Inside LEGO House, Denmark's tribute to the famous brick | CNBC Reports

Sixty years ago, the LEGO brick was invented in Billund, Denmark. Today, LEGO is the world’s strongest and most valuable toy brand with several thousand employees. The company’s success is a lesson in self-improvement, problem solving and protecting ideas - however small. CNBC's Tom Chitty reports.
-----
Subscribe to us on KZbin: cnb.cx/2wuoARM
Subscribe to CNBC International TV on KZbin: cnb.cx/2NGytpz
Like our Facebook page:
/ cnbcinternational
Follow us on Instagram:
/ cnbcinternational
Follow us on Twitter:
/ cnbci

[@fikrirazaq8373]

35 years ago i was introduced to LEGO, and i'm still a fan today. It's all about being creative and having fun with ideas. Well done LEGO!

[@jonathanwong8283]

That pool of Lego might be the best pain tolerance test there is in the world

[@lores1382]

Lol

[@IntelligentEating]

😂

[@nawaaz3338]

Ive sat in it and can confirm it hurts big time 😂 but you do get used to it

[@stevenzin5834]

Some profit companies worth defending for the humanity and Lego definitely is one of those companies in the world.

[@FinancialShinanigan]

According to LEGO, "we chose yellow because it's a neutral “skin colour” - nobody in real life has bright yellow skin, so LEGO® minifigures don't represent a specific race or ethnic background and nobody is left out."

[@J__C_]

Asians are yellow skinned

[@Theissax]

Nah the real reason is that all lego figures have jaundice

[@mads2668]

no its actually because lego suffers from DN

[@vexed4716]

Also some legos have white not trying to sound racist

[@CannabisTechLife]

I definitely contribute my problem solving abilities to playing with Legos as a kid.

[@lovemadeinjapan]

Today Fortnite teaches kids how to solve problems.

[@prasadkadu9737]

Reduce the prices it's too costly here

[@Brick-Life]

Yep. A lot more people are buying alternative brands like Sembo Block and Xingbao for cheaper prices and better designs. LEGO designs are not as good these days

[@patrickcolin7073]

Yes, this is definitely the platform to communicate this issue to the Lego company

[@AzizanMultazamAvicenna]

ohh this is my favorite toys when i want it was i child, and every i look this toys, i remember i parent when i get it from first time, thanks, your video is awesome.

[@dennismorris7573]

Now THIS is a toy! Good on you, LEGO.

[@J__C_]

Fun fact: Lego sells special “Bobs n Vegana” blocks in India 🇮🇳

[@chansaicommerce1721]

AWESOME !!

[@faridjafari6356]

These toys inspired my imagination a lot when I was a child.

[@DanskerneFraDanmark]

my dad helped making the LEGO House

[@PleaseViewMyChannel]

This is so cool 😮

[@mnovalramdhani5409]

Best lego

[@dawnslack5515]

Hmm I wonder which line saved them from bankruptcy

[@alparslankorkmaz2964]

Nice video.

[@deboraholeary184]

OMG 😲!

[@samuelcarlsen1442]

Does anybody know the names of any of the designers and other LEGO employees interviewed in this video? There’s no pop-up info card like there usually isn’t documentaries with the name and such so makes it kind of difficult to know who these people are So any provided list would be greatly appreciated

[@Brick-Life]

Jamie is one of the better designers. He used to do the modular buildings but since he stopped working on them they are not as good anymore

[@samuelcarlsen1442]

Yes I reckon we could use some actual talented designers back ha ha But actually Jamie is the only One I knew already But you didn’t know that so thanks for letting me know anyway appreciate it

[@Brick-Life]

6:18 Yay Jamie Berard. Bring back Jamie Berard to the modular building series!

[@teoengchin]

They should make a LEGO making machine out of LEGO. Then in a couple of years its AI will develop sentience and proceed to create a LEGO army to take over the world

[@Tabukium]

Agreed

[@cuz]

Hi. What is the model/brand of the white sweater you wear?

[@jemmymah27]

where !? I must know!

[@J.J.Doethe3rd]

Billund, Denmark

[@chansaicommerce1721]

COOL CNBC +++++++++++++++++++++++++

[@cristygarratt5960]

Bucket list!

[@CaspiaNadapdap]

I've just started my channel and some part of it is about Lego Speed Builds so this is such a fascinating story!

[@allviolet]

6:34

[@akyhne]

"Several thousand employees"? According to Wikipedia 20.468. A bit more than a few thousand.

[@thedestiny326]

More than a bit

[@Brick-Life]

6:20 Strange Assembly Square

[@lovemadeinjapan]

Hey Tom, I did not get how to get to the Chitty location of the Lego House from this video. Everything is Awesome, except for the whereabouts of this museum. Follow Beavis and Butthead into their small rural American town only to found out that they put a top-10 contentor for Danish finest architecture on a muddy void in a Chitty little town in the middle of friggin nowhere in Jutland. If you meet other visitors and the restaurant is actually open on they day of your visit, you are a luckily AFOL!

[@tidusfantasy]

im just curious as to when was this filmed? WHy is nobody wearing mask? Is Denmark kinda relax on mask policy?

[@r.o.b8728]

you don't need a mask outside duh and to go inside that building you need to have been tested

[@Julku13]

I'm guessing it's old. They started the video by calling it brand new, but Lego House opened over 3 years ago. And yes, masks are mandatory indoors.

[@akyhne]

This was around the time, when we started relaxing on masks in Denmark, being far ahead with vaccination. At the time of the video, you only had to wear masks in public transport, and large crowded areas, if I remember correctly. Masks were completely gone 1-2 months later.

[@jimmybaldbird3853]

@@akyhne this didnt age well

[@Artufutu]

Lego

[@fucky889]

Le go

[@haydenbush]

James did it first

[@kokonaing1697]

Hello

[@bekzatbeknazarov6790]

I have to say that girl in 5:55 is very beautiful...

[@saber_marionette]

That boy in 6:22 is very beautiful too...

[@NaGaRaJ-gw3dn]

1🙄

[@paulasmith8850]

Cryptocurrency is the best thing that happened to this generation. Many are called but few are chosen. Be wise.

[@J__C_]

I hate Lego 🤮🤮

[@banditapattanaik3179]

Why?

[@Brick-Life]

Yep. A lot more people are buying alternative brands like Sembo Block and Xingbao for cheaper prices and better designs. LEGO designs are not as good these days

[@wardogizmo3676]

@@Brick-Life lmao this dude posted the same entire thing in a different reply. either hes just too poor to afford them and cuz of that hes just making fun of them, or hes just one of those jealous haters

[@akyhne]

@@Brick-Life Ah, so that's why Lego is the biggest toy company in the world! They make shitty products...!

[@gasgazman9698]

me too