Interview #2 With Indie Ridge Owner Steve Lauria - Exciting Things Coming!

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CHAPTERS
00:00 - Intro
01:00 - Greeting
01:19 - Who I Visit While In Southern California
01:47 - I'm At Indie Ridge
04:24 - Let's Go Inside & Meet The Owner Steve
06:16 - What's New?
06:56 - Watershed Moment
10:09 - Amazon
13:21 - New Products
18:00 - Refund Policy
18:34 - CE 2 Certification
24:12 - Armstrong Boots!
26:02 - Special Edition Boots
33:15 - The Art Of Risk
34:38 - Box Art Work Story
38:47 - Let's Take A Look At The Warehouse
40:03 - T-Shirts
41:24 - Growing The Business
43:29 - Expanding - New Warehouse!
45:53 - How Indie Ridge Started
50:44 - Hoodies
55:38 - Sleeves
57:56 - "Know The Good Times When You're In Them"
01:00:18 - Website / Info / Customer Service
01:05:22 - Steve Doing Figure 8
01:06:13 - Summation
01:07:36 - Outro

[@BeTheBossOfYourMotorcycle]

Indie Ridge www.indieridgeusa.com/collections/boots *Use promo code "PRELOADER10" to save 10% off your entire cart! Thank you for watching and hopefully you’re subscribed to my KZbin channel!👍🏾😊 kzbin.info Good news! You can now add yourself to my email notification list to be informed of all scheduled events including practice sessions and rides. lp.constantcontactpages.com/su/aJ8GJyl/bossofyourmotorcycleinfo Interested in PRIVATE LESSONS? bethebossofyourmotorcycle.com/index.php Break out of the mold of the average rider! Preload!!! And Keep It Loaded!!!! © It’s not about being the BEST… It’s about being the BOSS!

[@stephanie2442]

Fun fact: at the beginning of the video, I was on the phone with a customer who saw the first “interview” and bought the boots because of Robert and he was back for a second pair 😊🎉

[@youcanthide004]

Hey Steph, Just received my replacement boot, I can't thank you guys enough, The Customer Service you guys employ is exemplary!!! / If anyone is on the fence about any of Indie Ridge products, this is your sign, PULL THE TRIGGER, you will not be disappointed!!

[@Steve_IndieRidge]

@@youcanthide004 Couldn't run this place without @stephanie2442 :)

[@slicc-ni6gt]

I’ve been working with Steve for a few years now and really appreciate his attention to detail and just the way his mind works. Always excited to see more Steve content because he’s great at it.

[@andrewharris6980]

The description of how they will fit was 100% accurate. I wore my boots as a gift, all day Father's Day and, they had already began to break in at the end of the day. Very comfortable and no one knew they were motorcycle boots until I told them!

[@RaynellFlemmingII-ss2dh]

Mr Robert every time I watch your videos I always pre load and keep it loaded

[@BeTheBossOfYourMotorcycle]

I appreciate that!

[@Peter-mcmcmc]

So glad to see your follow-up video with Steve and Indie Ridge, the only American MC gear company that TRULY and SELFLESSLY "gets it" with respect to CE certification. I've been a loyal customer for a couple of years, immediately after calling Steve and him assuring me the CE application process was underway. I bought The Crow, then The Crossfield, followed by The Comanche, and The Armstrong are due to arrive tomorrow. I'm beyond impressed with Steve (and his team's) dedication to safety, and astounded that comfort and style are fortunate byproducts. I only wear CE approved gear, i.e., AAA in jeans, motoshirts, and jackets (all with Level 2 armor), and CE 2 boots from Germany and Portugal. Indie Ridge is top-tier, and in many cases, BETTER than some of the [far] more expensive CE imported boots I own, and I've personally shared with him that I'd willingly pay $300+ for his boots. They're simply unassailable, and I wish IR, Steve, Stephanie, and Crew continued success. Keep spreading the word, Robert - 'Muricans need to know this sh!t to stay safe.

[@BeTheBossOfYourMotorcycle]

That’s awesome Pete!

[@Peter-mcmcmc]

@@BeTheBossOfYourMotorcycle - Also, thank you for the code, Robert. I went back and watched the parts again where Steve showed the Black Comanche and just ordered them, as well. Love the two-tone black and the fact that he's upgraded the sole is huge! 🤘

[@Steve_IndieRidge]

Ah thanks man. That means the world. I could've raised my prices due to inflation, but I decided to find more efficiencies within the company. Like my pay :)

[@BeTheBossOfYourMotorcycle]

@@Peter-mcmcmc It’s my pleasure.

[@andrewharris6980]

Thanks Robert and Steve, I'm wearing my brand new Comanches my wife gave me today for Father's Day! I love them and I'm waiting for the notification to purchase another pair boots with the gloves upon arrival from back order! "V.I. PRELOADER Andrew"

[@BeTheBossOfYourMotorcycle]

It’s my pleasure brother! Happy Father’s Day.

[@Steve_IndieRidge]

Hope you like them!!

[@DamonMcGruder]

Robert thanks for the interview with Steve. I was actually in the market for a new pair of riding shoes. I have a pair of tan riding boots from another company with the initials A.S. I loved but when the laces (flat tan and water resistant laces) broke the customer service was not sufficient and I have not worn them since. Long story to say I have ordered the Armstrong and will support your brand! Keep up the progress and growth.

[@BeTheBossOfYourMotorcycle]

It’s my pleasure. Great choice!

[@s.s.goldwing9797]

Great interview guys, I will definitely be getting some of those ventilated Comanches

[@BeTheBossOfYourMotorcycle]

[@Steve_IndieRidge]

Hope you do! If not, my return process is very easy and free.

[@storymansworldofdiscovery1831]

The best boot company on the planet - hands down. And the best MC teacher on the planet - doesn’t get any better than this!

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

Ah I appreciate that brother!

[@Southern_Hogz]

Rob, you noticed my Indie Ridge boots at Bootlegger HD last weekend. I was in the market and your first interview with Steve is what sold me on the company. Thanks for doing these interviews and thanks to Indie Ridge for putting out a great product!

[@Southern_Hogz]

Oh, and my new pair of Armstrongs will be here Wednesday! 👍

[@BeTheBossOfYourMotorcycle]

It’s my pleasure brother!

[@BeTheBossOfYourMotorcycle]

@@Southern_HogzExcellent choice!

[@Steve_IndieRidge]

Thanks @southern_hogz This interview got our foot in the door. Forever grateful for Rob!

[@BryTheBiker]

That man never sleeps! More good behind the scenes

[@Steve_IndieRidge]

Thanks @brythebiker! miss you buddy!

[@Gpops_Gigi]

Gigi & I love our Indie Ridge boots, can’t wait to try out the gloves. Thank you Steve for making a great product!

[@Steve_IndieRidge]

Hey you guys! So great seeing you guys in Elsinore. Same time next year?

[@adrilue3]

You don’t know motorcycle boots, until you wear Indie Ride boots, fact! I wear them even on the daily basis, whenever I wanna get fancy 😎👊🏾

[@BeTheBossOfYourMotorcycle]

Facts!

[@Steve_IndieRidge]

Hahaha well there's no reason why you can't protect your feet and look good doing it :)

[@MissJenni_ISO]

You can tell that Steve is extremely intelligent. For him to jot down notes on his glove, or to get worldwide certification and how he is so deliberate in his verbiage. His research and development down to the tread. Excellent stuff!!!!

[@Steve_IndieRidge]

Thanks. I've been obsessed with making perfect/durable gloves for years. After 7 years I'm getting close :)

[@MissJenni_ISO]

That is so awesome!!! You have done very well with the boots. My "Knight" model is still holding up very well. Even with my toe shifter. After a ride, all I do is brush the toe of my left boot with my hand and you would never know I use it to shift gears. No marks!!!! I love them! ​@Steve_IndieRidge

[@TheGorillaBiker]

Steve is the man. I have 3 pairs of indie ridge boots, all of them get used a lot, especially the vented ones and they're holding up very very well. Theyre the only footwear I wear on my bike anymore outside of the track tbh! Nice to see some more of the man himself, I've never spoken to him outside of Instagram messages! :)

[@BeTheBossOfYourMotorcycle]

Couldn't agree more!

[@Steve_IndieRidge]

GB! Thanks for all the support over the years. Love you dude!!

[@user-xr7yv1si9r]

Great interview guys! It's nice to see the behind the scenes work and passion with Steve that goes into Indie Ridge!

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

Thanks! I give credit to Robert for making me look good 🤣

[@MissJenni_ISO]

Excellent history lesson. I have always been fascinated by the SR71 Blackbirds. That would be why I like my Wingman boots. I have the Knight.

[@Steve_IndieRidge]

You're gonna love this one then :)

[@youcanthide004]

Love Indie Ridge Products, Steve & His Crew Are Top-Tier!! / If you're on the fence... PULL THE TRIGGER!!!

[@Steve_IndieRidge]

Thanks dude! I give all the credit to my colleagues. I got lucky to find employees who want this company to succeed as much as I do. That's probably why im the fifth highest paid employee out of 8?

[@youcanthide004]

@@Steve_IndieRidge 😉

[@MrBiggie7979]

Great video/interview isn’t u may- Steve has a great product!! I have a few pairs of boots & a set of gloves…. More to come! Thanks for helping Steve get out his product. I try to spread the word how good his products are and these interviews show just what type of product he has & how much of a perfectionist he is. Great stuff all around!

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

@bethebossofyourmotorcycle has been one of the greatest thing to happen to the company. He helped very much put us on the map.

[@flaviohdsgs297]

Thank you so Much. What a Deep Interview with the Guy that own Indie Ridge and his passion with his Products that he Produces for the Motorcycle World... All ways improving on what he has done with the Gear that is Indie Ridge... He need to sell his Items in Australia what an awsome Company... Will be Purchasing a pair of Boots 💯 %. 🤙🇦🇺🤙

[@stephanie2442]

We ship to Australia! You’ll see international shipping options at check out 😊

[@BeTheBossOfYourMotorcycle]

It’s my pleasure. 😊

[@Steve_IndieRidge]

I'm trying! I wanna get a distributer down under.

[@ANONYMOUSBIKERUSA]

best boots bar none! love this product and Steve is A plus !!! always happy to support 🎉

[@Steve_IndieRidge]

ABUSA! Hope you enjoy the boots coming your way :)

[@ANONYMOUSBIKERUSA]

@@Steve_IndieRidge 1 million percent sure will buddy! always grateful sir 💪🏽

[@russbeardsley6246]

Going to order the ventilated Comanches. Love the look. Thanks for introducing me to Indie Ridge last year. Look their gloves

[@BeTheBossOfYourMotorcycle]

Good choice! It’s my pleasure.

[@Steve_IndieRidge]

Awesome!! Hopefully they meet your expectations :)

[@Lukerides11EGC]

I have about 7k miles on my Crossfields now and I absolutely love them!

[@Steve_IndieRidge]

Love it! Keep me posted on how they hold up!

[@scottlin777]

at 4.55 i like this guy already because if the pew pew in the painting behind him

[@Steve_IndieRidge]

Lol that's and Printers Proof from my collaboration with Risk.

[@onethrottle]

Loved this interview! Great questions and I appreciate Steve’s attention to detail with his products and customer service 🙌🏻

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

Thank you! It's important to make sure our customers are satisfied. We like happy customers.

[@KHender]

Love my Indie Ridge boots!

[@Steve_IndieRidge]

Awesome!! Of course, let us know if you have any issues!

[@GPA7]

Great interview Robert and Steve! Just placed my order for some Armstrong’s with preloader10. This will be my 3rd pair of IR boots. Most comfortable boots I’ve ever worn bar none!

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

Haha I love it. I hope we can continue to live up to your expectations.

[@christophermeyers3956]

Bought the new black commanche (waterproof) thru the father's day sale. Arriving tomorrow. Hope they are everything you say they are. If so, I'll get the ventilated also. I'm excited, thanks for sharing

[@Steve_IndieRidge]

Hopefully you liked them!!

[@TobyNorthEN]

Fantastic interview Rob and Steve!! And congratulations on the warehouse expansion Steve!!! Will there be any armor in the sleeves?

[@BeTheBossOfYourMotorcycle]

Thank you very much! No.

[@Steve_IndieRidge]

The sleeves, no, just for UV protection. I am coming out with protective, single layer garments though!

[@TobyNorthEN]

@@Steve_IndieRidge Awesome! If they're ANYTHING CLOSE to the IR boots and gloves I can't wait!!!

[@danmercer214]

Love his products.

[@Steve_IndieRidge]

Thanks dude! All I want is for you guys to like me :)

[@good4u88us]

Robert, You need to do a crossover episode with shade tree surgeon, Forgotten Angels and all the girls. I want to see Cammy Bay, Chaleesy, and the whole ShadeTree Army doing slow speed maneuvers! Please make this happen!!! I think it would be amazing. Cross-promotion for both of your channels and for forgotten. Angel's charity. I love you guys. You're my favorite youtubers.

[@Steve_IndieRidge]

I whole heartedly support this!!

[@BeTheBossOfYourMotorcycle]

Thank you very much! Great idea!

[@lucamist]

Great interview! Love the Blackbird stories! Will be getting a pair of the ventilated boots.

[@BeTheBossOfYourMotorcycle]

Great choice!

[@Steve_IndieRidge]

The Blackbird Edition is going to be awesome.

[@lucamist]

@@Steve_IndieRidge Can't wait to get the details on how to "speak for a pair"!

[@robertpfaff7992]

The only thing wrong with Indie Ridge is that they keep coming out with great stuff. I loved my WP Comanches so I bought a pair of Crossfields for hot weather, and not 2 weeks later Steve rolls out not just the Armstrong (aka, ventilated Comanche), but also the Black Comanche. And the boots last. Gotta give me time to figure out how to wear out my old pairs before dropping the sweet new leather, man!

[@Steve_IndieRidge]

Hahaha the good news is I design slow. So aside from the special edition, that's it for now......

[@danmercer214]

I do like you. We talked about music and I have purchased from you and will continue. You have very high quality products.

[@seanliske2265]

Steve you're bodyguard wants the new vented Comanche.

[@Steve_IndieRidge]

Come on by you big lug!!

[@cliffordkamwendo212]

I am excited about the the new version of the boots. I have to get them

[@Steve_IndieRidge]

They're going quickly! I think I under ordered....

[@Gimps_Garage]

Honestly have never wore a riding boot I liked and that was comfortable in all day long. Which is why I continue to wear my DVS’ and Globes. never wore Indy ridge before though.

[@Steve_IndieRidge]

Give em a try! Our return/exchange policy is very very generous.

[@Gimps_Garage]

@@Steve_IndieRidge I watched the video. I’m definitely interested. Mainly because you’re a genuine down to earth guy and I am about that! Would also love to potentially work with you guys in the future.

[@Gimps_Garage]

@@Steve_IndieRidge I placed an order, sir. You were out of my size in the vented ones I was looking at. So I went with a waterproof pair. Hope they are good in cold weather. We ride year round here in Utah. As long as there’s no snow on the roads.

[@Gpops_Gigi]

Great interview!! Very interesting insights behind Steve’s products. 👍🏽

[@BeTheBossOfYourMotorcycle]

Thank you very much!

[@Steve_IndieRidge]

Thanks!! Thanks for all your help :)

[@DJPTEXAS]

I have 2 pairs of their boots and really like them however if I had to suggest an improvement which is subjective of course is to make the vented version with a thinner inside material, it would make it a bit more vented and lighter...... great boots so far.

[@Steve_IndieRidge]

I'm sure I'll make all sorts of improvements to them as time goes on :)

[@PPhockey89]

Love Indie Ridge 🔥

[@Steve_IndieRidge]

Thanks man. I appreciate you!

[@brianmitchell3699]

What is the release date on the shirts and hats, I just checked the website and those products weren’t on the site. They look great! Thanks for the info, love my boots

[@Steve_IndieRidge]

Shirts, coming soon (like real soon), and hats shortly after.

[@mattf3238]

Where are the boots and gloves made?

[@Smallbore2wheels]

Those blank Ts are bad ass

[@BeTheBossOfYourMotorcycle]

Agreed!

[@Steve_IndieRidge]

I stopped wearing all my other shirts and just wear my own blanks! Lol

[@Smallbore2wheels]

@@Steve_IndieRidge when the blanks are quality it's a no brainer 😎🤙🏼

[@Rvbiker18]

Where are the boots made? USA? China? I love the Black Comanche boots

[@Steve_IndieRidge]

We have a small tannery in Pakistan. Oddly enough it's kind of the epicenter for motorcycle gear. You just have to have the right partner who can deal my crazy.

[@johnsironi631]

Love there boots won't buy any other brand

[@Steve_IndieRidge]

Thanks dude! Hopefully we can continue to make solid gear :)

[@MissJenni_ISO]

Is the Indie Ridge Insiders hat available?

[@BeTheBossOfYourMotorcycle]

I don’t think so.

[@Steve_IndieRidge]

Lol I think I have a few of them left, but you kinda have to be an insider :)

[@MissJenni_ISO]

Totally understand. They were just cool looking hats and the story behind them was even more interesting. ​@Steve_IndieRidge

[@hashria]

CE simply translates to European Certification

[@patmulholland6080]

Hi Rob, this is off topic but I cant get an answer from anyone about when I practice at slow speeds.( from your videos) when I'm in the friction zone turning left or right, it sounds like my clutch is grinding or something similar. Before I bring it to a mechanic I thought if this is normal you could let me know. If not then I will bring it to a mechanic. But I dont want them to say I need a new clutch if I dont need one thx. For all your help. ( I had to stop practicing because of this. Any other time my motorcycle runs great.