Indian Makeup Brands & Companies Are Evolving |

[@riya_rupsa]

This is what an " influencer" should be like. Influnece us , have your own voice ,don't be a paid puppet of brands

[@divyab9704]

Absolutely

[@sourabhidas]

Mamaearth needs a separate video in itself. Lots of shadow layers to deep dive into

[@hope_of_life.]

Yes we need separate video on it💯

[@amrita0292]

💯

[@DimZelenskey]

True

[@samritisuri1772]

Exactly Their Products Are Useless and Not Worth The Money At All 😮

[@firstperulastperu]

mamaearth more like "mamawepretend"

[@mandvi24]

This video was well researched and much needed in Indian beauty space as not many people are aware of the business side of beauty. Shreya, You are a voice that matters in the Indian beauty community. Make this a series. You are one of very few people who can be trusted to always voice their honest opinions. Sending you lots of love 💕

[@firstperulastperu]

omg mandvi hii love ur work sm

[@SonaliBorkar]

True! There are hardly any people whom we can truly trust in the beauty space. Shreya Jain, Mandvi Singh, Jovita George, Shweta Nair and Aanam C are the ONLY ones I trust blindly!

[@firstperulastperu]

@@SonaliBorkar i like samapti banerjee recently she's been getting big which is great she was honest and bashed big brands like mamaearth patanjali wow etc

[@rakhibajaj8213]

She is so underrated Omg!She deserves millions of followers....this generation is seriously not understanding who is honest and what is the real content.

[@niharikaghosh7666]

It's annoying how because of all these acquisitions, on Nykaa, if you search for anything, the top results are always Nykaa cosmetics, Nykaa Naturals, Kay beauty, Dot and Key, Earth Rhythm, Mamaearth, Dermaco, Dr. Seths and Aqualogica. Plus I used to buy BBlunt products because they were good and by Adhuna Akhtar so I'm shocked that they were acquired by Mamaearth's parent company. And now it makes sense why SOOO many influencers were promoting BBlunt and their "iconic Bollywood looks" all at the same time. It really affects the perception of these brands, and i don't think I'll shop from them anymore.

[@SonaliBorkar]

So true!

[@snehamishra2702]

it is so appreciable that you are doing these videos.✨✨ I watch Kelly Gooch, Jessica Braun and a lot of other western beauty vloggers and they always include brand and business related information on their channel (which I know for a fact that that is accepted there) but in India people are just interested in shitty vlogs, sponsored reviews, superficial information about products, just everything and anything but knowledgeable content. I want to gain information regarding Indian beauty brands and their cruelty free status but not a lot of information is present online so a huge thanks to you for stepping up on the bandwagon. Just like 10 years ago, it is you who is bringing revolution into the Indian beauty industry by bringing these beauty chats. I love you and thank you✨

[@Mariyam14r]

True that

[@aindrila17]

Your observation about mamaearth’s penetration is on point. You should definitely make more in depth video. And this video totally reminded me of IIM case study days. Hours of research confidently presented in minutes❤

[@anonymous-yh9np]

It's not the observation dude their products really sucks

[@musicON06]

Subtle IIM flex

[@Niti_here]

Mamaearth is definitely very shady in terms of growth...during covid times they grew tremendously with TVCs and all.. thank God someone noticed it and talked about it. Just some time ago I discovered of them acquiring Dr sheths and aqualogica and it broke my heart😢 Huge thumbs up to this video

[@mujjurita654]

Now this is what a true Beauty influencer is!

[@arshdeepgandhi6976]

I cant imagine how much research hours Shreya has put in this....thank you Shreya so much, we need this perspective too....lots of love and respect for you....plz keep doing it...😊🤗

[@yashmitaneja2008]

I am loving how this channel is changing from a beauty channel to business case study channel. I am liking her regardless as she is giving business knowledge for us to explore the world differently which is better than just posting looks that noone would ever create. More power to you SJ.

[@humanpersonne]

Yes talk about Nykaa please. I used to really adore it as a breakthrough platform in the Indian beauty industry but now.... Not so much. If anything, I find their business practices shady and sometimes down right unethical. It would be interesting to hear your take on it.

[@user-hf7kj9dp1f]

Also sugar owns the brands sugar pop and quench botanics as well under the parent company vellvette lifestyle pvt ltd

[@shwetaughrejiya]

I love how Shreya is always open and honest with such conversations, thanks a lot ❤

[@Saumyaayaayaa]

Yes, we need to know more about mamaearth more because there was a phase when everyone was promoting that brand like anything and now most of the creators avoid speaking about that brand. And again now all of a sudden there makeup range is making noise and again everyone is suggesting there products! I used to order from Derma Co but when I received the parcel and it came in a Honasa packaging I was in disbelief for a moment but then I did not use the products because I do not trust the brand at all

[@Pouchie85]

Oh god!!! I bought so many aqualogica products and now i get to know that it's with MamaEarth uff! Regrets!

[@neharoy2187]

This video is indeed a refresher, beauty bloggers won’t have to necessarily sit and show us doing makeup or sharing tips they can also talk some badass business stats, kudos

[@promitakundu5763]

Of course Shreya...please make this as a series..please share "Mama earth" s journey..it would be interesting to know how they do that.. Lots and lots of love ❤❤

[@pritisaha9160]

This is a topic I had so minimum knowledge about but now I'm intrigued to know more. I'll definitely try to do my research now because I do like the beauty space and would definitely love to know more about Nykaa and Mamaearth from you too... I generally don't comment much but I love your content Shreya❤

[@janavianand7626]

Thats how the world works sis... Not just the beauty industry... The small group at the top just keeps getting and remaining powerful. I dont think many at the top like people like you discussing the truth, but I appreciate it. Not many will have the courage to do what you did. Its nice that you think as a consumer (one of us) first and not just as an "influencer". Its necessary to question everything always and like you said, its not about making it our life's mission to single handedly take out the most powerful entities on the planet, but its about being aware and well informed and not being afraid to question and have open and healthy conversations. I love it, so keep them videos coming ❤

[@SnehalK]

The amount of information I get on this channel even as a content creator is just incredible. She is the powerhouse of creativity. How on earth do you come up with videos on topics like these that we can’t even think of that we needed.

[@aakankshaoswal9214]

The most interesting video i have seen in years about our space ,I think there is nothing i disagree with especially regarding honasa (mamaearth) i always felt its shady n now knowing the brands they aquired im a little eeekky ,definitely want you to make this a series talk about these parent companies their growth thw things u find shady...Also plz talk about how bad cheap makeup can be ,its really damaging because ingredients arent good would love you educate us about it..

[@ReallifewithdrAp]

Yes yes yes. You should really make this a series. Would really love to watch these kind of videos. Now I'm curious to know about mamaearth growth. Plz make a video about it asap😄

[@deeptikaladiya2906]

I can hear Shreya speak for hours and these type of topics are so interesting because we don't have this much of knowledge and we don't even think in this direction. I m really liking this series. She puts so much effort in her videos and that's called the quality.❤❤❤

[@flipflop4938]

Youre one of the only beauty content creators i trust and enjoy watching ! I love these kinds of videos keep it up!! 💜💜

[@shrayanidutta]

I think Sugar has sister brands like Sugarpop & QuenchBotanics under Sugar cosmetics aka Vellvette Lifestyle Private Limited.

[@SoumitaBose]

Yes, please make this Series.. This is like a podcast that i didn’t know i needed

[@vidhithengal]

People call you QUEEN for a reason, Shreya❤ I was wondering since a few days that WHERE IS SHREYA? Now I know.. she was working on something sooooo unique and equally important!! How well researched this content is & something that is not really talked about! Huge respect🫡 & Much love❤️ So proud to be a part of #SJFam ❤

[@Dr.ChinmayeeMestry]

We definitely need more such videos of each brands in depth. This is really a new level of awareness of indian market ! Loved this video.

[@shreyashibhattacharya6412]

YAAAASSS!! These conversations and informations need to be shared sis!! Yaa we want you all to get more brand collaboration but we wanna know the story behind the brand and their journey as well. not to criticise or something but its soo freaking cool❤❤

[@beautyintakes]

Is that why I have started seeing Dr. Sheths ad everywhere now . Also they run B1G1 way too often. I love that brand ...I just don't want it to go down the level of Mama earth or Aqualogica😢

[@NymishaRavikumar]

How many of you want shreya to talk about mama earth (exclusively) in a separate video....

[@MansiNautiyalMehtaFam]

The only Indian beauty Influencer who genuinely has lot of knowledge about beauty industry. This video blew my mind and how. Really appreciate your efforts on doing so much of research for this video. It was indeed very informative and useful. I would really love to see a separate video on Nykaa & Mama Earth’s journey and also your experience with them (if you are fine sharing) Also talking about My glam, even I was a part of their mass Collab. We used to get products every month but had no say whatsoever for content creation and review. After few months I stopped working with them. Thank you so much for enlightening us with such thorough information 😊

[@saniyashanavas1671]

Honestly, I would love more videos like this. This whole conversation is exciting and brings a different perspective, especially on how we consume certain brands. This type of content is not very prevalent in the Indian beauty space but I believe it will find an audience and you are sincerely one of the best people in this community to start this new type of content. Looking forward to more videos like this.

[@parita3633]

It's so so interesting to listen. Some are the things which I already know and some new things as well. Definitely want to know more about specific companies and their growth. 😊🖤

[@Bagshreya]

Loved the research you did, for making this video.. THIS IS the information that we all need!!!!

[@dishajain2497]

Your thoughts about brands like Plum, Kiro, Just herbs, Juicy chemistry.... Cant wait to hear your findings!!❤ Also Mars, Swiss beauty like how these brands are pushing good quality products with lower prices? Have we been paying more or its *something* else going on with them?🧐

[@Nimmbustories_]

we want more of these beauty chat with SJ i love how you OG KZbinr taking beauty and makeup standards to next level showing the world true mirror and allowing us too see through the box ....

[@samick2383]

Please continue with such topics it’s very informative and we as a consumer should be aware of their practices also apart from their marketing so it’s a very good initiative… we would love to hear more

[@ashvibhansali]

I maybe wrong but I remember using Dr. Sheth's cleansing oil and I really liked it and this was before they got acquired by Honasa. The next time I purchased it, the pump was gone from the packaging and the cleansing oil just smelled straight up like coconut oil and I kept wondering why this product that I really liked felt so different. Then I got to know that Dr. Sheth's was acquired by Honasa and everything made sense. I stopped buying it after that. It's just my opinion but I'm really not liking what Honasa is doing to the brands it has acquired.

[@piyushamritsar4886]

What a Video 👏👏👏👏👏....so much in depth business and analytics videos from a #Skinfluencer ....Gutsy One !!

[@anonymousravenclaw3364]

Yes! Yes! Yes! Spill years of your knowledge, experience and expertise! I loved this long, detailed video!

[@varnikaaraizada3482]

Absolutely would love to see that video on mamaearth! I don’t understand how that horrible brand is up and running. Would love to talk about the paid reviews and robot comments too. Also it’s funny to see how mamaearth products are horrible but at the same time aqualogica and derma co are amazing! I mean how does that happen??

[@016arjithab9]

Loved this video! Such a well researched, informative and intriguing video. I would love to have you narrate brand stories on your channel too! There's something about the way you explain all these things that just makes the audience pay rapt attention. I love listening to your long format videos while cooking and doing other routine work. Please don't stop making these videos under the pressure of having to keep up with the trend of 1 minute reels. More power to you!

[@sanveejalan6533]

Love this! Much needed break from endless hauls and PR promotions.

[@androidgames1927]

Loved this beauty talk! I used to keep searching and reading about the acquisition of these companies by Nykaa as well, absolutely love Dot and Key as a brand and their products work quite well! Got a lot of insight regarding all the business side of all the brands we've being exposed to for a while now! Excellent video, liked it even more than the product reviews 🤩

[@ritikaverma4788]

Are you for real? This was sooo good! Hats off to you for not bowing down to the powerful and having your own say. ❤ there is NO ONE LIKE YOU YET.

[@nehaleephutane1262]

Oh man what an interesting information she’s sharing! This is so good to know about companies and their business and how they think for cheating or winning us! Id like to know more! Please share such informative videos! ❤

[@kaminikannan9196]

Fabulous Fabulous Fabulous Shreya !!! No wonder bblunt is being marketed so aggressively in the last couple of months.

[@sadiyaabdullah4992]

WOW … Can i say this video is Your comeback video❤ You are the first makeup influencer i have started watching since more a decade now!! You’re honest!! Please make more videos on this topic.. waiting for your makeup recommendations as well .. ❤ more power to you girl!! 🫶🏻

[@moonmeta3956]

Atlast someone talked about our beauty industry... I don't know why but I never liked sugar or mama Earth products 😢

[@preethageorge2865]

Wow! Just Wow! Well researched video! Very intellectual! Loved it!

[@akshitajain7539]

pls make more videos like this this is very HELPFUL.u r going in the right direction.

[@shuchitasharan]

Very informative, Shreya! Really appreciate you sharing all this with your followers for them to research further and get curious :)

[@Simsim_das]

Absolutely loved this. Need absolutely need more videos like this in details. I was hooked till the last sec of this video. Take love.❤

[@sd-qz5mm]

👏👏..... Thankyou 🤗♥️...yes please more and more info☺️ for better understanding about brands and how their journey happens.

[@ShaoniRoy]

Such an interesting video on the other facet of the Indian beauty! Kudos to you Shreya 👏 Yes! Yes! And yes to the focused discussions of the brands/companies you mentioned in the end. It's really interesting to know these unfamiliar details - the business side of a company or a brand which is very popular or

[@swatisahay7150]

Hi Shreya! Love the video! This is the type of videos i consume alot of or read alot about (for the fashion space) its interesting in the beauty space too, especially the acquisitions, because honestly it is so evident by brand collaborations with the influencers , for ex dr sheths previously was talked about only in no ads true recommendation side, and there was a period where they collabed with everybody. It was crazy, i think brand collaborations atleast have a negative feel to me. It makes me not want to buy it. Also all the high end vs low end formula from the same parent company could be so interesting to compare! That could be extremely interesting. :) (i would love to analyse it too) overall amazing video!

[@malvikasoneja1127]

I was also a bit shocked when I saw the Dr Sheth’s is being acquired by a parent company that has mama earth as well :3

[@rajetameshram7007]

I see so many videos for brand journey but nothing for Indian brand. Please I would love to see that ❤

[@lineyshasahoo9746]

It's more interesting to know about makeup!!!

[@parmishagrover4808]

Good research Shreya on companies but I feel that mamaearth had some issues with their quality but over the years they have evolved especially in the makeup line. I think you should give a try on their makeup like lipsticks and foundation.

[@IamRoshni_saha]

I just love you 🤌🏻🩵 And most probably you will be first makeup youtuber who will talk abouttopic. Only the OG SJ can do this. 👑 for a reason.

[@littlemonsters_diary]

I was just hooked till the end.. plz continue this series shreya.. I love it, we consumers would love to know about the business side of the beauty industry

[@debbo1891]

Talk about Minimalist skincare which has recently ventured into the US market and is becoming a favorite there. They have changed formulations and their recent launches are bomb products!

[@HB.13]

Whoa! Too much to process 🤯. Shreya, great video. You need to make more of such content. As consumers, we need to be aware of all this. Hope you turn this into a series ❤

[@swarna8037]

This is great shreya. Very interesting and sharp observations. You did your research and thanks for sharing! Great fresh insight and choice of video topic. Love ittt

[@anushreeshanbhag]

OMG... The amount of knowledge you have is insane... Every time I thought of buying a lipstick before, my thoughts would be if it would suit my skin, is it hydrating, how long will it last, will it transfer, etc etc... Now I would look at a lipstick and think what brand is it, who owns it ,what other brands does the parent company have, how are they doing currently in the stock market. Shall I buy some shares along with the lipstick...... I love you Shreya, but I've literally never watched any of your video twice before this one. You blew my mind with this one. Your videos are always very informative and you do have a very "I'm more than just a pretty face" kinda personality, but you surpassed every level this time. Keep up the good work. Would love some more eye opening videos like this

[@yashvijain5180]

This video was 🤯. I absolutely loved this as well the last conversational/ commentary video you did. I have been seeing a lot of youtubers in US do this & i have been wanting some in India to do it & there's no one better than you Shreya to do these videos. I would love to see videos on the evolution of Nykaa & Mama Earth.

[@lifesylewithfranchelle]

Yes would love to hear more about this, specially about Nykaa and Sugar

[@shrayanidutta]

Shreya first let me tell you I absolutely LOVED this #beautychatwithSJ episode sooo much!!😍❤ I dont remember when I was this much interested or invested in a long form KZbin video!! And didn't skip at all! This was so much-needed & so educational as well! Love this! Please keep making more episodes of this series & yes I would love to know more details about nykaa & mama earth! It was all so Interesting & I'm very intrigued about such topics! Also I think Sugarpop & QuenchBotanics was sister brands of Sugar cosmetics aka Vellvette Lifestyle Private Limited.

[@ranjithacr1717]

That's a lot of information...it's good to know all of it.

[@Republic_of_Real]

Such an interesting and informative video. Loved it. You should do this more often Shreya

[@niharikasolanki6549]

absolutely amazing and insightful video, would love to listen to more of these.

[@AnushkaSharma-mr1or]

Shreya please tell us more about these things too it's very interesting and i really like it and if no one gonna hear you remember I'm always here to listen your conversation

[@_dimple_doll]

Hello shreya.. Speak about brands and their weird marketing strategies and social media campaigns.. Especially about Dot n key , mamaearth & myglamm. They are rigorously doing influencer marketing and how!!!😂

[@lakshyachadha2324]

Yes yes yes you deserve more growth shreya! Would love to see a podcast from you regarding it.

[@sanveejalan6533]

Wow! Amazing insights into the real beauty 'industry' .. beyond just products.

[@pujasarkar9980]

This channel is becoming the absolute beauty learning channel for me. Hats off girl.

[@Himanshi.Singh.]

Best best ....keep bringing such videos. Loved every piece of knowledge u bought

[@priyankaray3580]

For mamaearth i have seen they have targeted audience like i joined a facebook group related to moms and babies and whenever someone asks for any product suggestion related to mom and child the whole comment section recommends mamaearth with almost same narrative.I think its a brand strategy but i actually dont know all moms are their pr partners or what..a genuine person will actually understand its all like robotics replies.

[@snehaadimurthy]

Abso-freaking-lutely loved this! 💯👏🏼

[@peeeceee4756]

Now i get to understand why every influencers is promoting dr sheth's sunacreens whethter it is haldi , or niacinamide etc etc... honestly i was going to buy ...but now i might not buy as it is acquired by mamaearth

[@jennycull1061]

But dr sheths is really good tho

[@peeeceee4756]

@@jennycull1061 thnx for your review, sometimes when a product is heavily marketed, then I doubt the quality, I have experienced that with wow apple cider vinegar shampoo, mamaearth ubtan mask and lately Maybelline sky-high mascara...I also consider Dr sheth's brand really genuine

[@hellothere1133]

Loved this video! It is very rare that beauty influencers talk about in-depth topics like this! Appreciate the research that you did and totally on point about Myglamm. Like yeah we know the brand is there but we still dont feel like buying it!

[@prabhjotkaur3834]

This girl never disappoints gosh so much information !!!! BRAVE

[@delicatelavender]

Sugar also has a subsidiary brand now like sugar pop

[@user-hf7kj9dp1f]

I indian makeup brands really need to make good blush sticks,liquid &cream blushes, lip &cheek tints, contour sticks, highlighter sticks, liquid and stick eyeshadows, stick foundation etc- and we need multiple varieties and choices from diff brands, not just one or two brands making a few of these products. They need to work on attractive cute packaging, cause most indian packagings are so basic, underwhelming, just meh while international brands take the sales just for their pretty colourful packaging. And we need them to be easily available. Make them available on multiple websites and stores, not just on one or two. And make them of good quality and usable, not just a fad that we waste our money over.

[@twinklebagga1988]

We all knew you are smart but this video just made it clearer. You are a well voiced woman and would love more videos like this Shreya! Mama Earth is definitely shady n would love to deep dive into their journey! Much love ❤️❤️

[@janelobo4290]

Eye opening info 👏🏼 that’s why you are the best ❤love your honesty 🙌🏼

[@rashmikapoor5975]

This was a very informative and amazing video. Thanks Shreya for doing this and starting the conversation!

[@shivanibhat4834]

Loved the video Shreya ❤ Please also do a video on pharmacy brands skincare

[@ankitamukhija7458]

This was super interesting. Want to see more such videos

[@bharathi5967]

I really enjoyed the episode. Would love to see more such industry videos.

[@malvikasoneja1127]

We need to have a chat about mama earth please, I personally wanted to try their brand but the marketing strategy is so off putting, we don’t even get to know if a person genuinely likes mama earth or they are paid to say some good things about it!

[@rushalishome5145]

I rarely comment on YT videos but this is a really smart and unique video in the middle of typical beauty vids

[@zephyr123100]

This was a phenomenal conversation, Shreya! Please make it a series. This makes the whole narrative around beauty content more holistic. The facts you presented truly poked a chink in the armour and made me pause. Kudos for the content you bring out. Need more of these critical narratives from you!

[@vaibhavigore4807]

The video was well researched and good observation shreya would love a part 2 of this video💕💕

[@shiprasharma9820]

MORE BEAUTY CHAT VIDEOS PLEASE! ❤️ I’ve always been interested in this area and I’m so glad to see you talking about different aspects of the changing beauty industry in India. It’s almost like we witnessed it all together, sis☺️

[@rhia85]

please more with this CONTENT!!!!!!!!!!!!!! I LOVE TEA TIME

[@Joiiartistry]

Woww loved this video It’s so different no beauty anthuziast is talk about this 😍