Icon for Hire - Brittle (Official Music Video)

[@IconForHireOfficial]

Can’t wait to play this one on tour😎 We’re hitting up 39 North American cities and doing VIP meet and greet in every single one! Grab your tickets NOW and let’s let the world we don’t need a record label when we have fans like you! 🥰🤘 xoxo Ariel

[@fighthefallen]

Still no UK gig dates, kinda makes me sad

[@MrsDuff-ys4cn]

I love your songs they have gotten me threw quite a few times

[@aaronfarris8159]

Love your music even though I can't relate personally 👌🏻💙

[@robertmurray8282]

Saw your Okc show never heard of you till then. Now one of my favs.

[@DemetriaSixx.]

COME TO BRAZIL

[@alexrudie3538]

Their old label didn't give them any music video for their second album, and we've given them 6 so far for this album. Applause to everyone who helped make this happen 👏 🙌

[@whitevine9544]

Actually 5 with this album, but I want Background Sad snd Sticks and Stones both to be made into music videos after hearing them both.

[@Karu_TC]

@@whitevine9544 Dont forget about Supposed To Be- You Can't Kill Us was another community-funded project.

[@whitevine9544]

@@Karu_TC yes, but that was another album. If you count Hollow that makes 6 on this one because of the deluxe verision and I forgot about that one.

[@Karu_TC]

@@whitevine9544 Ngl I missed the bit where they said "for this album" but considering it's on the deluxe im including hollow

[@whitevine9544]

@@Karu_TC I guess I have to include it too, but it came out in 2019, that I didn't think of it for this album.

[@davidconn8649]

okay so I cried I totally understood the stories you both were telling... Ariel with depression and feeling held back and Shawn and his struggles with drinking. so real and raw and vulnerable. best one yet. a fucking HIT.

[@harruuu9110]

Tbh same, well atleast teary-eyed. When I saw that they had shawn with the bottles I was like damn they're really going there. The amount of effort they put into their music and the visuals are amazing.

[@chrissy5291]

Well said.

[@OhitzAndy]

Same... I struggle with both, so it hit :')

[@Ybrvaofficial]

Actually I think it is more deep than that.

[@cupcakejuice1102]

@@Ybrvaofficial look like you don't know how deep depression can be...

[@JSpyx]

"I'm alive, not a diagnosis" I really love this line

[@ryimscaith1593]

I don't know if you will read this after two years, but as a recovered alcoholic, I thank you. This song says so much that most will never understand. I know the person that wrote this suffered their own, or had someone close that did. It also calls out that once an addict, always an addict and that every single day is another battle for yourself, and that every day you survive is another victory. Keep up the good fight. Now, and forever.

[@danielinthemaiden9039]

"You fit inside this box we built,we know better than yourself" That hits home.

[@IconForHireOfficial]

What was your favorite part of the video?? We'd love to know.

[@nova7416]

Привет из России! Вы классная группа. Hello from Russia! You are a cool group

[@sparklefairy8715]

@Sofía Álvarez yes exactly my opinion :)

[@RissaFaith94]

Honestly, the emotional punch in the gut when Ariel was being wheeled down the hall and Shawn was losing hold of her hand and screaming GOT ME. As did the rest of the video, but that was the first shot that made me really feel it and get into the narrative. The whole thing was a masterpiece, though.

[@tacolord6764]

all of it!

[@Saammmoooonnnnn]

@@RissaFaith94 yo for real m8

[@josesilvag2204]

The beginning scared me a lot, I thought Ariel was dying, and Shawn's despair made me cry like a cupcake.

[@aviezerscop401]

They got right down to business

[@awk-wordwriter7179]

Ok... But can we talk about how gorgeous this music video is? Not just visually speaking, but also referring to the message behind the visuals. Rel was being held back by her struggles with her mental health. Shawn was drowning in addiction. I feel like they were slipping through the cracks in each other's grips. The labels were overwhelming. They were so worried about the labels that they never focused on getting well. The POWER I felt when Rel woke up at the end. And when she and Shawn were performing together. There's something indescribably beautiful about seeing them together, healing at the end of their storms.

[@vinnie4623]

I think many will agree with me that this music is tearing us to pieces, and then, with the same success, collects our souls again

[@spartacusavengence9431]

Exactly what so many of us need! We need to be reborn from our pain, doubts, self hatred and all the things she sang about before that drew us to her music in the earlier albums. She’s teaching people how to be a Phoenix and I absolutely love it!

[@edwincancel5396]

My daughter begged me for tickets to your show in Columbus Ohio, finally I caved and got us both tickets, I had no Idea who you were. I stayed out on the patio having a few drinks and this kid with a spiky mohawk came out, we talked for a while, I gave him shit about his haircut, come to find out it was Shawn

[@bellefire17z]

Lol

[@LeahMichelle512]

I am covering this song for a college class. This band is a reason I'm alive.

[@JillyBeanNxD]

I am so happy they chose this song! It's just crazy relatable for me, anxiety and depression are a daily struggle and I hate that people think if you have certain things you shouldn't BE anxious or depressed, I hate that there's STILL a stigma around mental health and that we slipped so bad in helping those in need during COVID-19. I know it's been said to death, but I SO needed this album in 2021, I can't stop listening to the whole thing over and over.

[@vivillager]

I've been hooked on this song, was considering starting a petition that this one be made into a music video. Now I got my wish... but I'll be on the road when released :(

[@Chaz_1308]

This song is an absolute belter (volume up, sing your heart out in the car belter). But with this video it hits differently. The new album is fantastic and you guys are doing a phenomenal job!

[@kapiicefruit]

Really is! I had this on full blast with windows down cuz everyone needs to hear this song!

[@dinkleberg2463]

I can't push the Like-Button as often as I'd like to... Greetings from Germany!

[@facundomansilla2413]

esta muy bueno lo que haces, sigan asi.

[@distortedclarity89]

An absolute banger. Can always feel the raw emotion through Ariel's voice too, not many artists can convey emotion this well. I wish every alterative music fan knew about Icon, they deserve to blow up big time. This is the kind of music that can help those that struggle get through the day.

[@johnnieherrera8071]

Ariel and Shaw you both have out done you’re self again, you absolutely killed it with this song and video truly missing you guys in concert.

[@ginapetolicchio2684]

Shawn*

[@majetteduncan]

I work with people who have addictions and have been homeless, helping them gain and maintain housing, and giving them the support they want to pursue their personal goals. The way you communicated the idea of being a statistic, and when somebody dies or gets very sick namelessly but there's another person there watching, grieving...it reminded me of the people I work with. I've seen too many files where we are their only emergency contact, and there is no next of kin.

[@shaunallen9337]

"ok.. maybe Just a little ..." your face Ariel, that emotion.. raw power i can connect and relate to... rock 2021!!!

[@kathygrittmann2618]

ariel, your songs give off so much strength to those all struggling with anything, and everybody is. Anyone that says they never struggle are lying. It doesn't matter who you are, where you come from, what you have, how you look, who you are in any shape or form, everyone struggles with something and that's ok to admit. what doesn't seem like a big deal to one person, it's life and death to another person. It's all in how an individual person perceives something. you aren't 'screwed up' for having your individual thoughts and feelings on something. YOU are and individual and you can feel what you feel without there needing to be a reason for it and that's ok. no one has to be able to see that you're tearing yourself up inside your head. Ariel really shows that you don't need to hide it until it brings you to life or death. this song brings so much strength to fight it all and come back to yourself and take control.

[@fabriciomontenegro943]

This new era of Icon for Hire is just amazing. Thank you so much!

[@joeymorris151]

This was the first song I heard for this album when it first dropped and it gave me such an amazing first impression. I wish I could put my finger on exactly what it is, but lyrically it hits very deeply for me. I don't think I'll ever get tired of hearing this song.

[@giuseppeverdi2814]

Joey check out this new band, maybe you like it too. It's a similar style with a female singer PENUMBRA-Tormento(video)Cheers from Argentina. Let me know if you like it Joey!

[@williammoses5939]

Damn y'all are so ❤️‍🔥

[@tinyarmsjoe5692]

I just found Icon for Hire like 2 months ago, it’s so rare to find music now a days with meaningful and down to earth lyrics. Absolutely amazing band and this song kicks ass. You found a life long fan keep it up 🤙🏽

[@nicoledin7091]

This has been my favorite song. I was finally diagnosed with Chronic Lyme Disease which the medical system ignores and was going crazy for years with it unidentified

[@spike7146]

Keep your spirit stronger than your physical. Believe yourself more than they say. Smile always.☺️

[@scalvarese1]

Icon for Hire is such a great band. So diverse with their content they produce. And it's epic.

[@kevinbrown6120]

This hits home so real. When I was 11 year's old I had to have brain surgery. From 11 till I was 15 I had three Brain surgeries and 33 radiation treatments. I know how it is, a big portion of people thinking I was made of porcelain that could break. Thank God after all that plus SOOOOOOOOOO MUCH more I can't say here. I believe I'm a stronger person now.

[@piercedheartart5522]

Wow. Okay favorite part. That's hard. I am a recovering alcoholic who also deals with depression. In fact alcohol is how I dealt with my depression till I found my artistic ability and photography. So both of your stories in this video touched my heart in such significant ways and like you I tell all that I can you can live successfully in recovery and with depression with my art, writing, and pictures. When ya'll played together in white, that was my favorite part. Like my wife who is such a support to me I see the support you give each other. Bravo, this will be on repeat....

[@Tedirrific]

Loved it, incredible song, the loud "waaaa" noises and you just casually threw in an oscar-worthy performance from Shawn?! You over-achievers :P

[@exotesb7861]

The MV is absolutely gorgeous! Gracious, simple looking yet very impactful. Props for making so many MVs this far, we're really getting spoiled here!

[@immamaggot1]

This band never disappoints, I've never personally struggled with depression but yet I feel such a strong connection with this Art they make & start feel the urge to cry. I just love them so much & believe they deserve so much more recognition. 💗

[@knighty293]

I can relate to these lyrics so much.. my life took a the worse turn when I was 14 when I was stabbed and suffered a stroke because of trauma it was hard in my health mental. People talking and acting like I was brittle and fragile but that only had my mental health worse, I learnt to brush it of now I don’t care what they think of me.

[@marvemarge9624]

Such a unique beautiful music and band truly iconic much love keep it up icon army for life ❤ rock on 🤘 great rap flow as well

[@erickaa9816]

❤❤❤❤❤❤❤

[@BethRockChick97]

One word: Goosebumps.

[@McCazBeckham]

The glitchy guitar break between verse and chorus is SOLID 👌🔥

[@jadestar8189]

I love the part when she says "keep breathing don't lose focus I'm alive I'm not a diagnosis" I really relate to that part of the song what I'm getting from that part of the song is when says keep breathing I feel like she's relating to people with anxiety and when she says don't lose focus I feel like she's relating to people who have ADHD or ADD cause people with it have a hard time concentrating I'm one of those people and when she says I'm alive I feel like she's relating to people who suffers from depression and she says I'm not a diagnosis meaning don't think of it as one your a human being who is loved by everyone and you can overcome any battle you face that part of the song really hits home 💙

[@CACompton99]

I have no clue where yall been all my life buy this song came up on my Spotify and now ur my favorite people. Spoke to me so bard. The whole album. So ready to listen to all ur albums.

[@YekUsereCool]

this song is one of my favorites; luv yaaaaaaa

[@stephenjohnson155]

STRAIGHT FIRE

[@fueledbypaintwater]

Holy moly this video is heartbreaking. Shawn's face in the beginning almost made me cry right off the bat.

[@divinepaladin2491]

One day I had my Spotify on shuffle and your music was playing. I immediately became a fan. Love this song and this video is powerful. Please keep making music.

[@thursdayfivenine3106]

Your oficial vídeos are great IFH😍😍

[@candeezymarie9827]

The best part is when the dancers release your restraints and walk away. Then you walk out like a boss! Also the wardrobe in this video is so on point! You both look so amazing. ✨💜✨

[@RissaFaith94]

Yusssss, I was hoping this would be the next music video. Though I also wouldn't be mad if you made one for 'Sticks and Stones'. 😜 Can't wait! [UPDATE] I AM HURT. I AM VERY MUCH HURT. (But it was amazing -- great job, you guys!)

[@mcost4098]

that update is a Large Mood

[@meganbarger8718]

Holy crap this was so powerful and the messages behind the visuals were amazing!! This is definitely up there with under the knife for me. I think this is the best video you've released so far!!!!!

[@mysterymagic3971]

Atw

[@treeflogger]

been strong for too long.... seconds in and its so relatable....

[@joycerugg1446]

Just when I think you two can't be any more incredible, you stun me with this masterpiece. I know the strength it takes to be this vulnerable and I am in awe of your bravery. Thank you for constantly reminding your fans that we are not alone, that even our icons struggle. 💜

[@scifiroots]

This video was such a punch to the gut with emotions. Powerful video that really emphasizes how much personal stories were laid bare on the Amorphous album. The song itself had already grabbed me up since first listening, but this video really added to the impact.

[@Naewin_]

I just discovered this band yesterday. Good timing to become a fan

[@DrewTruesdell]

This is probably the first time a music video has ever made me cry

[@annivandermeer4157]

I am in love with the aesthetics! Especially the white fabric that is pulled by the background dancers. So much detail went into their costumes too! And then there is the mix of perspectives from Ariel in white and Shawn in red... So well done!

[@annisagizaw7680]

OH MY FREAKING GOD...... I'M SPEECHLESS.... you said exactly what i wanted to say all along WOW 🤯😈💯

[@oraadams4473]

Y'all are SO AMAZING ❤❤❤❤❤!!!

[@mcost4098]

OMG!! I don't even have words for how amazing this is!! There's that first emotional punch to the gut of the opening! the fact that right until the end they're shown preforming separately, only to then come together to play back to back in those amazing white and silver outfits! the fact that both were shown struggling in their own way!! This was absolutely amazing!!!

[@alexdeptula3285]

Reminds me a lot of the style that the new falling in reverse remakes have taken, although with very different and unique vocals. Very well done

[@joeymcglonesangels4632]

Apparently my kitty loves your music videos. Every time I turn one on she sits down and watches the whole thing 😂

[@marysmith3815]

I have to keep telling myself this everyday. "Keep breathing, don't lose focus."

[@jonasnator2105]

Ok this is tied with Last One Standing of ur best music videos u have made during this album cycle. Also one of my favorite songs from the album.

[@crystal3070]

There's tears streaming down my cheeks...this song holds such a deep place in my heart, and means so much to me... honestly I needed this song this more than you'll ever know...thank you!

[@aviezerscop401]

I'm completely blown away.....every song is so wonderous.

[@mauradibasilio8939]

This is my favorite video by far. Ariel looks stunning!

[@hilliard1991]

All I can say to this is thank you Spotify for showing me this group, this group is just unbelievable and can not stop listening to this group now. Do I need help cause I am Brittle 🤘

[@brideortiz2267]

Very nicely done relating with depression and how the song can be a scar too we aren't just brittle.

[@dawn_summer428]

Probably my fave from the album, so happy it got a music vid!

[@LunarDreamer16]

The song is perfect and Ariel looks like angel❤

[@matthoult2764]

I'd love to see these do covers of 50s songs. Big bopper, Richie valens, buddy holiday all need the icons touch

[@valyrianvibes6431]

OMG. This song was just recommended to me and I'm crying. I didn't know u still making songs, I missed u so much. A work of art.

[@cynthiapitts5123]

This is definitely the best song and best video off this album!

[@DevilishlyDutch]

I was not prepared for this video to go so hard, damn yo, the just keep breathing untangling the bindings is what got me

[@clayfist4033]

Wow 😳 wow 😳 that was a great song 🤩 keep it up 👍

[@bowkatiewow]

Everything about this music video is phenomenal. It’s so raw and beautiful. MV of the year

[@Papawarlock]

I'm new to the fan base. Seeds was the first song I heard by you and this was the second. I have thoroughly enjoyed the Amorphous album and am getting into the older albums. Between Seeds, Brittle, Enemies and Panic Attacks, I have found music that gives a voice to my own feelings. Thank you!

[@blueflutterbyfrenzy]

I would love to see Icon for Hire in concert!!!

[@eagleyes121290]

I listen to this daily. Thank you for saying it.

[@AndrewYakovenko]

I literally cried after the line "I'm alive, I'm not a diagnosis"

[@MarinaHeath]

Me thinking the music videos couldn't possibly top last one standing 🤯🤯🤯

[@ice52381]

I wonder how many lives you have saved through your music. It's gotten me through some pretty rough times, so I can say at least one for sure. From the bottom of my heart, Thank you. I've never met you, but you're friends, just the same.

[@EpikBonkers]

Hauntingly beautiful, almost ethereal in parts.

[@Cosmic_Killjoy]

Every Song from Icon For Hire is just beautiful. not a single one i dislike, and this is just another one that is amazing.

[@avemaria2433]

This is the kind of song that makes me wish i had a licence so that i can drive and vibe and let everything out in solitude and scream it at the top of my lungs

[@aarongro9709]

Your music helps me to get through hard times for years now, i am so proud to listen to your songs all time. I cant tell anyone else that keeps brining out perfect songs over and over again. I‘ve also been to a concert and it was just fantastic, you are absolutely rocking it. Thank you for the stunning music, the true and honest lyrics that i can identify myself with, for the atmosphere you create inside the iconarmy and that you take care and look after your fans. Thank you very much for all you are doing.

[@Bunny49]

Probably one of the best music videos out there

[@LionheartSJZ]

Had to jump on here after watching Chase Carnesons reaction. All of this is so perfect. Amazing music, lyrics, video.... probably my favorite song of you guys!

[@AssassinAgent]

Bloody hell, this is one of those songs that bring *a few* tears in my eyes. Yet again you have managed to do a simple song that has a lot of emotion, meaning and is easy to relate to.

[@nittygritty7034]

The visuals!!! The silk ropes!!!

[@AvampraDracul]

Love All of it 😻

[@mike24lehr]

I can’t wait to receive my copy of amorphous I ordered on Kickstarter I’m still love the new ICFH music

[@izzieb.2926]

And then there's people like me, who are waiting for deluxe edition to drop so that they can add the bonus tracks to their icon for hire playlist😅

[@floundermac6884]

You have turned into my favorite band thank you

[@CaffeineNightOwl]

chase carneson brought me here. amazing intense song. great voice.

[@jessicahutchison3637]

We love Chase!!

[@matthewking-alexander4054]

Brilliant band, and fantastic song. Been a fan of Icon for Hire since last year, and they're great. Keep up the great work, guys. I hope and pray everyone has a great week, great weekend, Godbless, and stay safe.

[@andreavevod7515]

I love Icon for hire so much....You have my heart guys❤

[@lancemead9308]

Amazing song ... Video is pretty good too NICELY DONE THANK YOU XX

[@05boobear19]

Icon for hire somehow comes out with a song about how I’m feeling every time. 💔 thanks for putting words to my pain.

[@katienorman9532]

This video is amazing! Proud as always

[@annabanana2743]

oooooo the drop is funky!! made me snarl

[@jjadamss20]

this is the most beautiful music video i’ve seen in a while omg

[@Laura.Luminary]

I can't express how much I LOVE the visuals for this video!!! The metaphor with Ariel's "character" either clinging to life (in the storyline of the video) or Ariel's real feelings of being tied up in depression and anxiety, plus Shawn's struggles with drinking - really strong. Well done guys!!! LOVING every song on the album so far (haven't had the chance to sit and quietly listen through, but I look forward to taking the time soon to fully take it in)!!