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✅ As you all know, Amazon yet didn’t indicate image keywords field as a ‘required field’ in A+ content, but they did create a space to input 100 characters in this field.
If a picture is worth a thousand words, Amazon’s 100-character image keywords are priceless when it comes to your SEO and ability to connect with customers. Now, you may ask, if the image keyword isn’t indexed by Amazon, then why it should need be optimised?
With Amazon, all of the data is structured exactly how Amazon wants it to be. This means that indexing on Amazon is not about craw-lability, but about getting the data into the indexing sections of the product detail page. Image keyword fields give Amazon search engine a better idea of how to index your images.
Amazon now states that make the alt text field an ideal home for extra keywords that pertain to your product. Your product’s SEO gets a boost as a result.
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