Is Rap Music Returning To QUALITY Over QUANTITY?

Is Rap Music Returning To QUALITY Over QUANTITY? #rap #hiphop #curtissking
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[@MarkeithJohnson]

WE gotta separate COMMERCIAL BLACKNESS from authentic BLACK AMERICAN CULTURE.

[@myas9207]

This comment right here.

[@bizzyrizzy4075]

YES WE NEED TO GET BACK TO THIS

[@TheOMasterJ]

I’m not in America but this was worded perfectly

[@Sketchnificent]

I grew up on lyrics and artistic growth, remember artists it’s not a race it’s a marathon keep running 🏁

[@CurtissKingTV]

🏁🏁🏁

[@EricJohnson-fh8zj]

It's definitely a balance between the 2. You should be putting out quality, just don't lose momentum by not putting out fresh stuff to keep your name in thier heads. It's hard to say what release timeline works for that balance. It depends on whether you're up and coming, or already established. One good album a year (possibly 2 if you're a new item and can make them quality drops), and a few singles in between should be plenty...more than that and they better be hot tracks that impress the fans or you run the risk of folks not being hyped and looking forward to new drops when you release them. But hey...who the f am I? 😅 what do i know anyways? Do you.

[@queenofbuttercream]

Most people aren't fans... They are consumers.

[@tamekamccalister9327]

That goes back to what Kendrick said "I make music that electrify you make music that pacify".

[@coronbrown9238]

They stop teaching cursive at a point. And that devastated me. It’s literally rent free in my mind. 3rd grade we had a whole month or two. Strictly learning cursive. Why would you take that away!?!?

[@shonyeezy5672]

Yeah, I remember my fifth grade teacher out here in Ohio had us only write his assignments in cursive

[@dabrownone]

Honestly no one needs it anymore. Education is actually not adapting fast enough given the rate of change in society

[@randomcharacter6501]

You know know what schools should teach instead of cursive? Critical thinking. Too many followers and not enough leaders.

[@thecosmicblueautie]

I'm thinking that is due to everything going digital,but people still need to learn to sign their name. We can't go back to writing X on the line.

[@crnkmnky]

We are one meteor shower or solar flare away from needing legible handwriting again…

[@klproduction1045]

I remember reading the dictionary for words with true meaning to write my rhymes back in the day

[@Ankh-he3wi]

😂😂 guilty ✋

[@williamanuel6648]

I’m old school I grew up on Kool Moe Dee and LL Cool J and I most definitely had to go to the dictionary to find the words they were using.

[@klproduction1045]

@@williamanuel6648 absolutely bro !!!!

[@klproduction1045]

Bro I knew when gangster rap took completely over this was where it was going. I’m welcoming the change now cause I truly need it peace & Love to real hip hop

[@kj_H65f]

You mean back in the 80s with NWA?

[@randomcharacter6501]

@@kj_H65f They prolly mean drill music. That was kinda the beginning of flooding the market with music.

[@Sender1257]

That teacher seems like a nice lady but playing rich baby daddy in a classroom setting is insane 😂

[@earlencollings2422]

Everybody at TDE is so chilled. You can tell they're solid in their processes.

[@IAMThreeFiveOfficial]

What she's saying is true. I was a Teacher for 3 years and resigned last year for these reasons among others, great video again KING!

[@blakseed]

One thing I'm thankful for in this rap battle with K. Dot and Drake is , that rappers seem to want to rap again, and drop bars. For awhile there, I thought rap music quality was going to dip so low, that hip hop would go the way of rock and country. It would be scooped up by big business, and the history and culture would be forgotten.

[@atarahsvoice5268]

It’s funny that you say that because I’ve always understood this about K. Dot, a long time ago. That’s exactly what all of this beef is about, if we as consumers & they as artists to get a hold & take back control of the music & art that they created to make it to 50 years, it will not be around to see another 50 years

[@Champ1up]

A Kendrick School is better off than a Drake School. That’s a win for society

[@jfraz1992]

Both can exist & that’s yall problem

[@ronaldmcdonaldjuniorghost]

@@jfraz1992hi I’m chucky

[@aferg76]

@@jfraz1992 we have bunch of Drake schools now and kids can’t rid.

[@pumas6189]

@@jfraz1992 Yes both can exist however, Aubrey is not a true rapper. Kendrick's music makes some of us think, makes some of us read and research, Lyrics matter.

[@jfraz1992]

@@pumas6189 just because Kendrick’s music makes u think doesn’t make him better, there are different skill sets & lanes to require a good mc

[@PoeticAubs]

Yo, this is a raw perspective . As a Creative LA educator, this perspective brought light to some shit. Gratitude.

[@farraribeats]

Please yesss Quality over Quantity. I mainly make underground hip hop beats because I enjoy the quality of beats from people like Alchemist, Hitboy, the new ScHoolboy or Vince Staples album. This a win for artists and producers🙌

[@pyroglyphicsTV]

Canibus was the MC who got me into rapping. Buckingham Palace is the hardest track I've ever heard to this day. Because Canibus made every bar count. This man was rapping about alien life in 98. Total stoner nerd shit that I've come to emulate today, with a mix of Death Grips and Danny Brown. It's safe to say Kendrick Lamar Made Lyrics Great Again.

[@MiggieSmalls91]

Love this! The whole Kendrick vs Drake really put it the whole Rap industry into a reset and that whole bout got everyone waking up as well. Quantity is not everything,Quality is everything. Especially if you want to evolve your sound. Cardi B for example is having so much trouble to come out with new music cause she haven’t changed her sound nor doesn’t have a sound of her own. Meaning she hasn’t evolve whatsoever so whenever she comes out with new music it sounds the same Especially coming with 10 to 15 versions of one single song. Punch was right it’s hella over saturated. Now with ice spice is having trouble charting cause she’s coming out with the same sound with different songs too.

[@jfraz1992]

Cardi b run is done & she was manufactured that’s why, she never was a true artist, she got on based off her personality

[@MiggieSmalls91]

@@jfraz1992 yes absolutely and honestly imo she’s hip-hop biggest mistake meaning she was meant to take down nicki Minaj and nicki is still striving on her pink friday 2 tour. Meanwhile cardi gotten way too comfortable riding the wave from her first album. She had too many chances as well. Crying and trashing her fans that her music not being good etc. she’s indeed done!

[@Beatgrade]

Great video Curtiss

[@CED.Dweller]

Lord, this…

[@ogunoni8470]

From one lyrics to another, you are solid brother✊🏾🔥

[@alexW36912]

when the teacher sayin THEY BEEN KNEW u illiterate 😂😢

[@six7264]

The problem with releasing every 3-4 for independent artists is that they've acquiesced their business to other platforms, so their algorithm and marketing dictates an artist's reach. Back when the platforms emphasized discovery, the heavy lifting was done for them, so email lists and customer communication weren't always necessary to stay "relevant". Now, you really have to make sure that you are in direct contact with your fanbase or you will NOT hear about their concert, an album drop or a merchandise drop. I've missed like 20 concerts and been like "Yo they were here? When did they even announce a tour?" Wouldn't have happened if they had text alerts or an email blast instead of depending on Spotify or Instagram.

[@SunnyRawka]

My G-You produced Tree of Life!?!!!? Thats a legendary joint right there!!! 🫡🙏🙏🙏

[@MichaelSims-rn6vu]

I listened to drill music in zion today for the first time. And that 10 track album was everything i needed. Beautiful. Lupe, ab soul, lute, rashad, saba. Need that man

[@xsvritsgaming]

The problem of Lupe Fiasco and he is islam. I don't still trust the other rapper's who still suffering from islam extremist. Please wake up already, I'll trust other likes underground music or storyline rapper will be use properly and still believe in God in heaven. Kendrick Lamar, J. Cole, Common, JID, and etc who still believe in background check in religion belief.

[@derekmusic5753]

Great talk 📡📡bro.💯👊🏿

[@JGNYRD]

The masses not being able to read or write in America is such a real thing... Like the "freestyle era" and "punch in" style of music... Because its not just hip-hop... This has been a very producer centric era... People have stopped expecting lyrics and gravitated to more catchy hooks and knocking beats... But as DIY'ers we have to take some of the blame pie too... I've seen so many independent artists one in particular being Russ... over the years tell aspiring artist to flood the market... And you can't do that effectively writing your music and crafting quality lyrics... So I for one am glad to see a shift back to putting the emphasis on quality music over quantity... I have slacked alot over the past few years just going through my struggles as a man... But this shift in the culture is a sign that the era in which is better tailored to my style of artistry will flourish... So I got so work to do family... Cheer for a watch out for too my fellow DIY'ers!

[@Itsjustinmills]

Love your videos, you got me crying on this one lmaon😂

[@JulianWyllie]

I look at hip hop the same way I look at movies, books, or music in every other genre. If you put out one project every four years and they're all good, I rate you high. I really couldn't care less about the "owning the summers" logic that is so common in hip hop. Sure, it's cool that some rappers have dominated the charts year after year in their prime, but honestly a lot of those artists aren't that complex lyrically so it's more than likely easier to pump out project after project if you aren't focused on challenging yourself and audiences with your pen or musical style. I value risk-taking, so when an artist takes their time and comes back with quality bodies of work, that's something I can point to and applaud.

[@Gogoloops]

On muvas I’ve been waiting for this moment ‼️🤣💯

[@shonyeezy5672]

Bro y’all gotta understand my wife is a teacher and she’s got a little Blasian kid in middle school who learned euphoria lyric for lyric that’s fucking awesome as dope as Chief Keef was for us. (I personally had Mac Miller and J. Cole )I’d rather it be this type of music something a little more challenging per se. But I’m not hating there’s a crowd for everything all right

[@KawaiiSteez]

Interesting. It's been a struggle making the type of music I do but its created a really nice dedicated fanbase. I never even thought of the fact that a Major could come in just because they need something new. I grew up on lyricism, risk taking and experimentation. This is a lot to think about

[@aguynamedchai]

Was talkin bout everything u covered wit my uncle last night lol now u drop. Them signs is signing rn

[@CurtissKingTV]

🤞🏽🙏🏽

[@LacedRhymes]

Facts!!! We live in a world where it’s microwave and we see alot of artists come and go!!!

[@crisprolific9272]

Excellent 👌🏾

[@klproduction1045]

Great work bro ❤

[@marothimahlake7458]

Side note: Rap has always and always been in the streets. As soon as the current generation learns to write their own lyrics, learn to freestyle using a word or concept given to the emcee by someone else and rhyming based on that off the dome. Hosting local open mic sessions and battles instead of being behind social media screens Hip-Hop will never die, I’m a 90s kid from south africa we lived this lifestyle and hip hop is a huge part of me. What I noticed is the younger generation only gives a damn about parties someone to f**k, alcohol weed and shisha pipes at parties. No creation, no poetry no music it’s an unsettling change in culture between generations. Sad…

[@ORLIANROW]

I don't know why people always have to say one or the other. You can have both, quality and quantity. As far as productivity that is up to the producer/artist.

[@CurtissKingTV]

The studies of prolific creatives all say the same thing…it requires Quantity to get to Quality. The problem here is that most of those ideas aren’t that good and therefore don’t necessarily need a commercial push because they simply exist. So now, what you’re getting is not Quality in Quantity in art, it’s Quality marketing of subpar music.

[@jfraz1992]

Exactly

[@AikiraBeats]

As a teacher in the church, I can see this first hand. They don’t have basic knowledge of context clues. They don’t understand how to have a conversation without arguing. They don’t know basic things that children their age are supposed to know. I blame the parents for buying them this technology that gives the parents a so called break from being a parent.

[@klproduction1045]

No more fad music give us something real with substance

[@FuquanJohns]

AYO! “Heaven ain’t far Curtiss” - Ab-soul ‘Tree of life’

[@DrayClay]

Pure Facts 💯👍🏿👍🏿

[@thahyst]

Speaking of oreos.. a crazy thing I just heard is that the regular oreos, have less stuffing than they used to, and the extra stuffed is only spelled with one "F" an there stuffed with the amount that the og ones were originally stuffed with.. smh.

[@toytoy1427]

It’s time we take ownership of cultures and educate our ppl young and old!!!

[@paulawalker2780]

I miss the 80s, where every rapper had individuality, and you knew the difference between Krs1 and Dougie Fresh for example.

[@Damngoodchicken_]

2:12 not for you independent artists. They are established. They don’t need to be everywhere. You DO!

[@dalesdonutclips]

It's been a paradyme shift, going back to the basics

[@Mr.harden]

That shit been going on since the 80s when they came out with this program for public schools. No child left behind this person you are and you can’t even read a book for third grade education but you in the ninth grade that shit was not fair to those in special educationwho truly needed assistance from a teacher or counselor they pass them on to

[@dalesdonutclips]

😂😂😂😂😂 yous a foo bro

[@KushNubit]

❤❤❤

[@toytoy1427]

Phonics!!! This is also why they stopped teaching Civics in schools!!! We need both! All subjects needs to be taught!!!

[@rayrizzol]

I just like the fact that we can release when we want to because we are independent artist and we can get a distribution deal and release it when we fill that our music is right.

[@georgewoolf6300]

Real talk... I sat in the Stankonia A room years back with 3 well known artists, as the engineer for a 100 million soundscan producer, and one of the artists could not write. He dictated his lyrics to his assistant to write down.

[@triple6286]

holy smokes, Your hairline goes wayyyyyyyy back to when Adam and Eve were born.

[@CurtissKingTV]

Says the guy too afraid to post a photo of himself online 😭 boy I know you musty as hell behind this comment

[@NothinG_notthesame]

​@@CurtissKingTVsmelling like beef 😭😭💀

[@CurtissKingTV]

@@NothinG_notthesame 😭

[@Sketchnificent]

Not you on here talking shit with them dirty ass fingernails 🫵🏽🥸

[@jfraz1992]

😂😂😂😂😂

[@klproduction1045]

Bro is it ok for me to repost a part of this episode for my podcast

[@Becauseimme]

A company like Rawkus is coming soon.

[@Kartierbands]

Real rap finna come back fashoo. I’m already back to the bars

[@EarthEagleGT]

i disagree with what Punch is saying cause it's k*lling momentum. Plus he's saying economics yet if you not SZA on TDE the other artist are not even selling that well

[@The.now.matters]

Hold up, so you tell me that lyrical artist have a better chance of making An insane amount of impact within hip hop again

[@wallace870]

FUN FACT, for all you OVO;ers...... KENDRICK LAMAR was a straight ( A ) Student in High School and ya boy Drake.... "dropped out" of High School 🤐. Maybe "that" further explaings, ghost writers? I am just saying.... 🙄

[@equinox95]

They had a trend in Jamaican dancehall at one point "fully dunce"?......sounds crazy thinking about the legends of the 70s/80s 🤔🤔🤔.

[@prod.bycheese]

We getting there..

[@TheoriginalAdam.]

💯

[@Marcustrh]

Fascinating, the kids are still bumping sukiahnah & sexy red. I mean we had our wild artist too Trina Kelis milkshakes was fire at my high school. I’m just so glad these kids got exposed to bars from Kenny and are having hall way cypher. There is hope for the youth🙌🏿🙏🏿❤.

[@cloakthescribe]

The separation of actual Artistry and Commercialization of Artistry is taking place in not just in Hip-Hop Culture, Hip-Hop/Rap Music, and Pop Culture. It’s happening in every discipline of Artistry. Far as the children and Education issue they’ve known about this lack of literacy since I was in Elementary and Junior High School. We’ve been dead last in every form of education for centuries. And I’m sure it’s gotten worst over time.

[@Ankh-he3wi]

Spotify made that quantity drive possible.

[@TremelJackson]

Quality is coming back and Sexy Red and Lil RT are leading the race 😂

[@Hiphopborn85]

Just facts

[@rbggwapo]

Just depends on the strategy and system. What is the goal and how sustainable is it?

[@coldbreeze35]

That teacher right fr fr, school is basically just daycare on the cool. They not holding back kids no more

[@offthegrident]

Yeeears back when I read an article about Young Thug made 40 songs in 27 minutes i knew we were headed to a dark place 😂😂

[@everyonesopinionisdumb]

Wtf they had to mean verses because how long are the songs??? 😅

[@supertsigma6864]

They know Super T Sigma’s out There, so they figure “we better get back conscious “ until my quality goes viral, my quantity will be the virus”- Super T Sigma

[@steviesummers380]

Ab Soul is a goat

[@woahdaniel]

Crazy. I’ve dropped a song a day for the last two weeks, but this is changing my perspective for sure. Before, I dropped like every 6 months lol, with little promotion. I’ve made more growth the last 2 weeks than I ever have but it hasn’t been significant. Wonder if there’s a sweet in-between I can find

[@Shyeep]

It's just a grind, yea you can hope to pop off and go viral... but a steady grind and 1 new follower at a time works too (and is a lot more realistic). Then slowly views per day will go up as you keep adding to what you got to offer.

[@woahdaniel]

@@Shyeep love the advice my dude. I just checked out your page, I see you’ve been posting consistently. Can I recommend that you start adding descriptions to your videos so people can find your stuff! Also post shorts

[@Shyeep]

@@woahdaniel ohh yea, you're right, thanks. I didn't think about descriptions getting pulled into SEO / algorithm stuff.

[@woahdaniel]

@@Shyeep just some advice! I hardly know what I’m doing myself. All love man!

[@smokescreenFromThe6ix]

C Delores Tucker was right. If you don't know who she is, Google her.

[@thelastdon9000]

No she wasn't bruh she was a slumlord herself

[@rafaelpena4269]

16:17-they should've NEVER took phonics out of schools

[@coryjackson6944]

Agreed! 👋🏽👋🏽👋🏽👋🏽👋🏽👋🏽👋🏽 But we are still responsible for teaching our children..

[@carlosgil4196]

Consider this as part of a lesson I’m from GenX NOT a GenZ however I don’t criticize any of the young artist because the artists I grew up on were young just like them such as Run DMC Slick Rick Dougie Fresh KRSONE LL Cool J etc when they were in school yes education wasn’t great but they say and read tons of dictionaries as books and books that their beloveds pass on to them that’s why their vocabulary and content were always on point however fast forward now Drill..no disrespect to them..isn’t real music but a problematic to the youth want to create their own reality rap or gangsta rap I have no issue on that but if these youngin don’t know their history why are you playing a role as a gangster rapper that’s not culture and we need to take accountability for it try educating them before this world end I hope things do get better that is my thought DIY

[@georgewoolf6300]

Motown was quality ofer quantity, this is not new but it is necessary in today's climate.

[@shonyeezy5672]

As someone who’s been here listening to Drake since so far gone, I will say that there is a point where this shit did become a turn off after if you’re reading this everything sounded like a variant of energy and views was the last decent one I really rocked with then all of a sudden he started talking about leaning and hitters like wait what?😂😂😂😂😂

[@wowthatsinteresting8951]

It’s not money , it’s the power.

[@darwenfrankie5935]

Money and Power goes hand and hand

[@the_yungchubbz]

Eh yo! “We didn’t need a Caucasian perspective…” 😂 I thought I was the only one.

[@theoneeyedshaman6884]

Late stage Capitalism has weaponized music and culture as a way to sacrifice the general population in myriad ways in order to keep the game going. There's a lot of people both in high and low places that have some explaining to do!!!!

[@BluEx22329]

12:40 they get music Playlists in HS now.wtf

[@CurtissKingTV]

Fam where was this when I was in school 🤣

[@everyonesopinionisdumb]

​@@CurtissKingTVI graduated in 08 and my English teacher used to play his iPod and let us pick songs back in Mo Val (The Murda)

[@blackisco]

I don't buy it. Jay Z dropped every year in the first leg of his career - a lot of great albums and classics came from that. Nas dropped 6 HARD albums in 3 years. If you can't drop every year you're just not that nice. And it's fine, but don't act like it's some quality vs quantity argument. YOU can't make a great quantity of quality work BECAUSE you're not that nice. That being said, not everyone is Jay Z or Nas.

[@Sketchnificent]

Kendrick doesn’t drop every year look how people going back and listening to Mr. Morale and the big steppers that dropped two years ago, even his Damn album that dropped 7 years ago. Just cause you drop albums every year doesn’t make them good .

[@blackisco]

@@Sketchnificent The Blueprint, BP2 and The Black Album all dropped within a 3 year time span is all I'm saying. Anyone can make a good album if they take 5 years to do it.

[@sdot285]

Comparing what Jay and Nas did to the music of today is like comparing a Prius to a Porsche. Spending 5 years on a project doesn’t mean it’s going to be good. I’m just saying… that’s a stretch

[@kiddrobinson87]

i got a question ..... what happened to timeless albums??

[@saintkevinofficial]

The culture is an empty void nowadays. It doesn't exist anymore.

[@Sketchnificent]

@@saintkevinofficialfalse those albums do exist ppl need stop chasing “a vibe” and start chasing a experience

[@CurtissKingTV]

Monetary needs of creatives surpassed creative needs of some of the most talented creators on that mainstream stage. Labels and Playlisters convincing artists to listen to analytics & listeners over their own creative voices.

[@itzdm0r3]

Some of these artist need hooked on phonics, ABC mouse or something.

[@Hiphopborn85]

Quality of lyrics or Quality of amount of doe? Just because some artist is making more doe doesn't mean they are a good lyricist. And someone who is a good lyricist might not make as much doe as someone who isn't. I'm a musician and never been into the popular club music mostly. Because most the time club music sacrifices lyrics for the beat instead.

[@Numoontalk215]

I just published a book about MF DOOM and the black arts and would love if a school class read it

[@user-bv7ww4wr3n]

Ppl forget the Rap Music is over a half a Century old. Art always evolves. There may be a newer form of musical expressionism on the horizon(?). Where is the value of music in these days whereas just abt anybody can do it, especially nowadays with AI(?). Music is literally cheaper than a Bag of Chips. Practically Valueless. It is surviving through the bloodlines of The Strip Clubs only. It's all in the hands of The Strippers that still dictates what kinda songs will make it to the top.

[@2toneonthetrack]

We dont need any race perspective to say its cultural when everyone is talking about it. But yes

[@oharold]

I Never Understood Quality Over Quantity. Why Aren’t People Good Enough To Do Both?

[@coryjackson6944]

Because great art takes time to create and produce.. I implore you to find an old interview with Lauryn Hill speaking on this..

[@oharold]

@@coryjackson6944 Greatness Is Being Consistent.

[@klproduction1045]

Never believed in freestyle because it’s an incomplete thought

[@LighttheCelestial]

Smh I'm trying!

[@Hiphopborn85]

I didn't pay to go to a rave.

[@xsvritsgaming]

Please be aware sometimes, check the background on religion from rappers first.

[@ghettogov6161]

Mach hommy does both

[@JackFrost9088]

Yet I can write and do it all but where's my shot

[@desomusicinc]

Rap music is not returning at all. It’s over. Cap ain’t rap. 🤦🏾‍♂️

[@JackFrost9088]

Rap Quality ain't coming back until they realize how dumb all this shit is

[@jamesapple2]

15:55 say it for the people in the back. As much as these Silicone Valley companies want to make our lives better only make us more ignorant w/ things like AI & robots with smartphones getting better.

[@dominicdillard5956]

How to build a murder dog magazine everything so I'm from the south but I've been murdered all magazine that's on the West Coast and I've been in the source I know what you got going keep on cooking in the kitchen and keep whipping up some of that great s*** that you be coming over that content

[@dominicdillard5956]

Project G Memphis Tennessee