Icons of Auto: Chevrolet - Sneak Peek

Enjoy a sneak peek from our latest series - ICONS OF AUTO!
William C. Durant’s greatest failure leads to the birth of Chevrolet. Durant is the founder of General Motors and in 1909 he tries to buy the upstart Ford Motor Company but none of the major banks would provide financing! So instead in 1911 he asks celebrated racer car driver Louis Chevrolet if he’d join him in starting a new car company. The result is a brand that goes on to become one of the largest carmakers in the world, surviving two World Wars, a Great Depression and multiple economic collapses to produce the Silverado pickup truck, the Camaro blue collar sports car, and the absolutely mental Corvette supercar.
#Chevrolet #Chevy #ChevroletHistory #ChevyHistory
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The icons are famous, the emblems iconic, and the modern machines lust worthy…
Just whispering their names conjures heartfelt passion and childlike fantasies…
Yet not a single automotive brand started as a household name!
ICONS OF AUTO is a moto-romantic series that delves into the amazing story of the greatest car brands in the world. We’ll trace the remarkable histories of each amazing marque by highlighting five key cars and five key moments that make them famous.
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