Parte 1 e parte 2 dello spot pubblicitario di Ikea
Пікірлер: 126
@Pos608 Жыл бұрын
can't believe I got this invested emotionally for that lamp
@sherrysicle4 жыл бұрын
the character development we deserve
@Rainbow_Pirate10 ай бұрын
I'm crying now because the first clip was so sad and the second one so happy. That's normal, I'm normal.
@htews6 ай бұрын
That is because you're crazy. It has no feelings.
@Rainbow_Pirate6 ай бұрын
@@htews :(
@despaversailles5 ай бұрын
@@Rainbow_PirateI'm just like you, so don't worry! 🤣
@godgivespizza2383 ай бұрын
its not because of the second one its because of the Swedish dude
@LSSYLondon11 ай бұрын
Suddenly I understand why Marie Kondo always thanks the items for their use and shows gratitude for their existence and help. At first I thought it was nuts but after watching this I get it.
@andromedavalle44933 жыл бұрын
The power of storytelling. ♥
@sminthian Жыл бұрын
That first commercial has been haunting me for 20 years. I didn't know they made a sequel to it (I never see commercials anymore).
@ThePfonseca Жыл бұрын
so same
@SoNoizzE Жыл бұрын
Didn't even realize this commercial existed till now and I while I didn't feel haunted, I felt pretty sorry for the lamp that was headed towards the dump
@Jimbo122110 ай бұрын
Why would it be haunting you? It's just a lamp. It doesn't have feelings. You're crazy!
@yoursubconscious7 ай бұрын
so that lamp has been on the street for 20 years? For sure this is a city.
@thirstwithoutborders995 Жыл бұрын
I remember crying so hard when my parents threw out the old fridge that stopped working. To me it was like they were throwing out an old person, just because they were no longer useful. In the end, they put it behind the house and I built an outdoor dollhouse in it.
@nilobeebee11 ай бұрын
Yup, you're crazy.
@hydorah8 ай бұрын
Old fridges are dangerous to children. Just big enough to be some kind of playhouse or hiding place, but closing with an airtight seal en.wikipedia.org/wiki/Refrigerator_death
@StarlitWitchy8 ай бұрын
It's not crazy Reusing things is good :) @@nilobeebee
@nilobeebee8 ай бұрын
@@StarlitWitchy Hoarding is a symptom of mental illness.
@FancySpicyTuna7 ай бұрын
@@nilobeebeethe key is reusing. Making something useful again is different than just holding onto it for no reason. If something can truly serve no purpose due to age or damage then it’s time to recycle the part if possible
@mottopanukeiku74062 жыл бұрын
Brilliant follow-up with a happy ending :) BTW, where I used to live, that lamp would have been gone before you made it back up the stairs. Left a couch out in front of my apartment once and it was gone before I had time to walk back with the cushions.
@mgunner692 жыл бұрын
Made me laugh
@tomasvozzi84135 жыл бұрын
after 16 years we got a happy ending!!! : )
@5137694 жыл бұрын
Better then some Oscars movies...
@lurkerrekrul2 жыл бұрын
Around here, we have bulk trash pickup twice a year, where the city will haul away almost anything you put on the curb for free. I've found lots of great stuff. Computers, TVs, tools, electronics, etc. I've even brought home a couple similar lamps. Maybe I'm projecting, but beyond the feel-good nature of the lamp being rescued from the trash in the second commercial, I can't help feeling that I know what the little girl's character was feeling. I can't remember what it was (I should be able to, but I can't), but I remember the feeling the first time I actually owned something that was considered an adult type item. I had toys of course, but stuff like furniture, lamps, etc, was all technically owned by my parents and they could change it at will, with me having no say in the matter. However at some point I acquired something more adult that was completely mine, and it was like "Wow, this is really mine. I own it!" That's what I imagine the girl is feeling, that for the first time in her life, she owns something that her parents would normally provide, and it's all hers. She can do what she wants with it, without fear of her parents telling her that she might break it, or that she can't move it to another room. At least that's the feeling I get from it. :)
@jamescheddar4896Ай бұрын
I just remember the education for recycling was done poorly when I was a kid because it was a massive chore that resulted in you having tacky arts and crafts around your house etc. They should just teach it like a "salvage economics" course and people wont waste much
@lurkerrekrulАй бұрын
@@jamescheddar4896 Right now, the box fan in my window is from the trash. As well as the monitor I'm using, the keyboard I'm typing this on, the chair that I'm sitting in, etc. For the past year, I've been biking to and from work on a bicycle that I got from the trash.
@christinebradley-ALM23 күн бұрын
@@lurkerrekrul TY for doing this! I wish I lived around people that were ALL like this! Maybe I'd actually start to like people again, but I'm around (except for immediate family) only WASTEFUL, greedy mass consumers! You're a treasure!
@christinebradley-ALM23 күн бұрын
How very insightful you are. I never even thought of it from this angle. I was just so happy that Ikea thought to FINALLY make an addendum to the original ad to show that unbroken items still have a lot of life left in them!
@leswright41082 жыл бұрын
The old ad helps one understand hoarders and packrats. We invest sentimentality and nostalgia into EVERYTHING. I think the lesson from this diptych is that we should be less sentimental about things, but we should, in our purging and decluttering, strive to reuse and recycle as much as possible.
@skippythealien962712 күн бұрын
this person gets it
@maestroh2986 Жыл бұрын
Brilliant. This totally messed me up. I'm so glad to see the follow up ad. Yay lamp!
@LSSYLondon11 ай бұрын
What on earth? Give the composer a raise.
@mr.riccardoandmotieus16814 жыл бұрын
this is the dawn of Pixar.
@26rainydays3 жыл бұрын
This is a blatant Pixar ripoff
@fishdude29548 ай бұрын
@26rainydays Not necessarily, that lamp is almost identical to Lampy from The Brave Little Toaster except red instead of orange/tan. That movie was made independently and predates Pixar, although some future Pixar crewmembers worked on it
@rexmundi31084 жыл бұрын
i love lamp
@douglaskalberg88993 жыл бұрын
Genius. Also Jonze's prelude to Her.
@Tortellia2 жыл бұрын
Помню как я рыдала когда в первый раз посмотрела эту рекламу (мне было лет примерно 8-10). Мне мама ее показала потому что очень любила Пиксаровского лампеныша. Очень довольна что сделали вторую часть
@kellysmith5780 Жыл бұрын
Lamp before he meets the brave little Toaster
@gaarax0x3 жыл бұрын
The Cinematography 👌
@SuspiciousFace5 жыл бұрын
That foo' got old, lol. Seriously, though, all I wanted to see from both of those Ikea ads was the Swede at the end. Thanks.
@puporka59413 ай бұрын
I’m autistic so this is how I feel with most objects. They all have their own unique little personalities and quirks to me. I wish recycling plants weren’t so out of the way because I would love to recycle more objects. I feel like throwing them away is kiIIing them and that recycling is giving them a new life to be loved again :)
@Whitsundial4 жыл бұрын
That lamp would have been picked up in 6 hours near me.
@LightsandFansGuy19992 жыл бұрын
Me too
@skippythealien962712 күн бұрын
6???? more like 45 mins tops lol
@densityduckk Жыл бұрын
Take one of those guys who says "REAL MEN DON'T CRY AT STUFF" and tell him you'll give him ten bucks if he can watch this whole thing without even a sniffle.
@RrNefriana4 жыл бұрын
I came here after watching Mr. Sapolsky’s lecture :))
@saurabh_6183 жыл бұрын
Me too :)
@hooligaan84893 жыл бұрын
idk who did is mind shining some light?
@JaGWiREE3 жыл бұрын
@@hooligaan8489 kzbin.info/www/bejne/gIG8npSofLRooK8 s here (maybe a few seconds earlier)
@akashkesharwani57613 жыл бұрын
Me too bro! :)
@pewnit3 жыл бұрын
I cry 😭
@gayleandreah2 жыл бұрын
It's so silly. Every time I see it I feel totally sorry for the lamp.
@itz-cookienarwhal3 ай бұрын
I love how they waited 16 years in between both ads
@DanLaDue2 жыл бұрын
i love lamp... i love lamp
@piko89212 жыл бұрын
이것은 작은 브랜드를 위한 책 읽고 왔으면 ㅊㅊ ㅎㅎ
@clayjohanson Жыл бұрын
I’m not crying. You’re crying.
@pluvioaddict3 ай бұрын
no the second clip didnt make anything better now Im crying because the lamp was waiting for 16 years
@michaelwerner53259 ай бұрын
This is such an underrated sketch
@simondragland517 Жыл бұрын
Spike Jonze did the first one in 2002, not the 2nd one in 2018
@Rtore12454 күн бұрын
Poor… ikea lamp red old 😢
@hazelhazelton13462 жыл бұрын
The only real life examples of trickle down economics. ^.^
@yamdigger2 ай бұрын
Jonas Fornander has obviously aged in the 16 year time interval of the 2 ads.
@NutjobGTO Жыл бұрын
Are they advertising an onion slicer?
@mikepasych2 жыл бұрын
Excellent ✅
@harutalmahmood17734 жыл бұрын
school told me too watch it
@momentsofyara14154 жыл бұрын
lol same
@baklacfaith53483 жыл бұрын
And that little girl there is 11 now! She’s my best friend at school! We’ve known each other for 4 years
@7holywater7 Жыл бұрын
I'm laughing and crying right now, help
@davidhunt240 Жыл бұрын
I could use that lamp right now 🙃
@safyakhan78574 жыл бұрын
why is this so sad??!!
@gaborhorvath76582 жыл бұрын
Try "watching" it with closed eyes. Power and magic of music.
@LatinChickWithMedley3 жыл бұрын
I like it but i can't help to think that someone got pissed off and that's why the commercial got made
@fishdude29548 ай бұрын
They'd be pissed off for good reason though, the first one is basically saying "throw useful working appliances in the garbage and waste money on redundant shit from our store instead"
@aledo_dj3 жыл бұрын
The only thing that would have made this better was if Greta Thurnberg (sp?) was in the second ad.
@megazenn225 жыл бұрын
if that 2002 ad was shown today they would get so much shit by enviromentalists, glad they finally made it right :)
@nilobeebee11 ай бұрын
Either way it will still get shit from environmentalists today because the lamp still uses electricity.
@fishdude29548 ай бұрын
The first one did have a stupid message though, it's basically saying "throw useful working appliances in the garbage and waste money on redundant shit from our store instead" @nilobeebee No, environmentalists don't tell people to use zero electricity, just to use energy-efficient bulbs and turn the lamp off when not using it
@gmacchiavello2 жыл бұрын
wow!
@yoursubconscious7 ай бұрын
understand psychology, understand, and even more; how control the world.
@Seregey3 жыл бұрын
Так оно без перевода...
@deferentboar886VODSandMUSIC3 жыл бұрын
how would the lamp still work when it been in the rain
@SpataWorks3 жыл бұрын
Electronics don't get shorted if wet and not running. If it dried out completely it would work. The plug just needs to be dry and the metal shade would protect the receptacle connections from corrosion
@locklear3083 жыл бұрын
It has no "electronics"
@xijinchan2 жыл бұрын
It was only wet and outside for a day to a week presumably judging by garbage collection. Probably not enough time for exposed metal (connections) to oxidise. Wires are insulated too.
@densityduckk Жыл бұрын
SHUT UP YOUR WRECKING IT THE LAMP IS FINE EVERYTHING IS FINE IT TURNED OUT OK IM NOT SAD SHUT UPPPPPPP
@thealgerian32852 ай бұрын
Only reason he said "crazy" is because calling the consumer "stupid" is a bad commercial strategy.
@DaddyFan3 жыл бұрын
0:22 Poor Luxo Jr :(
@vyacheslavkovalchuk96942 жыл бұрын
Marketing is getting crazy
@renzokevinreynaaranda74535 жыл бұрын
great
@bedosqn89042 жыл бұрын
Eh we en cours d’anglais sheeeesh zbeub zbeub
@evarozat64862 жыл бұрын
oeeeeeeeeeeeee
@josephinespitz-nidola42342 жыл бұрын
ta raison wllh$
@bedosqn89042 жыл бұрын
💁😳✌️👍🙈😎😃😂🤣😄
@SmokeTheHorsehog2 жыл бұрын
The stingers of these commercials make me ask: why craft a narrative in the commercial, only to call us crazy for forming an emotional connection to its inanimate protagonist?
@AdelineCowgirl2 жыл бұрын
Because it's a joke
@ImNotActuallyChristian Жыл бұрын
To catch you off guard, which makes you remember it.
@nilobeebee11 ай бұрын
It's Spike Jonze's low key flexing his power to manipulate people's emotions.
@kyagyuu Жыл бұрын
who's here from Social Psychology (Psych 135) by Matthew Lieberman
@chalddukchaldduk22 күн бұрын
작은 브랜드를 위한 책을 보고 오신 분 있나요?
@numbandintheend9 ай бұрын
Who is getting iron man vibes lol
@vrotmnenogi214 жыл бұрын
The first one: kzbin.info/www/bejne/hp_NoZmKo56Un8U
@unloveableandre3 жыл бұрын
the same one in this video?
@ahmdf8 ай бұрын
Yeah this ad still makes me hate IKEA.
@SomePkmnlovingdude Жыл бұрын
"Reusing things is much better." Dude, earlier you said the new lamp was much better then the old one. *cough* Hypocrite.
@graciejanegollinger8 ай бұрын
In fairness, he had 16 years to reconsider
@mariooriАй бұрын
reality check then,hypocrite politically correct now
@nilobeebee11 ай бұрын
Plot twist: Water damages contact points of the lamp short circuited and burned the family's house killing the child and her family.
@Michele_aka_Latente2 жыл бұрын
later the girl death by electrocution because the lamp was not grounded.
@thatguyineverycommentssection Жыл бұрын
second ad ruined it. won’t shop at wokea anymore
@fishdude29548 ай бұрын
Ruined what, the original message of "throw out perfectly-functional things so you can buy more unnecessary shit from our store"? I can't tell if you're trolling or just stupid enough to brainlessly fling the word "w0kE" at anything you don't like
@mike_nolan Жыл бұрын
Who the fuck throws away a lamp?
@davidhunt240 Жыл бұрын
She appeared to prefer form over function - a fashion statement, perhaps? Anyway, chucking perfectly good stuff out and buying worse junk, is what keeps the economy churning over and keeps IKEA in business - although these days they've got lots of competition so they've got to appeal to the deep thinkers and sentimentalists, everyone else just goes to Temu...