Matilda Djerf’s Scandinavian style breaks through with Gen Z | Nightline

The social media fashion icon's clothing brand is becoming a hit around the world, and she's using her influence to promote inclusivity and environmentally friendly fashion.
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[@latarashamcneil9101]

Sustainability is a great quality to have in a fashion wardrobe. I'm glad she believes in a smaller wardrobe. This is better for the environment.

[@babaali4410]

Her clothing brand clothes are made from Polyester mix hardy environmentally friendly. She constantly puts out new clothes every other week :) Synthetic garments like polyester are a significant source of microplastic pollution in the oceans today. This is because up to 1,900 plastic fibers can be washed off one garment every time it is washed, according to Ensia. Even the highest-quality polyester clothing results in a slow deterioration with every subsequent wash As most types of polyester are made from plastic, the material is subject to the same ecological concerns as all other plastic projects. It comes from an unsustainable carbon-intensive non-renewable resource: petroleum. According to Forbes, If she cares so much why not use cotton? Simple the profit is not as high then...

[@lydiaflint6091]

I love Matilda! She’s always remained true to herself and she is such a good role model for young women. I definitely want to support her brand now!

[@Marymary-ik1bx]

Wonderful🎉 I am so happy to see young people thinking about sustainability in clothing.

[@thatmessylife6427]

I like that she pointed out that it’s what feels right for every individual person! She seems really down to earth and like a very kind person so I hope she goes far with this

[@AndreaMartinez-yx6zv]

I love her and especially that there are not retouched photos for her brand cus we honestly just want to see how that clothes is gonna look on you. Lovee

[@babaali4410]

Not retouched really? hahaha... I like how she makes you all believe that. Honestly look at the pictures on her site not one pimple, not one acne scar, not one sight of a cellulite, all skins are perfect on the bodies and face, which only means one thing filter!

[@Evadneys]

@@babaali4410Well, She’s still promoting positivity and sustainability so even if this is the case, i don’t see a huge problem w that.

[@babaali4410]

@@Evadneys She is promoting a FAKE sustainability! She puts out clothes ever two weeks, please...The clothes are made from polyester which are made from plastic, the material is subject to the same ecological concerns as all other plastic projects. It comes from an unsustainable carbon-intensive non-renewable resource: petroleum. According to Forbes, Synthetic garments like polyester are a significant source of microplastic pollution in the oceans today. This is because up to 1,900 plastic fibers can be washed off one garment every time it is washed, FACTS.

[@LeilaKim1802]

@@Evadneys Her brand is far from sustainable. It's sad to se how gullible people are..

[@Evadneys]

@@LeilaKim1802 Yes, I just recently learned about this in the last month. I’m disappointed i fell for it 😕

[@bey5426]

I would sue her if I was Diesel, she copied the red stitch of Diesel's D in Diesel jeans they use since 2000s for her jeans and now she sues some other people for copywright?? Love her but alot going on nowadays...

[@darienmcneil2324]

Matilda Djerf is such a loveable person. She is beautiful inside and out. I'm glad she has been so transparent with her mental health struggles. As an influencer on social media, her story will help many others.

[@babaali4410]

How do you know what she really is like inside out? Let's hope she gives all her profits to these causes instead of just talking and making news for herself while promoting a fake non sustainability brand . She should instead of buying 2.5 million dollar summer house and 75k Cartier dangling on her arm just to show off to regular people put all that money into where her mouth is and pay for these struggling people with ALL the profits she makes, only then she is a beautiful person inside out.

[@Clive-e2n]

​@@babaali4410😂

[@breakingbeautypodcast]

Thanks for featuring part of our conversation with Matilda!