Instagram changed their algorithm, let's talk about it (these changes are MAJOR!)

The head of Instagram shared some pretty major news last week! Two huge changes are coming to Instagram's algorithm, both have the ability to drastically change how our content performs on the platform. Let's talk about! If you're interested in Instagram algorithm 2024, Instagram algorithm, Instagram algorithm update, Instagram algorithm explained, Instagram algorithm change, Instagram algorithm update 2024, this video is for you.
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*TIME STAMPS*
00:00 Why these changes are necessary
02:05 Change 1: Content ranking
08:06 Change 2: Unoriginal content
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[@JadeBeason]

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[@BackToTheBoomBap]

This is what KZbin does. They should have done this a long time ago. But this is good there, now I'll probably post there more when I can.

[@yuri_nori]

I'm actually happy about the fact that Instagram is gonna replace unoriginal content with the original content since there's so many people in the art community who usually take your art without permission and repost it to promote their merch which is annoying since they have bigger account all of the attention goes to them instead of the artist themselves

[@NanaHoneyB]

Right!! I constantly see photographers complaining about stolen photos, and while you can get them taken down, it doesn’t make up for engagement that went to the other account. HUGE change

[@JadeBeason]

You’re so right! Big win for the art community

[@contentcreator2311]

yeah! and i though i kinda appreciate the work that goes into running a curated photography or illustration page, I've always wished that the likes went to the contributors directly. that's just fair.

[@thevioletcreator]

Omg I've been sick of this for years. Big reposting accounts will repost my art without my consent and butcher my name on purpose in credit, so that people don't find me!

[@silkybutterfly]

Well this will also stop the talk about Palestine support and bringing people more awareness

[@EgoNextDoor]

This is nice and all BUT there's a lingering issue on Instagram that still demands attention and is why many people don't even bother with the platform anymore: The unjust banning and deletion of accounts and comments. Instagram still hasn't adequately addressed the fact that SO MUCH content keeps getting mistakenly flagged as "going against community rules and standards."

[@FAMD4SH]

@EgoNext Door Exactly!! That was how I lost monetization. Few months ago. I deleted the app today. I will focus on KZbin and my website.

[@EgoNextDoor]

@@FAMD4SH Oh my gosh I'm sorry that happened to you! I also stopped using Instagram and focus on my KZbin and Patreon content now. Tired of Meta and their greediness. That's what they get for going with "full AI teams"

[@rhirhi4172]

​@@FAMD4SHI deleted Instagram over a month ago - do not miss it a single bit - much prefer KZbin

[@tabithathewholistic]

Exactly!! And it's the same on Facebook as well.

[@be_arr]

Also, my comment talking about about attention seeking, but yet y’all are promoting people for attention seeking so why is my comment of me laughing and joking with a person under their content a red flag cause I might take away from their shine?? Like if they banned me off the Instagram I swear I’m not creating another account and they just gonna have a lot of people that’s just not gonna get back on Instagram anymore you know and I will just be down the only people that’s gonna be on there are the creators and they’re gonna be looking stupid when they find out all their normal actual people followers are not even following them anymore because Instagram booted us

[@A.hunterart]

I wish instagram formatted the app like KZbin. Like you have an “explore” page where you can see recommended content and then a feed exclusively from people that you follow/subscribe to. Because I feel like a lot of people have been feeling like not even their followers are seeing their content half the time.

[@Neecy_York]

This!! I want to remain up to date on people I know personally and accounts I’m invested in. Instead I’m met with a bunch of recommended accounts which sucks because those can just remain on the explore page

[@JFCudennec]

In EU it's the case, you can chose between the regulqr feed, a list of favourite or a "following" feed.

[@nimmahdawilah]

This feature exist already! But hidden! Click (or touch) the Instagram logo from your home page.. then click (or touch) "following" --- I am so mad that they have this feature but make it hidden!

[@plateforone]

They do need to fix this but for now, if you go to the top left corner (on your phone only) and tap on the word Instagram, you'll see a drop down menu. If you click on following it will take you to a feed that only shows the accounts you follow

[@mollieglad]

This does exist (a bit diff) in the upper left corner

[@carlacookingvegan]

I get more attention on TikTok and KZbin than instagram 🤦🏾‍♀️. My first priority are those platforms over instagram.

[@FAMD4SH]

I just deleted my Instagram. I have a Facebook page with 12000 followers yet when I post , my post get no likes or views. It will be deleted!!

[@Electro-nz2nd]

Your is channel great keep going you can bless you✨

[@delart11]

As an artist, we are all completely struggling with this algorithm change. Personally I have always managed to work with the algorithm but for now it’s just went downhill. Which I find funny as artists we always post original content🤷‍♀️. My reach is the lowest it has ever been for years and I’m not even getting 1000 views on a reel anymore. It’s never been this bad and I have no idea what I’ve done to cause this.

[@JuliaBraido]

agreed!!! makes me want to stop trying on ig anymore

[@delart11]

@@JuliaBraido I have always really enjoyed creating and posting art related content but the last 2 weeks have, for the first time in years, made me feel like the effort is not worth it. I have spend hours to learn what posts of mine do good and what doesn’t and had learnt how to grow and I feel like I’ve just went down a massive hill. This month I lost nearly 100 followers and my reach is the lowest it’s been for 2-3 years. 🥲

[@dressmaking]

It's not what you've done. It's that there is more content being posted to Instagram than ever and fewer people to look at it. TikTok took a huge bite out of the time people used to spend looking at IG.

[@Sophianeykov]

Me too. I have 23k followers, and my views on my reels about my handmade jewellery aren't even hitting 2k, some have 500 views. But ny 3 second stupid reels of looping videos with text get 50k views. I'm done selling my soul. I'll accept the low views and loss or followers if it means I share my jewellery.

[@JuliaBraido]

@@Sophianeykov i feel you i just post what i want now not even worth trying i usually am not even hitting 1K regularly which is just crazy

[@Suleah]

I’m not mad at this change at all. I also hope once the algorithm gets you in front of the audience you’re wanting & they follow you, that they will be able to see your content. Because that’s what people are complaining about the most. It’s nice to get in front of new audiences but don’t forget the existing one.

[@nimmahdawilah]

OMG.. This is so true!

[@d1o2r3a4]

I swear something similar is happening with youtube! For the past 5 days or so I've only been suggested on my home page small channels (appart from my subscriptions). I've enjoyed this proces but remembered this video and knew I had to come back and let u guys know!

[@sportybeth]

Changes sound great but I only post original content and my reach has reduced. Maybe they’ve got it wrong. I want to know how they judge what is original.

[@contentcreator2311]

I'm really happy with the diversification of recommendations. Especially, if I actually start to see smaller accounts being recommended to me. I really love finding those because you can actually connect with the people running them. Unlike the bigger ones (that I've been seeing almost exclusively in my feed - 70-200k), when you comment, they reply, and you have a conversation! Social media becomes social again! It's been hard to grow your own community, sure, but it's also been really hard to find communities to be part of.

[@travellerjames]

Since they changed the algorithm my reach has plummeted.

[@WujiKitty]

Us too😝

[@user-ig7pl5jl5e]

Im so tired of opening suggested content from big influencers and brands and I will rarely get to see my friends content if I dont intentionally look for it

[@beatrix-ec1xf]

Right on my home page I see more suggested and promoted content than who I'm following

[@withlovecole]

Thank you for this video! I noticed instagram has been pushing my content more and this is why ❤I create original content and have been frustrated but now the breakthrough is here

[@C.yamashita_Comonplace]

So basically. Making instagram more like it should have e been already?

[@mammaioparto_]

I've already seen a big change in my reels feed today! I got a few reels in a row with basically no likes (and pretty crappy quality tbh) and I was lile wtf is going on?? I think if you are a small creator but make some good quality content this uodate is gonna be so helpful! Thanks for your video ❤

[@giviandzoe]

Keep making these videos!! You explain everything in such a simple way its so easy to understand and follow up on it! Great work!!!

[@kirstenpennington3485]

I LOVE both of those updates! First of all, they will be a great help for my business account so I can hopefully get some followers and engagement. But for me personally on the platform, I'll love seeing more original content. I get tired of seeing a lot of things reposted or redone, so yes, love both!

[@kayskaht2052]

I'm not super knowledgeable about the world of social media in terms of how it works with the algorithms and etc, but this was a very insightful and brilliant video. Thank you so much. I'm new to your channel and haven't struggling with trying to grow my reach. Keep up the great work!

[@RoseValkyrie00]

Could cry with how my content has been doing on IG 😭. Looking fwd to what’s to be learned in this video!

[@user-nz7ot1mj9c]

Cheers, love this! Finally IG is taking a step forward to making itself useful again. I cannot tell you how much I hated posting on there because it was always just crickets and dust. I'm not a SMM, so figuring out what it wants was just so painfully annoying, that I've given it up at some point. Funnily enough, 11 days ago I decided to finally conquer it with my travel content, deciding to get myself on a 30-day IG challenge. And here you are, talking about your own challenge 😅. Let's see if IG can make it work for us this time - travel is something I am very passionate about. If I can't make it with this, IG is pretty much done for me.

[@ruth1642]

As a creator I think these updates is great. From a consumer of content, I go I am really looking forward to this update. I want to see original content and find original creators, not see countless of the same viral content reposted from numerous of repost accounts. Previously recent hashtags were the only way to do this (since explore is always filled with multiples of the same viral reposted images or stuff I have already seen before). Hence hoping these changes will finally be able to fix the issues explore has.

[@angelbunnyoftheuniverse]

Pretty stoked about all of it for creators tbh :) Thanks Jade!

[@elianwashere_4]

Im really happy with those changes, creating was never the problem for me but the reach, these updates are going to be a GAME CHANGER.😭 thank you for sharing them with us jade!!❤️ ❤️

[@JadeBeason]

You’re so welcome!!

[@katarinathesecond]

Oh I love these news😍 finally Instagram is changing FOR THE BETTER 🙌🏼 Thank you for breaking down these exciting news for us🙏🏽❤️

[@CherryB_Unusual]

I love the new changes ❤ I noticed it yesterday Thank you for sharing

[@totianalove]

That second change, the original & unoriginal comment sounds a bit similar to what Twitter(X) does. You can share, not repost, but share a video from an original post as your own tweet and add a caption. BUT, at the bottom it shows the tag/handle to the person you shared the video from. I personally appreciate these changes. Not gonna lie I did notice this the other day and complained about it because it was just overwhelming, but now that I’ve thought about it a bit more AND watched your video to put it all into perspective…….I just might come back to Instagram.

[@somaticswithaudrey]

Thank you for sharing this! I’ve been waiting for your update on this. ✨ I have to say I was about to leave Instagram entirely to focus my energy on KZbin or just have a super light presence on Instagram so I groaned a little when I heard your encouragement that now is a good time to invest energy back into Instagram. We will see what feels right for me! Any idea when these changes will start to take effect?

[@greengoatranch3180]

I’m curious how this is going to affect reusing your own original photos. I’m a product based business and mix in my new things along with bringing back older things to remind followers about all my offerings.

[@yuri_nori]

After I heard about the update from Adam I was so eager to hear your thoughts and here we are 😂 thank you so much jade!

[@somaticswithaudrey]

Same 😊

[@JadeBeason]

Haha I love you guys

[@multi.d.mensional6993]

This is a dope breakdown, thanks a lot!

[@terrevite]

Thanks for getting us up to speed, Jade! I think the new changes are good for someone like me who is considering Instagram.

[@aprilsarchives_]

This is such good information. Thanks for sharing!

[@mihaellaa.7911]

Thank you so much for this!

[@WorkInProgressCast]

Quite excited for all the original content creators out there!

[@timzcartaveli]

Your videos are actually cool and the way you talk is understandable..Im watching all the way from ZIMBABWE 🇿🇼

[@federicacalandra9244]

Honestly I think it’s amazing, for someone like me who just started both on ig and KZbin 🎉😎

[@bahun3434]

Same gurl same 🎉

[@metricoolapp]

Super informative and helpful! Thanks for this 🙂

[@denisefelisha]

Thanks Jade. I agree I think this is a great change. I do however think this change will be better received by content consumers because of Tiktok. I think we are now more comfortable with seeing unfamiliar faces on our feeds on Tiktok. For those who aren't on Tiktok they will absolutely hate it though

[@jmax333]

FYI - I am very extremely new to all of this and because of this video I have decided to subscribe to your channel! Thanks for the insight!

[@mjnavarro1252]

Hi Jade. As always, love your content. I have a small IG account that I've been trying to grow. So this makes me excited, however, since the update it felt like we have lost more reach instead of gain more. We've been posting mostly reels, is it because reels are not being pushed anymore?

[@Alishamelan]

Thanks for this info!

[@SamanthaRegimbal]

❤Hi Jade!! Love this so much… new KZbinr here and your content has truly inspired and helped me… Thank you!

[@JadeBeason]

This makes me so happy!! Thank you for your support Samantha 🖤

[@korster9922]

I honestly think this is a great idea the small creators does more exposure to help grow their channel and their brand.

[@Supicha-ib7xw]

Thank you ❤ your vid is very beneficial

[@TheBitzr]

I am sooooo excited for this to roll out!

[@thickpixel4236]

I was looking on your page for the week challenge cause you said you made it available to everyone but I'm only seeing the option to join the monthly membership, was that ca limited time window I missed?

[@Heyheysammi]

This is good news for a small creators like me 🎉

[@nyik912]

Thank’s for these infos! I am wondering about the quote pages that use creators videos to put the quotes on them… Are they gonna be affected? Adam commented under this video that “this is about exact reshares”. So if someone takes a random video, changes its color, put some trending audio and a quote, that should not be qualified as exact copy no??

[@everythingtiffk]

I feel the changes are great!

[@JadeBeason]

Yayy so much positivity in the comments I love it!

[@gjimjams]

This change sounds positive - I may even check out the app again. I basically stopped using it because there was too much content from brands - even though it was probably my fault because I followed them all 😅 I think the algorithm changes made it worse and tipped it over the edge.

[@through_niitos_lens]

I’m HYPE!!!! 😊 just subbed btw!

[@NYAESLANGER]

How do avoid all the “ghost” followers when pushing content? I feel that’s another problem .

[@clkb8277]

You are so pleasant and thank you for this video. You’re literally someone I would love to have a beer with or go for a walk with at lunch

[@NatashaEze]

Love this

[@HausOfWenzel]

I feel like timing for me getting back in is perfect.

[@kimberlyerinmaya]

Do videos and photos from content banks count as original or unoriginal content? Thanks!

[@Happydiamondpainting]

Thank you for this video (And all the others of course) Do you know what is considered a small account? and do you think it's a good idea to make your account a creators account to get this benefit?

[@motionprostudiouk]

Sounds good, I'm a very small creator and nearly given up on Instagram. Everyone who sees my work says it's really good but it never seems to push it out to a wider audience. I will keep trying. 😪

[@haleytayley]

Ok, but 2 questions…. 1st - How to I get more reach to my actual followers? Like why do I have almost 400k across all the platforms, but I’m not actually getting views from those people? 2nd - would Facebook flag me for “unoriginal content” just for reposting the same reels to my other platforms? Even though it’s genuinely a video that I created? Thanks for doing what you do! And I love your accent 🤭

[@jerryl6634]

Really explained...fast!

[@ImprovementYou]

So nice, I'm watching you twice.

[@futureentertainment5849]

What happen with having a fan page from an artist, usually a fanpage repost of the original post. So is the fan page redundant?

[@nehemiahjackson]

JADE I TRULY ENJOY YOUR CHANNEL U R THE BEST AND U KNOW IT. U R A BEAUTIFUL WOMAN WITH AMAZING SKILL AND U KEEP ALL OF US VERY WELL INFORMED. PLEASE CONTINUE 2 DO YOUR EXCELLENT WORK JOB WELL DONE.

[@nohalizavlog]

I started my vlog channel just few days ago. Good luck to everyone who start their's❤

[@wafeeqzarif]

It's good to see Instagram make changes for the sake of improving the app experience for creators instead of making changes simply for the sake of making changes.

[@GOEL_podcast]

The new recommendation algorithm sounds interesting!

[@TheAubreyLynch]

I’m a new channel (new series on an old channel) and I’m happy both platforms, IG and YT are making from for us newbies. I’m very happy the platforms are demanding original content!

[@BestofJuliet]

kzbin.infoSuFtxHJcOqo?si=eu7YY0tn3yiqgWSD

[@transformxruby]

what if you repost your old postrs?

[@RandDesRosiers]

I'm favoured, $27K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America.

[@user-kt4zi5nx8j]

As a beginner what do I need to do? How can I invest, on which platform? If you know any please share.

[@Rickwarren2]

I know this lady you just mentioned. She's really good with and on her job. She's helped a couple of families and individuals' finances

[@JennLynnHebert126]

She is really a good investment advisor. I was privileged to attend some of her seminars, that's how I started my crypto investment

[@GiftOssai-dd6mj]

I have heard a lot of wonderful things about Sonia Duke on the news but didn't believe it until now. I'm definitely trying her out

[@AnnieHart214]

Started with 5,000$ and Withdrew profits 89,000$

[@MrsBrandiSherman]

Does this apply to templates?

[@AnnieParkerConfidential]

Maybe I’m an anomaly, but I find ig boring. 🤷‍♀️

[@ahhbee8298]

Same I love Facebook but for business I have to learn Instagram

[@lifebeyondlocks]

It's interesting because I'm a small account, and my views are way down. Do love that original posts get priority. Just found you. Love the way you share info. ❤️

[@CrucibleCloudworks]

I definitely have noticed a difference on Instagram!! it's pushed our views way up. What's interesting though, our shorts sill preform better everywhere else. I'm starting to feel like I should only post on KZbin since that's where I'm trying to build an audience. It also seems like our content only fits here, because it's mostly tech. No one is going from Instagram to KZbin, but plenty of action from Shorts. I hope these changes improve Instagram 😵‍💫

[@Andyluv05]

When will they start pushing our content on Instagram, do they mention any specific date

[@yardygangtv]

Does the unoriginal content mean it I stitch someone’s video(remix) which does credit them, does this count as unoriginal

[@arditaferrari3546]

“Always trying to get better” Always failing so hard ❤

[@foxyraw]

The Last change is needed!! All those people who are using pinterest images and Getty images as feed fillers to keep an "aesthetically" neat feed are gonna have problems!!! Jade do you think this could also be effected by choosing a cover for a reel?

[@derickrobinson9195]

What about sharing my tiktok videos to Instagram without the tiktok watermark. Is this a good idea?

[@ThisMyBeat]

Ohhh let me watch this one

[@musicpeacefulpiano]

Wishing you a very happy evening! and full of joy💖

[@tressadorman-downing8490]

Where can I find the 4 week instagram challenge?

[@lindatorres7003]

Niiiiice videooo

[@UniBrosTv]

What about reposting your own content? I frequently re-upload old reels of mine that I first posted 1-2 years ago. Will that also be flagged as unoriginal content?

[@DavidAShaw1]

Personally I miss the original version of instagram. Hate that it’s turning people into content creators and practically forcing people into “influencers”

[@aharrr2017]

Tiktok is really pushing IG for a good change haha great! We may not like it, but sometimes competitors help in one way or another 😂 think it in a good way

[@occamy1669]

I posted a reel today and my engagement and reach has just died, literally 200 views is all on a video that's been up all day. I don't know what to do.

[@MaeCeramics]

I wish that Instagram actually incentivised (paid) creators to make content for their platform. I put way more effort into KZbin and TikTok than insta because I can actually make money from it, instead of just building my followers. Maybe I’m doing something wrong, but there is no creator fund on Instagram in the uk, right?

[@georginavlog]

so this change seems really positive

[@nimroddormin9844]

I never understood why Instagram didn't have a reward system for a good reach-to-engagement-ratio. I often get 50 likes for a reach of 100 (of which about 10 people follow me) - a 50% reach-to-likes-ratio is quite good, isn't it? I was never rewarded for that with a higher reach. Why am I not assigned to a higher level, for example reach 200? And if I then perform as well again, a next level, say 300 etc.? I've been stuck on the spot for 4 years and haven't even reached the 100 followers needed for the full business analytics. I doubt this is going to change...

[@lars7282]

Are Hashtags still important to use?

[@anjotheweezky215]

Well its actually happening backwards for me... My Content used to have many likes and views. My anxiety and depression is increasing so bad that I have been losing the will to even post my songs... I released a new song and my posts are not spreading far according to my Insights

[@panda26music]

I'm looking forward to seeing where this update takes the app, i'm a dj page with less than 300 followers so extending reach is a massive challenge for me however slowly but surely creeping up on my 300 follower goal (230 at the time of writing this comment) i struggle however to turn content likes and feedback into followers, the broader my reach is for promotion the more chances i have of getting gis in the future so anyone got any tips?

[@GabyMor]

I really hope that algorithm stays

[@ps.graphique]

all of this is really very confusing. when ever feels that something is working for your. boom a new change in the algorithm for every platform.

[@bmarie___]

I’m so glad they are because I didn’t like the old way. Follows see it first… “Yeah I follow but I’m not going to like it “ noooooo way 😂😂😂😂 I need other people who are interested to see it so it can go far.

[@Radha-Sridhar]

Any idea when Ads on Reels will be introduced in India?

[@user-ig7pl5jl5e]

Instagram has made me loose so much time and energy hat I dont knw if I have the will tro try them again because my post is mostly art and I spend do much tme on each piece so every post is kinda a piece of art. fudge Instagram....they dont care about small creators..they just want publicity money

[@ballamaniac6984]

U want them to promote your content for free when there's millions of people on IG ? 😂 pay for some advertising or get your followers up

[@jasminebaker2]

I feel like this might be good. I have an art account and 1%of my audience sees the posts unless they're memes. If I post original memes, those get pushed significantly

[@justbdsd4569]

Does this mean it will be more like Tiktok?

[@orangeshead5639]

I don’t want to see more people that I don’t follow on instagram because that’s what always shows when I open the app. I barely see anything from the people that I do follow.