Improving Enduro Mountain Bike World Cup Coverage: What Needs To Change?

While the enduro mountain bike World Cup delivers thrilling action, staying up-to-date with all the excitement can prove challenging for fans. James and Ben from Misspent Summers and I discuss the various hurdles that we've encountered, including a lack of communication and limited media coverage, which often hinder the experience of following the sport in real time.
In this video, we also delve into the complexities of finding the balance between following media trends whilst remaining true to your brand identity and role within the sport.
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[@tobyisbister331]

That’s such a precise description, if your not on instagram or the feed doesn’t show you, you don’t see it😕

[@Cajo22]

For me the first step would be having one or two stages Live in open channel (Eurosport, KZbin…)

[@tobyisbister331]

So many personal stories or race scenes being missed…