In the Hype - Matilda Djerf

With over 2 Million followers on Instagram and 1 million on TikTok, Matilda Djerf is the genuinely nice influencer we all need and deserve. A true Gen Z fashion icon, the Scandi cool girl is known for her trademark chic-meets-casual style as well as her commitment to kindness and authenticity.
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Producer: Raissa Garcia
Photographer: Elle Johnson
Videographer: Kayla Gibson

[@mememe909]

Matilda is the biggest inspiration ever ❤

[@joannaxsuarez]

Love this sm!!

[@DaestrumManitz]

It would really be nice if everyone embrace ethical😊 fashion.

[@lauche]

I love it !! 😍

[@verenapaula1376]

i love Matilda :))

[@annyrodriguez6849]

Lovely

[@emmapersson3131]

Haha. Its funny that she even pronounces her own name wrong, to be more international. As a swede i can assure you thats not how you pronounce Djerf. I think the most accurate to explain the correct pronunciation is "yerf", with E pronounced as in "eagle".

[@mima2262]

Don’t get the hype on her. She looks like every ordinary girl. No hate 😊❤

[@user-yd4nk4lm6s]

The hype is that not "every ordinary girl" such as yourself can do what she can do. And saying "no hate" doesn't make your comment any less cruel, bitchy or unnecessary.

[@tiwiogunye]

That's exactly the hype. People are tired of super unattainable people. We want ordinary!