How One Song Can Change Your Music Marketing

SHOWNOTES: indepreneur.io/episode330
Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel...
In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul!
If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today!
DISCOVER:
What The Real Goal of Producing Content and Singles Is
The Social Psychology of Great Music Content Online
How Organic Traction Feeds Your Paid Ads and Evergreen Marketing
Why E-commerce Brands Focus On One Product (And Why The Ones That Don't Fail)
What You Can Learn From JG Wentworth, Kellogg's, Disney, and Other Successful Advertisers
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
EP219: Is Making A Music Video Actually Worth It?
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

[@markyfasho]

“it’s not about constantly doing new shit, it’s about doing the old shit better”

[@ryedavis167]

“Stop trying to Gordon Ramsay that shit and feed them a cheeseburger.” Of all the golden nuggets I’ve gotten from this pod, this one hits the hardest. 😅

[@musicmarketing]

lollll I'm glad u like that one g

[@FuturisticAgent]

This is a fantastic episode, highlighting the ever changing landscape of today's creator world. 👍

[@almac8840]

Worse thing to happen is people calling creative output "Content"

[@musicmarketing]

yeah I mean, I kinda agree I wish we had a different word. I think in this context I just mean 'short form vertical videos' and should probably just say that instead. Hate the word content so much.

[@Alyag]

22:49 is the ultimate tantalizing nugget of know-how by Circ pertaining to the theme of this episode. Love it.

[@zerberk]

I love you. I needed to watch this.

[@LeenasMuse]

Idk why I’m watching this since I’m just trying not to sound like crap at this point, but this is actually really helpful.

[@BTMushrooms]

Love you work guys. Question - the concept "Breakout material" Keep making content until you strike this Breakout Material. Prove organic traction on two channels before spending money on content ads etc.Question being - What metric defines something as breakout? How many views / likes / comments / shares etc etc warrants something as breakout material? So helpful!

[@kaysuave94]

This was right on time thank you! 🙏🏾

[@iamhvrcrft]

The real issue is what you consider the “break out “ thing is just a bunch of views and followers… for musicians… this doesn’t mean the tour opening for your favorite artist or show offers in your home town. It’s just views and followers on the internet…

[@myemodiaries901]

Nah. Those views and followers is why I was able to quit my job and now make a full time living as writer after blowing up on TikTok in my niche

[@musicmarketing]

@iamhvrcrft damn this take is good now but I can't even imagine how well it will age

[@KYLETISZAI]

​@@musicmarketingi can't tell if you're being serious or not 😂

[@WaliG]

Let's go!

[@damarezcurtis]

Great info!!

[@_wallyw]

Excelente consejo y Pura Vida desde Costa Rica 🇨🇷

[@OfficialMjZoo]

great video

[@iknikblackstone9082]

what if you can't produce your tracks on the cheap (If your genre doesn't really allow this) ? then how do you put all those track out to test them ? because you never now which song is gonna click right ? so do you release demos ? an idea to solve this catch 22 situation ?

[@gsharpenmydjencil]

What I did for a LONG time was go onto twitch, search feedback, and go to the channels doing feedback on songs, I’ve done that for years and it’s helped me narrow in on what is good and what isn’t.

[@gsharpenmydjencil]

I don’t even second guess myself if I have gold anymore, because I’ve been through the trenches enough to know what people are honestly thinking when listening to a song

[@LowerLoveday]

Who is the band you referenced that is getting great results with short form content? Intrigued to check out their content for ideas

[@nastied]

X2

[@kojoefante]

Sir music marketing is hard . I don’t know how to do it. It’s always robot etc etc .

[@ameeththomas]

Just wanted to ask even if the song is more than 10 years old do we still lean into it for content?

[@truthwinseverytime8805]

Why the hell not? I am. I am pulling and leaning on 20 y.o. material.

[@myemodiaries901]

Most ppl won’t know it’s 10 years or and won’t even care if the song is good

[@ameeththomas]

@@myemodiaries901 Fair point :). Thank You

[@ezaiah23]

Go make some music!!!!!

[@ZonymaUnltd.]

80/20 … less is more.

[@gsharpenmydjencil]

Great content, thoroughly enjoyed listening, but for the love of god cut your hair 😂

[@5thdigit]

We all know it only takes one song, you discovered this yesterday?

[@musicmarketing]

I discovered you yesterday, and now I want a big wet kiss you handsome fella

[@kojoefante]

Naa you guys are trying to turn musicians into content creators. Don’t do it ..

[@kojoefante]

You guys are pretending to help go get views and make contents lol … Focus on music ..