ikea-happy-inside-herding-cats-ad_behind-the-scenes

Here is a behind the scenes look at the new 'Happy Inside' campaign from IKEA.

[@JeantheSecond]

In a store like IKEA, I honestly don’t know how they didn’t lose a few cats. Amazing.

[@CrypticHowl]

Cats are truly...beautiful; their lovely mannerisms are wonderful to behold, and the music is such bliss and it fits the cats and thats what makes me melt when i watch this advert.

[@mimd4496]

Of course they're going to jump over those barriers! They're cats! 😹

[@diclifford5646]

This is a real viewing treat, for all cat lovers.

[@CreditResFoundation]

Very clever bit of filming. Well conceived and executed.

[@cah1964]

My cat would have been the one to get stuck behind the wall. Had to spend the night in a hotel with her once. I made the mistake of letting her out of her carrier. Out of fear, she found a hole in the cover underneath the mattress and climbed up into it. I had to upend the whole bed to get her out.

[@charlenewalker4483]

I really wish there was an annual #IkeaKitties video.

[@jessicavernon8332]

I cried so badly. I love this.

[@austrorus]

great video and great idea. well Ikea is known for doing the NOT usual...

[@paullfrs]

What kind of cat is "Buzz?" The cat the grabs the microphone piece in the beginning of the video. I want one!

[@AssemblerGuy]

I have a coffee mug which would fit right into this ad: It has a drawing of a cat, and a text saying "Home is where the cat is" ^_^

[@aquarion9816]

Cats are still here till this day

[@LilLyon]

Lovely :)

[@Team_Panoramic]

HEY ITS CHRIS BROWN! 0:36

[@suplib]

They had to use infrared cameras to find the cats because AirTags weren’t really around yet lol

[@polarisworks]

lots of customers sneezing the next day of shooting this commercial!

[@ryujin45]

Gavin!

[@trombleyscat]

Grumpy Cat's cousin at 2:22 ?

[@TGShainoo]

dose anyone know what the name of the song is and who sings it?

[@Succubus1982]

Pianni by Mara Carlyle

[@chrisyost8167]

Commercial, great! How it's made, who cares.