How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps

[@kayezdee]

20 minutes in, and I've already gained more insights than I have in months. There's a reason why Nikita was the most requested guest for this podcast.

[@marvinbernal]

I can't believe I took so long to listen to the full episode. Thank you both for having this conversation.

[@SchachKartoffel]

so whats the gist? can you summarize?

[@fcordobaot]

Lenny, this is the best interview that I have seen with Nikita. Is so difficult to find great info about his thought process launching TBH and GAS and finally someone did it. New subscriber 🎉

[@tylerthefailure]

Great episode you two. I booked an Intro call with Nikita to discuss an app I was working on, and it was clear that his number one priority was to make sure I got my money's worth out of the call.

[@nikitabier]

Thanks Tyler 🫡

[@Urmilpurani20]

What's your app btw

[@tylerthefailure]

@@Urmilpurani20 I had to kill it because of a patent troll.

[@Urmilpurani20]

@@tylerthefailure oh sorry for that and hey can I talk to with you more i would like to know more from you

[@Urmilpurani20]

@@tylerthefailure can u give me your linkedin or ig where we can talk

[@HollowxReed]

"we launched in the exact same school that we launched TBH, on the exact same day, five years later." legend😂

[@SaileeIvic]

I sat through the entire thing and it was amazing. A lot of tactical stuff and Nikita clearly knows what he is saying! Thanks a lot for covering this topic, Lenny

[@gptBreeze_io]

10:50 Targeting Teen Users Teens have adaptable habits, crucial for growth. Older users invite fewer new app users. Critical to attract users who socialize daily. 12:15 Importance of User Invitations Invitation rates drop 20% per year of age. Adults require ads for user acquisition. Building for adults is costly and complex.

[@zedrake]

This is literally the only episode anyone ever needs to listen to.

[@mamotivated]

Lenny, this was a rock solid episode. Learned a lot. Can't build apps for older folks I guess. Keep bringing on great guests. AI Product managers would be great to spotlight.

[@Secretlyanothername]

Nikita can't, it's not in his playbook

[@olumidelonge]

This is an incredible episode. I found it interesting that he starts with analytics when advising a company

[@_ap__]

what an insane roller coaster ride this episode was.

[@oscaragbasi6724]

Your questions are really insightful and informative. Amazing podcast excited for more content

[@madeline5188]

This has been one of the greatest episodes Lenny! Pure gold!

[@iamlindsaymatthews]

Great episode! Thanks so much for sharing such a great and insightful conversation :)

[@pramodgeorgehq]

Starts at 6:00. You’re welcome!

[@growproduct]

This is one of my favorite discussions on product management in a long time! Second-time listen through now.

[@lilrunoo]

wow an hour and 40 minutes of sauce thank you for this!

[@MalikaYunus]

Woohoo! Been counting down the days until this drop all week 😁

[@creativegiant148]

33:08 is one of the example of doing things that do not scale but are incredibly valuable.

[@ericzawoYT]

He's the goat. Hate it or love it.

[@JustinSpratt]

Nikita is a such a unique thinker. I hope he throws his incredible creative thinking at a big idea some day.

[@tomlebree5607]

He literally stole the concept and name of TBH from another brilliant product thinker Chris Prescott (the PM for Real Real)

[@PramodKumar-kg6zy]

Y yggyyy yygtgyy

[@AnouarOUALIALAMI]

Basically this guy is GENIUS, I'm listening for the 2nd time

[@nigel-uno]

I worked for a fintech that was trying to target young adults, and after doing marketing research, I also came to same conclusion as Nikita. Young adults are less likely to adopt new apps. It's better to target teens or as early as possible.

[@VICENTEPEREZTORRES-o9i]

Love this. You don’t have to attend every argument you are invited to.

[@anastoyanova6932]

Designers run the show! Love this!

[@lilyabello1919]

Learned more in this one episode about making mobile apps go viral, audience clicks, and the important of geofencing than anywhere else.

[@stepnovolk]

That was so good, just as good as Nikita's Twitter! Grateful for discovering it today :)

[@paveltantsiura]

Love the episode, super helpful! Nikita, what are your thoughts on apps that rely on ads as a core revenue channel? And how do you approach building a strong moat for B2C apps in such a competitive space?

[@index_cy]

amazing stuff! Such a founder at heart! Keep up amazing work!

[@sithlordser]

Such a valuable show, thank you!

[@prfkct]

the man the myth the legend

[@moses3544]

His story fills me with excitement

[@Karmicladka]

WTCHING YOUR podcast after 6 months. Damn, I missed so much of insights. Have lots to catch upon.

[@赵丽丽-r2b]

such informative and insightul talk. learned a lot.

[@sidelnie]

Waiting for this for years!

[@aizadamadalieva1376]

Best episode ever 👏🔥

[@sappa_app]

Neat stuff Lenny. Learnt a lot! Thanks :)

[@telebiopic]

Amazing content ❤🎉

[@puneeification]

Wish you guys had dug more into the "pixels", although he might be reticent to do that given he usually charges for it? Some examples could have been fun. Great talk overall.

[@Allyourneedsmet]

Damn, so much qualityyyyy!

[@AbdulWahab-pk4jx]

Very insightful

[@jamescoholan]

Exactly what I need!

[@FahmiEshaq]

Excellent podcast

[@Danie_Murray]

Joh Lenny. I've listened to so many of your podcasts but don't know where to start with all that info. What should one do to start a great business?

[@LennysPodcast]

What type of business?

[@Danie_Murray]

Manufacturing electric scooters

[@augmentos]

Great interview and fun guest by the way just a sidenote, you interrupted at 1:26 which wallet seems like it was in line with what he was talking about, could’ve possibly totally derailed with his line of thinking was there always best to let people finish and give them a breath to expand I was very curious what more he was gonna say he on this topic

[@LennysPodcast]

That was just the teaser trailer

[@swimma4lyfe]

Amazing episode - but what happened to the Lightning Round?

[@LennysPodcast]

I decided to use that time to keep asking questions 😬

[@Warley.Araujo]

Great Video!!

[@marktweddle]

Hearing about the battle of the hoax, I just want someone to solve the dis/mis-information problem. This problem is causing havoc to the world, politically, economically, socially, and personally.

[@justusgreen8498]

It’s called community notes on twitter

[@nonefvnfvnjnjnjevjenjvonej3384]

nikita is quite an anomaly. the only thing that is a bit questionable is targeting teen users in the first place and manipulating their underdeveloped brains. but still his story is the most interesting so far.

[@APReditorlol]

Nikita FTW!!!!

[@manysimilarshapes]

Ok, I don't know how I got here, but this is super useful

[@H0TS]

15:15 "Eventually we figured out an interesting heuristic for identifying consumer product opportunities that ultimately led us to TBH." @LennysPodcast This is a million-dollar question; don't change the topic to selling for $30 million to Facebook! Headlines don't need any more airtime. What you should be asking at this point is, "What is that heuristic?" 🤔 People watching this want to know the valuable data that only your guest (Nikita) can provide, not a regurgitation of headlines or reiteration of the time it takes to get there. Don't be so hellbent on restating the obvious ("It takes time") or drawing attention to a headline that you forget why your listeners are tuned in to the episode!

[@nikitabier]

I explain it later in the episode

[@DJjussi1]

He sounds like Zuck but 50% less robotic

[@spol]

haha that kept occurring to me too. He should have never sat at the same table 😂

[@benjaminkaarst]

How do you seed an app in a school?

[@Urmilpurani20]

I am wondering that too and also how many total number of students were there in that school

[@rtusiime]

Probably get a couple of students, or post a billboard or sign… on x he said he made private IG accounts for each school and followed the students there (they usually have their school in their high school Instagram). The students follow back especially if it’s private so they can see who it is

[@H0TS]

What does it mean for the customer service system to "break"? How do things break in 3 days if users are getting the app from the App Store? Why can't Apple servers handle a single school of users?

[@neutr1no]

23:27 goosebumps

[@Laxmisaagar1]

@Lenny - is there a list of all of your current/past sponsors, especially those useful for PMs ? maybe even with your referral link ?

[@LennysPodcast]

Here's a list, but we haven't updated it in about 6 months 😬www.lennysnewsletter.com/p/lennys-podcast-sponsors

[@Laxmisaagar1]

@@LennysPodcast thanks

[@rmriwatch]

This all sounds great but let’s not forget that tbh and gas both fell off just as fast as the viral rise. Would have been great to talk about it, because good products should last after all.

[@vkuse0]

LENNY, I want you to interview levelsio.. would really look fwd to what u get out of him And oh I want you to be interviewed by Sam/Shaan 😂

[@LennysPodcast]

Think there’s more to dig into that Lex didn’t?

[@vkuse0]

@@LennysPodcast You are right. We did get the MO of levels but nobody asked him what's he planning to do/build for the future? Would he also become an early-stage investor or sorts? (I don't mind working for him 😅/ or having him as my Indie investor!!!!!) AAAND, someone should intervieww you!! Someone should be [Sam/Shaan] duo

[@LennysPodcast]

@@vkuse0 Good food for thought 🙏

[@FrederickBoateng-q5j]

@@vkuse0let’s work together on a start up

[@olumidelonge]

💡 1:33:10

[@nat.serrano]

What analytics do you actually check? The ones provided by apple? They dont offer any analytics to see if users shared the app

[@Jerbrown]

very interesting guy.

[@0xmg]

1. Build an app 2. Get acquired 3. Build it again Got it

[@NO-gy8vn]

The editing cuts are annoying. Let the video play raw next time please

[@spcsld]

anyone knows the name of his apps that failed?

[@saurabhbhambry]

22:25 I think the LA CEO who Nikita is talking about here is probably Snapchat CEO - Evan Spiegel. It's kind of wild to think that he had both Snapchat and Facebook bidding to acquire his app.

[@madhursharma1441]

How many of you wish that you had the detailed notes of the podcast so that after listening this podcast you can have and read them in 10 mins anytime you want. Let me know your response.

[@dannylandau8509]

which prominent apps has he advised?

[@olumidelonge]

💡 33:37

[@Trendingtechnews9ja]

THank u

[@olumidelonge]

💡 27:13

[@flowmv]

The man himself.

[@olumidelonge]

💡 43:24

[@djwayne3]

Please reach out and work with me if you are like Nikita, I live and breath this and I need more people like him around me

[@nikita2560]

How can I reach you?!

[@ereheryeht]

Does this man sound abnormally similar to the zuck or is it just me? Facebook much?

[@JoãoVítorAvelar-q5z]

Этот канал действительно шарит в арбитраже. Всегда интересно смотреть

[@navahoky]

Great

[@BrookeCox-w7g]

Твои кэфэ натурально радуют) не знал шо люди вообще поднимают такие цифры в онлайн казиках)

[@RenanHiramatsu]

You can bootstrap with paid acquisition, no need to raise money if you can make positive ROAS. Have some cash on the side and learn how to do paid acquisition efficiently.

[@Herman.S]

How is this video free 😅

[@champnik464]

Make an app for SAT and GCSE

[@prashantmungare9428]

33:53 good. But nothing you don't know.

[@prashhantsharma5179]

Spirit animal

[@vipulmukund]

GOAT

[@Secretlyanothername]

NOPE

[@olumidelonge]

💡 1:13:06

[@telebiopic]

This podcast doesn’t answer the title caption ‘how to go consistently viral’. Bunch of life stories and old hacks but nothing of consequence on viral mechanism. Nikita keeps alluding to ‘secret’ growth hacks.

[@security_threat]

Small world. I think I know whom the other founders whom had to shut down similar apps.

[@anson_kao]

Nikita's voice sounds shockingly like Zuck's 👀

[@buglepong]

the funny thing is ive never heard of any of these apps

[@RbyLearning]

He only duplicated one idea. Not really impressive

[@mrmo3379]

I hadn't either. It looks like his apps get bought and then shut down a few months later due to low usage

[@LostMonk679]

51:00

[@djwayne3]

lets gooo

[@alfinojuliendo]

30:00

[@davidajaba]

17:54 I see... That's why TikTok was so successful. 🤔 They targeted the exact age group you're talking about.

[@Rogeriomarcos-d7i]

Приятный спред на коине который еще и растет))

[@TheBhumbak]

1:15:00 it'll be Facebook

[@H0TS]

Why was the Amazon bill $120000?

[@builderpj]

Never heard of him

[@Adamskyization]

The dude that left the company one day before the launch. I hope for him he got wet from the rain that came right after. Otherwise, he is probably pissed as effff....

[@blakenielsen6481]

nice dose of alphalfa

[@siddharthverma7755]

😊