Instagram Account Types: Which Is Right for You? Personal, Creator, or Business?

Are you using the best Instagram account type for your goals? Do you know the differences between professional and personal accounts on Instagram?
Learn how to choose the right type of Instagram account for your marketing, with advice from Instagram expert Jenn Herman.
Discover the key differences, pros, and cons of Instagram business accounts, personal accounts, creator accounts.
Find out which account type offers the features that best fit your marketing needs, get tips to decide which one is right for you, and learn how to switch your Instagram type.
Finally, you’ll learn why it’s not a good idea to regularly switch between account types.
🔔 Subscribe for More Social Media Marketing Tactics
-- www.socialmediaexaminer.com/sub
🚀 Visit Jenn’s Channel for More Instagram Tips
-- / jennstrends
🎥 Social Video Summit
-- Discover the latest social video tips and strategies so you can improve your video results on Instagram, Facebook, KZbin, TikTok, and Twitter during our upcoming Social Video Summit.
-- www.socialmediaexaminer.com/0v7u
🎧 Subscribe to The Social Media Marketing Podcast
-- www.socialmediaexaminer.com/s...
💡 Wondering How Fellow Marketers Are Using Social Media?
-- Download our Industry Report: www.socialmediaexaminer.com/zsyx
00:00 Intro
00:25 Personal Account Overview
01:17 Professional Accounts Overview
01:37 Business vs. Creator Accounts
02:54 How to Change Your Instagram Account Type
03:49 Rumors and Warnings
#SocialMediaMarketing #InstagramMarketing #Instagram

[@SocialMediaExaminer]

✅ To grow your Instagram following and master Instagram for business, watch our entire video series here: kzbin.info/www/bejne/mJixnoZohcmipcU

[@stevetruitt9947]

This is the BEST video I've seen on how to do anything. YOU GET RIGHT INTO IT and don't waste a full minute and a half telling us about you and your back story. Thank you! VERY VALUABLE and SO helpful! No nonsense and savvy. Well done!!

[@SocialMediaExaminer]

Glad to hear it. Thanks, Steve, for your kind words. -Jason

[@Benny.E.Loiseau]

Facts

[@abhisheksuraj]

Hands down best video on the topic, super simple and straight forward with perfect use of graphics. Subscribed.

[@Benny.E.Loiseau]

I watched this whole video just because her information came through without hesitation. You nailed it✍🏾

[@groupeone23]

Thank you! Your video was clear, well organized, and the pacing of your content was excellent. That last point is important, as I have found too many presenters move too quickly and suffer from "The Curse of Knowledge" wherein the presenter assumes the audience is as knowledgeable as they are. You helped an Instagram Business newbie like me understand the distinctions between the different account types. Well done!

[@kevinsjournal]

I'm super active on KZbin, but was looking to expand to Instagram, this was so well explained, I've watched tons of videos on Instagram already, this was prob not just 1 of, but literally top most insightful video I've seen on Instagram, thanks for making this!

[@sgaafar1]

Still Relevant for 2023 . . . Amazing. Thank you for your clarity

[@OdinsRaver]

This was SO helpful! Thank you. I actually noticed my story viewer dramatically decreased when I would just nonchalantly regularly check my other account. This is all new to me, so makes sense. Thank you! 👍

[@heartbreak_surgeon]

by checking your other account, did you mean switching back and forth between creator and business? thanks

[@Solo50plus]

This was brilliant gave me exactly what I needed. Thank you.🙏🏽

[@lifeskyinfo1467]

Thanks for the information. I was confused to select which type of Instagram account I would create for my KZbin channel and Blog. This will be really helpful 😃

[@injusticeanywhere381]

Glad to have learned what I needed to learn from you

[@luiseEllen]

Brilliant. Great info and straight to the point. Thank you for sharing this info :)

[@Hysokaofficiel]

You explain better than any teacher i had in school

[@flickcine]

Thanks for the help! Really well explained, clear and easy to understand. :)

[@mattcadence]

Thank you for your quick and to-the-point explanation.

[@Holistic.hormones.pharmacist]

great video thanks for breaking it down and keeping it simple!! :)

[@JessieMillerUnboxingsandMore]

Thank you so much, this was so helpful! I didn't know there was a creator account.

[@georgemarklow4683]

So well presented and informative, thanks very much.

[@marligoodman7500]

Thank you! That’s helpful!

[@johnmcquilkin]

Thank you for your help. Excellent content. I am switching my account today to creator. BTW you have the best nails on social media! 😀😀😀

[@shelbyjarrell3067]

This was so helpful! Thank you

[@vega35mm76]

Best video I've found on this topic

[@nowifate]

Great explanation and thank you for showing pros and cons!

[@susannahlouise7608]

This is very clear and very helpful thank you.

[@cashgamma]

This is a very well put together video and isn't full of fluff or fat. Straight to the point and informative. Also entertaining! Thank you so much!

[@stevetruitt9947]

totally agree!

[@KillaKlaps]

Thanks! This video was literally ALL I needed

[@SocialMediaExaminer]

Glad it helped!

[@creativebyrob]

Correction on your video: Instagram in Creator Studio is available to anyone with an Instagram Business Profile or Creator account.

[@Sbannmarie]

yep

[@devyanim3914]

I have small scale business of hair oils which is better for me business or creator? Right now I am running a business account which does not provide me Instagram music should I switch to creator?

[@meowcasts]

thanks, I was wondering why "Creator studio" wouldn't be available for a Creator account.

[@TheMaineiacguy]

Hey thanks so much, don't know how I have been in the dark on this. I am a KZbinr and will definitely be switching to a Creator Instagram account. Thanks again so very much for the awesome tips, I loved your video and it is a huge help. Have an amazing day!

[@AbundantLifeCoachingServices]

This was VERY helpful. Thank you.

[@ScottSalzman]

Thank you, great video!

[@ellensmile001]

Thank you for helping me get started. I started a new channel and this was very helpful!

[@3cubeglobal]

Thank you... This helped in my decision making

[@snigdhaguharoy]

Thank you so much for this info. Helped me a lot

[@exploringnewhites]

Well done and thorough! Thanks

[@DreamDosage]

Well done, thank you!

[@nannettegonzalez5598]

What would you recommend for a food vlog and blog? Business? I plan on scheduling posts, etc.

[@jimmyyanquijr2286]

Ton of value thank you

[@Drshinemusiq]

You really help me now am getting somuch engagement gradually ,a one times we really need to be patient in life

[@swixy9123]

This helped me so much

[@tee90tee]

Very clear and informative ❤

[@Vcr.10]

Thanks 🎉 ! Very informative

[@evaivanhaintz]

Perfect! Thanks

[@marciajones7099]

Thanks soooo much. The best, informative guide on how to decide which account to use, the pros and cons. Thanks so much 😊🌻

[@SocialMediaExaminer]

Thanks Marcia...glad to hear that! -Jason

[@ahnafrr]

Nicely explained, thanks

[@top10gadgets92]

Thanks great information.

[@bhavya.prashant]

Thank you so much!

[@JohnnyBeane]

Thank you!!

[@AhMedALi-dn1cu]

Thnk you, well explained

[@Maxmillianr1]

All I’m saying is: since 2020, my engagements dropped, my reach isn’t the same & people don’t like my posts/reels NEARLY as much as they did before. I’m a business account currently but have a KZbin channel & personal business. Should I switch to creator?

[@DesignzRUs1]

SAME. I just don’t get why my engagement is so bad lately…I haven’t changed anything about my content.

[@InfluenceUs_]

This was so helpful, thank you! Do you know how long it takes for Instagram to accept you as a Creator account once you switch over to it from a business account? I feel as though my reel with music that I reposted is still getting blocked :')

[@portlandpuppets]

Do viewers need to be in a different IG "mode" (for a lack of a better term) to view IG Business or Creator posts reels etc. ? Thanks!

[@OneCreator87]

Thank you!

[@MissAudreyMonroe]

How long does instagram reduce your reach once they flag you? I believe I have switched to many times and my reach has plummeted. Any information would be helpful and I would be extremely grateful. Thank you for making such a fantastic video.

[@jamiecabrera2741]

Is it better to switch over to a creator account or just create a new account to have your personal separate from the content? I have a personal with a good following and I'm just not sure if I should create a new insta for creator content or switch and stick with one insta

[@MarketingHarry]

Many people need this information. Quite useful for people who are just starting out! 👍

[@SocialMediaExaminer]

Thanks, Harry! Have any advanced topics you think we should cover? -Mitch

[@TheJakeHamilton]

Thank you, this was so helpful

[@SocialMediaExaminer]

Appreciate that, Jake...thanks! -Jason

[@DanielRichardPaul]

THANK YOU

[@evangelinegala8973]

As always, great information! I am a photographer, I sell my services, but I don't have a physical location, should I have a creator or a business? Thank you!

[@scottatbuzzmaven]

Our team uses Meta Business Suite to publish Instagram Posts as the company, with appropriate credentials for each user. But what about "liking others' posts (in the wild) as the company"? Is there some way to use the existing MBS credentials without sharing the admin password for the Instagram app (and swapping active profiles?)

[@alllpertunga]

thank you

[@Glammbyely]

Thank you!!!b

[@susantilly3388]

Very educative. Thank you

[@SocialMediaExaminer]

Glad it was helpful! -Jason

[@Shanthairtouch22]

Thanks 🙏👍

[@IMAGES4U]

great video

[@funny_zone_1]

Thanks a lot for this great content 💖

[@hemamakeupclass]

Thanks

[@borismakesart]

what happens to the music on your reels if you switch from Personal to Business and back again. Does music come back? Asking because I hear Business accounts don't allow as many music choices as Personal

[@modsbeats]

Do all the followers switch over to creator account from personal when you make the switch? I want to activate the badge feature

[@damonvictory156]

Another great video from the group at SME! I currently have a personal and business account but only have access to create reels through my personal account. My business account has been active since June 2020, but still no option to create reels. I have tried several suggestions such as opting in for beta, but nothing I have tried from suggestions has enabled me to gain access to reels creation. Is this problem related to account type? Any suggestions are appreciated. Thank you.

[@wasilasilu744]

Yup.. I have an idea... My insta also had no reels option, now i got my reels. I did my insta temporarily deactivate and wait 2 days.. Afterd 48hr activate account and working my reels option

[@damonvictory156]

@@wasilasilu744 Excellent! Thank you for this suggestion. I followed your explanation, and it worked for my account as well! Many thanks for sharing.

[@dancesabor]

What screen recorder are you using?

[@DejaDrewit]

Please do a video on what happens if u switch from business to personal. Im trying to fix a bug but scared to switch. I have a lot of settings that rely on business account (fb ads, shopify, products etc) and i duno if anything will get messed up

[@jupiter7557]

Nope, nothing changes at all

[@exploringnewhites]

If I switch from personal to business account, what will happen to my previously created reels that have used “pop” music? Will my old reels have the music removed?

[@JCMindFree]

Good job

[@TukuStore]

Oke thanks

[@lopsangdlama]

things I post on personal account, will those be visible also in my creator account if I switched ? or those are two separate accounts in that things I post in each remains only within them ?? thanks

[@niranjana5321]

Clear explanation thank u so much 🙏🙏. I am creating videos and post in instagram and now which account I want to switch and I confused in it .please text me which account is better for my channel?please🥺I am confused...

[@xjenchen8142]

Thank you

[@SocialMediaExaminer]

Welcome! -Jason

[@abdelhameedkhaled3403]

nice video

[@tatimazca5841]

What happens to my private account and content if i switch then? As apparently i need to choose only one, i've been confused about this for a long time. Instagram doesn't make it obvious. I actually kept switching many times today because i didn't know what i was doing. I'm so confused and is been long trying to understand, perhaps is simpler to make new account as creator so i can keep the private one as is. Would appreciate some insight, i'm frustrated 😕

[@miliyitalo]

Can I still use my instagram and Facebook shop if I change to creator account?

[@Ediesphotoshoot]

Can you change the business name inside the business account without changing I need to update a new business and remove the old one under the tax linked information

[@DannyLangstondrums]

So why would anyone use a personal one unless they want to go private?

[@pastelmoon9118]

was going to create art IG and maybe taking art commissions later.. is creator account better for this?

[@OSANORTH]

which type of account is eligible for meta subscription?

[@m.j.4711]

I'm so confused 😂 Can someone please help me? I just reached 10k followers, and after 7 years on Instagram I decided that it's time I switch to a creator account. I post photography (flowers, insects, landscapes, from my travel trips,etc). I barely have 5 photos of myself on my account. I do not consider myself an influencer. I worked with two travel companies, and got paid to make posts, professional photos from their location and the surroundings. Not sure if I'll ever accept any clothing/jewelry brand deals in the future, as I am VERY picky( beauty products are completely out of the discussion). My main passions are photography and traveling. I'm planning to do a personal site, with maybe a blog to write in about my trips, and a print shop to sell my photography. My reels are landscape/surroundings recordings, some have music added in the background (no vlogs). So what exactly am I? What should I select between photographer, blogger and content creator? Your help would really much be appreciated.

[@MDRonypondit]

Which Is Right for tv channel?

[@aphrodite9267]

this was an awesome video thank you. I still have a question that i have a business acct but i want music, i dont need scheduling cuz i can do that myself manually should i switch? i dont want to make the wrong move. hep me out plz

[@SocialMediaExaminer]

Good question. You'll want to weigh the pros and cons of having a Creator account, then. You can switch back. More info can be found in this article on our website (that's associated with this video.) www.socialmediaexaminer.com/instagram-account-types-which-is-right-for-you-personal-creator-or-business/ -Jason

[@albertochakraborty]

Which account is I used ??(I am KZbin video creator)

[@DeeJaySincere1]

Those 💅

[@TheOriginalMistaluv]

So right now I have a personal Instagram account. I am starting a new business and I want to create a new business account solely for the business not attached to my personal account, is this possible? I am confused a little bit because it appears after clicking settings/switch to professional account that I am switching my personal account to a creator or business, that is not my intention. I just want my business on instagram separately from my personal account. Is this possible? Please help, thanks.

[@brandinhudson8071]

You probably need to create a new account (if you haven’t already). You can manage multiple accounts from your device and still allow it to be separate from personal

[@yenespace406]

What about Boosting a post?

[@asimgeekhan]

I have two regular accounts linked together. Can I switch just one of them to creator and still keep my other personal account private?

[@rafikz77]

yes

[@Naturestrace]

Is your contact shared when u change to creator or business?

[@coloursoverload]

What is the difference between entrepreneur and business account What's is the rules and conditions for both

[@beesparkles07]

Why i don’t have creator acc?

[@simadas2182]

If I am a video creator so what account type i choose

[@nicatina]

I'll always choose personal account

[@chandraws4421]

I was using the business account now I’m switching back to personal account. I feel like Instagram changed the algorithm so much that whenever we post, it doesn’t reach that many ppl at all unless you pay to boost the likes. SMH. I used to get 100 likes or more. Now it’s just 12-20 likes per post. How lame.

[@farhanmemonomegleindia9997]

@@chandraws4421 I'm using professional should I switch to personal for reels engagement

[@SamuelSutanto]

@No Jive i hv some friends who has business using personal account.. and they grow as well.. Im switching from business to personal.. i dont need analyst or so.. as long as i can reach people.. especially nowadays using reels grow rapidly. Meanwhile in business the song is very limited.

[@newuser55055]

Hello! I have a small business on Instagram page where i can sell Accessories, i switched to a creator account because i needed the access to the music library (trending audios,etc) & I also dont care much about scheduling apps, would that harm my account? Because i intend to sell stuff?

[@VibeWithKeirra]

Hey did you figure out if this will harm your account? My account was removed I believe because I was using a creator account t to sell my cosmetics and accessories. Now I am confused on what account I should use bc IG is not explaining anything

[@newuser55055]

@@VibeWithKeirra hello! No it didn't harm my account, I asked a few experts and they said its ok.. there's also a button after i switched it to creator still has the "business type" thing, so I believe its fine. I guess the only thing that can get your account deleted is the copyrights of another famous brand, since you're selling makeup so it can be like Maybelline and loreal and so, unless its handmade i guess

[@VibeWithKeirra]

@@newuser55055 okay. Thanks for clarifying. They ended up giving me my account back but I’m still trying to figure out this copyright stuff

[@naveedstegamat6283]

Hey I switched to a creator account, but chose the wrong type. So I switched back to personal and was gonna choose creator account again and now I don't see the option for creator or business account - do you know if these options will reappear after a certain amount of time?

[@SocialMediaExaminer]

Hmm...hopefully, you'll be able to switch back soon. Sometimes, they're buggy! -Jason

[@naveedstegamat6283]

@@SocialMediaExaminer it let me switch back! Took about a day or 2

[@SocialMediaExaminer]

@@naveedstegamat6283 Thanks for letting us know! Glad you were able to switch back. -Jason

[@funwithjazzy6056]

My account showing me 2 option 1st one is personal and the 2nd is Business so please tell me, How I can choice creater account?

[@SocialMediaExaminer]

Hi! You should see three options - "personal," "creator," and "business" - under the "Switch account type" link in your account settings. -Jason