icon just knows what aesthetic you've been obsessed with. Like hard rock meets dramatic fey fantasy. Love the video

[@jodeetaylor9607]

I was thinking the same thing!

[@f_USAF-Lt.G]

Point of order taken full into context, thank you for that, and for yielding your time... (IK it sounds Congressional. I'm jus sayin thank you, 'cause you got it on one)

[@IconForHireOfficial]

we got you Rae:) 💕

[@stefol0u]

@@99blackbirds You won't be disappointed. Welcome to the Icon Army. ♡

[@rosebloodwater13]

Nailed it

[@gabbygutierrez9377]

When she said “I’m afraid I can’t trust myself” I felt that

[@indoorsandout3022]

Me too. Like, I have to question almost every thought and feeling because I don't wanna be delusional again. And I have to question what I see and hear and ask others if they see or hear it too. It's exhausting af.

[@cameronmoney1484]

Truth

[@lets_talk_sense]

It's ridiculously good. They really bring it with this one!

[@Demortixx]

Icon is back

[@IconForHireOfficial]

glad you're feeling it! xoxo

[@Cassies_Critter_Circus]

@@99blackbirds wtf are those hashtags?

[@TigrexThrasher]

They really do! \m/

[@AngalicWings]

this perfectly describes anyone who's battling mental illnesses for most of their life. After so many years of this treatment and that treatment, mis diagnosises, people telling you how to act and how to be , mixed messages, it becomes so hard to figure out who you are and what you are. Where does the you begin and where does the decease end? I think I will let my therapist hear this.

[@indoorsandout3022]

Yeah. Like, I've got 6 mental illnesses. Just about everything I think or feel is a symptom of one or more of them. I don't know where the illnesses end and I begin. I describe myself as self aware symptoms piloting a meat suit.

[@psychoticrocker13]

I told my therapist about this band. I feel her words from all her music is perfect for anyone who has felt this way so I was like, tell your other clients about them. Ariel put into words things we've been feeling and the emotion behind it is so real, idk what we'd do without them. And idk what's gonna happen when they're gone. Who else will be able to pick up the battle as well?

[@psychoticrocker13]

@@indoorsandout3022 I hear meat suit and think possessed lol but that's kind of perfect 'cause we're kind of possessed by ourselves aren't we? The disease takes on it's own persona. I think that's why this and Supposed To Be are some of my favorites.

[@Rikki1616161616]

0:16 I love this hairstyle

[@nomadicfamilyadventures6909]

Wow, this music video is my all time favorite. Icon for hire has been my go to band for the past 10 years. Its gotten me through so many trials in life. I love them so much! My dream is to meet them one day. Ariel is my inspiration.

[@IconForHireOfficial]

Would love to meet you one day darling!!

[@spmgijsbers339]

Ow i agreee🙌🏻

[@spmgijsbers339]

Somehow my reply is doubled, not my intentipwnn, oowps😅

[@kayj4657]

The Stay-At-Homeschool Mom I got to meet them one year at warp...we stayed in the same hotel as them and was at restaurant at the same time making waffles. Best time I’ll ever remember. They killed at that show as well.

[@ashleydewitt7086]

Ah! This will be the best b-day present ever!!

[@natia8780]

Happy birthday 🎁

[@BobsGang1]

Happy birthday! Hope your day is great!

[@ausernameiguess7058]

Happy early birthday!!!

[@firebreathingchickenduck4936]

Happy early birthday!

[@splashoftrash]

happy birthday!!!!!

[@nikitaachanta9240]

Ariel's new hair is beautiful 😍 what a song, what a video! IFH really out here saving 2020 huh?

[@IconForHireOfficial]

doing our best out here😂

[@fueledbypaintwater]

Everybody is talking about Ariel's hair, but what about Shawn's? I love his haircut!!!😊

[@sarahfisher5719]

This music video is so REL. It feels like perfect merge of Turn Your Pain Into Art and Scripted Icon For Hire. So good.

[@f_USAF-Lt.G]

So... You see political videos coming from this too? My Bad, I'll stop assuming. But, Yeah! Same!

[@Demortixx]

@@f_USAF-Lt.G politics? Where?

[@drakon_flight7946]

@@f_USAF-Lt.G w h e r e ?

[@570wade]

this band is criminally underrated for the talent and effort they put in.

[@Akamatsu21]

I like how they're going back to their roots but it still keeps consistent with their more recent music, it's a great combo. Love this band so much

[@f_USAF-Lt.G]

AWESOME !! But, (maybe I shouldn't ask, but) what songs of theirs would you put Right Before and Right After in a Playlist? 😏😈

[@Akamatsu21]

@@f_USAF-Lt.G that's a tough question :'D Probably two that have similar themes. Maybe Iodine before and Venom after?

[@TheTrackracer]

I'm totally blown away by the transformation that you have gone through! You guys left me speechless! Keep rocking!!

[@k9techku]

I am so glad to know someone else knows what it feels like to not be safe in your own head...

[@BestFriendsReact]

this still lives in my head rent free

[@jxssi.w915]

Why does nobody talk about how gorgeous her hair looks? I’m in love 😍

[@f_USAF-Lt.G]

(We're used to her hair being Best-est) Check out their history of videos, and see if there's a pattern... Her innovation is also from her creative stylin' ❗🔥❗

[@laartje24]

Sorry was to busy raving about how great this song is. But I fully agree. Also love the little girl playing little REL.

[@cryptid176]

This band always has the best styles

[@AR_1N]

I agree

[@incognito326]

For all of those on the live chat who were concerned about my back pain, I can confirm it has been cured after listening to this.

[@daddylonglegs3420]

ah yes, emo powers work

[@f_USAF-Lt.G]

Nothing like ICON to put you 🎶👣👣🎶back in step!! 😅💢👍

[@spencerdunn6933]

I'm late to the party but glad I finally made it

The best thing to happen in 2020, I love the direction of this album!!

[@IconForHireOfficial]

Glad youre feeling it thanks!💕

[@RissaFaith94]

Seriously, this new style is like the perfect blend of everything I loved from each of the previous albums. And the music video gave me WAY more feels than I expected.

[@laartje24]

Well, honestly it's 2020 so they don't have much competition XD I love it though that they didn't let 2020 stop them and released the album anyway. That shows some guts and that they genualy care.

[@TigrexThrasher]

Same. Loving the style and rhythm of the tracks from this new album. I love there poppier stuff too but this is just my shit right here lol XD

[@potato_muderer]

Took me way too long to realize that this is probably the "little lost girl" she sings about in You Cant Kill Us

[@bioticheart]

It premiered earlier for patreon members and kickstarter backers which was pretty cool. This was a good music video, very different from things they have done. I like this new tone.

[@kararosemcnulty7781]

heart Yeah, it’s awesome. 💜

[@user-zp4bo9fs7b]

I'll get a job just to have money to back this band and get their content

[@sliptera3]

It does remind me more of their first album than the last two tho

[@xKFCxKAOSx]

this is the old tone

[@bioticheart]

@@xKFCxKAOSx Very true. I meant new in comparison to what the style has been in recent years.

[@jerikmitchell7575]

HAPPY 1 MILLION!!!!!

[@thelesbrarian]

Holy crap, this is unreal!!!!!!!! This new sound has me OBSESSED. And Ariel and Shawn's aesthetic in this????? Ummm YES please!!!! Can't wait until we can all see you perform live again!

[@thelesbrarian]

@Anna333 This feels different to the early stuff though imo! Big fan of all their records and they certainly have progressed since Scripted. Its been especially great to see their success since going independent from a label & having no restrictions on their music/creative ideas! This next album is gonna be such a treat, I can't wait

[@travis1738]

After all these years I love how little they have changed

[@dothetriplemdance4932]

I was duped again! I thought it was posted and now my heart has been ripped from my chest, needing to wait 18 hours.

[@f_USAF-Lt.G]

Did you see it yet?! Did you see?! Check This Out!!

[@dothetriplemdance4932]

@@f_USAF-Lt.G Yeah, I just finished watching it. It was awesome!

[@spiritwritermusic4971]

Icon for Hire’s lyrics cut to the core... “Oh I swear my emotions are the enemy Be dead by now if I’d done what they were telling me I can’t be sure, be sure Am I the curse or the cure?”

[@hayhay6634]

OH I SWEAR MY EMOTIONS ARE THE ENEMY

[@daimhinaubrey3194]

I’D BE DEAD BY NOW IF I HAD DONE WHWT THEY WERE TELLING MEEE

[@alexdoorn234]

WHISPER LIES BUT THEY SOUND LIKE HALF TRUTHS

[@fueledbypaintwater]

CONFUSING A SICK MIND ISN'T THAT HARD TO DO

[@calli.catastrophe]

AND YOU SAY I'M A HOPELESS CASE, I'M A HOPELESS CASE

[@tzvikrasner6073]

IFH is example 1 of how you turn your problems into gold. Never back down, never take "you can't" as an answer. Nothing is beyond your reach, and nothing is a limitation if you don't let it be.

[@laartje24]

My whole day has been like: "Is it 7pm already?". So hyped, can't wait to see it.

[@caomunistadoggo4129]

Why no one is talking about the bass lines? It's simply PERFECT

[@jameswolf7812]

Lyrics Oh I swear my emotions are the enemy Be dead by now if I'd have done what they were telling me Whisper lies, but they sound like half-truths Confusing a sick mind, isn't that hard to do? And you say I'm a hopeless case I'm a hopeless case And you say I'm a hopeless case I'm a hopeless case I'm afraid I can't trust myself, myself Don't leave me alone How you want me to fix myself, myself? All I've ever known, I've ever known How can I separate Me from the remedy? I can't be sure, be sure Am I the curse or the cure? Oh it's more than a little maddening Got me second guessing everything that's happening I think, I think I'm in over my head And the more I think about it, the worse that it gets And you say I'm a hopeless case I'm a hopeless case And you say I'm a hopeless case I'm a hopeless case I'm afraid I can't trust myself, myself Don't leave me alone How you want me to fix myself, myself? All I've ever known, I've ever known How can I separate Me from the remedy? I can't be sure, be sure Am I the curse or the cure? All I see are all my flaws I see is all I'm not I'm not senseless I won't separate this heart To make it what you want You can't tell me anymore (Curse or cure) I'm afraid I can't trust myself, myself Don't leave me alone How you want me to fix myself, myself? All I've ever known, I've ever known How can I separate Me from the remedy? I can't be sure, be sure Am I the curse or the cure? Am I the curse or the cure? Am I the curse or the cure?

[@albycelle7123]

Strange & Beatiful

[@xsorrowxkingx5051]

Ariel, you have always been a very down-to-earth artist. When I first came across Icon For Hire, I really wasn't sure what to think; But you grew on me. I started to understand your work better. You're a phenomenal artist, I can hear your heart in your songs. That's not something just any person can do. You ask the realest questions, and you aren't afraid to be honest with anyone listening to your songs, truly hearing what you're saying. Ever since Under the Knife, I've found a deeper respect for what you do, and I'd love nothing more than to keep showing my support and enjoying your music until the end of Icon For Hire. I can't wait for things to settle enough for tours become safe again, I want to go to your stage again, it's been too long.

[@psychoticrocker13]

When she says "confusing a sick mind isn't that hard to do"... it hits hard. Especially since it's me anf myself confusing my own sick mind.

[@annabanana2743]

This song encapsulates exactly where I am right now with my depression. Im not on the floor crying anymore, but I'm incredibly unsure and scared even though I am trying. This song shows everything I fear and hope to escape from. Thank you icon for hire once again for being here so I am not alone :)

[@oroksunda2431]

1:38 dont leave me alone

[@Utterly_edgy]

This is gonna be so good, I can't wait!!!

[@jadeSLenin]

This band's songs are about strength and self fulfillment in the most awesome way

[@WitchFish5]

Wow! The aesthetic of this video is making me speechless... Love the whole witchy/cult vibes and that staircase-like scene is cool af

[@KP-wi9sm]

I was thinking the same thing. Like, Icon for hire started working with In This Moment on their aesthetics!

[@infinite-saturn]

Rock + Fantasy = Perfection

[@NinthRomance]

Wait Icon is rock again ? Wow you have no idea how long I have waited for you guys to return to rock.

[@TheNearlyDeads]

Love this! Congrats babes!

[@bodazaphfa]

Damn! I love their sound! Just found them tonight!❤️💜♥️🔥🔥

[@WooFDog-gp2bk]

Powerfull and authentic duo

[@joeycavazos4817]

Whenever I don't understand what I'm thinking or feeling Icon always knows how to express it for me and let it known what is going thru my mind... It's like they have a secret connection to my inner self and it helps to get it out... Love you guys..... Main reason I'm a huge fan!

[@xurts1]

Ariel's voice combined with insightful lyrics and face-melting rock make this song magnificent!

[@ThatGuy-hl2kk]

I love Icon for Hire. I love their style and music in equal measures.

[@mattchew69er]

The caption spoke volumes to me, y’all got voices of the warrior and music of champions

[@rvcoone2018]

Saw this during the early premiere and OMG I had no idea now addicted I was to Icon for Hire! I love this! Need more of the cure!!

[@f_USAF-Lt.G]

And, now you have example - Every gift is both a curse and a cure... But, who's?

[@hobbywriter92w81]

Hab zwar die Lyrics ins Deutsche übersetzt gebraucht, um alles zu verstehen, aber es trifft dermaßen tief, wenn man sich selbst darin erkennt ... Und total passend, dass ich es mir zum ersten Mal an einem Tag anhöre, an dem es mir schlecht geht ... Manche Textstellen hatte ich sinnmäßig schon oft in Gedanken I needed the lyrics translated into German to understand everything, but it hits so deep when you recognize yourself in them ... And totally fitting that I listen to it for the first time on a day when I feel bad goes ... Some passages in the text I had often in my mind (Google-Übersetzer)

[@karouhogan4267]

I love their aesthetic

[@DavyErni-y6c]

I can do cures 2 from within my heart 🥰🥰 Merry Christmas and a Cured new year. ❤&Light😊

[@jaydas803]

When you’re over here hitting the like button before you even watch the video ‘cause you know it’s icon for hire and there is no doubt in your mind that the video will be amazing.

[@f_USAF-Lt.G]

😳😲... same.

[@musician4theLord]

2:35 is where it’s at!! THIS. Is Icon for me....that first sound they had back in the day...love this grittiness look that we haven’t seen for so long...but also the parallel look mixed in with the video....

[@Noahide]

The Magnificent Seed doesn't know if it's a curse or cure. Speaks volumes.

[@donaldbilkey7306]

I totally agree with you on that one dude's 😎🤗😅🚶🥰🚶😅😂😅🤗😅🚶😅🚶😅🚶😅🚶😅😂😅😂😚😚😂😅😅🚶😅🚶😅🚶😅🤗😅🤗😚🤣😚🚶😅🚶😅🚶😅🚶😅🚶😅😂😚😂😚🚶😅🚶😅🚶😅🚶😅😅🤗😅🚶😅😂😅😅🚶😅🚶😅🚶🙃🚶🥰🚶🥰🚶🥰🚶🥰😂🙃🙃🚶

[@cdubu18]

They jave come so far since climbing out of the "box" that Tooth and Nail records placed them in. I'm glad to see the independent ventures have yielded such good results and they havent sold out or gone to the wayside. I hope y'all keep doing your things for years to come. Love the new music.

[@IconForHireOfficial]

thank you for your kindness and support!

[@Cries_In_Vampire]

She's so beautiful inside out 💖

[@wildberri3513]

Since no one’s done it yet LET ME INNN

[@jlyonsrocker84]

Fiend reference?

[@heyitsthatguy4517]

JLyons Rocker of course

[@Seeitall728]

Lmaooo

[@ShadowSlayerSD5]

Alexia is almost through with her transformation cant wait

[@samreynolds8460]

Going in for another full night listening to this beauty

[@arandomdeadperson1674]

I've been listening since I was 10 and it's strange to think in a few months I'll be 16. Their music is still amazing

[@SnowIsFallingxx]

Being here since Scripted and meeting them every year they went to Warped and getting a signed poster each time and a guitar pick Shawn threw in the crowd and watching them grow to this just brings tears to my eyes 🥺❤️

[@justmiah8294]

This video has so many early 2000's emo era vibes to it and I'm honestly so for it

[@haydenclaridge3409]

Think I have watched this about... 50 times. Streamed about.. 100. Headbanged.. 1,000. New favorite over rock n roll thugs!

[@jerryjangostar3140]

I’m glad that you’re brought back this sound, I’m not gonna lie I didn’t enjoy your most recent works but this one is my fucking cup of tea like the old days! Great job guys ❤️

[@IconForHireOfficial]

Welcome back, Jerry!

[@Dregen1]

This is absolute fire. It came in on the wings of Pegasas and left with the souls of an Empire.

[@daimhinaubrey3194]

omg as a patron i was *so confused*

[@bioticheart]

Right? Same!

[@allywolf8030]

Same

[@sonyafohlman4191]

Why?

[@allywolf8030]

@@sonyafohlman4191 since for patrons we get videos ahead of time so seeing the premeir hear some may have gotten a bit confused or forgot it was going public today 🙂

[@daimhinaubrey3194]

sonya fohlman what wolf said but also i was like “am i going mad? i could swear i’ve seen this already 😳” and yeah safe to say i was a bit worried for my mental state for a second there 😂

[@anastasiadenizhenko]

Oh, my God! It's so touching! We all should love our kid inside. So we can be healthy.

[@carlj95]

I love the guitar throw Shawn. Can't wait to hear the rest of the album...

[@christiangarcia102]

Heavy witch vibes.... and I LOVE IT!!!

[@TheYooman28]

Super excited for this!

[@jelitejbzzz]

Love this. I hope I get to see you guys play live. Come to San Diego please.

[@donaldsprague966]

WHAT?! A new music video on my birthday. I'm gonna pretend this is for me. : D

[@drakon_flight7946]

Happy birthday.

[@devin8814]

lol mood, the song itself came out on my birthday

[@f_USAF-Lt.G]

🎉 GOOD!! STEAL MOMENTS FOR YOURSELF TO SHARE!! 🎊 😏 🎂🍰🍧 🎉🎉

[@NykSilver]

I'm loving this lavender blue hair Ariel is sporting😍😍😍

[@shadow4.042]

im SO READY FOR THIS

[@liz.escobedo]

OMG She can literally rock any genre!!! So stocked to see the whole band in a video!!!

[@KP-wi9sm]

I have been a fan for years. I just love the messaging and as a dad my daughter and I had a hard time finding an artist we could agree on. IFH supplied me with metal tones from the guitar and excellent riffs (TY Shawn). And Ariel..... Damn! So hard to find a better person for a teenage girl to follow, look up to, and take interest in. The tone of this song reminds me of The Scripted album and I love it! I am thrilled to see a full bad again ( I'm not sure if that is just for the video but I love it still). I have seen you guys a couple times so here's hoping 2021 sees the return of live music. Much love from the STL. Please come back. We are so close to Decatur anyway. Thanks for all you do!!! Keep it positive!!!

[@circewiborn]

I seriously have goosebumps!

[@just1bandfan104]

IM SO EXCITED

[@elizaj8182]

The part where you were singing by the water and then in it all kicked back in when you threw your arms out was my favorite part.

[@richardpowell4281]

Excellent! Can't wait to hear the rest of the album. I totally respect all your artistic endeavors. But this feels like a return to form for me that I really enjoy.

[@BigCowProductions]

I'm so glad I randomly decided to listen to The Grey again today. Great song, as usual!!!!

[@Preemyprincess]

It's almost like she had stumbled into some cultic shit... So awesome though this has got to be their best video yet!

[@f_USAF-Lt.G]

(Every heritage has some kind of cult like mysticism)... But, Yeah they damn Good!

[@unholymiloskie7154]

Bring back more metal Icon for Hire! yes!

[@LacunaSerenity10]

I cannot say much from experiencing your band's full spectrum from the "Make A Move" era to now (since I just discovered you).. BUT.. I have to say I am really loving the new sound and look forward to listening to it all from start to finish!

[@neondepress87]

I've been listening to this song for several years now, and it still inspires a huge... Hope? It's so easy from her. Thank you!

[@definitelyjustjj4042]

I'm glad this has the classic icon for hire sound that I love :))

[@shadowchain]

2:34 lovvveeee it

[@jordanhatesyou1512]

Ahhhh I can't wait

[@jesseshuflita6993]

This song makes me feel like nothing else in the world matters when I listen to it. Phenomenal song. Plz don't stop.

[@noahsuarez05]

¡No puedo creer que ya pasó medio año desde que salió este temazo! 😳 😳 Que rapido se pasa el tiempo escuchando buenas canciones 😍🎶💜

[@jaredwilkins4938]

This is the Icon for Hire I remember! I'm glad they changed their style back

[@setmeonfye4387]

tmrw is my birthday so thanks for the present

[@ausernameiguess7058]

happy early birthday 🎉

[@f_USAF-Lt.G]

(You're showing your age) Every Time They CARD YOU !!😅

[@joshwood9164]

Icon's video production value just keeps shooting up and up and I love it

[@nova7416]

Крутая песня!

[@madisson6646]

Sooooooooooo epic!!!!!!!!!! I love Icon For Hire!!!!!!!!!!

[@blaze8529]

Long story short i started liking this band because of "make a move" then i saw it as a mediocre with the songs going all pop and cheap hip hop. Gotta say, i am again convinced to liking your band :D

[@koolkat490490]

Watching this brought tears to my eyes and absolute chills run through my body. Its AMAZING to see how much not only Ariel but also Icon For Hire has grown over this last decade! Im so excited for this Era. Thank you guys so much for the music! I wouldn't be who I am today without it 💕

[@estefanigomez1315]

😍🔥🔥🔥🔥