Inside The Fenty Launch With Rihanna | British Vogue

“I first started off being the endorser of fashion brands, then I started collaborating with them, [but] this is completely different,” Rihanna tells Vogue at the Paris launch of Fenty, her new fashion brand. “You have to create that DNA and make sense of what the brand stands for.”
For Jahleel Weaver, Fenty’s style director, it is about cultural balance. “She’s done a really great job of having a beautiful team of diversity. That is something new, it is fresh and it is opening doors for so many people, like myself. And saying that you can be anywhere and be a part of this.”
Credits:
Director: Lucas Flores Piran
Camera Assistant: Imanol Pittaluga
Editors: Sean Kiely, Savanna
Press play to get the inside track on Rihanna’s new luxury label.
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Inside The Fenty Launch With Rihanna
/ vogue

[@capturedbyrafy]

"i aint sample size no more" i like that statement...

[@ririschannelx]

Asyraf Farid she’s a woman!!!

[@niamhhoran]

@@ririschannelx She was a woman before too. Your gender isn't determined by how much you stuff your face.

[@yaminthein7833]

Huh. This surprised me. I've never seen her in real life talk before, like on talk shows and whatnot. Only heard of her singing. Seeing this and how she talks about her business and in general, she seems quite genuine and intelligent.

[@Nikki-ks6wi]

Yamin Thein you should see her orphan interview years ago lots of footage of her

[@AMindWithNoCeiling]

Go RiRi Go!!! The true sign of greatness is how you lift others with your ascent. I'm proud of her and hope many others follow her model.

[@cerenbalioglu4803]

QUEEN🙌🏾 She literally the goddesssss

[@salomekonan9577]

I LOVE YOU RIHANNA ❤

[@KatarinaLuise]

Wow this is really cool! I had no idea this was in the works, really well made video, so interesting and fun to see!

[@TomaTooe7]

i could hear her forever

[@curiouslymavismade]

She is so beautiful.

[@ririschannelx]

She so cute and she’s right about listening to your body and what it wants to wear. She’s grown into a mature businesswoman

[@gp5508]

LOVE HER SO MUCH!!!

[@nivledamh]

She found her real passion Fenty

[@khadijacande9628]

OMG am literally Rihanna’s biggest fan like omg I love her so much her singing is on point dam💕!

[@Hypergamer-bl5uu]

Itsgamer Kk ha

[@khadijacande9628]

How did u find me

[@Hypergamer-bl5uu]

Itsgamer Kk easy

[@khadijacande9628]

Howwww

[@Hypergamer-bl5uu]

Itsgamer Kk play fortnite

[@bopatsyharris8450]

I love Rihanna

[@iamgotanavydragon]

Rihanna is Cute,Humble,Big Hearted,Beautiful and Queen.

[@saffp99]

What a queen ☺️ 💯

[@jiyashah294]

Rihanna 😍😍🔥🔥🔥🔥

[@unefandekpopblinksandarmys4118]

RIHANNA MY MOM 💎💎💎💎💎

[@Mr_Goodstart]

This video short showed me (personally) why Rihanna is 10x times better than Virgil ablo.

[@fadumogalax9106]

goooooooooood omg

[@gilbertohaveroth3329]

Isso e tudo que um homem precisa ❤ uma linda mulher ❤

[@coinyburpp]

I love her!!!!!

[@fadumogalax9106]

yeah me too

[@annadelfade3584]

*Why so few likes?*

[@Hypergamer-bl5uu]

Comment your favourite singer

[@bopatsyharris8450]

4 likes and 1 view KZbin are you ok? 😂

[@taycobb1868]

That's more than a date night, that's an affair!!!😂

[@Yelafoxx]

Hello beautiful ones! I’ve recently made a VOGUE inspired filter! I’ll be making many more and am currently have a contest! Use it up and tag me to enter! I hope you love it ! instagram.com/fijiwaterdrop/

[@kimjong-un844]

Indian after farmer protest tweet.

[@macclift9956]

"Oh what a tangled web we weave when first we practise to deceive!"

[@originalmix2546]

Whoa, where's that coming from!?

[@IshanAli]

Yeah she’s deffo not making music anymore

[@emmaebel933]

I love Rihanna