STP- Segmentation Targeting and Positioning |Philip Kotler| Hindi

Let's Make Your Business Digital With Lapaas.
Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc
To Know More Call [phone] or Visit lapaas.com/
Lapaas - Best Digital Marketing Institute
455 Shahbad Daulatpur, Delhi-110042
Nearest Metro Station Samaypur Badli Or Rithala Market is any place where marketers sell their products and services.
Market is broad and it is divided into sub-markets based on some parameters like age,price,location,etc. This is known as Segmentation. All customers have different needs. So segmentation is done to meet demand of particular class of customers.
Marketers aim to reach the target audience,who will buy their product. This is known as Targeting.
Positioning lets a brand occupy lead place relative to competitive brands in the market. Its aim is to make the brand the most effective one in customer's mind.
Watch this video to learn more.
Share, Support, Subscribe!!!
KZbin: / intellectualindies
Twitter: / intellectualins
Facebook: / intellectualindies
Facebook Myself: / princesahilkhanna
Instagram: / intellectualindies
Website: sahilkhanna.in
About : Intellectual Indies is a KZbin Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness

[@PiyushKumar-sb4vk]

product "intellectual indies" target - buisness savvy peoples. segmentation - online youtube learners. positioing - easy explaination..

[@divyeshprajapati6886]

Thnx bro.. For idea k liye..

[@himanirawat269]

Green Tea target - health concious people. segment - middle and higher class.. postioning - reduce belly fat.

[@IntellectualIndies]

+himani rawat Great. Its lipton green tea brand batana bhi jaruri hai

[@abhishekdas149]

Maruti cars : Segmentation : Who earns below 8-10 Lakh per annum Targetting : Middle Class Family Positioning : Fuel efficient and cheap cars

[@ranjitapaul3213]

Segment Hoga carlovers and family men Who have a lots of members ,that it........

[@priyalsonkiya1725]

Tomorrow I'm having an exam of Advertising, and I've studied everything that i need to including STP. Was going through KZbin and saw this video about STP, could not stop myself from watching it. after watching this video i realised that this probably is the best video for STP. learned alot from it and I'M GOING TO WRITE EACH AND EVERY WORD YOU SAID IN TOMORROW'S PAPER. let's see if i score good. Still. thankyou khanna for uploading it.

[@shafiquemahar6170]

Ooh gud

[@popculturedaily952]

How much did u score 🙂

[@Prav15]

@@popculturedaily952 😂😂 Can't say🙄🤣

[@sovi143]

Love you❤❤❤😘😘😘😘

[@snehakuthadi2371]

Well last few hours revising for exam...n ds video made me to understand in a perfect and best manner..

[@sarthakroy5544]

iphone - apple company 🙂 Segmentation - Data Targeting - mostly Youth & Higher class people Positioning - Quality and Security 👌

[@rohitgird]

Apple Segmentation : Working Professionals / Artists / Content Creators Target : Upper Middle Class/Upper Class Positioning : We provide a seamless user experience across all your devices / We value your Privacy

[@divyeshprajapati6886]

Jordar example.. Thnx for better idea explain..

[@hmfahad3900]

E-book Segmentation:Internet users Target:books lover Positioning:easy to read and no hard copy

[@akashaman4735]

Writometer Pen Segments:- For long and long Writing Targeting:- to all Students, Teachers who work with pen on regular basis.. Positioning:- it will never let you down and have a attractive and smooth structure which fits on your hand easily..

[@chetankhule365]

Segmentation :- product buyers Targeting :- buyer's need positioning :- our product uniqueness

[@focuspradeep1938]

Product = boat headphones segment = budget audio devices with good quality target = teenager to old positioning = stylish and good quality earwear on cheap prices

[@rajksingh91]

Aaj first time 4year back vidio dhki aapki phle aur aaj me kafi change aa gya vidio bnane me take pe take

[@moumitatarafdar9656]

Gucci- segmentation: high spending capacity, occupation- business etc etc. Targeting- Positioning- The statement could be something like "make you stand out wherever you go"

[@huzaimshah8253]

Thanks bro. Kal marketing ka exam hai. STP ka concept boht kamal ka deya ap na.

[@amanverma9147]

Segmentation -: Amazon focuses on younger generation Targeting -: Happiness and Fast Delivery Positioning-: Safest and Best Online home delivery products

[@namansingh8867]

Apple Segmentation - Electronic devices such as mobile laptop, tablet, smart watch, airbuds. Target - Rich and high class people. Those people for whom Quality of product matters not the price. Positioning - Apple products are getting sold in the market for it's premiumness and the best performance. Means if anything is best in electronic device industry then it's one and only apple

[@StrayKids_dominATE]

"Doms" Stationary Product Segment - Kids Target - minds of kids Position - designer looks + quality+ Variety

[@therealistichindu9115]

Amul milk - segmentation- all type of people - positioning - the taste of India ( a quality product) - targeting - all classes of society

[@aaquibhussain799]

MAGGI noodle Target- kids and Young ages segmentation- everyone positioning- ready in 2 minutes

[@hemantade9932]

Bro you learned from other youtube videos and teaches us in much better way

[@deepakkumarmakhija8520]

asli masaale sach sach MDH MDH to all class for everyone

[@indranilghosh8052]

Targeting differs.

[@sahilkumar6888]

Great work dude.. V much helpful .. A single request sir.. Pls make conclusion of your chapter at last in written form. So that we can easily recall all points easily..

[@amrutauthenticfoods8864]

Cold pressed oil Segmentation: age group above 35, middle n upper class, families(enough purchasing power) , Targeted:health conscious, fitness , Positioning:step towards purity

[@iamrahulkesharwani]

Product: VI Segmentation: People with lower internet connection problem. Target: Urban middle class. Positioning: Giga network which fasten internet connectivity.

[@simranjeetsingh6455]

Zara is the brand which segmented its brand on the latest fashion. Whichever new fashion trends comes, Zara launch its new collection of clothing and other items based on that trend. So, their main target audience is the people who need latest fashion, new designs , new trends, etc. Zara’s positioned their product as affordable and trendy.

[@RAJKUMARRAJKUMAR-qp9mq]

Namaskar Sirji 🙏, Very Nice Session. Thanks a Lot. Raj Kumar, Hyderabad. JAI HIND.

[@rajkumarkundu1958]

Parker pens Target : especially writers and poets Segment : high purchasing power people Positioning : smooth writing and expensive looks

[@yatinphatak2327]

Segment: Upper-middle class

[@kumarsahu8001]

product - wow momo segmentation - hygiene and tasty momo target - middle and high class positioning - good quality and branding

[@lijojacob9668]

Product- Maruti Suzuki cars Segmentation- Potential Car buyers Targeting- Buyers who are price sensitive Positioning- We provide the most affordable cars in India

[@Yash-qs8iu]

Tesla Motors: (As of 2021) Segmentation: Millionaires / Billionaires Targeting: Luxurious and High-tech automobile buyers. Positioning: Sustainable and the most technologically advanced cars

[@sourabhmane8122]

Tesla Roadster Segmentation :- Upper middle class, Targeting :- Racing enthusiastic,sports car Position :- pollution free car / Same/Better performance than conventional car using Sustainable energy

[@Ninjabhai5412]

Product:- Lenovo IdeaPad Segment:- business, gaming and design laptop Targeting:- CS and IT students, person beginner in design and gaming Positioning:- "All quility in budget " Or "Reliable in budget,trust in budget"

[@cookingconscious7580]

company : Royal Enfield segmentation : youth mostly target : middle and upper income class positioning : dream of every rider .....

[@chetankhule365]

I think positioning is wrong 🤔

[@madhabbehera2926]

Airtel Segmentation-people who love high speed Internet and want network every where Target-social media lovers,office workers who need internet every time Positioning -India's higest speed Internet provider and best video experience

[@shyamvagishgiri1718]

Mi phones Segmentation:consumers expecting more on less Targeting: Big consumer market where consumer doesn't want to spend much i.e increase sales Positioning:- Providing Quality product at low price as compared to its competitors

[@Alkaifmansoori980]

Mamy poco pants Segmentation : who can buy this product Target: ladies because she buys this product for their babies. Positioning: comfortable and safe.

[@projectajay]

I'm here after the outbreak of corona Intellectual Indies Segmentation: mostly digital marketing and marketing Targeting: people who want to learn DM or people who want to grow their business online. Positioning: agar koi bhi search kre how to learn DM ya how to grow business online.

[@lijojacob9668]

Product- Sports shoe Segmentation- Mostly people whose age is around 15-30 Targeting- Sports lovers, people concerned about their health Positioning- To convince that this is the best quality and affordable shoes Plz reply sir 😊

[@Anuska1219]

Lenskart, Segment- people with low eyesight power. Target- middle, upper middle, higher class, positioning- 10,000 looks in 10 seconds

[@pwade3641]

Product E- library Segmentation - all age groups Targetting - all students, teachers , person who read as a hobby, scientist Positioning - read more & more for knowledge and entertainment

[@bhuvanrachchha978]

Lenovo laptop Segmentation-office and business people Targeting- mainly people who want to work on laptop from home... Positioning- folding laptops showcase with songs

[@shivamchaudhary719]

product =statue segmentation =Ganesh statue target=families positioning=best look and designing

[@tanviverma9821]

Product - kinder joy Segmentation - kids (middle and higher class) Target - baby boy and baby girl Positioning - get a surprising toy free

[@marnix1]

Product - GoPro Camera Segmentation - People who like traveling Targeting - young travelers who like a handy camera Positioning - best handy camera with very simple to use and best quality pictures & video.

[@haarshpatel8387]

Brand : make my trip Segment: Online reservatiom Target audience : All the tourism, proffesional whoes makes plan for tour and picnic Positioning: Easy to search and analysis and Search for best price by comparing

[@mohammedsohailameer6421]

Kajaria tiles Target- people with sentiment Segment-middle class and upper middle class Positioning- yeh hai desh ki mitti k tiles

[@rohitduggal1584]

example - Amazon - apni dukan OyO room - budget hotels Trivago - Hotel Search listings at one place Nokia - durability Apple - Best customer support kuch galat hai toh bhai point out kar dena

[@IntellectualIndies]

+ROHIT DUGGAL Nahi sahi hai. Great

[@TechnicalMastertechvideos]

Nvidia : Segmentation : Heavy Computer work peoples Target : Gamers , companies , Developers Positioning : Brilliant user experience.. (They have created their products as ki koi specs padhe or dopamine release hojaye brain mein)

[@deepanshubhateja6611]

Peanut Butters: SEGMENTATION: Age between 15-30, People who want to remain fit & healthy TARGETING : Teenagers, Fitness Freaks, Sports Person, People who want to become fit & healthy POSITIONING: 100% Natural Peanuts, High Protein and Healthy Fats

[@girirajtomar519]

Dairy milk - Segmentation - Everyone Target - Kids & Youngsters Positioning - Celebrations sweet , sharing is caring

[@raushanpandey78]

Product:- Headphone Target:- youth (age between 16 to 32) Segmentation:- middle class Positioning:- comfortable and light weight

[@gouravdas7764]

Product- Mobile from Apple company Segmentation- High-income people Positioning- Unique & latest features

[@nikhilprithyani]

segment:- student target:- conveniencing position:- budget range flagship

[@Themystery321]

Apple Segmentation- upper middle class or rich people Target - people who are brand conscious and likes to show off. Positioning - luxury brand who delivers high quality products.

[@prasadramasamy904]

chyawanprash Segment: based on age - mid 30's, based on income -Middle to higher income Target: health conscious, ayurveda users position: complete immunity.

[@crocop1582]

Nike - Product lines - Footwear,Clothing,Equipments,etc. Segmenting - Age,Lifestyle and Location Target market - Sports driven age(15-40) urban customers. Positioning - Genuine sports gear for genuine sports people.

[@rounakprasad1852]

For example . Tupperware High class containers Segmentation - all types of people . Targetting - mostly urban areas Positioning - Fresh , hygenic , tight

[@amitbasu72]

1) Most of the people (segment)love to eat chocolate. 2) They are our Target. 3) Positioning : Chocolate - •Dairy Milk - Utsav meh mu mitha karo. •5 star - Jo khaye kho jaye •Snikkers- Hungry have a snikker

[@purushotam1994]

Lux Coz Positioning - suno tho apni dil ki Targeting - everyone Segment -everyone

[@marketingskillsatoz5132]

ALTO segmentation - low budget Targeting - middle class family Positioning - best car under under 3 to 4 lakh

[@AtulSingh-kb8jg]

Product*Apple* Segmentation:- Creative Audience Targeting:- Rich people Positing:- Quality

[@bipulkhosla632]

Mcdonald's Target- people who wants burger in 30 seconds not in 30 minutes. Segment- Teenagers. positioning- I'm loving it.

[@theway2564]

Example mi phone S =purchasing power T=Audience who have not more monet P=as a cheap and good

[@Akashdey12345]

STP of Jio Sim Segmentation - Poor,Middle class & Rich people (4g users) Targeting - To provide value & create an impression or importance of using internet daily. Positioning - To provide internet facilities to the audience at an affordable price. #akashdeyblessed

[@koreanlove71]

Airtel.sim Targeting:youth Segmentation:higher class people Positioning:best video quality

[@pinkumishra7498]

Bajaj Segmentation:- electronic products Targeting:- lower class, middle class and upper class Positioning:- best electronic products good service and lower class for low budget middle class for middle and upper class for expensive

[@shuvamgupta758]

Xiaomi Segmentation: gaming,backup, processor Target: Low , middleclass people Positioing: no 1 smartphone in india

[@Muhammad-Awais.]

hiiii sir i am sdudent of bba .live in pakistan .both thanks ap ki vedio sa help milti ha

[@IntellectualIndies]

+Awais Malik Welcome bhai

[@harshharsh7807]

segmentation - designer dresses target - middle class woman and girls positioning - stitched dress in modern way.

[@snehaarunbolaj9677]

Dove soap Segmentation - middle and higher class Targeting - females who are concerned about their skin Positioning - makes skin soft n smooth.

[@namandantewadia]

Influenzers S - insta users T - follower range between 500 to 10000 P - income source for colleagues

[@jagadishyadav4800]

Activa Segmentation : it is for uncles aunties youngsters and old persons Targeting : self start ,comfortable sitting ,best milage,easy to handle... Positioning : good position with these issues targets

[@rakeshbhatki6682]

bhai segmentation me jo likha wo targeting me aayga kyuki targeting hamesha audience ko karte he aur targeting me jo likha he wo segmentation me aayga

[@jagpreetsingh2814]

Darmi cool pouder/ Navratan tel Segment - students, workers (jo bhi garmi me bahar study ya work k liye jate hai) Target - middle class persons Positioning - For coolnes, relax (Aya moosam thande thande darmi cool ka) CORRECT ME IF IM WRONG

[@sonusinghrajput2953]

Oyo Sagmentation :- hospitality Targeting:- youth and middle class family Positioning:- budget room

[@lokeshkhambayat8013]

Tata moters Segmentation:- Bujet segment cars Target :- middle or higher middle class Positioning :- one of the Safest car

[@kunaldame5843]

Brand-Realme Segmentation - Middle class people Targeting- Young People who want budget smartphones with stylish look, best camera and good processor Positioning - To provide superior experience to its users with cutting edge technologies

[@musicpulse6015]

product: ilife robotic vaccum cleaner segmentation: middle to upper middle class; target: self - home cleaning ladies, gadget loving men; position : huzzle-free automatic cleaning

[@harsh8283]

Woodland shoes Segment-Middle & Rich class people wanting quality footwear Target- Adventure enthusiasts Positioning-Rugged,outdoor shoe brand

[@rishabhdhiman7842]

The Juice Bar segmentation : at janakpuri age no bar with a desire to eat healthy targetting :- hygiene conscious customer positioning :- STay fit Eat good

[@AbdulMateen-uk9ct]

Product: Fortuner Segmentation: Influential People, High-Status People Target: Political People Positioning: When you come out from your car, Everyone look at you.

[@deepakdevda]

Product apple macbook Segmentation - high class people Positioning - provide seamless experience across world Targeting - business person

[@gowtham7254]

* Home work * Company - Imagesbazzar S - purchasing power high , B2B and Only India City Location T - Big Advertising Company P - Creative Indian Images

[@MukeshJhaofficial]

Digital Marketing TARGET - Online Marketing strategy Segment - Small to Big Business /Industrial/person Positioning - To make online advertising easy

[@arham.rafiq.2004]

Product: Shwetabh gamgwar Attack Course Segment: 18-24 Age Target: youngsters who wants big in their lives Positioning: " is course ko lene ke baad aap apna koi bhi goal achieve kr paoge, full disciplined banjaoge, aur life main jo kuch bhi krna chahte ho woh sb kr paoge.

[@nikeshchaudhary7835]

digital marketers segmentation-all brands all compny target - eusy ane quick different add. posting- low cost high add

[@eshanmehra3327]

IIT coaching institutes Segment - parents and high school students Targeting - students who want to go to IITs, parents of high school students Positioning - Convincing target market that their institute offers best quality of education and teachers and that buying their course increases possiblity of getting selection

[@manassharma7721]

FOR EXAMPLE - NIKE Segmentation - Young generation Targeting - Sports and fitness enthusiats Positioning - Fitness, sports and athelete

[@marketingskillsatoz5132]

Product - bisleri water Target - all ages, provide a water anywhere, Position - people go shop and say give me a bisleri the not sey give me a water bottle it's a real positioning Segmentation- everybody

[@darshanpenkar]

BMW, Mercedes car 🚘 Segmentation :- reach people's Targeting :- people's who likes most comfortable luxury cars Positions :- best royal and comfortable cars

[@SwagatMahapatra16]

Iphone:- Segmentation- Above Age 25+ Target- Upper class income population Positioning- Brand security

[@samidhasingh7497]

iphone target- people who love expensive products to show off sement- rich and posh society positioning- high quality brand

[@Samarpanbidave]

STP for Boat , airdopes S -age -20's , income btn -5000-10000, demands digital prouducts T -young students in India P - stylish, affordable

[@HimanshuSharma-um3hf]

Rolls royce -product Target - people who seek luxirous car Segment - rich people especially millionaires Positing - status symbol

[@shiwanimishra36]

Dress product; (segment )we decide what type of people's their age , location and interst based on these factor devide of customer is called segmentation. (Target) based on location ,rach, need ,customer to target own audience is called targetting . (Positioning) to reach for own products and brands to beat other competitors .

[@shivamgautam8568]

Product - protein supplements Segmentation - gymer and purchasing power Targeting - gymer, athletes and health conscious. Positioning - take a decision for your health❤️

[@rajkundra8560]

Product : lenevo legion (laptop) Segmentation: youth's ,budget laptops Targeting: gamers, content creators Positioning: best gaming experience

[@himanshubisani2470]

Company : Beardo Segment : Young boys and under 40 Target : Skincare as a routine audience Positioning: Affordable quality brand

[@arunphartyal7877]

Brand - Disneyland Park Segment - Animation Cartoons & Movies Lovers Target - Kids & Youngsters Positioning - The happiest place on earth (Tagline)

[@shrutijain4204]

Maggie Segmentation- 10-20 age group Target- childrens, hostel students Positioning- 2mint noodles

[@SeekhoFinance]

Maggie Target: Ready to eat ( much more hungry and time is minimum) Segment: All to ready to eat in minimum time Positioning: 2 min