Is Greenwashing Ruining Sustainability?

We sit down with Rahel Goldman, the owner of Glou Wine Bar, about sustainability in the wine industry.
Rahel shares the concept of Glou Wine Bar, which focuses on eliminating single-use packaging and promoting sustainability throughout the entire wine-making process.
Rahel also discusses her background in coffee and how sustainability has been a key element in both industries.
She highlights the need for transparency and research when identifying truly sustainable products.
We discuss the importance of storytelling in marketing and the challenges faced by small producers in implementing effective storytelling and also highlight the impact of the cost of living crisis on sustainability and express concerns about society's shift towards self-interest.
Rahel shares Glou's future plans, including the potential expansion to Europe. She also mentions the most exciting developments in the wine and hospitality industry and expresses hope for the future of sustainability in wine.