Inspiring the Bruins 🛒

[@rickkawtoski9344]

Interesting,this story is similar to the Hershey Bears story. When Milton Hershey wanted to bring a bring a professional sports team to his city he found that the AHL wanted to expand,so he brought a hockey team to town. He originally named them the Hershey B'ars to promote his chocolate bars. When the league caught on,they demanded the nickname to be changed because they didn't want free advertising. So he added an E in hopes people would figure it out and buy his product. They've been the Bears ever since.

[@billyperry6567]

Thank u for this excellent piece of Bruin's history. My kid just got into hockey so we have become a bruins team overnight. Having lived my whole life I never heard of this. .ty

[@cisium1184]

First National Stores, or Finast, also changed its color scheme to red & white.

[@realalbertan]

Colour scheme is similar to the origin of the "yellow jersey" in cycling. The Tour promoted a sports paper printed on yellow paper L'Auto which became L'Équipe in 1946

[@maxpowr90]

The Bruins original arena still exists too: Matthews Arena. It belongs to Northeastern University.

[@Evan-hockputer]

Huh, I never knew that. Thanks.

[@rosarioyeen1371]

Now just imagine the horror of a Bruins jersey in the same colors as Stop and Shop lol

[@mikecowley7274]

Cool!

[@treywoody4706]

Black and "gold"

[@jazefgcm6534]

1,200th like!

[@Twttd66]

Dumb name. Storybook bears.

[@bannedwagoner69]

Beena b’s fan my whole life and NEVER knew we were the first 🇺🇸 team. Ntm the bruins are a cool name I NEVER knew why existed

[@Fazbear2002]

Bruins, I hate them I hate any Boston team

[@Reverend_Harrison86]

Congrats?

[@Fazbear2002]

@@Reverend_Harrison86 It took you 28 days to Reply?