In China, AI Clones Are Putting Human Livestreamers Out of Work

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Күн бұрын

In recent years, China has seen the rise of artificial intelligence-generated pop stars, fashion models, and even romantic partners. Now, AI is disrupting yet another field: the country’s massive livestream industry.
Live commerce - or livestream e-commerce - is extremely popular in China. The shows usually involve an enthusiastic host presenting a series of products to their followers, who can then buy them via an integrated purchase button. It sounds cheesy, but the shows attract huge audiences: More than 1 trillion yuan ($140 billion) of goods were sold via live commerce last year, and well over 1 million people now work as livestream hosts in China.
But AI now threatens to put many of those hosts out of a job. Chinese tech giant Tencent has launched a platform to create AI avatars that can present livestream shows, and many other smaller companies are offering a similar service.
The AI avatars, the companies claim, are an upgrade on human livestreamers. They can look exactly how the client wants, they can host shows 24 hours a day, and they’re far cheaper to hire.
How worried should China’s livestreamers be? In this video, Sixth Tone travels to the eastern city of Hangzhou to speak with companies offering AI avatars - and the livestreamers they’re trying to put out of a job - to investigate how the technology is developing.
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Пікірлер: 8

@nyiridonat 7 ай бұрын

I don't understand the math here. 0.5 USD for 30 seconds means 240 USD for a 4 hour stream. So how is it cheaper, with a 5 day workweek for a whole month, than the 2300 USD wage of a human streamer?

@danielabehrens1 7 ай бұрын

they never get sick, never demand pay rise, never get old, can theoretically present 24/7 of a sales livestream for example

@BRuas9080 5 ай бұрын

@@danielabehrens1they also don’t copulate 😂

@nj7551 4 ай бұрын

@@danielabehrens1 and that lack of real user interaction as well, sometime aging, characteristic development is a key. I thought people who watching live shopping looking for "real" content from real human, just like you going to physical market and have convo with real merchant.