is the hybe family a thing?

[@carolinesch.]

Lee Hyun did a 2 Part video being BTS manager for a day on his yt which was a more of a behind the scenes video of them recording interviews and Performances. It was quite cute actually. They seem to get along great. But the whole company family thing is so funny because I remember getting told "If a company tells we are all big family " when you have a job Interview RUN. That Not a good Thing"😅

[@aldilinanascimento3524]

Sim, mas falando do Lee hyun e BTS não só parece se darem bem, como tem respeito e convívio.

[@shivangiagrawal2665]

Same! I cringe so hard when the Partner in my firm says we're a family. Bish no!

[@EnLAre]

@@shivangiagrawal2665😂😂😂

[@ONCE_A_MOA_ALWAYS_A_MOA]

Txt bts and lee hyun all were training/debuting when big hit was at bankruptcy, i just have much respect for them all.

[@goreyfantod5213]

25:35 This marks the moment it became apparent that you've become an ARMY. P.S. If you watch interactions between BTS, Lee Hyun & TXT, you'll see that your description of their relationship is spot-on. Lee Hyun is their beloved older brother/uncle & TXT are their adorable baby nephews.

[@eva.nvrmnd]

That took me out when he snitched the cardigan for Jin and V 😄

[@WE__BTS]

No. It happened with his rant before 5:00 lol

[@Lopez7689]

i like the idea of ​​big hit Family Bts went so far as to mention that txt are like his younger brothers, txt turns to bts a lot when they need advice and also they usually go out together an example of this is that jin and the leader of txt usually play video games together Jimin once called a txt "the babies" in a vlive so I think the relationship between the company is strong Personally, I listen to txt's music occasionally, there are songs that I love more than others but I always appreciate that they are involved in their own music Lee hyun is amazing, he often visits bts a lot and always highlights how proud he is of them The bts boys call him “the boss” and they respect him a lot so the strong relationship is there too

[@chere100]

Big Hit's artists have family in a more literal sense, that is they interact with each other in familial ways. They don't just work together, but they sometimes play together, eat together, spend time together cause they want to, and yeah they help each other grow as artists. They are not family in a corporate sense. They don't have a shared sound, they don't have an identical artistic vision.

[@CantFindAUsername01]

Within bighit itself, perhaps the family perception is okay but HYBE?? That's just crazy. That's a whole ass corporation and most other idols are managed under other HYBE labels. That "HYBE family" line is only ever serving as a marketting tool for hybe and other artists.

[@Jurnalist_]

exactly.

[@Yeonkimin_]

They’re not a family but I do enjoy the interactions between groups

[@aldilinanascimento3524]

Sim

[@eva.nvrmnd]

I just wrote out an essay long comment and you boiled most of what I wanted to say down to one sentence 🤣

[@carlotaornelas7207]

hybe could be a unconventional family

[@cieradivens3934]

I have a theory on why labels and executives insist on taking credit. When you give artist credit and a fanbase grows around them specifically, yes you can charge more but it also makes the artists irreplaceable and therefore powerful. They can negotiate for better wages/treatment or threaten to leave and take THEIR fans with them. But if it’s the company that creates what’s special about the artists, THEY have the fans and the artists are easily replaced when they don’t do what you want. Fans stay with the company and move to whatever the new group is, bc the artists and music doesn’t matter. They love the idea that some people are willing to Stan a group before even hearing/seeing them bc there is an expected corporate sound. During this Hybe/SM mess, I’ve heard the CEO of SM (Lee Sooman- same guy who made that avengers of kpop group) talk about staying true to “pink bloods” or fans of the company. I think that’s why so much kpop sounds the same bc the major companies want one sound/style associated with their company, so people can be fans of a company not an artist.

[@Jurnalist_]

I rather have a irreplaceable artist that is happy than unhappy super replaceable artist. I’m so pro artist and have worked for the machine. The artist make it all possible. Rather have a powerful artist than some artist that has no power

[@cieradivens3934]

@@Jurnalist_ yeah I agree. Powerless artists are still short sighted bc they don’t have true fans, just a bunch of casual listeners that move on quickly and ultimately the company can never grow into something like Hybe since they never had a real following. So many corporations are not pro-artist and think more about giving themselves the upper hand, so they end up shooting themselves in the foot.

[@jennd1298]

"and that's why we have Jopping" 🤣🤣 Truer words have never been spoken!!! I'm gonna be honest, that's how I judge whether a reactor is genuine or not. If they say they like it, that's it, I'm out. 😂😂 Not even their own fans like it. I only watch their BTS reactions but if they say they like Jopping, I KNOW THEY'RE LYING, so how can I believe what they say about BTS 🤷🏻‍♀️ Anything for views ig.

[@Jurnalist_]

I swear them man make my job so hard. I can’t deny the numbers from BTS are crazy. But I want my word and brand to have weight. I keep it a hundred. That’s the brand I’m not here to please anyone. I’m here to experience and hear good music. If I don’t like it I should be able to articulate that and stand on it. If I just said everything was greasy how is that a reaction? These fake reactors with the big energy make me have to fight through so much bs. Jopping is a musical sin that should’ve never been created. 😭😭

[@jennd1298]

@@Jurnalist_ The perfect description😭😭I don't know much about the members of that group, although I can admit they are good vocalists.....but HOW could they have been okay with that song, I would've quit on the spot. I mean the title itself is embarrassing, the music is 💩 All this coming from the supposed best of the best🙃 Just....yes, a MUSICAL SIN. Also, I appreciate your honesty, it's hard to come by nowadays on this app. The majority of us can spot the fakes from a mile away, but there's still some gullible ones.

[@Jurnalist_]

@@jennd1298 well thank you for rocking with me. The fact they didn’t quite I lost respect for them as artist. But I have to hold a kernel of thought, that I don’t live in sk nor the true backlash they might get for a walk out or non completion of a contract.

[@loredell]

@@jennd1298 RIght? I don't know them all, but Kai is a sweetheart and Taemin? :_( I know Baekhyun vocals but not much... And the name I read as SPERM all the time??? T_T

[@Yeonkimin_]

27:45 peak army behavior lmaoo I’m always seeing ppl on my tl posting clothes saying one of the members would either look good with it or it looks like something they’d own/wear

[@nathalykim1263]

bro, I just wanted to say that I'm always impressed by the way you listen to Korean words and instantly pick up the pronunciation just the fact that you're paying attention to the sound of words at all is pretty impressive, cuz most people don't actually listen to what is being said (cuz yez, it is in a different language, but it doesn't mean you have to ignore all the words you're hearing lol), I'm pretty sure you wouldn't even need help to learn to pronounce stuff, cuz you can pick it up on your own honestly I noticed you're a quick learner, you always grasp the logic of linguistic and cultural things on your own also, I'm not trying to butter you up, it's just shocking how most people don't understand stuff even when it's being spelled to them, but you think by yourself, so I just wanted to say that I noticed you're very intelligent

[@김화은-l1r]

Yeah, right? So impressive. Actually, 'Lee' is not pronounced as 'Lee' , we say 'Ee' like he said in the video. Also, 'Kim' is more like 'Gim', 'Park' ->'Bak'. There is no accurate alphabet sound for our consonants..so that's why we just use 'similar' sounds(not so similar..haha).

[@loredell]

22:30 We don't talk about Scooter XD

[@purple428]

im here for the jopping slander, they can’t get away with releasing sht like that !!

[@Jurnalist_]

Pure violation. I will not forget

[@DontSigh]

It's not slander if it's true!

[@ralphy383]

Lee hyun is definitely bts's sunbaenim and hyung and txt are the lill bros.. they always have interactions especially with bts acting like mentors for txt a lot these days, them boys also go to bts members houses and shit to hang out. . Lee hyun is such a funny dude too... he has his own KZbin chanel thing where bts appears sometimes. He always jokes about how if he was bts, he would have demanded a throne from bighit. 😂😂😂

[@lixjoonhoneymt7149]

Lee as a korean surname you don’t say the L Lee as a chinese or mandarín surname you do

[@jmluvr1013]

while txt debuted in 2019, theyve acually been with bighit since 2014 at the earliest, so they definitely have seen bighit and bts grow. theyve talked about the bts members encouraging them and giving them food since way back then. i could talk a bunch about it because ive been with both groups since 2019 and have seen how their relationship evolved but yeah, they actually are close and supportive and mention each other a lot randomly. if you want to see more of lee hyun, he did a couple videos pretending to be bts and txt's managers, theyre super funny. if you watch the bighit family photo shoot youll probably notice awkwardness lol but i think its a given seeming as txt were the youngest people there and still trying to toe the line between being respectful and fanboying inside. oh and idk any lee hyuns music but he did a beautiful cover of spring day, and for txt, 0X1=LOVESONG is legit one of their best but personally eternally is my favorite

[@Danielle42381]

28:07 for the event they showed (a variety game show called Game Caterers), no BTS was not there. They had gone on hiatus at this point and also had done this show the year before (BTW I HIGHLY recommend that you watch the BTS episodes of Game Caterers). But they did leave a sign for all of the other Hybe artists that participated.

[@nen3040]

OMG you have jin's style down to a T!!! the cardigan yes! you a real one, borahae!

[@Jurnalist_]

I’ve paid attention a wee bit 😂

[@sugabeejoontome2539]

I was having a proud moment 🤣

[@anitaherbert1037]

Precient. She tried a power move and HYVES cracking down because it would be suicidal to let her dictate management practices.

[@Jurnalist_]

Who I’m sorry it’s been so long I don’t mind the context

[@anitaherbert1037]

@@Jurnalist_ the CEO of ADOR a subsidiary of Hybe. She's got a very old school big 3 attitude. She claims all the credit for the work of artists under her. Chooses music etc., very ego driven. The internal kerfuffle caused Hybe shares to drop. Its a big mess but they will do or say anything to not let her succeed. After all BTS and BANG PD built Hybe because BANG SI HYUK, rejected old big 3 management practices, and had a more artist centric management style, working as collaborators quality control, protectors, managers and facilitators rather than corporate overlords. So to let her win would be lunacy. After all when BTS was active they represented more than 50% Of the market share of all KPOP put together. Their success came from NOT acting like the big 3 entertainment companies.

[@TheTwil1]

“I can’t do those sounds” Thank you. THATS K-pop. And K-pop trying to rides BTS coat tail saying they rep K-pop. NO the hell they do not.

[@pslinky]

"and that's why we have 'joppin'... fuckin terrible" had me rolling! 😂 I love your commentary , you're so funny but also intelligent which makes you my favorite type of reactor 💯 💜💜💜 eta: Jin & Tae both would look dope in that cardi-jacket

[@SnowRivera]

-Everyone commenting on the surname Lee...🍿 -OH.....we're just gonna skip past the pics of HYBE America artists 🤣 - I KNOW there is a cardigan like that Jin or V have worn sometime somewhere!!!!! -come for the reaction, stay for Jurnalist rants!!! 😉

[@DiamondPreston1234]

Here's the link to the Behind the Scenes of the big hit family photoshoot with Bts, Txt, and Lee Hyun in case you are ever interested in seeing the bond between them and see how they interact together kzbin.info/www/bejne/gYLJn4NqhtZ_aM0

[@basicallybored4962]

What u said at 22:50 is really true I think, even though I guess kpop just works different in that regard? It is simply the norm to give the creative credit to the company, the CEO, the genius/mastermind behind the scenes, who idk picked the members and produced all their hit singles. They are sort of admired seperately. And that's not perceived as a bad thing. People don't want or expect their idol groups to have creative influence or to be genuises. They are aware *from the beginning* that what they are getting is a performance and they judge based on dance, vocal technique and stage presence (and looks). Producing themselves, writing themselves, in short *artistry was never a factor until bts came in* . And kpop never tried to mask this at all (before bts at least). They never tried to make it seem like the idol was the artist (like it's happening in the US for example). That's why in kpop it works perfectly fine for ADOR's CEO Min Hee-Jin to say that NewJean's success is her success. But maybe that's also why kpop's global success remains quite moderate.

[@itsbonniefay2417]

What I've observed as an ARMY since 2018 with all the content on KZbin and Twitter, the Bighit artists are comfortable and close. I wouldn't call it familial but instead kind of a mentorship or just friendly support. I've seen enough clips to understand that. Especially since BTS have always teased TXT, publicly supported their projects, and individual members from each group hang out from time to time. A lot of people like to call TXT "BTS' younger brothers". As for Lee Hyun I would definitely say he's BTS' sunbaenim.

[@NanciBK]

Yeah, the three acts at BigHit are more like a family. Not all of Hybe.

[@suzigwinn9433]

Lee is not the actual name - it is pronounced “ee” in Korean and the L is added to make it easier to English speakers. Same with Park. In Korean it is pronounced more like “Bach” with a soft b/p sound. 😅💜

[@nathalykim1263]

I'd say park is pronounced more like 'pak', but yes!

[@Ha-young_is_Just_Too_Fine]

Like with Kim, which is actually "Gim"

[@marirezende8478]

I'll slightly disagree with the part about Le Sserafim. Yes the company came up with the concept, but the concept was based on the girls and you can even see it in their lyrics. They also have song credits like TXT. For New Jeans, Min Heejin also said that the girls came up with stuff. I'm not defending her cause personally I do not like her, but even the New Jeans members have credits, even though they only have like 6 songs. They do participate. So, I do believe that, for the majority of their artists, hybe really does allow creative freedom, and this started because of BTS. But the groups still don't have anything in common artistically between themselves.

[@Ash2theB]

Yep, and LE SSERAFIM's Yujin has been apart the writing process as well. They fit the Bighit ethos the most. I don't like MH either, she can go the way she's talking and I had to witness her work in SM.

[@marirezende8478]

I have some opinions before starting the video First, I think the word "family" when used in the Korean entertainment company context, really just means being a part of the same company. So, having the same management, the same staff, being in the same building etc etc. It doesn't really mean they're close as people or artists. So, in this case, yeah the "hybe family" exists, because there are multiple artists under HYBE's umbrella. Now, when you talk about "family" in a sense of being close as artists and/or people, then no. It's not a thing. Even so because HYBE has multiple labels and people can be in their building and never ever see one another because their labels are in different floors. I think some idols are closer to others from other groups, yes, but not close to whole other groups or something. The only ones that really show proximity, like real proximity, are BTS and TXT (and Lee Hyun). And then, Bang Shihyuk has said he's only CLOSE (a mentor, a father figure, a big brother etc etc) to BTS from HYBE's artists. I think he maybe is a little close to txt and Lee Hyun as well, but no one compares to BTS. The producers are always the same (not counting western ones they hire) -> Pdogg the main one, SlowRabbit, Docskim, Hiss noise, El Capitxn, Bang PD and Suga. Their choreographer has always been Son Seungdok, their bodyguards and managers, hairstylist etc etc, most are the same since 2013 and they only work with BTS (and now sometimes TXT). So you could say BigHit Music (the label) has a family like dynamic because everyone is close and has known each other for years, they work with them to release both free and paid stuff, they know their families etc etc. I would say they're not only coworkers, but friends to most people in their label.

[@carolinesch.]

I will have to disagree just a bit about lesserafim yes the presentation was given to them but all of it was pulled from all the members stories, 2 of them getting another shot by redebuting, one leaving a promising carrer path to choose a diffrent one, one of them having already released a song written herself and one giving everything to prove herself. But it is true that they follow bighits statement the closest but still a Bit diffrent because it is a diffrent label

[@aldilinanascimento3524]

Você me deu uma nova perspectiva.

[@carolinesch.]

@@aldilinanascimento3524 it was talked a Bit about in the docu series, I think it was Sakura who talked about how close it fit all of them and how impressed she was that they listened to their stories that well and her having prior experience in 2 groups makes Hybe stand out even more I think

[@Super_Chamchi]

I think what she meant is they didn't come up with the concept. I know Yunjin is a song writer.

[@amberpearce710]

@@Super_Chamchi I agree. The girls themselves didn’t come up with the concept. Yes they are write and from being explained the concept are able to write about their own lives talking about that concept. Unlike BTS who think of the “concepts” themselves. Their “concepts” are their own realization, their own message they want to send, their own stories, etc.

[@Boraheartsss]

5:08 The whole monologue you had here needs to be signed printed and put up on the billboards. Respeckkkk there is no Big3 anymore. They failed. It's the Big ONE now. Also this may come out of left field, and I really want to give Boracity her flowers, but I feel like she be coming at these groups sideways for no reason. Like YES BTS is amazing, the first to ever do it, all that jazz... but these other groups do not TRY to be like BTS and just because they dont share the same philosophies as BTS does not mean they dont deserve respect. For example, Enhypen are ACTUAL fans of BTS music even before debut. They covered a LOT of their songs and choreography and have some of the best singers and dancers in Kpop. They are performers. They market themselves that way for a reason. Every single member in the group is a Hobi level dancer. Like they are GOOD and thats the type of image they want to have. Not every artist wants to become the lyrical message giving lord of music, especially when you already have a group like BTS doing that which they themselves love. It may seem like a disrespect to being an artist but I dont think it is. Like claiming you are an artist while not being present in the creation of your music is a disrespect. But Enhypen never do this nor say this. From their own mouths they call themselves performers! And thats okay, because when it comes to performing they are the BEST in the damn business, even BTS (Hobi specifically) have said this during their debut. Le Sserafim and NewJeans too have different messages and plans for their music and style. I do agree with her on the NewJeans CEO tho, many don't like the way she does things especially when these girls are already so fucking talented, but alas girlgroups have never really been given artistic freedom (which is why I am waiting for the BigHit girlgroup to come out because I KNOW they will be allowed to make their own sound.) Le Sserafim is the closest we have to this, but even then like was said in the video, they were given the message to portray, and I dont think its bad long as the girls love this message they are putting out. Because sometimes the label you work under can HELP you find your message and your reason as you are still young and growing. And from Yunjin's solo work I think it's safe to say she loves the message she's singing about with the group. All I'm saying is, I just think constantly comparing these groups to BTS and when you find out they aren't doing things the way BTS is doing it you shouldnt start looking at the group like they are doing something wrong. They are just different. Idk I never liked this approach because it comes from people who only love listening to BTS and dont want to listen to or learn about other groups and their music. And that's fine, but don't open your mouth trying to talk down on them just because they are different. They shouldn't have to be like BTS to be the type of idols they want to be. That's my long ass message lol hope you get what I'm putting down here! 27:35 Lee Hyun, BTS, and TXT are definitely a family lol not just Lee Hyun because TXT have always been with Bighit as trainees and BTS are the Sunbaenims to them! They treat them like little brothers and are always supporting and promoting their music (even before their debut lol) so you cant leave them out! The BTS members are always giving them advice and everything so they may be new but that just makes them newer to the family lol

[@pjmbyul]

What she said at the end about fan crossover and that if the music gets too close to "noise music" that armys won't like it is SOOOO true. My goodness. I'm only an ARMY, but literally the only only K-Pop groups I can stand listening to are TXT, NewJeans, and Le Sserafim (and TWICE from JYP, but that's the only non-hybe artist I like). soooo much of the rest of the industry sounds like a construction project in action, chainsaws and everything. also, a little korean lesson - "Lee" is the romanization of "이." The first character, the circle, is a silent character, so it has no sound, and the second character, the vertical line, is pronounced "ee." It's used like the English letter "i" but it's pronounced like the "ee" sound in "tea" or "me." However, if you want to write the character "이" using the alphabet, it would be "i" or "ee" but people would mistake "i" for sounding like "my" and "ee" just looks weird, so someone at some point put a constant in front of the "ee" sound to adjust it to the alphabet, therefore it's commonly written as "Lee." However, it's pronounced "ee." But you're not "wrong" if you're saying "Lee" to someone in English because it's an accepted romanized form of the name. Similar to Choi. "Choi" is actually not pronounced like "toy" but is pronounced like "chwae."

[@ZariDV]

I agree with the video that HYBE isn't a family really. They are literally just folks going to work every day and a corporation just happens to own each of their labels. They're in close-ish proximity because some of them share a building and see each other at music shows but it's not that deep generally speaking. That said, I would consider Big Hit Music more of a family. Lee Hyun and BTS were in the trenches with each other and went through the worst of it. TXT came along after and they looked up to BTS so much and BTS in turn were very kind and sweet with them. Over the years their relationship has gotten stronger and the TXT guys are often really happy to talk about when they hang out together, text each other or sometimes a BTS member may drop by and leave them something to eat. It's a quiet show of affection for them to feed others so it's nice to see the younger ones feel so touched by their care. I got unreasonably excited when the autoplay took you to the Intro: Persona comback trailer/MV. I can't wait for that reaction. It's fitting because this video mentioned RM and Suga's organic journey of figuring out who they are and documenting it thought music. The intro, interlude and outro songs from Map of the Soul: 7 album really explores that well. Best of luck on your show on Saturday! I hope everything goes smoothly and you get a nice turnout.

[@oyinolubayo7079]

I mean the thing is that the “Big Three” was not rlly “the big three” just because they particularly had the biggest group but mostly because they r the companies that kind of started K-pop in general(excluding Seo Taiji and Boys). The OG’s of Kpop, the Kpop artist that some BTS members themselves grew up looking up to are from the “Big Three” there are called the big three because their groups are some of the ones who started the first generation of K-pop. HYBE is 100% now a much bigger company than those 3 combined and obviously has THE biggest group. But I just wanted to make it clear that the big three companies weren’t solely called that because they had the most popular group at the time, which is why I don’t believe in this whole “Big 4” thing. HYBE will now always be bigger than “the big three” but they will always still just stay “the big three” at least that’s how I see it. I just see it that HYBE/Big Hit has been able to beat the trope that the biggest group can ONLY come from “The Big Three”

[@marirezende8478]

28:12 no, BTS didn't attend hahahah they never really enjoyed doing these stuff with other groups much, firstly because they wouldn't get invited to many of them, and the ones that did invite them were usually not very... Huh... Respectful, let's say it. So they started doing their own shows, and then I think they got used to it, and now prefer to do variety programs with each other (the members) rather than participate in those events with other groups/idols

[@carolinesch.]

Good luck at your show💜 (Also adors CEO has more controversy than just that Interview... )

[@marirezende8478]

YES Sunbaenim is the even more respectful version of sunbae

[@bangtanall7217]

But I really want the other label to absorb Big Hit style especially Belift Lab & Ador. I'm surprised Bora didn't talk about Pledis. The core artist Seventeen are known for their own musical direction. They write & produce their own songs & choreography.

[@Jurnalist_]

It’s an industry ethos that you want I would say. You want the industry to take up the way big hit handles artist. I think this being the standard in the industry would be the best future we can see q

[@ellen3973]

She said she only wanted to talk about labels that were affected by the merge with Hybe or something along those lines. And since 17 wasn't really affected since like you said they already wrote and produced before Hybe bought them she didn't include them.

[@bangtanall7217]

@@Jurnalist_ Yes. I wish more label does that & not just talking about SK. They do somewhat, but don't really promote them as much. I think that's in many years fixed genre was prevalent. Bcos they build an image that an artist can only do certain style. So when they tried smthg else both so called fans & labels rejects them. It's like herd mentality or smtg.

[@eva.nvrmnd]

I have too many things to say about this so instead I’ll just stick to saying I hope you have a great show Saturday and I look forward to your reaction/review for Persona 😂 have a good one

[@Jurnalist_]

Please do say them still.

[@eva.nvrmnd]

@@Jurnalist_ too much to type on my phone! Maybe just this: I really like boracity’s videos, you can tell how much effort she puts in! It just feels like she kinda cherry picked on this one, at least a little bit. It’s in the people she didn’t mention as much as the ones she did mention. She had some really compelling points though (I really lol-ed and cringed at the whole noise music bit) but ultimately the entire family idea is pretty much just marketing bs in the other companies as well imho so why should hybe be different? The quote she used from bang pd is about HYBE not Big Hit! Either I fully misunderstood that part (very possible), she misread or she’s saying he is lying (which he kind of is imo, because if all that stuff about Ador she put in here is true, and I assume it is, then he was just spouting bs, saying that at hybe they focus on management, implying they leave the music to the artists - obv that did not happen for all hybe labels so wtf even is that quote). The hybe labels from what I gather do in fact use the some of the same producers, sometimes the same company for the production of their music videos, same choreographers… which all makes sense because those are natural synergies between them. She even pointed out that a member of txt contributed as writer for enhypen. I just also think it does not really matter if they are a “family” in the way she means or not. BTS’ TikTok is right now full of j-hope with artists from other hybe labels (Le Serrafim, Seventeen, enhypen, new jeans,…) as well as his band members, Lee Hyun and TXT dancing to “on the street” and it’s just more great entertainment for us before hobi leaves for you know what 🥲😢 Presumably, he knows some of them and gets along, while others just did as they were told but were hopefully/probably all pleased to be there anyways. And Suga, Jimin and Hobi have recently appeared in TikToks by TXT and Seventeen. Pretty label-family like. On the other hand BTS members now have also had a good bit of overlap with artists from non-HYBE labels (incl YG in a roundabout way) for their solo work as well as promotions and maybe that’s just the power of BTS 😅. Anyways. I don’t know anything really, and boracity sure does and I don’t disagree with everything either. The subject is just deeply strange to me. The whole concept of being a company stan is blowing my mind honestly. That should not be a thing. Also agree with her that a BigHit “family” (I really hate that term 🙄🙄🙄 it is such emotional manipulation) is probably a thing with TXT and Lee Hyun and makes sense from everything we’ve seen and from the arguments she makes. They have all been very cute together. You love to see it. See how easy I am to manipulate 🤣 I’ve never listened to a txt song but I still love seeing them with their sunbaes. Like what is wrong with me? Also, if you ever catch Lee Hyuns cover of Spring Day that stuff will blow your mind, boy can that man sing! Omg am I a bighit company stan. I will go rethink my life now. HOW THE FUCK DID YOU JUST GET ME TO TYPE ALL THAT OUT AT 2 AM. I need to be sleeping. Don’t take me seriously I really don’t know what I’m talking about. Just a gut feeling when I first watched this video. Facts are generally better but that would require effort 🙈 Good night.

[@eva.nvrmnd]

And she started with “maybe just this” 🤦‍♀️

[@ellen3973]

@@eva.nvrmnd "then he was just spouting bs, saying that at hybe they focus on management, implying they leave the music to the artists - obv that did not happen for all hybe labels so wtf even is that quote). " I think what she meant is that Hybe does only the management which is true but it is up to the labels to decide how they want to run their artists and you can see it in the different approaches they take.

[@eva.nvrmnd]

@@ellen3973 that makes SO much more sense, both for bang pd and boracity, thank you so much!!!

[@majag5117]

I'll probably comment as I watch, but yes, Korean name "Lee" is pronounced without the "L" :D

[@iduli02]

With Le Sserafim her explanation was a bit iffy, I assume she didn't watch the documentary or follow the group but they weren't just "sat down and told what their concept will be". Le Sserafim were involved in the making of their concept, they had all talked to the label and with higher ups including Bang PD on what message they want to send out, what kind of artists they want to be etc. But because they are a new group with no experience in concept making or planning etc, the company took all that they had said, their ideas and wants for their concept, and helped make it become reality. The scene where they were "sat down" was a briefing of the concept which they had put together with the members and also largely a way to explain it in the documentary to the fans. As you have seen from the two Yunjin solos you've reacted to, they are allowed to be as artistic and independent as they want. Their first album had songs written by the members and their second and most recent album had ALL except one song be written by the members. Yunjin and Sakura are the main writers, the both of them also have experience with writing music before Le Sserafim, but just like with txt the unexperienced members were and are encouraged to also write and make their own music, which is why almost all members were credited as songwriters in the second album. The reason to why Le Sserafim operates the same way as bighit artists do is most likely because they are co-managed by hybe (including Bang PD) and source music, and from what we saw of the documentary they work very closely with Bang PD just like bts, txt and Lee Hyun do. This is why bighit's ideals are reflected in also le sserafim, because they are essentially being managed by the people who created bighit. I think bora didn't do too much research on them since it's a lot of groups to keep track of, but if anything this just strengthens her point. The only artists outside of bighit who hold the same values and artistic integrity as bighit artists do is the group managed by the founder of bighit, Bang PD.

[@dici1396]

I really enjoy New Jeans music and I think their music videos which are commentaries on fan culture are interesting and very well done- but, I do feel like the CEO of ADOR wants too much control/credit. Also as much as I like the MV storyline, I have a slight issue with it- New Jeans have been a group for less than a year when Ditto came out so they didn’t have a lot of time to create a strong opinion on fan culture and what it’s like to be an idol, which made me feel that all the commentary, while great, is coming from someone else in the company. I just wish they did that type of storyline later so that the girls could have more experience and be able to give more input. But they do have some writing credits on songs like Ditto and OMG and that should have more focus.

[@amberpearce710]

Also are those concepts really fully formed? Are people’s theory videos really just theory videos? Idk much about NewJeans but I do like a few is their songs. However the theories people put out I see how they came up with it but I disagree with it. I still think their concept is evolving and base it one a couple videos. I mean I think it is like the BU. If you only watched a couple videos you can’t grasp the whole thing and explain the whole thing. However then again it isn’t NewJean’s concept it is their CEO and/or manager.

[@beabotha840]

12:25 "My whole world is torn assunder" had me dead I tell you 🤣🤣 I think it's a grammar thing in Korean with the "L" not being said aloud because the romanization is Lee, but in Hanguel it's actually like an "i". Not sure where the difference comes in with Chinese, but I think in that instance it's stays as "Lee" (please correct me if it's not the case)

[@sophiam.krager3815]

I really love lesserafim. I have never been a fan of any specific girl group before but after watching some behind and variety stuff i can possitivly say that these girls are just authentic. And the presentations for their image as mentioned in this video was actully combining actually factual things about the members. it wasnt just "And you are gonna be the big fan fatal". It actually built on their experiences like Sakura who was a member of big jpop groups called HKT48 and AKB48 since 2011.Because of that she is to this day insanly popular and known in the japanese realm. She entered the kpop world in 2018 through her debut in the project group IZ*ONE. Which was foremed through a survival show. And in 2022 she debuted together with chaewon (who was another IZ*ONE member) in lesserafim. Yunjin has was practicing opera singing and wanted to make her own music in America (where she lived and grew up) but then she saw bts at mama and it gave her great pride as a korean, she decided to try her music career in korean instead. She was also part of the survival show that formed IZ*ONE but didnt get into the group. She has multiple credits on their songs and has produced her own stuff. Kazuha was a ballet dancer and practiced in Osaka, moscow, london and amsterdam before she was scouted.

[@yoongi.101]

12:46 so basically in Hangeul (korean writing) Lee is actually spelt 이 which is pronounced as i/ee so yeah idk why we add the L when it’s spelt with English letters but yeah

[@boraland969]

Lee Hyun is like a big brother/ uncle to BTS and TXT are like the baby brothers ( I LOVE THEIR INTERRACTIONS ) But the fact that if there is no "BTS" there wouldn't be anything called Hype.💜

[@meeq9506]

In the news recently Hybe acquired and became the largest shareholder of SM entertainment ….currently heard they are blocking Kakao’s interference in the deal…..

[@EyeHeartJimin]

LOL that cardigan, Jin has actually worn similar maybe an identical one before and you’re not kidding, he looks amazing 😂

[@lilymin9734]

Lee in Korean is different to the Chinese Lee where the L is pronounced. Lee in Korean is 이, which is the sound (ee), that's why when saying Korean names with Lee, L isn't pronounced

[@daisysejera4253]

Good luck to your career hope you got it big shot. Thanks for sharing your thoughts to this video. Take care.

[@iduli02]

Long comment ahead but as far as the "Hybe family" goes, it's more a "bighit family" and even then it's not exactly a "family", they all have unique relationships with each other. I think the main thing that has demonstrated their "family" mindset is when bts and bighit renewed their contracts and there were no lawyers present, only the members, their parents and the people involved, this was because it's rude to bring lawyers into family affairs and I guess they considered this as such. When it comes to interpersonal relationships between the people working in hybe all of them vary (as you would expect). Lee Hyun and the BTS members are actually very close, he was there with them from the beginning, he saw and was with them for all their hardships and achievements and has created a close bond with them through that, he is especially close with Jin and Jimin. As for TXT and BTS, all the members of txt were fans of bts before debut and two of the members were even a part of bighit before bts became big (since 2014 and 2015). They look up to bts and treat bts kind of like their mentors. They all have the numbers of bts members and apparently text them for advice and encouragement etc, the members of bts buy them food and take them out and have been incredibly supportive of them since before txt's debut, etc. I wouldn't exactly call what they have "friendship" but bts and txt have a unique relationship where bts has really taken them under their wing and been there for them. (BTS were also very excited to have a "little brother group", Jin even shouted txt out before their debut and asked people to support them during an acceptance speech even though Bighit had asked them to not say anything about TXT, once they debuted Jungkook went online to brag about how he was now a "hyung" etc.) Now we don't really see Lee Hyun and TXT together very often but they are on friendly terms and speak casually when we do see them together which shows some familiarity between them since that kind of speech would be a big no no if they hadn't established a level of closeness. As for staff, I can only speak on bts but they are quite close with the people who have been there from the beginning, which includes their managers, in house producers and Bang PD. They used to live with their manager, their managers are the only people they could go out with, even now wherever they go they will have their manager with them, so they have built a friendship (This goes for the main ones, like Sejin who had been there since the beginning and who they still have a relationship with even after he stopped working for them). The same kinda goes for the producers, they spend a lot of time with them. The most confusing relationship would be Bang PD and BTS, they have developed sort of a friendship? In recent years, bts have now dropped formalities with him and call him "Hyung", Bang PD is someone they have always talked to a lot and openly from what we have heard and nowadays they even hang out sometimes during their free time etc. I wouldn't call them friends but just like with Lee Hyun, Bang PD and bts made it this far together and in reality they relied on each other a lot. It's a weird relationship but they seem closer than I have ever seen a boss and their employees be, so. They clearly do care about each other to some extent, hardships bring people together and that is what seems to have happened there. As for Lee Hyun and Bang PD the same seems to apply. TXT and Bang PD however have a much more professional relationship, they're a lot more nervous about making fun of Bang PD unlike bts and I haven't seen them spending time together outside of work etc, they also can not address Bang PD casually like bts can. It's the most "professional" relationship in bighit (out of the main inner circle). This is also just my observation from watching a LOT of content and following bts for a long time, so this is just an opinion I might be wrong I don't actually know any of these people (obviously).

[@Flash-mv8rn]

the only thing i would disagree with is txt and bang pd, the txt members have mentioned many times about bang pd buying them food/taking them out for congratulatory dinners, and they often tease bang pd as well. I wouldn't say they are as close as bang pd with bts, and they obviously still use resfectful adressings when they refer to him but i don't this its just a boss/employee relationship either.

[@aishwaryaahirrao]

This;💯

[@RolphRa]

You’re still not over “Jopping”!! 🤣🤣🤣… Same! 😭

[@Jurnalist_]

does one ever really get over a true violation?

[@doraaaa0613]

and i think bora is a bit off the mark about le sserafim, they were given that ppt presentation after they had conversations with their staff about the kind of music they want to make, and the kind of message they wanna send. because i watched that documentary and remember one of the members saying it was really cool how some of the words they said were reflected so well in the lyrics(?) or the branding itself. plus yunjin is very enthusiastic about her songwriting and solo music. i wish she did a bit more research into them but ah well! in fact most of the lyrics from the song antifragile talk about the members’ own journeys as artists, since most of them were already part of the industry before le sserafim became a group. though some of them might not have the confidence or ability to write or compose their own music, it’s still nice to see their branding and lyrical messages take into consideration their own identities as artists and the kind of message they would be able to identify with. that’s why i think so many people are drawn to them, they embody their songs because their songs are specifically tailored to them, not that they randomly bought a song off some producer that had some generic lyrics about love written down and handed to em, or not that they’re singing lyrics about jopping.. lmao

[@amberpearce710]

I think boracity meant is they didn’t come up with up with the concept. I know Yunjin is a song writer. The girls themselves didn’t come up with the concept. Yes they write and from being explained the concept are able to write about their own lives talking about that concept. Unlike BTS who think of the “concepts” themselves. Their “concepts” are their own realization without a presentation from their company, their own message they want to send, etc.

[@heathermurray7130]

"go back to your office" 🤣🤣🤣🤣

[@Jurnalist_]

this second.😂

[@Yeonkimin_]

26:51 you should check out behind the scenes of bighits group photo

[@milissadaniels2727]

I think the idols are starting to naturally have friendships and doing tic tocks together. I don't think BTS for example are doing any tic tocs with other groups if they dont want to, and they can't be forced to do anything they dont want to do. So I would say 5 or so years in, they are oganically starting to appear more like a family. And at the very least the teams are friendly with each other.

[@nick0ism]

23:16 damn i like how you're so quick and mean on jyp's I-me-mine attitude

[@elfilibusterismo-vb7nx]

I gotta agree w her that as an ARMY.. after having Hybe and seeing all groups under it.. I become casual listener and also appreciate mostly of them, though tbh, I still can't name each and everyone but it's sure thing that I like that even though they are not equally as what BH doing.. They are still far different from all other company, and she is right too, that they don't have the same kind of sound which mostly other groups of one comp might have.. I'm also educated that before I thought the meaning of company fam were all about the interactions of groups w each, I didn't think it's also about the sound and such which was so obvious.. 😅😅.. Hybe don't have that common thing but I've seen groups of different label under Hybe in many occasions, the idea of family Comp, probably ain't that strong yet but, I feel it's getting there.. So far there's bh fam w other comp groups as the cousins, brothers and even uncle.. And grandchildren.. 😅. Can't be a company stan but definitely bias to all Hybe labels artists..

[@yi-janliu8572]

I like seventeen who also produce/write and even choreograph for their music! I found SVT have similar spirit/quality of group to those of BTS! I recommend you to watch their performances and variety shows~~~ their recent song “ Super” is so good and different!!!

[@bbymochiii]

Ofc you don't have to but I rly suggest you check out straykids they're fully self produced and the leader(bangchan) actually hand picked the members they have quickly became one of my favorite groups so I suggest you check them out. (Song recommendations for stray kids:God's menu, thunderous, maniac, red lights, case 143,venom, muddy Waters, silent cry, charmer) 🙂

[@taylorthompson4750]

As an ArmyStayTiny yes stray kids are great too!

[@LostNTranslations]

The surname 이 = double "ee" sound, like in jeep. Originally this was 리 which made kiiiiiiinda not really the "L" sound (don't get me started) and is still used often in North Korea. International translators still have that habit grandfathered in. While we're on the topic and cause Jimin's sound is about to drop: 박 will be translated at Park, but if anything think closer to Bach, as in the composer. (Abridged) rant over.

[@katyajean205]

at least now i know why i like shout out of enhypen so much lol

[@doraaaa0613]

“and that’s why we have jopping” NAAAHHHH 💀💀💀😭😭😭 hit the nail on the head

[@nathalykim1263]

yeah, I also hate noise music, aka the essence of the kpop sound if we're talking about the kpop scene tho, an exception to this for me is stray kids I don't stan them at all btw, and I don't know their members as people, but I gotta admit that they have some real bangers they are a group from jyp and they participate a lot on the production of their work, three of their members do almost every song from them I think their music is loud but it's an exception for me cuz it's like a good loud, lol they also have very good and respectable rappers, with their own style that is very playful, I like it a lot I actually recommend you checking them out, I love the song christmas evel, it's an anti Christmas song also, god's menu or maniac are more common recommendations from their fans, I believe just so you know, it's hype music, but it also has a very distinct flavor, as I said it's very playful and I think there's a lot to be appreciated

[@didinau]

HYBE doesn't have the same family mentality as other labels, but the artists did start to interact a lot lately. J-hope did a collab dance with almost every single artist under HYBE (korean) even from other labels (ADOR, BELIFT LAB, SOURCE MUSIC, and etc). And every artist from HYBE does it between each other. And they do share some things, for example: Enhypen under BELIFT LAB (the one who were called not artist but perfomers), 4 out of 7 members were previously trainees under BigHit, they trained with TXT, so they had the same training expirience as TXT and BTS had. But later after HYBE was formed, they became a part of BELIFT LAB with new managment to debut a boy group through survival show. BigHit isn't responsible for them now, but members have a connection with BigHit and its artists not only because they were from there, but because Ban PD himself handpicked the members and helped them in the beginning of their journey. BTS even visited them on survival show and gave advices. Other labels under HYBE have artists who were previously assosiated with BigHit one way or another as well, not all but still.

[@marirezende8478]

EXACTLY Big4 doesn't exist.

[@chere100]

18:21 Shots fired! 🤣🤣🤣

[@m..na.]

and that’s why we have jopping 😂

[@Jurnalist_]

😂😂 I stand by my words.

[@m..na.]

@@Jurnalist_ as you should

[@loredell]

25:45 You got their styles to a T I must say T_T

[@CantFindAUsername01]

26:33 perfect conclusion🤣

[@4EVERWITHBTS]

I agree with everything Bora said, especially what she said in 29:05 I've developed an interest in Le Sserafim bc they also have the message of self-acceptance and empowerment and they are involved in the writing process which I love. I don't see the groups as a family really but the artists under Big Hit seem close. Not close like a family but they seem to have a good relationship.

[@alifc1082]

Well Hybe is not a family, is a corporation with several record labels, among other things. And those record labels have autonomy, so not everyth Hybe is related with BTS. Now the Big Hit label that BTS is from, the first, original label of now Hybe, that's something that was seen as a family, but I would say before it became to large, you can't be close to so many people 😉

[@BrilliantHuman]

25:27 Hybe didn't end up buying SM's shares because they were asking for 2x their value and Kakao ended up buying them.

[@stanie3163]

I really like your reactions. Imagine when you really start listening to BTS discography as a group. I can’t wait to see 😊

[@Jurnalist_]

its going to be a mad one. busan hobipalooza and the rest of d1,mono, and hope world to finish first.

[@HAzana27]

They all exist because there is BTS if BTS doesn't exist then they all won't have HYBE there is because BTS🤟💜

[@lobaetoile8440]

I like Boracity a lot, but they are not unbiased about all their opinions. I hope you keep this in mind, bc sometimes she makes rushed conclusions about people she doesn't know that well. She's only an expert on BTS. Also, keep in mind that these Kpop conversations are all about idol groups. Korean music is much broader than boy and girl groups. There's Korean rap scene, indie music, traditional music, powerhouses, r&b musicians, etc. (For example, Min Hee-jin does have production credits on New Jeans music. She also is a very famous art director and graphic designer with a long career. She started working under SM as a graphic designer and innovated so much on the album covers and overall visual marketing that she ended up involved in the creative direction of a lot of their big groups/projects, and was supposedly over-working for more than a decade, that's why she left... She was hired by HYBE and designed the entire HYBE building. She is a creative, so it's just not accurate to say that she's taking credits for things she didn't do. Whether you like her personality or not, she did had a major contribution on that group's artistry and management. She's not just a business woman. And although it's true that most Kpop groups are performers not songwriters, BTS is not the only exception. There are other idols who write their music, like Mamamoo, IU, etc. I'm not a Kpoopie, I'm just an ARMY, but I've been observing the industry for many years now, and so I'm trying to be fair. I just feel like a lot of stories are nuanced and deserve to be addressed in their complexity and within context. With respect.) As for HYBE being a family? Personally, I don't think seeing a company as a family is very healthy, I think it plays too much into the dangerous side of parasocial relationships and encourages delulu narratives. It's nice to see singers getting along, but there's no need to assume or expect them to be close. Just let people interact with each other naturally. Genuinely. Don't force things. And don't project into their relationships what you want. Let them live the lives. Honestly, BTS weren't close with TXT before, there was awkwardness. But some members are interacting with each other more nowadays... BTS members have mentioned they have a lot of advise they would like to share with younger people. As for Lee Hyun, BTS members have always appreciated him a lot as a person, because he was very supportive and he's just a very likable guy. A good hyung.

[@AngelaSealana]

This comment right here 🏆

[@wayesey]

Funny you say the Ador CEO should be fired... 😂

[@Jurnalist_]

I knew she was a bad Apple

[@notmeowbutmeow5269]

Yea in korean LEE is spell as "OI" its translate to "ee" in korean alphabet and pronounce as "ee". Btw Bruce Lee is chinese not korean. I'm not sure but I think in chinese too it was originally pronounce as "ee". Lee is more of a english version of asian name like to make western pronounce it easier.

[@marirezende8478]

Brief Korean lesson: The "L"ee in Korean romanization is only to facilitate pronunciation for foreigners, the "L"ee name is actually only "ee" (이). So people that know how to say it will say it correctly "ee", but people that don't know will probably pronounce the L. If it truly were "Lee", it would be written as "리", but this surname does not exist as far as I know hahahahah But this is only for Korean names

[@KiahRenamae]

Same thing with Park. It’s actually more like Bak(박).

[@AngelaSealana]

What confuses people further is when the artists do U.S. interviews and use our pronunciation on their names instead of the Korean pronunciation. 🤭

[@monimuppet6132]

Not your whole world being torn asunder🤣🤣🤣🤣🤣🤣🤣🤣!!!

[@megnicoleebilane]

Attendance Stay safe, positive and healthy Love and support from the Philippines ^_^

[@ilurvekimchi]

Hybe is NOW the biggest shareholder of SM ent, part of big 3. It's a total mess, someone will maybe tell you but i don't have the time it's so complicated but the corruption is insane in SM!

[@adalianow30]

Correct there is no Hype family but I do believe in a Big Hit family

[@marirezende8478]

After watching it: I think we all agreed in almost everything tbh

[@aishwaryaahirrao]

Same lmao...i agree with 98% of her vids tbh

[@NanciBK]

Why the CEOs want the credit as far as I can tell. *This is just my take on it as a westerner who has studied the situation a little bit. I am open to anyone with better information and ideas to help me understand the situation better.* As far as I can tell, it’s a South Korean culture issue. South Korea is tradition bound and conservative as a country. They have not had democracy for more than a couple generations and their capitalism arose as a nouveau system of feudal power control right on top of the old system, with mostly the same players and families having access to the top. It’s very hierarchical in terms of status, with many layers and nuances to how hierarchies are determined. The powerful are still referred to and treated as if they are nobles/royalty in many ways. Changing the culture is a hard fight, as we have seen with BTS. In many respects status, power and influence doesn’t just come from having a lot of money. If that were true, then everyone would be bowing down to BTS and Bang PD and following their lead. Instead they continue to fight against their ideas, criticize and attack them, and downplay their achievements and their success, because they achieved them in unconventional and culture defying ways. They didn’t go through the hierarchy. So many in power still see them as upstart peasants. How dare they? The CEOs want the status and power that comes from being seen as a hit-maker, even more than they want the money they could get from a more shrewd marketing style that keeps them hidden behind the scenes. They want their names and their faces known and for people to recognize them and respond to them as a person with power in the social landscape in general. They also don’t want artists to have too much power and to become captains of their own destiny. They never want the artists or the public to forget that they are the bosses and the artists are their employees, mere replaceable entertainers, and of lower status and importance than them.

[@deanncoates8456]

When I read that Scooter was to become part of HYBE... I did a face scrunch and forehead slap while saying "Noooooo!" My guy,you saying "yea, that's why we have Jopping"...almost spit my coffee out....Lol

[@taylorthompson4750]

I’m an ArmyTiny (Ateez) and often wonder if KQ Entertainment will end up under that HYBE umbrella. I definitely agree with the comments about Stray Kids being a bit different. As well as Ateez obviously.

[@bangtanjunkie]

"Lee" in Korean is "이" which is pronounced as "ee". In romanization, the L is just added for better pronunciation for non-native speakers. So basically for non-native speakers of Korean, you'd pronounce it as "Lee", but natives always pronounce it as "ee" since that's the literal pronunciation of it. That's just for Korean tho, i'm not sure about other languages.

[@sunriseaftersunset792]

"Lee" Is written as i in korean

[@dopaminevamp399]

12:46 Here's a lesson on name pronounciation, to the best of my ability lmfao: Lee Hyun is pronounced E Hyun due to him being Korean. Chun Li is pronounced Chun Li due to being Chinese. Bruce Lee is pronounced Bruce Lee due to being Chinese. In South Korea, the L in Lee is always silent. Choi is pronounced Cheh (dunno how to break down Choi to be pronounced correctly lol). Park's R is silent, making it Pa-ku(closest break down I could come up with) Basically, if the person who's name is Lee is from South Korea, the L is silent. If they're from China, the L is pronounced I've heard they pronounce the L in Lee in North Korea, but I dunno if that's true Also, in South Korea, I wouldn't be surprised if certain dialects might actually pronounce the L, given how massively dialects can be different in many cases. In the Standardized South Korean language the L is supposed to not be pronounced.

[@suzigwinn9433]

We all got shoulders! 😂🤣

[@mamacheeze2294]

Trying hard to love hybe family..my heart and mind was wide open to listen their songs / lyrics. But i dont know why it ends up with bighit ent only. BTS 95% and TXT 5%..

[@doraaaa0613]

the word you're looking for might be dae-sunbaenim. it's like, great sunbaenim if im not wrong. lmao

[@EnLAre]

I know you reacted to this months ago, but I’m late! Not only is HYBE NOT a family; but EVERY SINGLE ARTIST under HYBE works for BTS!! Bang PD changed the game in 2019, when he gifted all 7 members of BTS with their own percentage of the company!! BTS is the ONLY group I know of western or otherwise, that literally owns a percentage of their label!! BTS is the blueprint bish! Not only that - when BTS started, only RM and Suga wrote and produced; but all 7 of them were taught how to write, produce, compose, and create an album from start to finish, so they would all have other talents outside of performing that allow for longevity!!! And they LOVE Lee Hyun - they have the best relationship! BTS is the blueprint!💜 Gang gang!😝

[@norabeckwith6893]

No they are not

[@wendybaker7999]

🤎💜

[@svvemuri]

Do you tape your shows? Upload them. Im curious about your music 😊

[@lauraumukundwa8303]

18:21 nahh that jab at Jopping caught me off-guard. What a violation lmfaoo But fr I always found the whole "family" concept so cringey, especially for SM entertainment. I was scrolling through Tiktok, and this random exo-l fan tiktok came up on my fyp (might need to do a fyp cleanse lol). The comments were eating that shit up, talm bout sumn, "once you love one group from SM, you will love all the groups," and it just rubbed me the wrong way. The fact that there is no artistic distinction in a huge label is scary. It shows how the K-pop industry focuses more on saturating the music market with low-grade undistinguishable music instead of prioritizing creative diversity and authenticity. Side note: I am not an Enhypen fan, but I've heard some of their songs and the sound surprised me because it was actually good. Their performance skills are impressive for a new group (I wasn't really feeling the lyrics tho). Some members were big hit trainees before. Still, they caught my attention despite the weird and toxic group dynamic. Good luck on your show!

[@NiAgaraPhoPho2025]

30:13 Good luck 🍀💜

[@Baddiesc7gn]

JK said Lee (e) Hyun or Hyunnie is the best singer at BH. He has a YT channel too. BH allows artistic freedom. They encouraged the guys to learn every aspect of the business. One thing I disagree with Is the total separation of the subsidiary companies. BTS members have reached out to groups in these labels. Enhypen, New Jeans, even Suga checking on the girls. Now, Bang said on CNN that he is more of a hyung to BTS. He said some of the artists problems don’t know who he is. The Jr CEOs at SM tried to takeover and push out the founder Lee Soomin. One of the co-CEOs is Lee Soomin’s son in law. So, Lee decided he would approach SM competitor HYBE. Don’t duck with OG businessmen.

[@TheErosinda]

Lee and Park are Westernized. The correct way of saying them is "ee" and "Bahk" but a soft p. Learning korean has blown my mind in several ways, mainly how lazy people are with names.

[@cathydimaria6454]

Hype is buying out SM so they being picking up SM artists.scooter Ron's need to do his job with Korean artists through hive They are not playing them on American radio like he promised they would be