Instagram's New Ranking Algorithm Explained

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0:00 - If you don't adapt you will get weeded out. simple as that.
1:05 - The Old Algorithm Favored Followers WAY More
2:14 - The New 50:50 Split
3:01 - "Outdated" Content Will Make You Crash
5:03 - How To Make The New Algorithm LOVE You
6:02 - How To Check If The Algorithm Understands Your Content
7:28 - Planning Your Breakout Strategy
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[@heyDominik]

First 10 comments will get my 10k Follower Challenge Course for free. 1. Comment, 2. Join our free CreatorClub: www.skool.com/creatorclub-7506/about

[@mercedesparadiso]

What do you think about paying to boost/advertise reels? Is it worth it?

[@heyDominik]

@@mercedesparadiso not really tbh

[@mercedesparadiso]

Would love to know why you think so. I put in so much effort, make original, good quality content (poetry), and was stuck. When I started boosting, I gained a lot of views, likes and followers. I’m not sure about the quality of followers because if I don’t boost, I see very little continued engagement. Do you have a video on this topic? When I publish my books, I’d like to use ads to promote them, but want to make sure it’ll be worth it.

[@MystiqueOfWonder]

It IS the algorithms fault. WHY have followers if your content is not going to reach them? I wish a new app would emerge that would actually foster community building rather than number building.

[@VikingMarketer]

It actually helps smaller creator's

[@elblackphillip]

Who cares we only care about our own followers and they can’t even see our stuff

[@deemed-supplier]

yes its very stupid at the moment when you cant even reach 50 of your own followers when you have 25K

[@deemed-supplier]

@@VikingMarketer we wont to reach our own followers more importantly

[@Coolguyallthetime2k]

I wish instagram could go back to being about pics only… like we already have KZbin and TikTok it’s soooo annoying. Regular pics went from 400 likes to like 40 smh with this new algorithm..

[@Lynn01816]

It’s not like reels are any popular.. they’re even harder to get a reach. It’s all views and less likes compared to picture posts. You can have like 500 views with 10 likes on reels. And theres people with biases intentionally not liking your reels because they feel like it’s “unfaithful” to their allegiance to tiK tok. And it will never makes sense to me that there’s a reels tab yet reels spill into the explorer page with the regular picture posts. Like why?

[@Coolguyallthetime2k]

@@Lynn01816 yes, it’s utterly ridiculous. All of my friends only post on stories now because of this…

[@Coolguyallthetime2k]

@@Lynn01816 exactly! It’s insane!

[@maxiver808]

Agree...I have a large following. Use to get 1000s of likes and not im only getting a few hundred. Its everyone dealing with this

[@babablunders]

I love how your way of working with your free content as an introduction to your paid content sounds actually very effective. Yo make the audience work a bit, to their homework and come back to you to get more. Keep going.

[@heyDominik]

Glad you think so!

[@merelymystic]

I finally can see the inspiration tool and it is all over the place. Makes sense. Super helpful. Thank you

[@king_weapon]

Very helpful! Thank you

[@ruth1642]

When I had both the "inspiration" tab and also "content creators like you" tab in the professional dashboard, it showed conflicting stuff. In "inspiration" the stuff shown was like content I post. But the "content creators like you" I had over 90% suggestions that had nothing to do with my content. Hence that was a bit of a wake up call for me as towards why my account was doing so badly. It showed part of IG was mislabelling my content (even if other parts were getting it right).

[@morizsteiner9926]

nice video! thanks dominik! :)

[@successandspirit]

This is interesting. Good to know!

[@keeganalvesbmx]

Good info! 🙏

[@heyDominik]

Thanks

[@By_EliaDeLeon]

I think this is a good time to clean up my follow list

[@Artai.wonder]

It’s all about money they want people to verify. $14 a month. I’ll never pay a cent to any social media platform.

[@TyroneLT]

One thing I wish I had more control of with "breakthrough viral videos" is to have the engagement be more localized to my region and not just all over the place. For example on a page I run that's located near Toronto, Canada, a video went semi-viral but most of the views were from Africa. While I'm grateful for the engagement, it would have been nice to see more of it in the Toronto area.

[@highbeammarketing]

If you had a video pop organically, you should change the CTA at the end of the video and run it as an ad! Target the exact area you're looking for. I'm sure you don't have an issue with traffic but wanted to throw it out there! - Chandler

[@ottohashmi]

​@@highbeammarketing genius

[@mutanthorrorshow734]

That can be a real problem. Had it happen to me. Gain 10k non engaged foreign followers . I tried removing them as they came in but it was too much. Finally I removed the post. Next time I'll turn it off sooner. Sucks, I spent years trying to go viral and when I finally did, this happens! 😆 smh

[@dogxwillxhuntx911]

thx for the infos dominik!! i have a question about the issue with suggested reels in the inspiration tab (6:02): it doesnt match my content at all, but i usually use the same hashtags and i got my account for 5 years now. i notice a similar thing when i scroll through reels, suggested reels dont really match my content while the search page matches my content pretty well and i wanted to know if maybe not only what you post matters for the suggestions but also what reels you like and watch the longest? should i be super mindful about which accounts to follow and what content to like?

[@MrAntpre]

Tks a lot very enlightening. Could u share more thought about how to determine if creating a new account is the right step ? Tks

[@heyDominik]

don't create a new account unless it's a totally different niche from your existing one

[@MrAntpre]

@@heyDominik tks for your answer

[@NinaBjornstal]

Yes, I have the 70-30 split happening. It’s wild

[@youtubewatcher2006]

Thanks for the info. Is it possible to start growing an old account that had no posts or activity besides scrolling and messaging for several years? Or is it better to start a new one?

[@georgebordeaa]

Suggested reels are also based on what you watch. I do watch a lot of Romanian funny reels and that's what shows there.

[@saritameow4092]

V helpful. Mine is mostly related but a few other random things that are unrelated? Is that normal

[@hellowinegenie]

I thought I was well categorized but I have random videos on this "inspiration" thing... 😟

[@Sportfishhub]

Idk Dom, This past 30 days Ive got videos doing normal traffic and engagement, with over 50% views from non followers but each day I actually (net) lose 20-30 followers. How am I still reaching non followers but not adding new followers??? The only thing I can figure is that it’s now showing content to more random audiences not likely to want to follow my niche. Make sense?

[@maham.s25]

I have quite understood Reel algorithm and stories too. But I still have to explore and test the photos, my Reels can reach to a bigger audience if i post strategically but my Photos haven’t made it to the explore page yet. Wondering Does photos require Saves and Like more ? 🤔

[@franciscoantonio5306]

Using instagram has become pointless. One can't browse locations or hashtags fully

[@Rollinjoint]

i only post asian restaurants in london (nothing else), but my inspiration is all over the place :(

[@ElthoroHD2003]

is the inspiration tab only limited to some regions? i dont see it? (i'm in Denmark) i have a professional accountl

[@Kumara3]

When does this come into effect?

[@ayushgurung3657]

my insipiration feed is totally different from my acc reels content how can i make it right

[@Ripitupfilms]

Im confused. hashtags one day, no hashtags the next? I think at some point focusing purely on Instagram with no return is becoming ALOT.

[@SN_Rahman]

Where did you find this info?

[@CruzCreative]

I dont see the inspiration tab

[@ranDUMBnation]

It’s been tough for my account lately. I was about 100 followers away from 120,000 and now I’m lucky if I get 10 to 20 new followers per post but I’m losing more than I’m getting and it makes no sense.

[@Firehotbeats803]

I find when you lose followers it’s usually follow for follow accounts.

[@j.r.goodkid]

Interesting how all these platform algos are evolving

[@heyDominik]

Totally

[@viktordemkoenglish]

But if my videos don’t even reach non followers the last week when previously they did. And I am a small creator.

[@cdubb6983]

What does he mean by "connected". And i definitely don't have an "inspiration" section at all.

[@JanissGoddess]

Okay, this Inspiration thing is totally bogus at least for me. Because I looked at it with my cat account, which has like 150,000 followers and under the Inspiration tab, there was NOTHING with cats in them except for two cat accounts that my account is friends with and who have like a 10th of the followers I do, and their videos have a lot fewer views. And literally this account is 100% cats 100% of the time. The hashtags are 95% cat related and there’s not even any humans in the videos!😂 so yeah, really not working here.

[@JanissGoddess]

And I just want to clarify, I was actually hoping to look at the inspiration tab and find, like, inspiration for videos that might reach a bigger better cat loving audience, and it was totally worthless

[@stayfit.withdaisy]

I want to join

[@dimanatti]

The new AI feature on instagram answers a lot of questions and takes your feeb back, back to instagram. Do a video on the new AI feature.

[@JibrizyMagic]

Pro tip the only thing that matters is watch time I care with no one says.

[@thatskums]

My issue is that my reels seem to be doing well and then they just plateau. Like everything is going great, I'm getting 5-10 likes per minute and then it just stops? I don't understand why. One of my reels is stuck at 48k and the other one is around 560k. It makes no sense cause the engagement is fine too.

[@jesuis870]

I have amazing statistics (around 1000 saves in the first 24 hours, over 6000 likes and around 200 comments), my reach is always 15-20k. So I don't believe my content is not good. Moreover, when theme pages with less followers share my content, it goes viral. The algorithm is already favouring small creators, it has been like this since the Tiktok breakthrough. The thing is when they reach 100k followers it starts taking their reach away from them, just like it does to us, bigger creators. I have proofs of what I am saying and the famous quote 'your content is not good enough' is simply gaslighting

[@Luv_g3rm]

How did I go from 900k reached to 2000 ?!?!

[@samuelsvoboda1851]

why should I create the same thing what successfull people create? thats so boring. would like to see answers that doesnt line to "do what the others do, your ocntent is bad if you dont have as much followers as I do etc..."

[@pascalmaranus]

So as a photographer, who doesn't do reels, how can the Inspiration match what I do? It only recommends reels. So no, it will never match what I do 🤷‍♂ Also, I had been doing the around 5 hashtags strategy for at least the last year or so. Based on your recent video, where you said using the same hashtags over and over again could have negative effects - and I use #animalportrait on almost everything, because that's the core of what I do - I tried a week without hashtags. For the recent, like you recommended. But it feels like both things simultaneously really had a negative effect, because reach plummeted within that week. As always with IG algorithm changes, there's nothing other to do than power through. But if recommendations are solely going to be based off reels again, that's a big middle finger again to those who don't care about them.

[@LHDGlobalDesign]

Same

[@travelmaltaculture]

It's different to my reels. An Eastenders reel and a bollywood one

[@francescocampana2297]

i started a new account two weeks ago, my first videos gets like 1k views, now my videos are stuck at 60/100 views, how is it possible? there is a possibility that i get a shadowban for some way? or is this normal and should I just keep posting?

[@vlo4829]

It's normal. They probably pushed out your first post to more people because you're new, but 1000 views is a LOT for an account with no followers and no posts. 60-100 seems more reasonable until you grow.

[@themanironmask]

I haven't noticed much difference on Instagram but my facebook engagement is WAY down, and I have 150k followers. Not liking it

[@Isromancedead]

Anyone need a full time editor! I edit parallax style videos like Magnates media and Bart VFX

[@deemed-supplier]

im writing this comment of frustration as our own account at 25K is reaching a maximin of 800 of our own followers how can i grow the account to more if i cant even reach 10 percent of my own followers

[@HyliaBeilschmidt]

What does 'non optimised content for 2024' mean? I'm an artist trying to grow

[@therealdeal4492]

The vids in my inspiration has absolutely nothing to do with what I post 🤷‍♂️

[@sr_formica]

When is going to launch tiktok photos, let's forget this ig

[@cercle.masculin]

should we start creating new account ?

[@heyDominik]

don't create a new account unless it's a totally different niche from your existing one

[@cercle.masculin]

@@heyDominik I have 2k subscribers, is it good?

[@abrarzaman5113]

7:13

[@simonbkk732]

My reach has taken a dump this week wtf 😞 from 40k - 100k views to 3000 😡

[@julienducasse1819]

Are you doing reposting

[@simonbkk732]

@@julienducasse1819 remixes and edits but not the remix option, I combine many different reels to make a new one and sometime even a totally different story altogether with new soundtrack too

[@imporii]

Hi

[@heyDominik]

Hi

[@Lotusthebob]

I heard that instagram is basically TikTok but worse?

[@sr_formica]

mosseri=you

[@timmammadov7635]

Missouri is lost himself. This platform becomes useless

[@Nanigross]

I'm a photographer who posts half naked alt girls. I haven't had Instagram do anything but punish my account day and night anyway. All my growth has been word of mouth. Instagram has been a fight since day one for me.

[@elleryprescott]

I have a following of 150,000 on Instagram and my reach has plummeted since roughly May 1. Went from getting hundreds or thousands of new followers per reel, to only 20-30 new followers per reel. What should followers with big followings do?