Introducing: The Marc Newson Hourglass For HODINKEE

Sometimes you see an object and it just captivates you. You can't look away. You can't even really explain what you're looking at either. Marc Newson's Hourglass is one such object. It takes the idea of one of the most basic time-measuring instruments ever devised and pushes it to its limits. Every little bit of the Hourglass has been carefully engineered and refined, and from the first time we saw one we were smitten. So, we did the only logical thing and teamed up with Marc to bring you this limited edition creation, the Marc Newson Hourglass for HODINKEE. For the full story, go to www.hodinkee.c...

[@hiteshshewakramani2507]

"On one hand you're witnessing time, but on the other hand it's completely so timeless, it actually, if anything focuses your attention on the opposite of time, if that makes any sense?"... NO MATE, IT DOESN'T.

[@ID-Guy]

As an Industrial Designer (ie. Someone who does what Marc Newson does), I appreciate the process behind the idea (the build quality and attention to detail) but it is wholly unnecessary. He designed the Atmos 561, which was superb...but this is just cashing it in. It would also help to mention how much time it takes for the hourglass to come to an end. Believe me, it does not trickle those ball-bearings for an hour (the problems of having polished metal balls over coarse sand is that they move too fluidly and quickly)

[@asibley1864]

Brought to us by the same outfit that asks thought-provoking questions on their instagram, like "Are there really any decent watches under $5,000??". Though seeing them get roasted, and then subsequently deleting it after getting the monocle slapped out of their eye, was awesome.

[@JacK-yr8ri]

Wow what a bargain. Was just about to go and buy myself a Daytona but I could just strap this to my wrist instead.

[@MW2PlayerKiller]

Jack Naylor Don't forget to slap it on a nato!

[@PhilipBeresford]

At first I thought the balls were solid rose gold. Then I thought that since they're copper, this thing should come in at under $1,000 and it's still kinda cool. Then I heard it is $12,000USD and thought it must be April 1st.

[@scnj6958]

Philip Beresford I agree. I fell in love with this and thought I'd go as far as $1000 for it. $12k? I just don't get it. Then again, most people don't get spending more that $100 on a watch. ... wow... I suddenly feel alienated from both the watch-lover crowd and those-who-don't-get-it.

[@danny1127]

Philip Beresford if they had used gold dust they could have at least used the pitch that "it should serve as a reminder that time is money/valuable/whatever"

[@spiritriderjk]

My $30 bong is more complicated

[@TheSympathize]

Lol this was really funny, thanks for the joke hodinkee, you guys really made my day

[@ariakowsarian9057]

It's a fucking hourglass for god's sake, I can't believe this

[@jaysto1912]

Is this a clip taken from Portlandia or something?

[@todorelojconfernando]

I respected these guys a lot and took most everything they said as gospel but to try to sell a glass full of buckshot is insulting, the 20k watches that were made for for Mr Ben were expensive but they were real watches and real engineering, very disappointed with what I see as greediness

[@ezpages]

What's the opposite of selling yourself short?

[@brewwatchco]

The man is a genius to say the least.

[@seb7dagreat]

lol I thought it would be around 200$

[@MrAstroshot]

Apple-style marketing applied to an egg timer....recession must be over I guess...

[@zunedog31]

Astroshot _ Hourglass*

[@MateuszDabrowskiPL]

Tenminutesglass*

[@ethancushing3398]

Now the recession is back

[@seanp1129]

Yikes! Sorry, Hodinkee... Maybe you should have ran this by PR before crippling your image to what appears to be everyone who has seen this thus far... Maybe remove this video..?

[@XelrisMZ]

Twelve. Thousand. Dollars. I'm in the wrong line of work. All I needed was some visually stimulating dohickee (it's almost an anagram), some softly playing hipster-friendly instruments, a nice fireplace backdrop and some pretentious commentary about the dying art of blowing glass and "the opposite of time." THE OPPOSITE OF TIME, CAURL. Then I, too, can sell overly stylized wall ornaments (that already cheaply exist, just with sand instead of ball bearings) for roughly the cost of a state bachelors degree.

[@chuckharding7523]

Can't believe you said all of this with a straight face. Give me a break.

[@MrEli204]

The perfect gift for the man with $12k but doesn't have a lighter to set it on fire.

[@markobjelanovic5444]

So you're hoping to move these things for 1,2 million dollars just like that huh?

[@spiritriderjk]

Lol the hustlas see the hustle

[@rednola9892]

0:19 "I love the fact that it is so deeply esoteric" hahhhaaha

[@Bhatakti_Hawas]

This would be a perfect Onion video

[@RAMIRIN501]

Inescapable, absurdity, ridiculous, stupid.

[@gyang333]

lol what happens if UPS/FedEx breaks it in shipment. Will they even insure this POS for 12k?! Do you get a replacement issued straight from Marc Newson?

[@arturolemar7634]

-Cost of manufacture: 100$ -Cost after put an apple on it: 12,000$

[@TheOriginalLiao]

The introduction was so verbose and nonsensical that I thought this was satire.

[@whateverangeltaken]

>You can't even really explain what you're looking at either. I am looking at an hourglass. There, I explained it.

[@SeanBlackburn1]

So you plan to try and make 1.2million off of selling 100 hour glasses. Good luck to you.

[@Amen20]

That's a joke, no one rly believes that is actually true.

[@willhall1771]

Why the hate? This is a fantastic object. Yes, $12k is steep, but on par with similar bespoke objects by seminal designers. It's an awesome piece.

[@Amberlynn_Reid]

Because people and animals are starving to death or dying of heatstroke and you care about bespoke objects

[@valebliz]

At Hodinkee they surely know how to part money from the fools with too much of it. You have no shame.

[@4gegtyreeyuyeddffvyt]

The ten minute glass? Fooking bwahahahahaha!!!!

[@MrSoccerGK]

yes I get the crafting behind it and the design but the price is a fucking joke. Not even "premium" bottled water manages to rip you off like this. My dislike goes to Hodinkee as a whole, not to the guys that spent hours filming and editing this video. which I must admit, was beautifully done.

[@Luciano3415]

any opinions about the we-wood watches? thinking of getting one so would appreciate if anyone here would be interested in sharing his opinion

[@ubaldoguzman8949]

What the F*** Hodinkee you guys just verified that you represent the snobby side of the watch community, are you kidding me, $12,000!? Ha wow what a hustle man, absurd. Guys check out the Urban Gentry or Theo & Harris. A place where normal people enjoy great vintage or modern timepieces.

[@wwbdwwbd]

Hodinkee has a public relations disaster on its hands. Unsubbed.

[@tonkaty]

Everyone that's saying Hodinkee is charging an absurd price for this piece is wrong, yes its absurdly expensive but given what it is its very fair. This is the same as the original Ike Pod SGSS but simply limited to 100 pieces and branded by Hodinkee, the difference is this is actually $1,000 than the original. So really, Hodinkee is charging you less just for having their name on instead of the original.

[@spiritriderjk]

wut?

[@alfredofwessex3995]

Hodinkee has become a parody of itself.

[@Nelso5000]

12k is kind of understandable with a limit of 100 pieces, also considering Marc Newson designed it, the man that designed a chair that sold at auction for $4.7 Million. You're buying the name behind the product.

[@brstfr7126]

I would be willing to pay 27 dollars for that at Bed, Bath, and Beyond.

[@gamebred26]

I got one for me and the wife....stunning....nooch.

[@KristianDowling]

No ides about the value of the product, but I love the video. Best quality production from Hodinkee yet, and a compelling argument for such an incredible product.

[@OG10]

I thought maybe the beads were rose gold.. nope this is worse than snake oil whoever buys this really needs to re-evaluate life

[@pguste]

This fellow says that he is working with these glass artisans for perhaps the last time in history. Well certainly his history. This isn't even hand blown, it is done with machines. I wonder how many John Mayer bought.

[@SeethingGreen]

The purchase list will be the 100 most ridiculous people on the planet.

[@stevenuk]

I am trying to like this, I really am.... and the Ressence watch, seriously!

[@davidv6091]

12K for the sound made by ball bearings? Thank you, but i pass.....

[@cfrincon]

Had +hodinkee uploaded this on April's Fool it would at least been funny.

[@MrMustang990]

This has to be a prank

[@itsaty7760]

Unsubbed after seeing the price

[@hamidamin]

12000 dollars!!! are they mental ? I can't take Hodinkee serieus anymore. It's al about making money for them.

[@MotoMUSEUM]

the funny thig is that you ger a really similar iten on the bay for 20 usd... madonna mia... hodinki is gone guys. sorry...

[@tim2468]

I suppose if you're stoned this might be cool. Otherwise give it to the church for their junk sale.

[@shafserious2805]

Whaaaaa'daaaa.... u buy this and even the Hooooodinkies will be laughing at you!

[@JaydonTobler]

And how much does this "object" cost? Oh, a modest $12,000. No thank you then.

[@rtomson]

Is this guy fucking kidding me. Amazon one for $12. Not $12,000.

[@angelicacushing6032]

Thats very interesting I wonder how much that is (Quick google search) oh wow, fuck that.

[@fa5234]

12000$ :D Some people have totally lost sense of reality. Hodinkee is now a total joke

[@wilsonscott4140]

I subscribed to this channel a while back to see commentaries on wristwatches. Instead, more recently this channel is filled with this crap. So, it's time to unsubscribe and move on.

[@fer557]

This thing is cool 😎

[@hostilegrey9011]

What...the...fuck?

[@davidl2089]

This "object" ...is just like every other object like it ...it doesnt start working until you make it start working indeed..... you are paying $11,950 for ball bearings covered in copper folks. These types of sales occur as a bubble is forming in certain areas of investing .. the vintage watch craze will not last like anything else...BE CAREFUL WHAT YOU PAY HUGE PREMIUMS FOR ~ especially if 12,000 is alot of money for you..

[@lukec7921]

Is this a joke?! fuck me dead

[@NitayNostrasifu]

a quick hope to make 1.2m and probably 99% profit lol

[@kjhvbfhvbheghsfbvjb]

Aprils fools?! 😂

[@joshuaporter98]

This is a pretty long video just to say I made a pretentious $12,000 piece of glass

[@sectormentor6265]

Is this Saphire Crystal? Ha ha..Ridiculous!

[@AbcAbc-dh1jb]

LOL 12000$

[@Tekhelet75]

It looks ugly

[@rtomson]

Take this shit off hodinkee. It's beneath the brand (Hodinkee's brand).

[@Amberlynn_Reid]

First comment in 3 years. The product and this channel are still a joke

[@MrCdrant]

Anyone who thought this would be less than many thousands of dollars was being naive. 100 examples of a hand made precision device, designed by a world famous artist? Why is this at all surprisingly in the watch community?

[@willfrank961]

But what exactly did he design? You couldn't pick him out of a line-up. It doesn't have any identifying features. And he didn't make it himself. And i could have understood even 2-3K. But 12K is ludicrous.

[@TheOriginalLiao]

The introduction was so verbose and nonsensical that I thought this was satire.