🎙️ Inbound Marketing for Unstoppable CVM Growth

In this episode, we’re joined by Amit Khanna, Marketing Consultant at MTN Ivory Coast. Amit shares how inbound marketing fuels growth in CVM by focusing on what customers actually need.
Tune in to hear why inbound beats outbound approach and how to create a powerful strategy using a five-pillar framework.
Key Takeaways
00:01:42 - Amit’s journey in marketing and CVM
00:04:47 - The importance of inbound marketing in telecom
00:09:23 - Understanding customer data and behavior
00:13:00 - Crafting personalized offers
00:16:13 - What contextual marketing really means
00:20:50 - The impact of timing in marketing efforts
00:23:02 - Engaging customers across multiple channels
00:27:30 - The necessity of measuring outcomes
00:32:35 - Real-world examples of successful strategies
00:39:31 - Future trends in CVM and inbound marketing
00:51:25 - Building a customer-first culture within organizations
Final Words
Inbound marketing isn’t just a tactic - it’s a growth engine. By truly understanding your customers and targeting them thoughtfully, you unlock value from underserved segments. Remember, it’s not just about getting customers. It’s about building real relationships that foster loyalty and fuel long-term success.
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