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© 2021 Institute for Healthcare Improvement.
Don Berwick, President Emeritus and Senior Fellow, IHI
W. Edwards Deming, one of the founders of modern quality improvement, invented the famous Red Bead Experiment to illustrate how typical managers try - and fail - to improve quality.
In this video, Dr. Don Berwick leads the demonstration in a class at the Harvard School of Public Health, showing what happens when a manager tries to improve quality by rewarding and punishing workers for organizational performance.