Increasing Mother’s Day flower prices?

Mother's Day is coming up and statistically speaking (based on the polls that I took), you may be missing out an your biggest sales day opportunity. Hopefully by spending less than 15 minutes by watching this video, I'll have earned you at least 15% in extra revenue ;-)
PS- I sound worse than I feel!
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[@blakesblooms]

You're one of my favorites on this platform!!! Gems!!

[@bareflowerfarm]

Aww thank you :)

[@erperry2013]

i do appreciate the option of the premium bouquet. that is what i offer as well.

[@bareflowerfarm]

Agreed! Something I actually want to do more regularly this year too!

[@coloradotulips]

Very insightful - thanks, Jessie!

[@bareflowerfarm]

Glad it was helpful!

[@floristsonfarms]

Great thoughts, Jessie! I hope everyone gets a chance to see this before Mother’s Day! Such an important floral sales event for our overall profitability!

[@bareflowerfarm]

For sure, thanks for the insight you provide Marie. Hearing that you grow tulips for MDay was really good food for thought for me as it pertains to next year’s plans!

[@BlommaFlowerCo]

I usually do a $20-25 wrap. I’m doing a premium bouquet this year at $65.

[@bareflowerfarm]

Nice!! Do you have certain flowers in your $65 offering that you don't in a $20-25 wrap?

[@juliekitchel]

I have to admit I was skeptical when I started watching this video. But, you convinced me to offer a more premium option at a higher price. My normal jars are $15 and $25. I think I will offer a pottery piece with upgraded flowers for $35 or $40, depending on the cost.

[@bareflowerfarm]

Yay!! I’m glad I conveyed a skeptic! Now you’ll have to tell us how they do after the big day 😁

[@dzdffxddvbaiden225]

Yes, Jesse!! I only offer very specific vase arrangements for Mother’s Day. All these arrangement’s are more expensive and more premium than everyday offerings through out the year. The same goes I have found for thanksgiving.

[@bareflowerfarm]

Yes! That’s great to know that you do this for the big holidays as a more established farmer florist!

[@cbak1819]

I'm thankful for the insight Jessie. Bottom line for me is keeping honest with self, business cost snd customers. God bless you flower friiend💜

[@bareflowerfarm]

Thank you 🙂

[@allthingsflowers]

Wonderful Video this is my 2nd year Straight flower farming. I sell year round in Zone 8 and Made over $100k just selling flowers my 1st year! I agree with increasing prices not only for Mother's Day but really setting a tone for what your labor, time and creativity is worth. It's very important like you said to have more affordable options for customers. Thank you for your videos! 🤗

[@bareflowerfarm]

Wowza’s! That’s amazing! What sales outlets did you sell at? And how did you manage to grow so many flowers? 😅

[@allthingsflowers]

@@bareflowerfarm I sell at the Dallas Farmers Market in Texas and I'm getting ready to open a flower shop 😊

[@kathrynburgess8987]

I love your flower picture in the background.

[@mariapet]

Same!

[@bareflowerfarm]

Thank you! It’s one of my favorites this time of year ☺️

[@bambigrage8464]

No I do not increase my prices for Mother’s Day or any other holiday. I do offer an additional more expensive bouquet for each holiday. I would also say not to make holidays big stressful events to make a bit more money. That’s for florists. I focus on my customers and what I have. My customers want what I am growing, not “professional” arrangements. As always thank you for your videos. 🙏

[@erperry2013]

this resonates for me and i responded similarly on the fb post jesse alluded to. i am profitable and my customers are lining up, i sell what i grow and manage time and expenses to not need all the extra everything. i also am a mom and want the time with my own family. this year they stay the same.

[@bareflowerfarm]

I think that is great that you have such clarity and have a reason to stand your ground! There are others out there who are “seeking permission” to raise prices and this hopefully gives them the encouragement. There is obviously no right or wrong here 😌

[@erperry2013]

@@bareflowerfarm i think in my first year( 2019) it became clear i. needed to raise my pricing! and now i boldly go forth. 😅

[@margarethatton2965]

I'm in Australia, I had to buy flowers in, so doubled my usual market bouquet price, a local charity ordered 8 of my usual bouquets so I wont charge them extra as they are loyal all year and I used mostly my own grown flowers for their 8. Now I will go and make a more expensive option with a higher price again, it will be an interesting weekend😂

[@bareflowerfarm]

It will be an interesting weekend indeed! I hope you sell out!!

[@Fabdanc]

(Not a flower farmer)... But I would have done $45. At the end of the video, I would say $75. As someone who buys flowers for people on these holidays... I've spent as much as $125.

[@bareflowerfarm]

And I love that this came from a man. Not that women can’t buy flowers for MDay (ironically most of my preorders are from women) but I do think men are willing to spend even more on this day for their wives and mothers 😁

[@victorialegris8516]

Great video, thank you! I was struggling with what to do this year for Mother's Day and now I am sorted. Having 2 options is a great idea.

[@bareflowerfarm]

Yay! Glad this could help you get some clarity! Let us know how MDay sales go for you!

[@michellebeatty7899]

I’ve been debating what to do because I’ve only been selling for 3 weeks but I love the idea of selling a more premium option and making things readily giftable for the partners out there. Thanks for the encouragement to go for it!

[@bareflowerfarm]

Of course! So many things we can do to maximize this holiday. Please let us know what you end up doing

[@patriciakeys4873]

I love your videos because you discuss the business side of flowers. Thank you for your expertise on this. I'm new to flower farming and new to my state and a completely different climate to learn. I would say 90% of the flowers I'm growing I've never grown before as well so a huge learning curve. Learning this business and all the information out there is like drinking through a fire hose. Your videos make this side of the business much clearer. Next Mother's Day I'll be ready!

[@bareflowerfarm]

Oh man, being new to a climate is sometimes even more challenging than selling. Best of luck to you and glad that you are banking this info for next year! 🙌🏼

[@cbak1819]

I'm not a florist, so no. I make market bouquets. If I arranged them that would be different.

[@donnaashton5038]

I normally do a $25 wrapped bouquet. For Mother’s Day I’m doing the same at $30 and I added a $50 premium jar with ribbon (ready to gift as you said). I’ve already pre sold a few of both. I’m selling on sat May 11 at a nearby wine shop plus my own customers/ social .

[@bareflowerfarm]

Love it! Do you find that people like the premium ready to go option more than the wrapped bouquet?

[@sarahsbloomsnz]

Yes I have always raised my price on Mother’s Day and so does every florist I know and have ever worked for. Normally I sell $35 bouquets, on Mother’s Day I sell $65 and $140 bouquets. We are in NZ and flower prices always double if not triple.

[@bareflowerfarm]

That is great reference! Thank you for sharing this!