Inside Sweden's Silicon Valley

Hold on to your H&M cardigans! The world's funkiest tech and travel show hits Sweden. Tune in as host, Ashlee Vance, travels from Stockholm to Luleå, discovering how the Swedes got so good at making the things the whole world loves. His journey includes: a conversation with a face-swapping robot, fika with Spotify's Daniel Ek, and a look at how efficient energy is reimagining data centers and turbine power.
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Hello World is a Webby and Emmy-nominated video series from Bloomberg that invites the viewer to come on a journey across the globe to find the inventors, scientists and technologists shaping our future. Join journalist and best-selling author Ashlee Vance on a quest to find the freshest, weirdest tech creations and the beautiful freaks behind them.
Watch more Hello World episodes: www.bloomberg.com/features/20...
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Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: www.bloomberg.com
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[@knirb9]

I mean they really slaughtered what Jante law really means. Most people just see it as; don't brag and think that you're better than others, show respect.

[@TheCJUN]

Yes, humility in short.

[@doctorscalling9479]

Respect is earned

[@minorimiwa5372]

Yes but the Jante law is kind of extreme in its nature. It isnt really about humility and more about how you can't show off things you for an example, bough with your hard earned money. That is why so many people resent it because it is basically jealousy.

[@Ambigious]

They copied from wikipedia :)

[@user-vk1sq4eo4p]

@@doctorscalling9479 Yes, but you should still treat people you *don't* know with respect, and let them show you if they're worth it.

[@Nairuulagch]

Swedes managed to built a superb jet fighter plane Gripen at 5 times less cost than USA at same fighting capability. So they are serious power for sure.

[@GhostSamaritan]

Don't forget Koenigsegg One:1.

[@sethcaplan859]

Well no, the project went massively over budget took over 20 years and its mostly used a training aircraft by other nations. That said few enough countries can come close to matching the avionic expertise of the USA.

[@goann77]

Stop lying. People in USA is only brain washed by their crazy religion and their possession of a natural resource that will soon run out ; oil.

[@jerryshea417]

+Seth Caplan ..Now that's not quite true or at least inaccurate..2001/2 Boing and McDonald Douglas tendered&competed for yhe contract 2 build the new U.S fighter Jet..The U.S wanted to a SuperJet Built..They already had the Subsonic speed of the F16's but wanted 2combine that wth the British Harrier Jump Jet..Quite a complicated Aspiration,to say the least.That was the plan anyway..I think it was Mcdonald Douglas that won the contract..Then yrs later around 2010,the still was'nt built(no surprise there really,Extremely difficult 2 bring together both Technologys)Sec Gates cancelled the funding and they ended up designing and building 2 different types of Fighters..End of..

[@tyskbulle]

goann77 Dont be an idiot, the U.S is a vast country with 320 million people. As diverse as its number of states. Leaders of aviation for decades. As for energy consumption, they do spend roughly 30% more per capita then Sweden.

[@gilbertherman]

This was actually really enjoyable to watch as a Swede!

[@jesperhansson5752]

+Jesper Danielsson It's refreshing to see a non-swede talk about sweden without bringing up immigration.

[@gilbertherman]

+Jesper Hansson Definitely Jesper! Unfortunately, it truly has been too much of that. However, as you said really refreshing that it did not get brought up. I could not agree more.

[@dealerovski82]

+Jesper Danielsson Well let me bring it up then. All wonderful stuff you saw in this video will be gone in a few years. And you know why.

[@EdvinNak]

SD18

[@SaMHj]

+Jesper Hansson sounds disgusting 😷

[@dtiydr]

19:46 Just want to point out the safety thinking in Sweden compared to USA, both swedes had their seat belt on..

[@franknwogu4911]

americans wear seatbelts and seatbelts were invented in nyc, usa

[@tonyrundstrom9574]

I would like to explain how I interpret the infamous "jante law". I don't think it is about not feeling special and that I am worth nothing. I think it is a way to view the world as a humble being. Regardless of what I can do there are other people who can do things that I can't. I must also always remember that I can always improve. We acknowledge our own flaws and other people's strengths. That is what the jante law means to me anyway.

[@smalbeaste]

@@modlio745 The thing is, when you think too highly of yourself, you lose the ability to see your own flaws. Like for example, when you complain about certain people getting butthurt, then preceeding to become butthurt yourself with no apparent sense of irony at all. Let's be honest, no Swede ever brings up the Jantelag as an excuse while arguing.

[@smalbeaste]

@@modlio745 This is pointless. It's not a real law. It's from a fictional book written by some dude in the early 1900s. It's gotten public attention mostly because it's a moral compass that's so ridiculous and extreme one might think we could learn a lesson from it. Noone follows the ''law'' blindly, but it might just have a thing or two to say about our culture and tradition. How to be a more humble person, how the group matters more than the individual and how we can have a more pleasant existance caring about others more than we care about ourselves. It's basically the opposite of sticking your head up your ass, which is also an extreme thing to follow through literally. Noone will ever blame you if you're proud of your accomplishments. If you do something great, people will cheer for you no matter where you are on the planet, but do you really NEED to make a big deal about it? Does it really serve YOU well and are your accomplishments only visible to others if you flex and brag about it? In some cases, probably, and in other cases, probably not. Some people do go around their whole life wanting nothing but fame and attention, but they're never really happy. It can be an interesting thing to think about.

[@rymdalkis]

The most important thing about Jantelagen is when and how you're allowed to break it. Because it's prefectly fine to do that as long as you do it in the correct way

[@pax4370]

As a indian i am so proud of you. We also have to look back at our philosophies. Plain living n high thinking.

[@hebamerdas9667]

Aryan law ... read your history... the law of jente is evil ! Its a code

[@nurk7184]

this guy just managed to hit me in the feels when HE USED A KNIFE AND FORK ON THAT CINNAMON BUN

[@imludwig]

Sweden is such a beautiful and advanced country.

[@OvermindBG]

No its not. Multiculturalism is bringing it to its knees

[@vaibhavmandhare3896]

what is hinduismen ? that girl reading hinduismen at 7:43 ?

[@zibiax]

The economy is doing good! Do you even live here?

[@msg5359]

ZibiaX Yeah economy might be good but muslims ruined your country

[@imludwig]

美的 p e p e P R A I S E H I M N O W

[@snorrystarp]

Amazing! Keep updating, I really like this show 👍🏼

[@cryptochef70]

These are reasons why I'm packing up and moving to there! I love it!

[@nolom7069]

I love this show! More episodes please :).

[@TheCJUN]

It is certainly impressive that such a small country has such a grand history of so many examples of inventions and innovators that spawned industrial success and economic growth.

[@blueinkheart]

Pacified Vikings

[@laralova9119]

Not so small

[@niceguy1891]

Not so small. Pretty big actually. One of the larger countries in the world.

[@slpr666]

DEA When they say small they don’t mean small in land arena. They mean small in population.

[@niceguy1891]

@@slpr666 It really depends. But no, in this situation he probably means both.

[@naybobdenod]

What an excellent video. Easy watching and great editing. Full of good info too. You have a new sub :)

[@brieT-gx7by]

Excellent series from Bloomberg. Great work!

[@lucaserb2493]

This video was fantastic! Great work Ashlee and Bloomberg team!

[@xydez]

I mean *fika* is not a daily snack, it's just a word we have that means eating cinnamon buns and stuff like that.

[@daos3300]

which is done on a daily basis by most of the population.

[@basementdwellR]

Fika is the hipstered up version of having a coffee break as coined in some part of Sweden back in 1910; "Kaffi" > "Fi-ka" and it's still what it means today, basically a coffee/tea break with a snack. It's the equivalent of having tea in the UK. Fredrik Lindström included this in his show about the etymology of words.

[@LarmadSomSecuritas]

Da Os That's def not true lmao

[@juliusspiik8498]

@@daos3300 very untrue

[@daos3300]

@@LarmadSomSecuritas Chillax ASMR never met a swede, north or south, city or country, who doesn't fika on practically a daily basis.

[@p2plendingtips]

Very interesting - Thanks for uploading this!

[@stefanmodigh7897]

One of the things sweden hasnt figured out yet is reliable train traffic.

[@strongfaith94]

At least, It's better than many in developed countries.

[@johnnylundberg9703]

We had for many years, but someone privatized it.

[@alijasim9172]

It is luxury to me as we don’t even have one were I come from 😁🤷🏻‍♂️

[@petter5721]

Stefan Modigh But they are very safe👍🏻

[@ElectronicHouseFlash]

But they have found out how they can import africans and arabs in order to fill the low-wage sector (waste management, cleaning industry, etc.) and make taxpayers pay for it.

[@MultiSciGeek]

One of the best episodes in this series :D

[@viseberg8527]

It has a really nice balance and production value! (I keep coming back to this episode specifically!)

[@khawarahmed7492]

I'm in love with this series.

[@nesta8273]

13:53, looking at your hair and what you did to it i can safely say that this is a drunk stage. Loving the relaxing feels to it. Awesome job on this video! ❤💕

[@OveSvensson]

That was one honest, correct, and entertaining presentation of Sweden and the Law of Jante. Well done. (You just forgot to mention the fictional Danish town Jante).

[@tannenbaum7594]

OH, I wish that I could go to Sweden !✈️

[@hkharryfunk]

Excellent series. Come to Canada! :D

[@jbrev7951]

Now its time for fika ? I love that word specially when its snowy or rainy outside.

[@astronemir]

This was really great!

[@bhgftx5swer68]

Really good watch

[@Cinephilia2301]

I need subtitles for these vids they're amazing

[@IngeSnip]

Love it! Are you guys heading to Tbilisi, Georgia as well? Up and coming!

[@DavidDavid-ef3wv]

No why would they?

[@mrmichael1764]

9:37 keeping it casual with $400 mil . Classy guy!

[@Ambigious]

Iraultza poceti As the video explain thats the swedish rule of thumb. He is not aloud to act non causal, worth 400m or not. Sidenote edit: Oh and beleive hes worth over 2 billion :)

[@daos3300]

@@Ambigious he's allowed to do exactly what he wants. he's just excruciatingly dull and has no taste.

[@dontmindme5163]

@@daos3300 why are you so negative?

[@djstoli1]

i love this show

[@hashemieada4846]

you've missed one thing about Sweden and none other than Zlatan Ibrahimovic .

[@ayeyebrazorf7527]

Awesome journalism

[@jonasmedin1673]

Pretty cool to see that you visited the Uni I study at! Greetings from Luleå Technical University, next to Facebook :)!

[@zunjin]

Its a great time to work and live in Sweden ;)

[@tovekauppi1616]

Has anyone else been to the tree hotel? It's pretty awesome if somewhat obscure. I suspect that the only reason he visited there is that it is next to the Luleå river, which means that he went past it to get to the dam. Anyway, a great way to put tiny Harads on the map.

[@grxtv02]

Lmao I'm Swedish and I had never heard of the Treehotel before oof

[@niceguy1891]

@@12345678909269 ok

[@Glasher1]

The Fur Hat concept has been around and used since the 60s where the speaking image was projected on to the static face from the outside rather than the inside.

[@embryonic7692]

Im from Luleå and I had no idea we stored the big ass "cloud" there. Also I haven't lived in the country for 8 years might be that... The north is the best I tell yah, all the nature and Aurora. Lovely every day year around.

[@theRPGmaster]

And once again i tell you, if you go to Finland, it will no joke feel like Sweden is the most open and confident country there is. Yes, Finland is hell, help me someone.

[@viseberg8527]

theRPGmaster Finland is so similar to Sweden. I don't see your point here - mind elaborating a bit?

[@theRPGmaster]

***** I live here (you too i assume) that's just my opinion, no offense though

[@viseberg8527]

theRPGmaster Yeah, it's difficult to try to unite the Nordics with the atmosphere being what it is in Finland. It's not too bad in the South, though, as Helsinki is pretty Swedish :)

[@theRPGmaster]

***** The problems arise from the fact that I can't speak Finnish very well, and also the Finland-Swedish seem to have made the Finns opinions of Swedish people bad, so I do blame them too. By the way majority of my relatives are from the areas up north, and people there seem to have much less of an issue with people speaking Swedish.

[@viseberg8527]

theRPGmaster I feel as though the people hating on Sweden and the Fennoswedes have yet to actually think about it properly; that's to say, most of them are children or very weak-minded adults. Possibly areas like Pietarsaari and the like are more friendly to you?

[@varunbiswas]

I can't believe a program like Hello World got only sub 300 views. No wonder there are only 500 billionaires in US.

[@jesperberggren3765]

+Varun Biswas Probably because when you posted your comment this great clip had just been published...

[@davidstolt]

Någon svensk här? ;)

[@MattiasEriksson303]

Japp! :-D

[@chadnystrom698]

jag taler inte svenska.... :)

[@MrLoveLiam]

+SgtDrDeath hej

[@mempool15]

Vi är rätt så awesome änna!

[@JStromb]

Luleåbo här:)

[@KenjiStarwolf]

Is that a Song a the beginning? whats the name?

[@Roberttang20]

I still consider Kista stockholms silicon valley

[@maxthunmanmohlin5166]

bror

[@erikrusso9808]

KiSta - Kisel-Staden - Silicon Valley

[@shrimpdynamics4003]

rep kista

[@erikrusso9808]

Simon Harnell Ja, kanske miljonprojektshusen och närliggande förorter som Husby. Men i Kista Science City ligger alla stora IT-företag, många start-ups och Stockholms två största universitet SU och KTH

[@thereal_morxy49]

That's what I thought this video was about.

[@br33zy771]

the us could learn a thing or two about humility from the Swedes

[@haidengeary8277]

Because everyone with the U.S. is so arrogant. Be careful , you're on the verge of sounding arrogant. There is nothing like people claiming such modesty, all the while being incredibly arrogant.

[@daos3300]

the u.s. could learn a thing or two about humility from pretty much any country.

[@aubreyjames8795]

not

[@franknwogu4911]

yep the nation who donates the most to charity can learn a thing or two from the nation who helped out the nazis

[@darwincity]

No Kista?

[@sortsvane]

The Bald Beauty. Can we get a documentary on Spotify with this title ?

[@henrysaka6402]

amazing!

[@RelatedGiraffe]

"Dam, what a day!"

[@anthonybell9630]

too interesting

[@IIDaniloII]

7:05 Interesting. My country invests massive amounts of money on education and still don't get good results, maybe an indirect way of trying to stimulate learning such as communication infrastucture spending could be more effective.

[@danishpinay]

OMG you have FB office there. I will move to Sweden tomorrow =p I think Jante Law is old fashion. I didn't know it is also being practiced in Sweden. If it's your work or skills fail or succeed own it and be proud of it.

[@wilmerjacobsson674]

yeah

[@EmelievS]

2:44 what is this tunnel called?

[@paulussantosociwidjaja4781]

How much? Cool to have one of those and being part of the development while still alive. Fun, having robots mastering sort of DRAMA experts.

[@ravindertalwar553]

Life is to love and to be loved 💖 Love alone can Conquer the World

[@readbooks6370]

0:29 I think birds are happy

[@anthonybell9630]

cool

[@97pappersflygplan]

actually thought of Mario from MKDD saying Niiiiintendo at the intro

[@flawmore]

If we backtrack this successtory to the very roots, it's our high taxes that lets us have basicly free education, which in turn leads to a l lot of educated people, and a lot of new companies popping up.

[@emilgraichen4522]

nä, sverige pallade inte va med i andra världskriget och fick en head start

[@lazycatplays6701]

@@emilgraichen4522 head start = bättre ekonomi = högre skatt ?

[@xixueyang]

Government funded corporate espionage also helped, lol

[@ihaveasmallppbut2200]

Emil Graichen vi hjälpte dock båda sidorna så vi deltog

[@Wintermist-SWE]

Yeah it's not going bad for such a small country :)

[@EcchiBANZAII-desu]

18:22 Somewhat damn right maybe.

[@bastianstromberg6858]

Well found this in recomended didnt expect the start thats like 100m from my home lmao

[@pyotrtchaikovsky9097]

The host: Daniel Elk :Ya! Ya! Ya! Ya!

[@bruhcolli5220]

Kazaa is Swedish? And Spotify? Okay I'll to sign up again

[@oscardighton8580]

They should do a video on Ireland’s rising industry

[@tallberg]

someone should draw an "animation" on those turbines!

[@sarahberglund1286]

Why not visit Rosergård next time?

[@rantg]

I think actually outside of Silicon Valley, on papers Tel Aviv had by far more exits and unicorns then any other country .

[@daveotuwa5596]

The turbine is so fast! It's named after an Old Testament book named after a queen?

[@Ithinkyouknowit007]

i get the possible difficulty with trying to create a brown fur hat robot cuz of the projection maybe needing to be higher or somethin but pwease try hehe

[@valhalla3489]

Many of the companies moved away because they got robbed outside after work. Facts.

[@infiltr80r]

Kazaa was not started in Sweden but in Estonia. Skype is also mostly created in Estonia, the idea could be called Swedish but all the work was done in Estonia.

[@lappen71]

+infiltr80r That´s not entirely true. It´s were originally created and developed by Estonian programmers but first after it was sold to a swedish developer it got popular.

[@infiltr80r]

Jocko l Key words are created and started. Just because someone makes something popular doesn't make them the authors.

[@lappen71]

+infiltr80r That's not the same thing and you know it.

[@infiltr80r]

Jocko l It's exactly the same thing. One could say Hendry Ford made the automobile popular, it doesn't make him the inventor of cars.

[@zoom5024]

as far as i know 1 was swedish 1 was danish and 2 from estonia, and the company was made in sweden. and then he bought the rights for the whole company if im not mistaken.

[@houseofvenusMD]

man i want to build that hotel in my forest...guess i'm out of my mind

[@malmofackingstad7685]

hur många malmöiter är här?

[@bonkersblock]

Sweden is the ultimate hipster narnia! 😂😂 and I'm from San Francisco..

[@EmmsanChan]

Haha, we are like a hipster Narnia, yes... 😂

[@daos3300]

you mean stockholm, and more specifically, specific parts of stockholm.

Stand by the wall!? I've never seen so many people who stand in the middle of doorways/aisles as in Sweden. In fact if you lean by the wall in not very crowded places you ought to catch some suspicion stares.

[@augustinelopez1508]

Jams all in this video. Well done. Later Guys 🎼😜🎼

[@adibasdas]

which river is that can someone please tell me? 20:18

[@joelandersson8583]

Lule Älv

[@Thebird9806]

im swedish and never heared of jantelaw

[@lindholmaren]

Luleå represent

[@kudacharidza8599]

The animated transitions in this video use the same audio as the time travelling 4th dimension guys vehicle in Rick & Morty.....Took 13 minutes to piece it together. give me my like.

[@greggallen7381]

I wanna move there

[@daveotuwa5596]

1:09 What does Ashlee mean Sweden is a tiny nation? Fewer than a million people? Yes. It could probably be my guess.

[@ozschragger9496]

A FEW TIMES A DAY!? Fika is done once a day, if at all (since fika isn’t very common on weekdays)!

[@wazahhdaswozahh6588]

Oz Schragger 5 gånger om dan, minst

[@Ambigious]

Oz Schragger No much more than less than 1 time

[@Iarlen]

Har inte facket lagt ut regelverk som ger en rätt till fika en gång om dagen åtminstone?

[@wazahhdaswozahh6588]

Erik Jarl jo! Fikapaus ftw

[@cerebralpalsyphase5793]

We have fika twice a day at work, and atleast once at home per day. Usually only coffee, maybe a cookie and occasionally a cinnamon bun, or now during december saffron bun

[@ruzzelladrian907]

Volvo I love you

[@armanke13]

Sweet swede..

[@dssample1239]

... I've realized a lot of things in this video. F only i can hit the like button multiple times i'll do it. T.y. 4 d vid greating from the Philippines (a 3rd world country) ...

[@deadphone9639]

so I see a lot of comments about the "exaggeration" of the law of jante, and its because is so well rooted in the core of Swedish society that we don't really see it. Just make a comparison of Swedish culture to any other countries, its apparent.. but its changing for sure... millennials are selfish as fook. xD

[@TheNorthsides]

Episode 3?

[@r3dp1ll]

+TheNorthsides Israel

[@mitchm7563]

5:28 percocet molly percocet

[@kabulkhan5144]

Enjoy the video and Sweden's technologies! Do not read the comments below as you might get disturbed by negative comments. Read always positive things to get better energy and feel happy. Negative comments brings bad and sad days.

[@yalgret]

Kabul Khan so were not even allowed to know otherwise than your country being perfect?

[@ool3062]

@ johnDon We never said that Sweden is perfect, just listen to Americans thinking they own the world...

[@AxDell7not7anime]

If you go by that mentality your life will be in ruins. You are restricting the fundemental human ability to learn, you will degenerate into a spineless coward if you do not rigorously critizise and challenge yourself to improve.

[@nabilchowdhury2501]

Cool very cool!

[@lillemand5]

"Jante law" or janteloven as we call it in Denmark, is something which derived from a book by the name of "En flygtning krydser sine spor", and in the book it is seen as something really bad, and almost a sort of caracature of the way people in outside Denmark lived and thought of each other. It's pretty bad to try explain scandinavia by the jante law, as it is ulimately something bad.

[@arminkuburas1696]

If that huge thing produces the same amount as one nuclear power plant imagine how much power you could make with an efficient nuclear power plant or two.

[@TheDukeOfPannekoeken]

Älskar mitt land

[@gabern6370]

The pirate bay . . ?

[@megaTechnomonkey]

"Ooostermalm" Ahahhaha

[@Mrpepito1989]

8:38.. less stealy,, but still.....

[@14701230]

Guess Sweden is more down to earth than silicon valley is

[@ireneuszpyc6684]

04:21 Samer Al Moubayed - I wonder for how many generations his family lives in Sweden

[@daos3300]

relevance?