Interview with OMEGA CEO Raynald Aeschlimann - The Future of the Brand, Lessons Learned & More

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For this video, I traveled all the way to San Francisco, California for a launch event commemorating OMEGA's newest boutique. While I was in town, I was once again lucky to be able to sit down with Raynald Aeschlimann, OMEGA's CEO. We discussed everything from the pandemic, to supply challenges, to new releases, as well as how brands can reach younger enthusiasts. If you'd like to see more content like this in the future, be sure to drop a comment down below with who you'd like me to interview!
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[@tapirdeaalex7104]

I recently visited Budapest to try on some Omegas and Rolex's. The Rolex store was empty ! Not 1 watch I could try , I was stunned. 50 m away was the Omega store, I walked in and tried Seamasters, Aqua Terras and De vills and man, what a beautiful brand. The quality was incredible and ,surprise,I could actually buy one ! This is how you win costomers, I will buy an Omega as my first luxury purchase.

[@aaronhewlett2067]

You won't be disappointed. I bought an Omega recently and the quality and design is impeccable.

[@vamosdaniel22]

But the desire to get something which is hard to get is much higher than to go to a shop that has everything in stock. Thats why you went first to the Rolex shop. By the way, Rolex is boring and show off

[@waterzap99]

I had an itch to scratch too. Still on list for Rolex I wanted, so got a Seamaster. Its an excellent watch. You wont be disappointed with the Omega. I am debating the Rolex purchase a bit now. Already thinking of another Omega instead of the Rolex, and was actually eying the World Timer the CEO is wearing.

[@tapirdeaalex7104]

@@vamosdaniel22 While its true I was curious about Rolex ( its more popular ), I actually really wanted to try an Aqua Terra, the Rolex store was just closer.

[@dannysimenauer5745]

I own several Omegas and enjoy each one. I plan on adding more. Much better experience then empty showcases at Rolex AD’s.

[@RedFuryBooks]

So great you were able to get this interview. Nice to see a CEO from such a large company take the time out to do this for all of us watch enthusiasts.

[@radioclash84]

You are acting like Teddy is some random dude from the internet talking about watches from his backyard. This channel will soon have more subscribers than Tgv. He is already getting more views so Tgv's subscriber count vs view count is fishy. But yea if you are Omega you want this interview.

[@Judah.Rosenthal]

@@radioclash84 And what's the excuse for Rolex? I think he's speaking more to the fact that Omega makes their executives accessible at all. I think it speaks to a different model, but it's also why I look to Omega more than Rolex when it comes to really understanding the company & having that knowledge help encourage future purchases (doesn't help that they make great watches).

[@lihaniska87]

Rolex is Asshole Company they would never do this kinda interview,they dont even take any responsibility of their product quality

[@RedFuryBooks]

@@lihaniska87 I agree about Rolex. I like being the reverse Rolex fanboy - when someone asks if I have a Rolex, I say, nah... have a Grand Seiko and an Omega, though (about to pull the trigger on an IWC too!)

[@BrakkoJanus]

He really managed to reply to every single question with different variations of "we are awesome".

[@muchacho19886]

Exactly my thoughts

[@stickshifter8]

Also mentioning “our vision” and “our culture” multiple times, without really explaining what the vision and culture are…

[@elcrucius]

Thats just the standard response for every politician or business executive when being asked questions 🤷‍♂️ At least he said it very passionately tho 😂

[@WonderofWatches]

@@mazefra4365 ah I don’t know man, I kind of agree with OP

[@stephenparker5421]

He knows who the next Bond will be... Not sure he knew what a railmaster was though 🤣

[@MinuteMon]

Another great video with Raynald, he’s a gentlemen and his openness to connect with the OMEGA clients is a testament to the great things OMEGA does. I’ve met him since I was in high school and to see where OMEGA has gone today is such a pleasure. Thanks for this awesome interview Teddy!

[@papachung6639]

I heard Teddy is still on the waitlist for the Rolex CEO

[@MrWizardjr9]

he needs to buy 5 solid gold rolexes before they can bump him up

[@keithlos1497]

Just spat my coffee out laughing....😁😁.excellent! But won't be holding my breath...😤

[@SO-lh5ey]

This needs Addressed!! Filthy game they are playing. Imagine ordinary Joe worked hard to have a house and family then once the mortgage gets paid off has some free money for once in his life so he saves up and decides on a Rolex walks into a dealer and gets basically told to Fuck Off!!! It’s not right!!

[@taxalexander253]

@r2l100 well said!

[@MegaRyan123456]

@r2l100 Because it's unfair... Something can be hard to attain or valuable or scarce But the system implemented to attain the item is rigged ... For most humans this is not fair play and when you have the money in your account u have worked for it you expect to be treated well .... Rolex would still be valuable even without the rigged system .... Its definitely not "putting consumers first "

[@fargone--2945]

My uncle used to work for omega Asia in Hong Kong 40 years ago. He introduced me to the brand and I have owned them since then. I currently own a pre- bond seamaster chronograph from 1990's. Thanks for the video. By the way, I am 60 years old.

[@Aurora-sz1bc]

Love how Raynald values transparency in availability/pricing, so that OMEGA maintains its credibility and customer focus. That's a recipe for long term success.

[@jz7747]

I honestly don’t see how this channel does not have way more subs. I mean the content Teddy puts out is insane.

[@remowall1]

Adding 1000 suscribers a week it seems

[@GuyVanderAa]

Raynald Aeschlimann, a genuine gentleman. Fantastic you were able to interview him.

[@amoschoo6108]

Woah, this was amazing, congrats on landing the interview! Yes more of these interviews definitely, always refreshing to hear the CEOs share their perspective.

[@TeddyBaldassarre]

We can certainly do more. Thanks for the support and happy holidays!

[@brothacaim]

first landing the moon...then landing the interview

[@carzakone333]

@@TeddyBaldassarre Can you do interview with Tudor CEO? 2021 they really shined!!

[@jdmj0]

As a new watch enthusiast myself, the reason I gravitated to this channel is the appreciation of all watches from Casios up to FPJs. In my time growing up, I have always wanted an Omega (thank you Mr. Bond haha). Mr. Aeschilmann exudes what I imagine an Omega to be - poised, professional, and open-minded. Excellent interview Teddy!

[@sinjon]

Ronald is a class act. He doesn’t respond condescendingly like some CEO’s. Congratulations on the interview Teddy. Happy Holidays

[@stefpix]

CEOs is plural, CEO's is possessive/singular.

[@MegaSale89]

He is excellent at diplomatically not answering any of the questions while only talking about Omega in the superlative. I really couldn’t tell the difference between any of his answers. Teddy great job on landing this interview!

[@juliussteponavicius4168]

😂 could not agree less, so true 👍👍👍

[@Andrew.W75]

Totally agree, I couldn't understand what on earth he was talking about most of the time!

[@massey3129]

All his answers sounded the same. I got bored half way through. I own a 2010 Vancouver Olympics Seamaster and a Rolex Sky-Dweller. Love them both.

[@HRM.H]

Wow ok i didn't expect this. Congrats on landing this interview again. I don't see him on many other pages

[@Patrick_B687-3]

I’m just impressed he sat down with an interview with a young man who just started making watch videos not that long ago. New to this channel the past couple of weeks, definitely and OG here, but greatly admiring this channel. Well done Teddy.

[@remowall1]

That young man is certainly one of the most Professional watch experts for such a variety of consumers. A Casio for 60 $ or a Vacherin Constantin for 30 Thousand. He covers it all. Plus the speed of adding suscribers should be very interesting for a CEO who wants to be in touch with the clients

[@makdrumz]

I love this guy. He blatantly dismantled the Rolex bubble fiasco. Earned my outmost respect!

[@time2chase149]

A brand that gets it and gets its customer base and it’s push for the highest quality per dollar for its product; simple as that. Love Omega. Wonderful interview. Cheers.

[@marcgirard7551]

HUGE thumbs up to you, Teddy! Great interview and such a treat to get a focused session like this on a brand like Omega with their leader!

[@efaracing4000]

Spent a year aspiring to buy my first luxury watch upto a 6k budget visited my first omega AD today and was blown away by "the experience" and seeing raynald discuss the brand im an instant fanboy, Great video really enjoyed it thanks!

[@roygardiner2229]

Regarding what many might consider a pedantic point: I am interested to note that the interviewee pronounces Omega as "oMEEga", with emphasis on the second syllable, just as I have for many decades. I assume he knows best! Yet most people pronounce it "Omega", with emphasis on the first syllable. Ah well, we cannot be right all the time :-) I am not usually interested in marketing related issues but this was an exception. The CEO was not only clear and credible but, just as importantly, a real gentleman. It struck me how such an intangible quality can really matter, even in marketing. Full marks to Teddy for asking such interesting questions.

[@scottlalonde2878]

Great interview, Teddy, thank you. Mr. Aeschlimann's energy and enthusiasm is infectious 👍

[@MaximusYeet]

This is just amazing, congratulations Teddy, crazy to see this after just two years of watching your videos.

[@ryanfritz8903]

This is phenomenal! Grade A as always. Would love to hear from The Oris CEO, Rolf I think his name is. That’s a brand that is climbing the luxury ladder. Especially with their new in house movements.

[@lrubioan]

Excellent interview! Thanks for bringing it Ted!

[@jeromef.5489]

Great thing about Omega is that you can walk into any boutique, have access to all the collections, and most of all being able to purchase and walk out with a new watch. No BS waiting list 😤

[@emanuelrivera8048]

That’s changing now they are selling as soon as they get in the store

[@MrTAT275]

@Daniel Brice Don´t think about losing value of a watch. Think about wearing a watch your whole life and not selling it! still wear my Grandfathers Omega Seamaster 600 from 1965.

[@nicolasalonso3012]

Try Snoopy or 321

[@dandahl5964]

@@MrTAT275 very true! If he doesnt sell it will never lose value

[@SO-lh5ey]

This is the same for Grand Seiko

[@AutomationBrother]

What an awesome opportunity. I think my first lux watch will be an Omega Seamaster titanium

[@curtbrown7718]

Thank you, Teddy, for this interview format. When possible, similar discussions with the leaders of other brands would be, in my estimation, most welcome. Happy holidays to you and yours!

[@anthonydo-watches]

Great interview and thank you for making it happen for the watch enthusiast community.

[@betog.6229]

As an Omega fanboy, the only thing mister Raynald and the people of OMEGA need to understand is very simple: Never never NEVER try to copy Rolex in any way shaper or form. Particularly in their scummy business practices and not giving their costumers what they want.

[@cecaju9516]

Listen to what he said about back orders being a result of success. He is actively pursuing what Rolex has achieved. Rolex and Omega manufacture roughly the same number of watches per year. The reason Omega dealer cases are full and Rolex cases are empty Is due to difference in demand.

[@wengjai]

That’s a very ignorant command. It’s a supply and demand issue. It’s not easy to just ramp up production and who knows how long the demand will last. Rolex has already given an official statement recently saying that they just can’t cope with the demand and if they do increase their production it means their quality will be compromised.

[@carzakone333]

What a joke..

[@mikeab2871]

someone's mad lmao

[@nikouai]

@@wengjai I also believe it’s a availability and demand issue. But Rolex definitely can ramp up production if they wanted. They just don’t want to. That’s the exclusivity bit of the equation :)

[@The_action_is_the_juice]

Value for money is exactly why I buy Omega. I love the transparent case backs. Being able to see the complexity is part of the romance of owning a mechanical watch.

[@johnmoritz]

Thank you for pointing this out. 💯 agreed!

[@mouadboutarta6476]

Teddy, thank you for everything you are doing for this wonderful community. I am a fan from Morocco.

[@bryanmorgan758]

Great audio and film work! Props to your crew teddy and great questions!

[@DrifterGaming]

The quality of your videos are always top notch!

[@willyforbin58]

Very very interesting, thank you Teddy and Mr Aeschlimann! All the best!!!

[@thisoldbelair]

Wow. This was an awesome video. Congratulations on this interview. I’ve never even shaken my company CEO’s hand let alone sat with him for a chat. This channel continues to amaze me. Your questions were excellent and his answers were as well. Excellent job with your body language and your well thought out questions. This was very much worth the time, and based on the way he responded to you, I can tell it was worth his expensive CEO time as well. Keep up the great work.

[@lcm6091]

Teddy, as a 73 year old subscriber I am not a target viewer. But I noticed the red shoes👍. As for Omega …. Hands down the best value watch ( quality vs cost) .

[@JoseSantana-vo1tp]

Congrats Teddy!!! You doing good things in this channel!!!

[@holywarrior8684]

What an amazing interview. Thank you very much Teddy.

[@SteveFWatches]

Wow great interview and questions especially asking about waitlisting hopefully he sticks to it. We need more interviews like this in 2022! 🙌🏼🙌🏼🙌🏼

[@Andrew.W75]

Just a shame he didn't really answer any of the questions, most of the time he just waffled on about Omega 's vision!

[@joelrick1629]

Great content ! Thx to both of you

[@stevegaspar]

Fantastic video again. Love the content you regularly put out.

[@rpsantos]

Thank you so much for this interview, Teddy! Happy Holidays!

[@cowboyswami2017]

Excellent job on the interview! Thank you for the video 🙌

[@sergioespinozaREMAX]

Love this type of interview by you Teddy!

[@frankmai1824]

Teddy really is one of the most influential channel in the watch game

[@atthelord]

Yet so many people on “serious watch forums” think he’s joke. It’s laughable how much those dudes think of themselves. Their saltiness towards any successful KZbinr is a site behold.

[@bryan1802]

Yeah I agree. One other is "Frank sans C" a french youtuber. He did a lot of interviews like that with the ceoof Cartier, Tissot, Audemars Piguet. Tbh I like teddy but this ceo sounded like a politician. The others ceo were much more friendly.

[@jonathand827]

Teddy thinking like “yo ma dude, can you simplify and give me a straight answer” 🤣

[@ademkollari8992]

Thanks so much Teddy for making the effort and thanks to CEO, this was great to watch and see people behind the brand.

[@timhuffman5311]

Great video TEDDY!!!!! It has been a pleasure to watch you grow behind the camera. Your content has developed nicely with the high-profile interviews. Keep up the good work.

[@markikn3183]

Great interview Teddy, but I wished you'd done a wristcheck before diving in. I found myself peering at Raynald's cuff too much 🙂

[@mnc365]

Looks like an AT world timer

[@looplop]

Fantastic Interview! Thanks for the Video!

[@samfaldraga4391]

Great job Teddy, awesome interview! Loved his nuanced answer on the railmaster.

[@opamueller69]

Congratulations on securing such an exclusive interview with Omega's CEO. While I agree with some other comments (regarding his polished, altruistic answers), it is still refreshing that he chose not to stiff-arm you on the more pointed issues and consumer concerns. Again, fantastic job at handling such a great opportunity!

[@gynechiatrist]

Wonderful interview. Many thanks. And great questions.

[@anthonystevens8683]

Brilliant interview Teddy. Raynald was great at answering all the questions with a passion that is sometimes missing with some CEO's. Arguably my first 'luxury' watch was an Omega and there have been one or two older ones added since. I have a lot of respect for the brand for the quality and availability of the models that they make.

[@Eddie86B]

So awesome Raynald takes time to do these interviews. Seems like a genuinely down to earth and cool guy. Omega will be my first luxury watch for sure.

[@jda7499]

Class act CEO Raynald - very diplomatic answers but very clear as well esp without talking directly about any other brand( read rolex ) . Congrats Teddy.

[@ashleymammen2632]

Brilliant interview teddy! Super informative and great questions asked

[@2536528]

Great job as usual. This type of interview provides goodwill for me toward Omega. I loved the very very thinly veiled Rolex fake shortage talk and it’s negative perception by enthusiasts. Us middle-aged people who have bought Rolex over spans of decades know it is scam. Maybe some younger people especially non-enthusiasts think the shortage is real. It is not. Every model was in the jeweler’s case with replacements in the safe in the early 2000’s. Cases were full even in the high consumption 80’s and 90’s. I was wearing a Rolex yesterday, but the brand has started to leave a bad taste for me. Sinn on my wrist today and eyeing an Omega. I haven’t owned an Omega in about 15 years.

[@mouadboutarta6476]

that's exactly my thought. This interview made me more confident about Omega and did also made feel not guilty for overlooking Rolex while pursuing my next luxury watch.

[@aaronhewlett2067]

Definitely agree. Rolex's 'shortage' of watches is a cynical move. I feel that Omega do business in a much more approachable and genuine manner.

[@glostergloster6945]

Its why I have Omegas and not Rolex. Omega just seems honest to its heritage and its customers. Rolex is a wealth symbol and thats about it

[@John_John121]

Rolex is moving into the category of AP and Patek while Omega is moving into the space Rolex used to occupy.

[@glostergloster6945]

@@John_John121 Probably, although Ive always felt AP and Patek to be very overrated for what they are.

[@leesimpson1677]

I have a Planet Ocean. I wear it every day and was so happy with it that I sold all my other watches (seven) and the Omega is now my only watch and it has everything I need. I saw the model I wanted, ordered it, and had it delivered within a few days. I also obtained a good discount from the AD. I am not sure how many other luxury watch brands you can say that about. Great brand and excellent quality products in my opinion.

[@LambdaHalbe]

Thank you, Teddy, for featuring not only watches but also the people behind the companies. I appreciate that very much. Like the Railmaster too, but I'm afraid it's too small for my oversized (22cm) wrist. Like the AquaTerra 150 dresser and the X33 also very much, hope that next year one of them will come to me. This year I went for two Mühle...

[@AznEricTV]

Teddy, excellent interview! Happy Holiday's Brother!

[@emanuelrivera8048]

Excellent transparent clear and concise interview, Raynald is a man of a few words but wow he just literally explained the current market to the T!! Thanks Teddy!

[@lpg12338]

Great job on the interview, thanks for sharing. 👍

[@georgebodegon]

Incredible interview Teddy! Thank you! Mr Reynald rocks!

[@aameralshehhi3113]

Thank you Teddy and Raynald. Great interview 🙌🏻

[@Wootguy238]

Still impressed he takes the time to sit down and discuss things with you. Great work as always, Teddy

[@coolti44]

Super insightful interview! Happy Holidays!

[@MrShinobi797]

Excellent Interview Ted...great content 👌🏽

[@jamesvass498]

What a fascinating interview. I’m glad you touched on the supply choke trend, it was interesting to get the Omega take on it all. It seems that they are very happy with their market positions. What an amazing get for a KZbin channel, but also great foresight and effort by you to execute such an important identity in the Watch community.

[@Carlos-ln8fd]

Thanks for the content it's so good

[@pault6731]

A really great interview, I really enjoyed the content.

[@andyplace1785]

Teddy! I live right down the street in Avon, OH and It’s awesome to see a local guy like you make it big in the watch world. I wore my Omega Speedmaster sapphire sandwich with pride as I watched this video. Keep up the great work!

[@BHNEOH]

One the best interview of the watch industry for this year.

[@wrashid89]

fantastic interview, Raynald speaks with so much passion and honesty

[@Nathan-ng1jt]

Great and a very informing video on Omega, thank you for the content.

[@rikardskegro4895]

Congrats Teddy! Keep up the good work! :)

[@ilkhanipourk]

Awesome video, Teddy! As a lover of Omega, this one hit home!

[@marks184]

Omega / Swatch group has always provided me with great watches and a great experience. As a Native San Franciscan it is nice to see Omega/Swatch Group make an investment in my City.

[@Hard_7_Iron]

I only own 1 Omega. It’s 12 years old now. And it still is a wonderful daily wearer… Great interview. Thanks, and Merry Christmas.

[@NikkenMagboy]

Congrats on the interview, this is the kind of content that I watch your channel for! Hearing the ceo’s views explains how omega is doing so well nowadays, at least here in Singapore. Btw, forgot to unbutton that jacket? 😅

[@tarquesh]

A great journey into the best watches exist, Omega. My 300 diver is 2 years, and still rocking. Sure, i want again a Omega. I’ve seen an interesting CK2505, and a Louis Brand Constellation that say, buy me.

[@robertobaccala4752]

It's a really great interview! Congratulations and.... Merry Christmas 🎅

[@tillist1]

Loved this interview.

[@chuckc042000]

Fantastic interview!

[@WookieChewie13]

My answer on Teddys question on how to bring younger generations to this wonderful hobby - make it friggin attainable and stop the false scarcity.

[@istvantoth7431]

there are many other brands doing exactly that. we don't have to bring everything (particularly not Omega) down to the lowest common denominator. stop whining for not having a "cheaper" Omega. instead, work hard! earn the damn thing!

[@sethbranam9068]

Great guy. Very generous with his time. For a CEO of his level to spend time with you and your audience. That’s impressive . His responses lol. Very Swiss.

[@remowall1]

Believe me, he knows why he spend his time

[@chriscon8463]

Outstanding interview, Teddy. Omega certainly has their customers (both current and aspiring) as their focus!

[@csabah.6251]

Hey Teddy! Big shout out for asking him about the Railmaster. What a great piece that is indeed! Great video ! Thanks

[@mikec3454]

Omega was the brand that brought me into this hobby over 14 years ago and remains one of my favourites to this day. The only watch I have from them now is my 3861 hesalite; sadly a lot of their other offerings don’t do it for me. I still believe Omega is some of the BEST value and tightest quality control for a mass produced luxury watch.

[@olemanolete1]

Estupenda entrevista, felicitaciones

[@josecarlos11]

Excellent questions Teddy!

[@BradyPuryear]

Loved this! Makes me love and want to own an Omega piece even more 😍

[@riothero313]

Wow, great interview. It actually reinforces previous purchases.

[@TheFLiZiP]

This was a great interview and discussion loved how he started talking about the constellation and show on your wrist would also like for you to ask them what's on their wrist and why think is another good line of questions can come from that

[@ugabrew]

Great interview Teddy.

[@danijeljenko184]

Great video! I became a watch fanatic!

[@tuck1760]

wanted to hear his opinion on competitors stepping up with metas certs etc. and how they will compete with that. great interview though Teddy, as always!

[@algernonwolfwhistle6351]

Very good. Omega are my favourite watch brand for several reasons. Thanks for the post.

[@dannysimenauer5745]

Excellent interview with Mr. Aeschlimann, and Teddy asked the questions that most Omega collectors wanted to get answers. I have been wanting to buy a Silver Snoopy since it first came out to no avail. I double checked about the volume of the Speedmaster Snoopy edition and confirmed: "Essentially the latest-generation Speedmaster Moonwatch dressed up in Snoopy livery, the watch commemorates the Silver Snoopy award bestowed on Omega by NASA in 1970. And crucially, this is NOT a limited edition, unlike the two earlier Speedmaster Snoopy editions". I have tried to buy the Silver Snoopy at my local boutique, but Omega will not even take my deposit. If Raynald does read my comment, I would like to know how I can pre-order this watch directly from Omega?

[@j456t789]

Maybe I'll add in a caveat that the CEO conveniently left out, its not limited, but you can only purchase one with spending history. And the more you spend you quicker you get it. Basically its rolex disguised as a snoopy

[@twang96]

I read in a news article related to the SF Omega botique that all orders are closed because Omega currently has 20,000 orders for the Snoopy already. They probably need to catch up a bit before taking on new orders. And once orders open up again, then it would go to those with spending history.

[@mtbkmaniac1]

Way to go Teddy! Great interview. You even asked some difficult questions about the Railmaster. The Dennim Railmaster is what caught my attention to Omega when it launched. Merry Christmas and Thank You