IKEA Lamp Spike Jonze (2002 and 2018)

Parte 1 e parte 2 dello spot pubblicitario di Ikea

[@Pos608]

can't believe I got this invested emotionally for that lamp

[@sherrysicle]

the character development we deserve

[@Rainbow_Pirate]

I'm crying now because the first clip was so sad and the second one so happy. That's normal, I'm normal.

[@htews]

That is because you're crazy. It has no feelings.

[@Rainbow_Pirate]

@@htews :(

[@despaversailles]

​@@Rainbow_PirateI'm just like you, so don't worry! 🤣

[@godgivespizza238]

its not because of the second one its because of the Swedish dude

[@LSSYLondon]

Suddenly I understand why Marie Kondo always thanks the items for their use and shows gratitude for their existence and help. At first I thought it was nuts but after watching this I get it.

[@andromedavalle4493]

The power of storytelling. ♥

[@sminthian]

That first commercial has been haunting me for 20 years. I didn't know they made a sequel to it (I never see commercials anymore).

[@ThePfonseca]

so same

[@SoNoizzE]

Didn't even realize this commercial existed till now and I while I didn't feel haunted, I felt pretty sorry for the lamp that was headed towards the dump

[@Jimbo1221]

Why would it be haunting you? It's just a lamp. It doesn't have feelings. You're crazy!

[@yoursubconscious]

so that lamp has been on the street for 20 years? For sure this is a city.

[@thirstwithoutborders995]

I remember crying so hard when my parents threw out the old fridge that stopped working. To me it was like they were throwing out an old person, just because they were no longer useful. In the end, they put it behind the house and I built an outdoor dollhouse in it.

[@nilobeebee]

Yup, you're crazy.

[@hydorah]

Old fridges are dangerous to children. Just big enough to be some kind of playhouse or hiding place, but closing with an airtight seal en.wikipedia.org/wiki/Refrigerator_death

[@StarlitWitchy]

It's not crazy Reusing things is good :) ​@@nilobeebee

[@nilobeebee]

@@StarlitWitchy Hoarding is a symptom of mental illness.

[@FancySpicyTuna]

@@nilobeebeethe key is reusing. Making something useful again is different than just holding onto it for no reason. If something can truly serve no purpose due to age or damage then it’s time to recycle the part if possible

[@mottopanukeiku7406]

Brilliant follow-up with a happy ending :) BTW, where I used to live, that lamp would have been gone before you made it back up the stairs. Left a couch out in front of my apartment once and it was gone before I had time to walk back with the cushions.

[@mgunner69]

Made me laugh

[@tomasvozzi8413]

after 16 years we got a happy ending!!! : )

[@513769]

Better then some Oscars movies...

[@lurkerrekrul]

Around here, we have bulk trash pickup twice a year, where the city will haul away almost anything you put on the curb for free. I've found lots of great stuff. Computers, TVs, tools, electronics, etc. I've even brought home a couple similar lamps. Maybe I'm projecting, but beyond the feel-good nature of the lamp being rescued from the trash in the second commercial, I can't help feeling that I know what the little girl's character was feeling. I can't remember what it was (I should be able to, but I can't), but I remember the feeling the first time I actually owned something that was considered an adult type item. I had toys of course, but stuff like furniture, lamps, etc, was all technically owned by my parents and they could change it at will, with me having no say in the matter. However at some point I acquired something more adult that was completely mine, and it was like "Wow, this is really mine. I own it!" That's what I imagine the girl is feeling, that for the first time in her life, she owns something that her parents would normally provide, and it's all hers. She can do what she wants with it, without fear of her parents telling her that she might break it, or that she can't move it to another room. At least that's the feeling I get from it. :)

[@jamescheddar4896]

I just remember the education for recycling was done poorly when I was a kid because it was a massive chore that resulted in you having tacky arts and crafts around your house etc. They should just teach it like a "salvage economics" course and people wont waste much

[@lurkerrekrul]

@@jamescheddar4896 Right now, the box fan in my window is from the trash. As well as the monitor I'm using, the keyboard I'm typing this on, the chair that I'm sitting in, etc. For the past year, I've been biking to and from work on a bicycle that I got from the trash.

[@christinebradley-ALM]

​@@lurkerrekrul TY for doing this! I wish I lived around people that were ALL like this! Maybe I'd actually start to like people again, but I'm around (except for immediate family) only WASTEFUL, greedy mass consumers! You're a treasure!

[@christinebradley-ALM]

How very insightful you are. I never even thought of it from this angle. I was just so happy that Ikea thought to FINALLY make an addendum to the original ad to show that unbroken items still have a lot of life left in them!

[@leswright4108]

The old ad helps one understand hoarders and packrats. We invest sentimentality and nostalgia into EVERYTHING. I think the lesson from this diptych is that we should be less sentimental about things, but we should, in our purging and decluttering, strive to reuse and recycle as much as possible.

[@skippythealien9627]

this person gets it

[@maestroh2986]

Brilliant. This totally messed me up. I'm so glad to see the follow up ad. Yay lamp!

[@LSSYLondon]

What on earth? Give the composer a raise.

[@mr.riccardoandmotieus1681]

this is the dawn of Pixar.

[@26rainydays]

This is a blatant Pixar ripoff

[@fishdude2954]

@26rainydays Not necessarily, that lamp is almost identical to Lampy from The Brave Little Toaster except red instead of orange/tan. That movie was made independently and predates Pixar, although some future Pixar crewmembers worked on it

[@rexmundi3108]

i love lamp

[@douglaskalberg8899]

Genius. Also Jonze's prelude to Her.

[@Tortellia]

Помню как я рыдала когда в первый раз посмотрела эту рекламу (мне было лет примерно 8-10). Мне мама ее показала потому что очень любила Пиксаровского лампеныша. Очень довольна что сделали вторую часть

[@kellysmith5780]

Lamp before he meets the brave little Toaster

[@gaarax0x]

The Cinematography 👌

[@SuspiciousFace]

That foo' got old, lol. Seriously, though, all I wanted to see from both of those Ikea ads was the Swede at the end. Thanks.

[@puporka5941]

I’m autistic so this is how I feel with most objects. They all have their own unique little personalities and quirks to me. I wish recycling plants weren’t so out of the way because I would love to recycle more objects. I feel like throwing them away is kiIIing them and that recycling is giving them a new life to be loved again :)

[@Whitsundial]

That lamp would have been picked up in 6 hours near me.

[@LightsandFansGuy1999]

Me too

[@skippythealien9627]

6???? more like 45 mins tops lol

[@densityduckk]

Take one of those guys who says "REAL MEN DON'T CRY AT STUFF" and tell him you'll give him ten bucks if he can watch this whole thing without even a sniffle.

[@RrNefriana]

I came here after watching Mr. Sapolsky’s lecture :))

[@saurabh_618]

Me too :)

[@hooligaan8489]

idk who did is mind shining some light?

[@JaGWiREE]

@@hooligaan8489 kzbin.info/www/bejne/gIG8npSofLRooK8 s here (maybe a few seconds earlier)

[@akashkesharwani5761]

Me too bro! :)

[@pewnit]

I cry 😭

[@gayleandreah]

It's so silly. Every time I see it I feel totally sorry for the lamp.

[@itz-cookienarwhal]

I love how they waited 16 years in between both ads

[@DanLaDue]

i love lamp... i love lamp

[@piko8921]

이것은 작은 브랜드를 위한 책 읽고 왔으면 ㅊㅊ ㅎㅎ

[@clayjohanson]

I’m not crying. You’re crying.

[@pluvioaddict]

no the second clip didnt make anything better now Im crying because the lamp was waiting for 16 years

[@michaelwerner5325]

This is such an underrated sketch

[@simondragland517]

Spike Jonze did the first one in 2002, not the 2nd one in 2018

[@Rtore1245]

Poor… ikea lamp red old 😢

[@hazelhazelton1346]

The only real life examples of trickle down economics. ^.^

[@yamdigger]

Jonas Fornander has obviously aged in the 16 year time interval of the 2 ads.

[@NutjobGTO]

Are they advertising an onion slicer?

[@mikepasych]

Excellent ✅

[@harutalmahmood1773]

school told me too watch it

[@momentsofyara1415]

lol same

[@baklacfaith5348]

And that little girl there is 11 now! She’s my best friend at school! We’ve known each other for 4 years

[@7holywater7]

I'm laughing and crying right now, help

[@davidhunt240]

I could use that lamp right now 🙃

[@safyakhan7857]

why is this so sad??!!

[@gaborhorvath7658]

Try "watching" it with closed eyes. Power and magic of music.

[@LatinChickWithMedley]

I like it but i can't help to think that someone got pissed off and that's why the commercial got made

[@fishdude2954]

They'd be pissed off for good reason though, the first one is basically saying "throw useful working appliances in the garbage and waste money on redundant shit from our store instead"

[@aledo_dj]

The only thing that would have made this better was if Greta Thurnberg (sp?) was in the second ad.

[@megazenn22]

if that 2002 ad was shown today they would get so much shit by enviromentalists, glad they finally made it right :)

[@nilobeebee]

Either way it will still get shit from environmentalists today because the lamp still uses electricity.

[@fishdude2954]

The first one did have a stupid message though, it's basically saying "throw useful working appliances in the garbage and waste money on redundant shit from our store instead" @nilobeebee No, environmentalists don't tell people to use zero electricity, just to use energy-efficient bulbs and turn the lamp off when not using it

[@gmacchiavello]

wow!

[@yoursubconscious]

understand psychology, understand, and even more; how control the world.

[@Seregey]

Так оно без перевода...

[@deferentboar886VODSandMUSIC]

how would the lamp still work when it been in the rain

[@SpataWorks]

Electronics don't get shorted if wet and not running. If it dried out completely it would work. The plug just needs to be dry and the metal shade would protect the receptacle connections from corrosion

[@locklear308]

It has no "electronics"

[@xijinchan]

It was only wet and outside for a day to a week presumably judging by garbage collection. Probably not enough time for exposed metal (connections) to oxidise. Wires are insulated too.

[@densityduckk]

SHUT UP YOUR WRECKING IT THE LAMP IS FINE EVERYTHING IS FINE IT TURNED OUT OK IM NOT SAD SHUT UPPPPPPP

[@thealgerian3285]

Only reason he said "crazy" is because calling the consumer "stupid" is a bad commercial strategy.

[@DaddyFan]

0:22 Poor Luxo Jr :(

[@vyacheslavkovalchuk9694]

Marketing is getting crazy

[@renzokevinreynaaranda7453]

great

[@bedosqn8904]

Eh we en cours d’anglais sheeeesh zbeub zbeub

[@evarozat6486]

oeeeeeeeeeeeee

[@josephinespitz-nidola4234]

ta raison wllh$

[@bedosqn8904]

💁😳✌️👍🙈😎😃😂🤣😄

[@SmokeTheHorsehog]

The stingers of these commercials make me ask: why craft a narrative in the commercial, only to call us crazy for forming an emotional connection to its inanimate protagonist?

[@AdelineCowgirl]

Because it's a joke

[@ImNotActuallyChristian]

To catch you off guard, which makes you remember it.

[@nilobeebee]

It's Spike Jonze's low key flexing his power to manipulate people's emotions.

[@kyagyuu]

who's here from Social Psychology (Psych 135) by Matthew Lieberman

[@chalddukchaldduk]

작은 브랜드를 위한 책을 보고 오신 분 있나요?

[@numbandintheend]

Who is getting iron man vibes lol

[@vrotmnenogi21]

The first one: kzbin.info/www/bejne/hp_NoZmKo56Un8U

[@unloveableandre]

the same one in this video?

[@ahmdf]

Yeah this ad still makes me hate IKEA.

[@SomePkmnlovingdude]

"Reusing things is much better." Dude, earlier you said the new lamp was much better then the old one. *cough* Hypocrite.

[@graciejanegollinger]

In fairness, he had 16 years to reconsider

[@marioori]

reality check then,hypocrite politically correct now

[@nilobeebee]

Plot twist: Water damages contact points of the lamp short circuited and burned the family's house killing the child and her family.

[@Michele_aka_Latente]

later the girl death by electrocution because the lamp was not grounded.

[@thatguyineverycommentssection]

second ad ruined it. won’t shop at wokea anymore

[@fishdude2954]

Ruined what, the original message of "throw out perfectly-functional things so you can buy more unnecessary shit from our store"? I can't tell if you're trolling or just stupid enough to brainlessly fling the word "w0kE" at anything you don't like

[@mike_nolan]

Who the fuck throws away a lamp?

[@davidhunt240]

She appeared to prefer form over function - a fashion statement, perhaps? Anyway, chucking perfectly good stuff out and buying worse junk, is what keeps the economy churning over and keeps IKEA in business - although these days they've got lots of competition so they've got to appeal to the deep thinkers and sentimentalists, everyone else just goes to Temu...

[@TCL65S421]

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