Inside The Sam Adams Brewery With Founder Jim Koch

We got a behind the scenes tour of the Samuel Adams brewery in Boston's Jamaica Plain neighborhood. Leading our tour was none other than Jim Koch, the billionaire founder of the Boston Beer Company, which makes Samuel Adams Boston Lager.
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[@abcdefu359]

I believe his “drinking on the job” approach should apply to all workplaces.

[@seukfuhi]

It used to, actually. Ever saw "Mad Men" ?

[@robfab5204]

@@seukfuhi no

[@SuperEman500]

Especially Forklift drivers.

[@Ronenlahat]

Not buzzed, spills beer while he talks

[@lsunationalchamps08]

I was laughing so hard when I watched that part 😂😂

[@ruben_ahmed]

The “don’t try this at home” is the affirmation joke.

[@CrystalThatKid]

they changed their recipe cause back in the day my dad used to drink it and beat the shit out of me now he drinks it and just goes to bed...

[@robindiamondhands6416]

thatcrystalkid nah.... Idk my dad still beats me and I'm 26

[@BrianFaure1]

Just another one - you ever think to hit the gym?

[@kerron_]

he did this interview buzzed lol

[@andredel.8302]

Sam Adams is my favorite beer! Thank you Jim!

[@V.Vaughan]

I turn 21 this sunday I picked samuel adams boston lager to start with.

[@jordanparker8359]

Vincent Vaughan I’m 24 in the military been to 5 different countries and drank a lot of beer Sam Adams is still by far my favorite

[@tristanandrews651]

I turned 21 in December and Samuel Adams was one of the first I wanted to try. So far it’s definitely my favorite! Especially Sam ‘76! 🍻

[@RoopeRontu1999]

I'm 20, became a fan of Samuel Adams last April after finding 6 bottles in my local supermarket and buying them after watching this video. Became my beer of choice and I always buy it, when I go and watch a hockey game at my friend's house.

[@Bluestarseed1]

@@jordanparker8359 you are sir is what I call in French " ol american"

[@johnspinelli9396]

What did you think of it? Its a good amber lager

[@mikemower1939]

Years ago after a friend and I sampled many, many imports I tried regular Sam Adams and surprisingly found it to be the most enjoyable to my taste.

[@RoopeRontu1999]

Might as well buy a six-pack now. I mean, why not? Edit: actually tried Sam, now it's my favourite American lager. Another edit: I actually wound up studying Sales Management and Business, both in Finland and the U.K. (double degree) inspired by Jim Koch's book "Quench Your Own Thirst". Even made two presentations with BBC being the main project. I'm bound to graduate from Lincoln in September and from Haaga-Helia next summer. Who says you can't build a future from drinking beer?

[@MrAbhimanyuk]

I think Mr. Koch has to thank Mr. O'Brien for all the Willy Wonka references!

[@ranimadhu1377]

Notif u consider the upload date.

[@squiremuldoon5462]

No matter how hazy IPAs get, you gotta hand it to this man. Cheers Jim!

[@derrick1916-i7d]

American beer needs to be realized as that of companies such as Samuel Adams and Sierra Nevada. Mr. Koch realized the problem even so back in the 1980’s, that is still prevalent today. Honestly Sam and Sierra are available everywhere in the states, they should be our choices when it comes to domestic.

[@metamodernsounds2163]

You can thank prohibition and WW2 as to why they are not

[@darbyheavey406]

Anchor Steam as well and don’t forget Charlie P.!

[@spicychinchin6597]

Agreed, at this point I would put bells brewing up there with their two heated ale and oberon

[@JB-sv5pr]

We drank em small kine in Hawai’i little price cuz the jet fuel

[@Johnniewalker78]

Such a likable guy but I'm pretty sure I drink more than him.

[@darbyheavey406]

Koch is great but Fritz Maytag is the father of the rebirth of craft brewing in America. Love both Sam Adams and Anchor Steam.

[@WishYouWereBeerShow]

Love Jim as much as we love Sam!

[@shawnburns3996]

I need old norse legend sahti I miss that one had one in 2014 and missed it ever since

[@ExecutiveCounsel]

Legend has it he broke that left hand in the process of selling out his brand…

[@ashleycalhoun1824]

I love Boston Lager, it's my standard go to beer anymore. I love the local NWIPA's that I can get (Namely Ninkasi), however they're way too high in calories to have all the time. Sam Adams is what I fall back to whenever I had a hard day at work. PBR, Coors, etc. All taste like the adjuncts they use, most commonly corn. It's too sweet, and I can never enjoy it. Boston Lager however tastes like how a beer should.

[@ashleycalhoun1824]

My favorite mass produced beer.

[@Patty100ish]

This guy is definitely buzzed 🤣

[@chrisjackson7625]

i read that he can drink alot because he consumes bread yeast with yogurt before he starts drinking

[@dboydboy1000]

Love working with Boston Beer Co

[@pacificbuildingcare]

I've always loved Samuel Adams I just felt like what they did with their original label stay change them about three years ago. I just don't know why they change their labels? The original labels were iconicit's almost like they change the label like with Coca-Cola did when it went from original to a new label, it's just not the same. The beer taste the sameand I love it all the time I also notice at Costco stop selling Samuel Adams which kind of upsets me because I still like to buy it there. there's so many good flavors at Samuel Adams that you just cannot get in stores you have to get in Boston

[@markohynninen2553]

Cheers from Finland.

[@RoopeRontu1999]

Mukava nähdä muitakin suomalaisia täällä.

[@markohynninen2553]

@@RoopeRontu1999 🍻🇫🇮

[@ghostjudy5493]

True Patriot's beer

[@SuperBallin100]

I love Samuel Adams beers!

[@TheMetalmaniac68]

Spilled his beer at 0:38

[@foltrus666]

in 2004-ish I read that Sam Adams is the best beers exist!

[@daniecolljr2067]

i like how he just pulls up to the barrel and gets a refill.. haha

[@V.Vaughan]

I sometimes drink beer for nascar races but not all the nascar cup series races.

[@tradrlarryone1827]

I so want to be this guy.

[@V.Vaughan]

I usually drink once a week mostly on a sunday for race day and football.

[@Forddude24]

He seems like such a cool dude!

[@Harv3st]

He reminds me of Mr. Lahey

[@V.Vaughan]

I usually drink just one beer only for a special occasion not a lot. one beer is all i need.

[@jonathanwilliams6442]

GreT man great job,

[@mattchacko8266]

Best beer😊

[@kalsukong]

I thought tjis guy was a jim lahy The guy in tailer park boys.

[@gromitpesley]

It’s Harry Shearer

[@TheMsoule12]

I am planning to visit your wonderful brewery next spring and I need some advice. I will be traveling in my class c motor home. Is there a place nearby that you could recommend for me to park my RV and camp there while I spend hours drinking your great beer at the brewery?

[@Spartan2721]

Michael Soule it’s located kind of in the ghetto sooo I don’t think u’ll wanna camp near there. And it’s in the middle of Boston, pretty congested

[@sorryrocco]

It isnt an annoying joke its true, it was an english joke penned by monty python originally. I remember trying to get pissed in buffalo in the 80s and having no luck, all the beer was like nats piss, another problem being a northern Englishman in America was finding an American drinking buddy who could last past 3 pints and walk with me into the realms of 15 - 20 pints i ended up full of watered down gas.

[@mrc217]

I like the blackberry flavored one

[@SuperEman500]

I thought the founder was Samuel Adams

[@joeknox1759]

He’s like a rich Jim Lahey

[@joenamath4368]

Good beer. Just lower the price a bit. Thank you.

[@RoopeRontu1999]

How much does it cost there? In here it's 3,6€ a bottle.

[@helenehogan1855]

I need to find a job where I can drink at 8 am and do bingo and activities with elderly

[@mossberg451]

Didn't the alcohol percent used to be 4.3

[@DavidJacksonphunman1]

"trained professional" w/ a broken arm LOL

[@georgewashington8184]

My bro is a snob. He thinks Bernie Sanders is going to help siege Boston. I don’t think so. Bernie would probably sail to France.

[@elipacheco6809]

It's hard to see someone else living your dream.

[@rayecast]

Okay, I think he's drunk lol. Someone check his liver

[@thebeerboss7378]

If you haven’t tried Sam Adams Chocolate Bock, you’re missing out! See what the world renowned ‘Beer Boss’ says about it: kzbin.info/www/bejne/mJOadnybbcibY8k

[@keshawnbrown4378]

Jimmy Banks

[@briankoshefsky5916]

He sounds totally hamboned LOL

[@mattchacko8266]

Grdatestbeer😊

[@SlaytonRider]

Tbh y’all know a lot of sam Adams is contract brewed

[@KalosPVP]

nothing wrong with that, but you are correct.

[@highrollerdiscs805]

Remastered is poop in a glass

[@haileyanna3830]

I want to be your friend ❤❤❤

[@frednunes4917]

No he doesn't get drunk yeah maybe because his beer is more of a craft beer tasting hopey beer drink one are two but he drinks other liquor don't fool me bro.

[@homebrewthepartialmashway5207]

sooo wasted

[@backward9]

Dam why am I in college

[@durece100]

What kind of question is that?

[@georgewashington8184]

My bro is a snob. He thinks Bernie Sanders is going to help siege Boston. I don’t think so. Bernie would probably sail to France.

[@holoholohaolenokaoi2299]

yeah but was Samuel Adams a slave owner (covers mouth and widens eyes)

[@jhohnerman2223]

I hear their breweries are really dirty.

[@KalosPVP]

Cantillon in Belgium leaves decades old cobwebs because they believe it adds to the character of the beer. They also let natural yeast and bacteria (healthy to humans) find its way into their beers and barrels. A brewery can appear to be filthy but they still clean and sanitize everything after the hot-side process. Nothing to worry about.

[@stevebenoit1082]

Dude legit thinks he’s wonka

[@jhue6337]

Mr. Koch you make man looks like idiots .... we cannot drink 🍹 in our jobs and just dream to get home for a cold one .... do you have any positions available?

[@cenoviopereira8603]

They just made him look like a bafoon

[@leevahal900]

Dont judge a beer by its label.Tastes like beer at first finishes withthe taste of a roomfreshener.

[@captaincodebook3200]

Used to drink it. Sam Adams would roll in his grave with the upcoming commie tribute beer to Ruth. Never buy it again. No Sam....no Ben and Jerry's....gonna get skinny now.

[@foresakentonone4148]

You have just lost a paying customer...I will never drink Sam Adams again...due to your involvement in Supreme Court Ginsburg beer!!!

[@EmmanuelGloriaBMore]

Is not that good.

[@theelectriceye939]

You're on crack. Boston Lager is outstanding.

[@saltydiarrhea386]

I wish their beer wasn't so sweet and didn't have an aftertaste of burned caramel. Sam Adams is on par with Budweiser for head-- if it's warm you're gonna have a bad time. I have always enjoyed Jim's enthusiasm, I guess that's what it takes to sell a yucky beer. Good thing he loves it-- dream job.

[@BulliezInc]

Salty Diarrhea deff not on par with Budweiser , but yes must be cold .

[@Arben.b]

why would you drink your beer warm to begin with??! its like eating cold meals and complaining they taste bad.