IKEA DIRIGERA - Teardown analysis and quick cost breakdown (are they losing money?)

Watch the teardown here! • IKEA DIRIGERA - Kitche...
Dirigera is the new smart home hub, one of the firsts to support Matter and Thread

[@danh9922]

I just purchased one. Thanks for tearing down the product and telling us the chip at inside. It give an idea of its future range when they finally update the firmware to enable Wi-Fi.

[@DannyBokma]

Holy smokes, all "western" well documented parts! Thanks for sharing, this will be a very tempting device to run own firmware on. The STM32MP is very pleasant to work with, the co-processor as well, I would assume that they do the silabs related radio handling with that.

[@FrancescoF]

And those three pads near the edge scream UART. Might take a deeper look in the weekend

[@dylangerdaly6113]

Hey! Great work, I'm really interested in dumping firmware for this, is the little SOIC8 looking IC a NOR Flash IC?

[@clacktronics]

I don't think they will be paying Mouser prices probably even lower than the highest bulk discount on there.

[@FrancescoF]

Sure, but that can still give you an idea of what could be the cost

[@matta5992]

Thanks for recommending this youtube... A Dirigera is a smart hub for smart home products. Ikea Alexa basically. lol

[@NighthunterNyx]

It costs much less when your name is IKEA…..you buy 20K just for the test run you know. They have few thousand stores to stock up… so the real order is in hundreds of thousands of these devices. So prices go down a lot. Also they buy and assemble in Asia so that cuts further 50%

[@mx338]

If you look at the GPL code disclosure this thing actually runs real Linux.

[@mx338]

No way Ikea pays that much for the chips when they are buying over 100K of them.

[@daviddavidson2357]

Sweet an IKEA Drigeria, I need one of these to go with my turbo encabulator. Does it come pre famulated in amulite? Maybe tell us what it is?

[@xecoq]

Wireless hub for the ikea smart lights

[@acassaro94]

Complimenti per la pronuncia dell'inglese, l'accento italiano quasi non 'noticeable'

[@SimonQuigley]

Be good if you explained what this thing actually is :-)

[@gigglesseven]

shaped vaguely like an access point, ZigBee radio, it's an IoT gateway.. an unnecessarily beefy IoT gateway, but probably the cheapest parts available at the time

[@joawesome2319]

you gotta do your google searches man A simple google search of the product will show you that it’s a smart huh for such home devices

[@FrancescoF]

My fault. This is a quickie follow up to the teardown video I also uploaded. I briefly mention it’s a smart home hub, one of the first to support the universal Matter and Thread protocols

[@SimonQuigley]

@@joawesome2319 I could, or the youtuber could spend a few seconds saying "this is another part of my exploration of the Ikea device which does (something)" at the start. Not being a troll.