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When we discovered a pair of wrestling boots in the PUMA archives, it ignited an entire collection inspired by high school archetypes. Step inside the PUMA x Noah 'Do It For Yourself' S/S 24 campaign with this behind-the-scenes film by SHOWstudio, featuring interviews with photographer Collier Schorr and Noah's founder Brendon Babenzien.
www.showstudio...
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