Market Segmentation, Targeting, & Positioning Process Explained

[@michaelmonn9308]

Thanks Mark. One of the things that took me some time to really understand is staying focused on your core markets. As a small business chasing a wide variety of projects & clients can be interesting but this also tends to confuse customers as to what really is your brand and expertise.

[@ProfessorWolters]

Exactly. I try to explain this to my small start ups I work with. They just want to do it all and I try to jeep them focused

[@athanasiablanou4954]

Thank you!!

[@ProfessorWolters]

You're welcome

[@christosorphanides]

Thank you, great video, you are very articulate, this video helped me gain better clarity to better optimise my ideal customer for my digital marketing agency

[@ProfessorWolters]

Glad I can help