Intellectual Property: Licensing

Peter McDermott hopes you’ll spend more time on licensing than litigation. However, it is important that you know what success looks like from a business, technology, and legal perspective.
THIS VIDEO CAN HELP ANSWER:
What is licensing?
How do I set a price?
What’s the best way to negotiate?
What are the pitfalls I might encounter?
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This video is for educational purposes only. Please consult your lawyer for legal advice suitable to your specific needs.