Nike: Find Your Greatness

Nike's 2012 "Find Your Greatness" campaign. Bravo!

[@StephiGereRothThyne]

Transcript Greatness It's just something we made up Somehow we've come to believe that greatness is a gift Reserved for a chosen few For prodigies For superstars And the rest of us can only stand by watching You can forget that Greatness is not some rare DNA strand It's not some precious thing Greatness is not more unique to us than breathing We're all capable of it All of us Some people are told they were born with greatness Some people tell themselves If greatness doesn't come knocking at your door Maybe you should go knock on its door Sometimes greatness is about overcoming insurmountable adversity Sometimes is just fun Greatness isn't always measured in tenths of a point It's a bit bigger than that Sometimes greatness is something you plan But most of the time is just something you try Is easy to think greatness is something you see on TV Unless of course, greatness is watching TV Greatness is a scary thing Until it isn't If we think greatness is supposed to look a certain way, act a certain way and play a certain way We certainly need to rethink some things Is it speed or endurance? Does it happen in two hours or for or six? Is it finishing strong? Or barely finishing? Yes Is greatness worth fighting for? What do you think? If we face our fears It means we're pointed in the right direction Even if that direction is upside down It's not the biggest stadium in the world Not the biggest players either But the pursuit of greatness is kinda big enough, isn't it? You don't need an official court An official net Or official uniforms To be officially great Greatness speaks for itself Once it learns to talk Greatness needs a lot of things But it doesn't need an audience Some measure greatness in precious metals Like iron Greatness is not born It's made If you try to tell the guy with the sword he's not great because he's not famous Be my guest There are no grand celebrations here No speeches No bright lights But there are great athletes Somehow we've come to believe that greatness is reserved for the chosen few For the superstars The truth is Greatness is for all of us This is not about lowering expectations It's about raising them for every last one of us Because greatness is not in one special place And it's not in one special person Greatness is wherever somebody is trying to find it.

[@ea1299]

Thank you so much for transcripting this!

[@StephiGereRothThyne]

Janet Styles you're welcome. I found bits of it online so I can't take full credit

[@rynobucket]

For more info on all of that, read The Outliers. Covers a lot of great stuff that this commercial is talking about.

[@ea1299]

Thank you very much! I will definitely do so.

[@purplekishi]

Wow

[@hero9402]

"Greatness needs a lot of things but it doesn't need an audience"

[@alejomax1]

Gave me goosebumps

[@bryan124music]

What a line!

[@bryan124music]

I always come back just for that line

[@bishplis7226]

but what about instagram

[@bishplis7226]

it does need tv ad money

[@frankdelacruz6730]

I respect the first dude on the video

[@MetalGearyaTV]

That was his first and the last work out.

[@thebeast9869]

He's running to Mc Donald's

[@ciastekpro-9182]

MetalGearyaTV u never know

[@Janzq13]

Because he's obese?

[@ianwamsley2595]

Janzq13 because he’s working on not being obese

[@50shekels]

There’s something about that first dude. That was really powerful.

[@Julia-sp2kt]

Facts

[@forwardobservations8222]

i think most of us can relate to that guy and seeing someone like us do something that we procrastinate about motivates us to do the same.

[@parkjae8970]

@mr system some pretty strong assumptions coming from a guy that seems to be a hater. Just because you're not satisfied with yourself, doesn't mean you should knock others down. bum

[@gordonwang9667]

i dont understand though. If he's really been working out how is he still so fat?

[@drinkwoter]

Probably because all the other (mostly) are already something like pro athlete league people, u can’t relate to them they are like finished product, you are just seeing the skill they have, first guy is more relatable to most of us

[@bsgfan1]

The first one hit me on a personal level. I went from 330 to 158 by doing exactly what he was doing. Doesn’t matter how slow you are at first, we all have to start somewhere.

[@RAN-os5gz]

Well done, that is no easy feat

[@zawarudo1041]

Nie they are promoting extremely obese women and saying THAT is greatness. I hope someone finally will ban that extremely toxic esg score. It corrupts everything

[@yash2614]

Incredible! You are an inspiration to many people. Keep moving forward in your life.!

[@ntsikakortjan7676]

“Some people are told they were born with greatness, some people tell themselves”

[@aldiyarball2914]

Kanye West

[@sisternikeisha]

This is a fantastic campaign indeed. Every ad looked at greatness from a different, non-repetitive, realistic, artistic angle. I am so full right now!

[@1720dima]

! gguhu

[@smggam3r906]

Yeah it was really awesome i liked the one with the sword and the kid jumping in the pool.

[@bg.7108]

The kid in the first clip running always inspired me. I tried to find out how he's doing today, but it was hard. Apparently after the commercial aired he dropped over 30 pounds. I'm genuinely proud of him.

[@century2298]

He did lose some weight. This is an old video of him about a year later. kzbin.info/www/bejne/qpmQeKtvdrtmeMk

[@mestillme5013]

I can't be the only one whom KZbin recommended this in 2020

[@chels1905]

Me Still me i’m with u, dude👋

[@egi__lyricsadder5545]

I am with you bro

[@kayamac3]

Find your greatness it’s a sign

[@user-ne4ys9mj8b]

definitely not :)

[@alejandrolondono4659]

Nope:)

[@21MilesAhead]

So here I am sitting at 12 PM night watching a 4 year old 6.31 min long NIKE commercial in my free time? I really have to rethink my life

[@sembeex8008]

Ball is LIfe wow, i've exactly the same

[@raoulfr1790]

ive been there smh

[@Frosst]

Ball is LIfe this is actually a great video, wait till you're up at 1:30 in the morning watching a middle aged woman get earwax taken out 😂😂😂

[@Moofy]

Ball is LIfe na im here too dw

[@PrakritiPandey0208]

Ball is LIfe hi5

[@coco7kiti]

I know this commercial itself is a device of marketing,but I should admit myself that every single words inspires me to make a greatness in my life! it's astonishing!

[@alejandrocampos7176]

LANA and its even better how they don't mention three product itself

[@Adventure_fuel]

Because at least someone thought as far as he would. He kept thinking about questions not the typical response he rejected the typical thought and thought about the nature of the "greatness"

[@user-cb4yv4ni8x]

I think their marketing strategy is trying to inspire us. Well, they are trying to get our emotions.

[@alis7135]

I think at least some of the people workin there or at least the starter of the company had the good thing on their mind

[@danielababilonia6804]

If you mention marketing this way, it’s because you don’t know what it is, marketing is not just about advertising but about creating a bond with the costumer and giving them a true value.

[@bethn.1024]

Each time someone interacts with this comment or when I get reminded of this campaign, I'll come back here to remind myself that greatness is not in one special person. Greatness is wherever somebody is trying to find it

[@Iron_Willed]

Keep pushing, if it was easy everyone would do it and you wouldn't want it anyway

[@ranjanagundumane5949]

These aren't just ads, it's a piece of art.

[@suthobay]

4:31 was my favorite

[@Ryan-ic1wj]

suthobay as I read this comment I watched that😂

[@ogsampson2552]

Ryan Hudson as I'm reading yours I went to that time stamp

[@linasuperdina994]

Same

[@manueld.5863]

Do you know where that is?

[@jamiecf2698]

looks like alaska but idk

[@obswyatt3618]

That guy with the one arm really hit home. That's was the dopest thing I've seen

[@fisher2536]

I played with a kid is baseball that had a similar problem. It's really cool to see them adapt with only being able to use one hand

[@endm_]

@Gohan you must have never been heavily obese if you can’t call what that first kid did as equally impressive. For some, even walking at a size like that is absolutely exhausting and even painful, the fact that he was moving as fast as he was is incredible, especially if he hadn’t been doing any exercise previously.

[@anishnehete]

@@voon7600 ikr. The second clip was so impressive. I think people liked the first clip cause they couldn't relate to it somehow.

[@fliboi92]

I wouldn't call this an ad. Id call it an inspirational video sponsored by Nike, and this honestly amazing content. There should be more commercials like this.

[@sebasdarius]

They're saying you can be a great athlete, great athletes where Nike. Therefore, you should buy Nike. It's an ad, just a really great one

[@buxussempra7553]

The first dude is the best. I wish him all the best. Keep Going Mate.

[@vinceleguesse]

Amen yo!

[@cuptvs]

"Greatness is not some rare DNA strand It's not some precious thing Greatness is not more unique to us than breathing We're all capable of it All of us" The most motivating lines. Love from India.

[@bishplis7226]

its actually in your dna... no wait, not yours, but in the dna of succesful poeple, you can justr cry about it while eating icecream and kfc

[@letseatgrandpa2905]

This makes me wanna get out of bed and do something lol

[@robsonchagas2984]

try a nike when u do it hehe

[@12SA472012]

Janette Chayna yeah me too

[@samariasylvester402]

Same

[@zacharymaneja1207]

Make you want to go out and buy some Nike products.

[@Sosa081]

Hard Work Work!!!!!!!

[@jodiekaminskis1621]

I have this slogan... "Find your greatness" in my classroom. I teach history to high school students. I show this video as part of my first day lesson. It gives me goosebumps every time!!!!

[@kushankurdatta6976]

a 'great' teacher you must be

[@samthelad4313]

I always feel so inspired when seeing someone really overweight jogging or at the gym

[@hebaosman1582]

wtf

[@samthelad4313]

@@hebaosman1582 seriously lol, it takes a lot of motivation + guts

[@NixDarkLord]

@Ephraim Yeah, i feel more proud watching fat people doing exercise than eating, because you know they're trying

[@NazriB]

Greatness is when you feel special about yourself that others will be inspired to follow

[@alamaaya2335]

@Ephraim all they said was wtf because it was random

[@hambonejones6204]

I used to be 296 until i made the choice and effort to change. i lost 118 lbs in approximately 8 months, stuff like this and the realization that you are in control of your life has brought me further than what was previously thought possible. For all out there on a mission of bettering themselves in any way, just go for it. the feelings of laziness and anything that derails you is just your old sub-self trying to take control. you got this, you are bigger than you could possibly imagine.

[@kt1pl2]

Beautiful words...and congrats!

[@rohitmore5227]

Thank u😿 So exactly how big am I?

[@cvspvr]

it's fortunate that you lost weight when you did. most fat people don't make it past being a teenager. they just get eaten by even fatter people. that's how the cycle of fatness works

[@ryanaltenhof4739]

Nice Dude 👊

[@aaronsmithjr3492]

@@cvspvr 😂😂🤣🤣

[@younglogic7514]

That baseball one was sick

[@aiden_milroy]

Cali Brayden ikr

[@The105010]

Yeah.. but its funny.. when the kid throws the ball he has the glove on the left hand, but when he "caught" the ball the glove is on the other hand.. and has to switch the glove..

[@wonton4262]

Why is that funny.

[@nick3943]

I agree. I had to watch it a couple times to even see what he was doing.

[@edenwoldu7799]

Jonathan Kelman He has one hand.

[@manavpatel2591]

it's been 8 yrs... He's still running and his name is Forrest Gump.

[@devanshsingh3369]

Maybe he's just losta and trying to find his way back to Alabama

[@mailam3706]

Run forest run!

[@kushhatkar]

He lost 50% of his weight by now

[@ilimkaba4563]

I saw him yesterday dude's still running has got beard and all.

[@ShreshthKapoor-gf4ww]

@@ilimkaba4563 its been 2 more years, and now hes black, his name is now david goggins

[@Beebo]

One thing I learnt from this video: *Exploit human emotions to make money.*

[@w00borg34]

that's the essence of advertising

[@monalisa-bs4zs]

And exploit labour in countries with no workers rights.

[@Rudahms]

the basis of capitalism tbh

[@w00borg34]

@@Rudahms lowkey true but just makes sense from a business perspective when you wanna maximize profits and please shareholders.

[@stevenjohnson9466]

lol you're gonna need to buy from somewhere. It doesn't have to be from nike. Those fresh kicks at the dollar store really look like they have g8 ankle support

[@user-mk9ru5yr5x]

3:31 "if we face our fears it means we are pointing in the right direction" a few seconds later.. do not attempt

[@nazmo1880]

😂😂😂😂😂😂

[@annonymousgod6999]

Jumping off a building,apocalypse nvmmm

[@rianczer]

Greatness doesn't heed those who say "you can't."

[@CarpeDiem13x]

*LooL.. it is because people are stupid... poison bottles have ' do not drink' .. Wise must take care of their stupid too*

[@Austinnicely]

Lol

[@brigmain]

3:37 Nike: "Just do it, find your greatness" Also Nike: "do not attempt"

[@nicks22]

CGI

[@xeantheady4590]

saw that sluga

[@gutigutierrz]

No shit

[@UnOeufff]

God that first kid running. My heart sank for him and all I felt was this intense hope that he will continue to push through the pain!

[@user-pu6mp4hb8f]

I think he was speed walking

[@nebra1211]

2012: You're fat, but you can do something about it! 2020: You're bigger, and stay that way, you are beautiful!

[@zolotech1372]

🤣🤣

[@Anonymous-wy5dc]

I always hated that shit. I'm fat. Fuck it. I'm FAT. But I AM NOT FAT. And as I say this I'm doing my second half marathon tomorrow. I'm still fat. But I'm not where I was. Fuck being fat.

[@s.s5933]

@@Anonymous-wy5dc calm down bro. You'll reach your goal eventually

[@Anonymous-wy5dc]

@@s.s5933 For sure just very anti body acceptance. We got to strive higher not get complacent. I've actually accepted my limitations after I started running. I know what I'm capable of withstanding. I don't think I'd have the confidence to keep going higher if I had people telling me to accept my reality and to start loving my imperfections. Imperfections are meant to be worked on. My jeans agree with that assessment at least lol.

[@bluecup9937]

But still buy our shoes and apparel

[@tontoldoos]

haven't really seen that before. full points to the creative agency - they certainly found their greatness in this advertising campaign.

[@Buzzoit]

I agree with you, I am supposed to write a comparative essay draft, meanwhile all l I can think about while watching this ad; are its advertisement tactics.

[@Buzzoit]

That being said, ad well done!

[@gak22yearsago99]

Forst comment

[@Buzzoit]

@@gak22yearsago99 I like ya name G

[@kevin7dave]

I came across this video probably 4 years ago and it helped me wake up everyday to run and finally complete my first 14km charity run. With someone who couldn't run more than a km, this was one of my best achievements. Now, over the 4 years, I still keep coming back to watch this and Ive watched it over a few dozen times. Thank you for this, it has helped.

[@timis6735]

No blaring voices, loud music, just a pure message. These ads are great.

[@bravowany]

A year ago, I started running after seeing this ad. I used to have trouble running even 2 km, but now I can run 10 km in 50 minutes. I think of that boy who runs until the end even though it is very difficult.

[@kt1pl2]

I love these, especially the first two. What I'm finding really intersting about it is you don't see a nike anything in sight. When I saw the kid pitching the ball..it made me want to cry. It's beautiful and moving and...I can't even find the right words to express how it made me feel.

[@mrknarf4438]

The first guy reminds me of a motto I saw a long time ago, that really struck a nerve: "No matter how slow you go, you're still lapping everyone on the couch" Those are great ads, thank you. It's easy to compare ourselves to world famous people, we see them everyday on screens. But that's not the only greatness, and greatness doesn't need an audience. Thank you for reminding me.

[@AimeeAimee444]

Whoever created this campaign for Nike did an exceptional job!

[@lorenzojareno8012]

Whenever I need motivation, I watch this.

[@neoflynn]

little kid on the skateboard I think is my favorite one

[@hdffhgv4154]

Yes , it's my favourite too 😃

[@lesliewarror3705]

neoflynn nothing is more powerful than the fat kid jogging

[@hmgriffin]

neoflynn yes, that's me right now, but one day... Legend

[@elegant_equalizer112]

Hector G ...one day or day one

[@chamelion1red]

wow..........every sentence was inspiring

[@galilealara6198]

The voices in this video are so soothing and calming. It really helped with my uni project.

[@chiraqseepal5257]

Whenever I need some motivation I see this video, doing this since 2 years. still get me goosebumps.

[@EternalSilence1]

This still is one of the best nike commercials ever made. Prob even the cheapest one. Kudos to the team who brainstormed this one.

[@anig21]

Perhaps the single most powerful and successful marketing campaign that deserved every ounce of attention it got. Respect for Nike ++

[@user-ti2ph6qb1y]

I watched this video almost a decade ago as a child. As a fully grown adult now, I realize now how much this affected me. Thankyou.

[@nischalrai5656]

Best commercial ever made no speeches just an reality..every time i feel like givingup i just watch thise video its gave me inner courage to be back in game..but im not an bodybuilder or an incridble player ..just a boy finding his greatness in what i do..💚🌻😘

[@misarabage1359]

Its so touching i am crying

[@aenaesparagas4016]

"Sometimes greatness is something you plan, but most of the time it's just something you try" very powerful

[@luisautley4920]

I can say my son since he could play football and played many other sports he has. Told me mom you always had the words Just Do It right ar the door as i walked out i always remember that those words where what gave me motivation and to be my greatness. He is now 34 and i have never been so proud of hem. I love being his cheerleader at the Ironman events and marathons. He is now trying to qualify to run the Boston Marathon. I know he has found his Greatness. Thank you Nike i love you son ❤️❤️

[@vir8478]

No booming and deep music just pure motivation

[@Jaywon1292]

I just love the message. I want to teach my students greatness is not far from them

[@chiraaggeorge1440]

This simply produced nike ad makes more of a statement that all the other 50 million epics they've made.

[@lesliewarror3705]

Chiraag George I absolutely agree

[@elliotsunusedtoasters3025]

My coach showed me this a few days ago. I appreciate it. I'm glad I payed attention despite all of my classmates talking and being rude.

[@AlexKowal]

It would be worth it to watch/listen to messages like this every day! Love it.

[@heatherking3139]

Watched this entire video in class today. Amazing.

[@rdenHotEd]

I love the Nike brand so much.

[@captainsunburn8510]

google Nike factory conditions.

[@melonseed55]

haha ;D

[@arnassepetys6606]

This is an interesting way Adidas is heading: "Adidas, the German maker of sportswear and equipment, has announced it will start marketing its first series of shoes manufactured by robots in Germany from 2017."

[@kenneththomas4509]

Congratulations. You're now a banner.

[@HwGamerkid]

I remember watching this when it was released it helped me through a lot of hard days

[@hassanb.5585]

The best Nike motivational video ever made hands down.

[@omerfar]

It brought tear in my Eyes.

[@shopkey789]

This style of advertising makes me actually buy there products... the add's that invoke change for the better, are rare and need to be RECOGNISED...

[@safaemdn4129]

and can you believe it was in 2012

[@mahmoudwaleed2818]

Yea nowadays its all about accepting who you are and convincing yourself that you're perfect which is complete bullshit

[@mojazi7679]

This brought tears to my eyes. Tears of happinness. Tears that we can all be great! And, we don't necessarily need an audience!

The first ad is one of the most inspiring I've seen in my life. Inspiring.

[@luciazamorapinto6036]

My favorite campaign of all times ♥️

[@Allnew_K]

First ad was powerful. Adidas can’t beat that.

[@stephanodigiorgio1090]

beautiful and poetic made me cry love it really touching everyone has greatness within himself set goals and achieve them on your own lane and at your own pace sending best wishes and love to everybody on their different journeys in life one love from Venezuela!!!!!

[@luisautley4920]

I know my son found his greatness and I'm so proud of hem. I'm always cheering you on... love you son ♥️♥️

[@hotdamndan9892]

I watch this every time I'm about to run a half marathon.

[@contentmusic6291]

Whoever is reading this right now… we will probably never meet but I wish you all the best in your life! Some things could be very problematic due to the current situation, but keep fighting for your goals and dreams! You can do anything you want! Have a nice day!❤️

[@amarjeetpaul5418]

Thank you and Wish you the same. 🙏

[@raviprateek7813]

🥺🥺

[@laurenordonez7237]

Oh my God I teared up. These are wonderful💖

[@financecap]

Greatness you can find in almost everything. Be aware

[@skinnerandpartners]

Greatness is when people resist indulgence and focus on excellence no matter what cards they’ve been dealt.

[@ethanpolson2362]

"not everyone can be a great artist. But a great artist can come from anywhere."

[@Alyric-now]

Each snippet is a gem!

[@sudiptochatterjee]

The greatest ad I have ever seen!

[@lib_lifeisbeautiful]

I tell you no lie...Nike makes some of the best ads. Hands down.❤❤

[@khaleevafauzi9690]

That First guy grew up to be Nikola Jokic

[@lilgrapehead7640]

😂😂😂😂😂😭

[@vitalitsimoshchanka1974]

Lmao

[@FuneralGraveMemorial]

Best center in the NBA!

[@maxjensen7029]

jeez this killed me lmao

[@mateustanigut1691]

@@vitalitsimoshchanka1974 m.

[@mainzat409]

This put tears in my eye and a smile on my face

[@data5461]

It legit made me cry at the end

[@westendcreations]

Really love this campaign. So powerful.

[@Faulkdizzleyearsand]

Speaking of greatness, that commercial found it's greatness!

[@OurWorldofDanceSport]

Beautiful commercial! We all should persue something we love and find greatness!

[@Jamie-kz4lp]

It's 2020 and I still love this ad

[@iamyourfan9729]

Impressive how quickly baseball boy switches his glove from the left hand to the right. Didnt even notice it. A true champion!

[@user-pu6mp4hb8f]

Does Jim Abbott ring a bell??

[@aaqibamin7003]

Nike unlimited you is also great. I gives me tears

[@Nomnomnomiana]

thank you for uploading this! A great reminder to never give up.

[@jonaspipper2701]

actual goosebumps from the last one. damn.

[@mihirgosar]

That kid jumping into the pool just made me tear up.

[@dannnyboy010101]

Almost forgot this was a Nike commercial...

[@sociallyineptt]

The way the second guy transitions his glove to his arm is so impressive. Survival of the fit! Édit: the rugby camera man has got kicks!!

[@akj3344]

Greatness is wherever somebody is trying to find it.

[@Saurabh_Tewari007]

Now before you scroll further just remember how great you can be if you shut the phone off Do it

[@kinwa644]

No u

[@victoriagaribay817]

then i cant watch this video haha

[@koolaid5597]

plot twist im on a laptop

[@arnoconnorkenway9226]

Power full one

[@toddharig8142]

you are right, im going out fuck this.

[@usahawk3063]

This kid is also the strongest man in the world to be able to carry that much balls with him

[@dianaredeker9381]

This has to become ad history, everything in the setup is excellent - high wow factor, I bow :-)

[@Astral_Incarnate]

This is probably one of the greatest ad campaigns of all time

[@jazz_intown4723]

This isn't just a commercial. It's a life lesson

[@abhalla]

So simple. So profound.

[@pulltheskymusicgroup4475]

BEST ADS OF ALL TIME PERIOD ABOVE NONE !!!!!

[@Ajay-ei2jo]

Thanks KZbin for recommending this Great Video after 8 years 😇😇😇

[@sultanalqahtani2294]

Now, the greatness is to still alive…

[@alessiosantimone8268]

Athletic interest brought me here!

[@chillwavegeneral6522]

One of the most powerful and inspired advertising I have ever seen