Inspiring Innovation Episode 18: Turning Product Development Skills into Sales Gold

In this episode of Inspiring Innovation, we sit down with Ellen Kershke, a technical expert turned sales professional at Polo. Ellen shares her unique experiences and how her background in product development has benefited her current role in sales. We discuss the crossover between these fields and how it has helped Polo better serve its customers. Ellen shares stories from trade shows, strategies for managing customer relationships, and the importance of communication and understanding technical details. She also highlights the unexpected ways her product development expertise has enhanced her sales efforts, allowing her to provide tailored solutions and more effectively navigate customer issues. Tune in to learn about the critical factors in maintaining strong customer relationships, recent trends in the medical market, and the value of solution-oriented thinking in manufacturing.