Is The Ordinary Being Replaced By BeMinimalist?

[@theshiwanidesigns]

As an Indian I can totally vouch for Minimalist products, they just work so effectively. I wish they’d produce hair care range in future!

[@surfinganonymously]

What are your favorite products? 😊

[@sweerie123]

They already do

[@jcchan3392]

They have fabricated fake reviews in Amazon india . PROVIDED INCENTIVES TO BUYERS TO LEAVE REVIEWS ! STOP PROMOTING THIS FAKE BRAND. Its just a copy cat brand build on the foundation of idea theft and fake branding hype

[@whocares5584]

I absolutely love their Body Exfoliator. I use that for my face ever other day. I cannot praise it enough. On my 7th bottle now!

[@priyak7384]

@@surfinganonymously mine are the salicylic acid face wash which worked like magic on my skin. My daily skin care from minimalist is vit c serum, nyacinamide +ha serum, retinoid 2%, Marula oil moisturizer, aha bha pha chemical peel and their hyaluronic acid serum and their body moisturizer with 30% sunscreen . These products I will keep buying forever

[@2u2a]

Brandon was true visionary, when it came to branding, understanding the market, trends and customers. His story is really sad. The Ordinary truly revolutionised some parts of skincare market. While everone was chasing "all green, natural ingredients, stuff that you know and can pronounce, huge campaigns and excessive packaging" he went the opposite way. The way that brands are going now: scientific, almost pharmaceutical feel. And since Brandon left/was forced to leave the ordinary stagnated. Ofc, we don't know what would have happened if he stayed and was still alive, but I think his success wasnt just a chance. (Ofc, he could have started some dramas, get brand cancelled because of his actions, I am just talking about his side as an entrepreneur)

[@maenad1231]

He would of ran the company into the ground since he kept losing his mind and then posting his mentally unstable episodes online for everyone to see and kept speaking about himself in ways only narcissists do and all the workplace controversy that the public found about. Loyal buyers were starting to boycott Deciem a few months before he was voted out of his company. I’m not surprised he got voted out of his own company he was gonna take the entire brand down with him if he was allowed to continue. This is someone many loyal buyers WANTED gone. Why do we look at people through rose colored glasses once they drop dead?

[@abbysands9510]

It is a shame what happened to Brandon; he was a visionary, and I love the Ordinary line. Like most people, I was initially skeptical, and like many, I wondered if the products were so good, how can they be so affordable. It was later that I realized it was part of Brandon's vision. It is a shame he was voted out of his own company, and this is the same thing that happened to Steve Jobs when he was also voted out of his own company. Like Brandon, Steve sold shares within his company to bring in capital, and like Brandon, the board didn't like how he was running things and voted him out of his company. Steve went on to create another company called Pixar and eventually returned to Apple when Apple purchased it; it is too bad that Brandon died before he could create a new company and maybe do the same. I understand why people sell shares of their company, and that is to bring in more capital but this also gives the investors a controlling share, but the problem is the board of directors can combine those shares among themselves and if their controlling shares becomes greater than the owners then they can vote you off your own company if they don't like the way you run things.

[@hannajung7512]

I think that the ordinary would actually still mostly stagnate... simply because the science behind skin care mostly stagnates. After you have a good formular with working ingredients there is nothing you can do accept rebranding and repackaging a lot to create this feel of newness. Skin care on the science side has actually not changed that much in the last decades.

[@sandram.d.6164]

Brandon was murdered because of what he knew. He tried to blow the whistle and the powers that be made him out to be crazy, they're good like that. The truth of what goes on behind the scenes in the beauty industry isn't quite so pretty. But, I know, people just don't care.

[@liajustlia2250]

.

[@ila.v]

When Minimalist came out, it felt like a dupe of Ordinary. Slowly they created more products than the ordinary ever did.

[@Almanama12]

I'm an Indian and I have used minimalist and I can tell you their products are really good. If it works for Indian it will definitely work for non white women and most likely should work for white women too

[@JS-qe9nb]

Beminimalist worked for me . I'm Indian but i don't know if it'll work for white people

[@jamecia90s]

I'm black but I'm very light I wonder if it will work for me 🤔

[@straycats3547]

@@jamecia90s plum goodness is actually one indian brand i truly trust them with their serum i have tried minimalist product but i prefer plum since it suits my acne prone skin especially their 10% niacinamide with rice water, it's magical serum. I don't know if they ship internationally tho 😅

[@Almanama12]

@@jamecia90s it should because I am an Indian with lighter skin too .I'm guessing most of us, people of colour, have pigmentation issues

[@hannajung7512]

There is not that much difference between skin care for light skin or dark skin. There are some things that have to be taken into account, like light skin being more vulnerable to sun burns and dark skin having a tendency to develope discoloration especcially around scars. But differences between skin type are more important then skin colour. What makes a difference is mostly tinting of ingredients. some oils for example have an orange tint, that can discolour very light skin. and some sun screens build a light visible film that looks greyish on darker skin.

[@mensahnicole]

i’m canadian and i love the accessibility & affordability of the ordinary! but i’m also darkskinned, and i’ve found their “brightening” products are simply ineffective on my skin tone. when people say ingredients like vitamin c are the most proven to treat hyperpigmentation, i ask who are these studies performed on? definitely not black people and other poc. so, it’s amazing to see a brand like be minimalist made by and for people of colour making its way to the western world!! melanin-rich skin needs a cocktail of pigmentation fighting ingredients to prove effectiveness, so seeing the ingredient combinations in these products is mind-blowing!!! i have a feeling be minimalist will be more popular with melanin-rich skin folks!!! yay for us!! 🥳

[@NancySTamour]

Did you see their prices on Amazon Canada 😳😳

[@Lv-sg4zp]

I see people saying that vitamin c is not very effective on dark skin, and others saying that it’s unstable, regardless of the brand. Which “the ordinary” products have you tried? Because they sure have more than just vitamin c

[@supposedlyhuman]

You can vouch on minimalist for that. They have range of products specifically targeted for hyperpigmentation and trust me they work, their vitamin c is even formulated in a way to work for pigmentation on poc. And I completely agree with what you said. They haven't labelled products as '10% vitamin c serum' additionally they have targeted problems as well like 'for hyperpigmentation/dark spots' which will give you a clear understanding over what to choose

[@gargiesan]

Ordinary vit c is bullshit it destroyed my skin!!! Whenever I try to apply it gets me bumps all over.. i don't know how to finish it off... It's too greasy in texture....if someone having oily or sensitive towards oilness....stay away from this!

[@grespinosa]

so glad you pointed that out - The Ordinary vitamin C serums I've tried haven't lightened my hyperpigmentation, but I'm in the process of trying other products from other brands. 😕

[@srn2633]

I can't believe during pandemic Indian skincare brands just bloomed now I am spoiled for choice and in a very happy place being a skincare addict and very proud of our products. Lots of love to u because u are so different and funny. U r a very interesting person

[@yoshaart]

Well, Indian here. I've tried many sunscreens but I like the minimalist one the most. It doesn't leave a white cast and doesn't irritate or sting my sensitive skin. I've used their serum and they are good. Above all, it is cheaper than the ordinary.

[@xyzme1217]

Hy, I'm Indian too. I have acne prone oily sensitive skin. Is it really good? Doesn't create irritation?

[@yoshaart]

@@xyzme1217 oh yes! I used to have Neutrogena sunscreen earlier, but it looked oily even though it claimed to be opposite I have sensitive skin which used to burn on sunscreen application, with minimalist it doesn't happen.

[@xyzme1217]

@@yoshaart Oh I see, Do you use any serum or sort? I use Cheryl's facewash, toner and sunscreen. They suit me. I want to use some serum, that's why I'm asking. Thanks for replying

[@ila.v]

@@xyzme1217 I liked that but it was breaking me out. Not badly, but it did. I am using Dr. Seth's one now. It is working better.

[@xyzme1217]

@@ila.v are you talking about serum? Thanks

[@autumnautumn5200]

Brandon Truaxe was a genius!! He finished computer science at Waterloo university in Canada and this shows how intelligent he was . Computer science at Waterloo university is BRUTAL, and in general Canadian universities are tough when it comes to CS and engineering, they are very very regulated by government. It’s so sad he died , he really invented this awesome brand “Ordinary “ , he did It first….he was too young to die

[@JessieLee_]

I agree he was a genius and I followed him when he was running Deciem/ The Ordinary. He’d always treat his followers with such kindness. I remember when everything went down and it was heartbreaking 💔 even more heartbreaking that he lost his life at such a young age. 😢

[@msk-qp6fn]

I feel like young geniuses tend to leave us early.....😭😭😭

[@sonamishra4792]

Great analysis and in depth review! As an Indian myself who saw BeMinimalist grow in India and was excited for The Ordinary, even I couldn't notice such stark differences between them until your analysis. It's true though, both cater to different set of skin types and concerns, apart from number of ingredients used and the purpose behind the inception of both brands being totally different, both brands being effective in what they promise to do, have given wide variety of options for people to choose from for their personalised skincare routine.

[@acerone1]

I met Brandon weeks before his passing in Soho New York. He was just walking by with headphones on and I said aren’t you Brandon he laughed and we start talking for a while. Very nice.😮

[@aditide1280]

Have been using be minimalist since 2020. And i must say, they changed my skin. I was prone to hyperpigmentation and acne due to pcos and the products combined with tretinoin helped to solve all the issues I had . Now I just have a glazed donut clear skin

[@chandrimapoddar9172]

Would love to know your skin care routine 🙂

[@supposedlyhuman]

Just curious but don't you even have a single bump or texture? I just don't understand the exaggeration and comparison in relation to skin so just. Because i have seen there's gonna be texture on your skin seen in dim ligtnings or shadow.

[@neetikadas8966]

Hey can u help me guide which product is good for pcod under minimalist as I have got dark patches like melisma due to pcod

[@gumiho6075]

Hi could you please give detailed description of what you used

[@veena-8853]

Hey I too have the same issues due to pcos can you share what all you use.

[@dawson3885]

Be minimalist and The ordinary, are like comparing straight hair to curly hair products, in an industry that didn’t cater to a specific group of people. Bringing a product line that helps people that are more prone to hyper pigmentation due to us, having more melanin in our skin, and needing ingredients that playoff each other at the right percentages to not cause irritation. Both lines in their own right have a place but cater to different groups for different reasons.😊

[@vallerianredha8822]

Nah I've been using ordinary for erythema and it works, you don't need specific skincare brands for different skin color, it depends on formulation and technology behind the lab

[@supposedlyhuman]

@@vallerianredha8822 the target audience matters. In india we didn't have any good skincare brands that actually work and international brands weren't even known until recently.

[@andS7]

Luckily skin care isn’t a one size fit most thing so this could be for everyone so long they tolerate it

[@cookieeees]

@@vallerianredha8822 Be minimalist is a lot better for sensitive skin and beginners. I've used both the ordinary and be minimalist and I'd say ordinary is a lot more harsher on the skin(I'm not saying it's bad, in fact I have many favourites from the brand). Be minimalist is a lot more gentle, I prefer their peeling solution to the ordinary's and their toners asw. As for the retinol serum I prefer the ordinary's.

[@cookieeees]

@@vallerianredha8822 I'd also like to add that needing specific brands to cater for your skin isn't bs. For sensitive skin prone to hyperpigmentation, minimalist is a lot better than the ordinary because it's more gentle. I'm not saying that ordinary products should absolutely not be used on sensitive skin, there are many products that are good, however minimalist just has a lot more options for sensitive skin as opposed to the ordinary one.

[@Vasa-gk1xr]

I love that this brand caters to the skin concerns of people with skin of colour, as most brands aren't formulated/ catered with skin of colour in mind.

[@NEKO-fu7fk]

After Ordinary launched in India, I used them and realised that many of them dont suit my skin. Like the peel is too harsh for my skin and kinda increased my pigmentation around mouth so I stopped using it, while my previous experience with Minimalist peel was amazing. It works slow but it works, which I think is what brown skin needs. I have also found minimalists alpha arbutin to be amazing. After buying bunch of Ordinary products and using them, Im definitely leaning more towards Minimalist and Deconstruct for my next purchase. The only product that I absolutely love from Ordinary is their "buffet", its marvelous! Definitely gonna purchase it again and again.

[@rosesweetcharlotte]

I have used the Ordinary peeling and I was honestly shocked that it wasn't harsher on my skin. I had heard the horror stories and will never use it for more than 7 minutes, but I thought it would be worse. It is scary how different skin care products can be. It's great we all have options, but it sucks that we have to take a gamble

[@Noonixxx]

hi! can you mention tell me which alpha arbutin from minimalist do you use and how did it improve your skin?

[@Shreya-zt2ne]

whats buffet?

[@Noonixxx]

@@Shreya-zt2ne it was a serum by the ordinary im pretty sure, but they renamed it to something else

[@nishthagupta1357]

I think you're right that Minimalist is more basically focused on Brown skin and suiting the sensitivity of that skin more since its an Indian brand, they definitely consulted Indian dermatologists on what suits Brown skina and thus, turmeric based AHA BHA products were formed for us, which are way less harsher.

[@ayyeeShivani]

I've been a user of both brands, and I have to say, I prefer the BeMinimalist. I just feel it's more suited for Indian Skin (at least mine)!

[@toobarahmankhan4998]

Omg this is revolutionary. Minimalist is an Indian brand and it came in the market when the Indian customers desperately wanted the finest ordinary products but the ordinary was tooooooooo proud to set up a factory in India. Minimalist was the savior. I have been a loyal customer to the brand since the beginning. Such a proud moment seeing one of the finest skintalectual like Casandra compliment it. Thank you Cas, it means A LOT to the Indian market.

[@imaginator13]

Back when minimalist didn't launch and watching and learning about skin care and ingredients in the product, i was frustrated that why we haven't something like ordinary! I really wanted to try ordinary product but wasn't available but then minimalist launched and i started using their products according to my skin need, i was completely surprised with the price affordablity and the overall performance of the products.. and yes thier azelaic acid serum is great for melasma control and I myself experienced my melasma (miner melasma) sports started to fade. And now we have so many good Indian skin care line which launched after minimalist and ordinary products is also available in India. I couldn't be more happy about it. Ps. thank you so much Cassandra for sharing your skin care knowledge with us xoxo your Indian butterfly fan🦋😉

[@nishthagupta1357]

Omg sameeeee

[@SimD_]

Actives always existed in India in form of pharmaceutical ski care prescribed by dermatologists. Trust me, they are wayy cheaper than beminimalist too but they are not advertised and aren’t available in retail stores. Beminimalist has therefore been a boon. Being a doctor and a former med student I had access to and knowledge of that the general public didn’t have but now with a booming skin care industry in India everyone good skincare has been accessible and affordable to everyone. But I still use cheaper pharmaceutical alternatives.

[@nausheenansari5356]

Can you recommend some of the cheaper alternatives?

[@raaziatabassum]

Can you recommend an alternative for pigmentation?

[@sanchariguha5337]

This is true, I am microbiologist and have knowledge of drugs and dosage etc, it's true the actives has been in the market for the long time, we never knew! Even i didn't know untill I started study this subject! Still there are thousands of pharmacy products are available in cheap that can actually give 10goals to the high end products!

[@reverie6158]

Exactly! I love Be Minimalist. But there are such pure gems being sold by reputed, aggressively quality controlled & legally-forced-to-be-transparent pharmaceutical brands. And these are even cheaper than Minimalist. If you KNOW your skin chemistry needs, India is HEAVEN for skin care fanatics - a whole world of quality skin care opens up to you. And a lot of these gems at available without prescription. For some though, it's better to talk to a dermatologist & g on the right strength for your specific needs. Especially if you are layering many actives together.

[@Cynni393]

Nothing will replace the Ordinary in my skincare collection/routine. They're affordable and I love their values especially with the slow buying especially during November

[@sanskritibarman4928]

You'll be surprised to know Indian brands are way cheaper yet they manage to source quality ingredients (in case u were wondering).

[@R29976]

@@sanskritibarman4928 ik I'm an indian too But nothing can take the place of ordinary tbh

[@rosesweetcharlotte]

I can't really afford anything but The Ordinary

[@rini9325]

@@R29976 what is this strange dedication to a brand lmao

[@supposedlyhuman]

@@R29976 i don't think if you ever tried any brands religiously lol

[@YinYanUzumaki]

Never tried ordinary but absolutely love minimalist products . Their products are impressive along with Derma co and few other brands . Glad that Indian products are becoming more transparent now

[@daniellefernandes7510]

I love beminimalist! Its such a great brand I hope it becomes even more well known here in India

[@tqoftu1]

Adding BeMinimalist to my list of brands to try...I have been looking for different anti-aging and dry skin products to try so I hope they introduce more products in these categories!

[@nocturnalbeing8474]

I always wanted to try The Ordinary but couldn't because of unavailability...and BeMinimalist happens to be launched at the right time in my country and I thought I should give this brand a try...and I am so happy that I did...it really worked for me and for lot of Indians...may be it is a home grown brand and they are formulated according to our weather and skin conditions or I don't know..but I am happy this worked for me :)

[@ana_a7647]

beminimalist has this PHA toner that I got when in india cause it was one of the first science backed skin care I had seen in india (it should be noted that I stopped living there a few years ago). and it has worked great for my skin and I recommend it. excited to see they are expanding globally as I look forward to try new products from them

[@rini9325]

I use that toner as well! it's such a big quantity too, my sister and I both use it and lasts us months!

[@nishthagupta1357]

Yay

[@nishthagupta1357]

Glad you like it and support it

[@nishthagupta1357]

I absolutely loved Minimalist as it was a holy grail when Ordinary was not in India.. Its great sourcing of those actives actually.. And quality products are being made in India! Ordinary just launched here and I might be trying their AHA & BHA solution soon as it seems very harsh and would be great for exfoliating my body really.. Especially strawberry skin and all.. So yeah, but I use Minimalist daily! Its heaven for me and so much cheaper and within my student life budget with amazing quality of products.. I used to look at Korean brands before Be Minimalist and buy them but they were just so expensive to me.. But ever since Be Minimalist came in, my life changes really. And through your video, I got to learn about Brandon and The Ordinary much more as well, so it was a great learning experience too, so thank you so much for that!

[@raquelswavycurls]

In South Africa, we have a brand called Skin Functional that’s almost like our version of The Ordinary. It’s very popular here, and some of the products are similar to The Ordinary, but their newer releases are more innovative and interesting, with more than 1 active ingredient. I love their THD and copper tripeptide eye cream, and their centella asiatica moisture is wonderful.

[@aadtie5633]

In India there's an organic brand called EARTH RHYTHM and even it has CENTELLA ASIATICA MOISTURIZER which is their bestseller.

[@janefernandes..]

I was desperately waiting for someone to talk about these two brands... Thnx Cassandra for the efforts and everything you put in for this video... I loved it... It's helped me understand the brand's more..

[@nishthagupta1357]

Yeah, love her for being so honest & transparent & doing this video! Absolutely adore her ❤️❤️❤️

[@sophielaboissonniere4132]

Cass, you never let us down with your hardworking talent of information and passion. You gorgeous human being; thank you for what you do!!!!

[@rullence2935]

The world is so lucky to have these geniuses...ty cassandra

[@skindip8171]

There was a time when I wanted to use The Ordinary so bad but it was not available in India easily. And then arrived Be Minimalist and boom. Now, even after The Ordinary is available, Minimalist products are priority. The products are good, affordable and some have become holy grail too.☺️

[@priyak7384]

Same.

[@ninklip]

There's another ordinary dupe in India called the DermaCo. But pretty much every brand seems inspired by ordinary. Too many 10% niacinamide serums everywhere.

[@supposedlyhuman]

I don't think it's a dupe but a good brand

[@SaritaSingh-dx8lv]

Nothing wrong with consumer choice, why would you want a monopoly

[@beebaadoobee48]

@Mckinley F’des you really have no idea do you?

[@beebaadoobee48]

It's not a dupe. Ordinary caters to a different audience, derma co caters to another. Most importantly, Ordinary came here AFTER the market was monopolised by Minimalist and Derma co. Just because they're doing in the US doesn't mean we'll be left behind. Ordinary revolutionised skincare by bringing in actives, and so did the Indian brands here because they were too high handed to launch in India. It's their fault so stop screaming "dupe".

[@bretmanfan]

I've been using Minimalist products for months now, they seem to work for me. They're kinda expressive for me but the results I get from their products is worth it!

[@williamtheantioxidantqueen3546]

I have used Minimalist products. The 16% Ethyl Ascorbic Acid, Ceramide moisturizer and the Alpha Lopic Acid are really good. I hated the 32% yellow peel. The peel did absolutely nothing for my skin. You can buy the products directly from their site. They have a distribution center here in the states. They shipped rather quickly. On a side note, they list the point of country origin on all out sourced ingredients. Im looking forward to try the 10% niacinamide w/ EUK

[@JuneKafaltiya]

Idk put of the topic but your user name is cool and funny at the same time.😂loved it bought is smile on my face

[@sharmilasikindar7012]

I'm Indian and I've used minimalist niacinamide for controlling pigmentation but instead it made my skin breakout I've used the ordinary one recently it's a miracle and I'm using their multi peptide hair serum both are excellent I love the ordinary while the minimalist hair serum is oily but i love the minimalist sunscreen

[@nishantsharma1673]

Minimalist really changed my skin care routine and helped me to reach on pro level skincare

[@BasicWorldOrganisation]

I love how well researched, neutral and informative this video is. No uneducated generalisation!

[@confusednerd2102]

Since Ordinary wasn't available in he Indian markets and Minimalist was all the craze. And it is actually good too. Once Ordinary entered the market some consumers have shifted. Minimalist's pricing is a bit lower than The Ordinary (around $1 to $2). Due to the pricing and the loyalty some people still stick with Minimalist.

[@supposedlyhuman]

Or maybe when a brand starts working for you, you stick to it? I wud love to try more products from ordinary but minimalist has products targeted for problems and i don't see it with ordinary and their products are still very limited and a bit pricy for the quantity provided

[@anjalimishra1483]

ordinary is a bit costlier than minimalist, like minimalist 10 percent is around 500 and ordinary's is 600+

[@GodzillauniverseYT]

I prefer Minimalist over the ordinary. The oat cleanser is great and I really like the Sepicalm moisturizer.

[@Ayshafr]

Ooh, I'd never heard of this brand but now I'd like to try it. I'm a South Asian living in the US, so it sounds like their products might work for me. I recently replenished my skincare during the holiday sales though so I'll have to remember this brand for a while until I use up everything I've got.

[@anujapm04]

Minimalist makes me so proud! Love their Salicylic acid solution! An all time favourite!

[@kellishaffer9586]

Thank you for this information! The Ordinary is still my favorite brand, but I do love some of what BeMinimalist is offering!

[@Hannah-lp8oy]

I remember when i first saw an ad from be minimalist in 2021 i was sceptical i thought this was brand that copied the ordinary but i feel they both r great in their owns ways and it's great that the minimalist being an Indian brand is bringing out such great prdts

[@paramitabose8444]

I use minimalist since last 2 years . Most of my skincare products are from minimalist. Love them.

[@AnirimaGhosh]

Having used products from both lines.. ordinary has few products.. like 10% azelaic acid( it’s freaking nice). And minimalist has range of products that look like single ingredient.. but they are not( just few ingredients).. like niacinamide 5%. It instantly soothe my skin.. their moisturiser and sunscreen are really good. But there are some other brands which are pretty good in India ( don’t know if they are available internationally like daughters earth, juicy chemistry, dot and key and few more…. Loved your review btw❤

[@morgianasartre6709]

I'm curious if you have tried any other azelaic acid products on the market if you call the TO one nice 😅

[@AnirimaGhosh]

@@morgianasartre6709 I have been using aziderm.. 15% ( india based) now.. why I love the ordinary azelaic acid coz it gets the job done..🤣🤣 at a very cheap price. but it does peel off sometimes.

[@nishthagupta1357]

Sorry but Dot & Key sucks! They have so much artificial fragrance & colouring that cute packaging just can't justify. I'm sorry but I'm extremely disappointed in them! They have some really bad toxins and bad transparency in terms of ingredients as well! The only great product is their berry lip sleeping mask and it acts like a lip gloss for me too.. So yeah!

[@AnirimaGhosh]

@@nishthagupta1357 Dot & Key has an amazing fragrance free rice and probiotic moisturiser.. that’s a very good product… ceramide based..amazing.. I have really not used their actives.. so can’t comment on that.

[@nishthagupta1357]

@@AnirimaGhosh oh okay.. I'll try to use that & hopefully that changes my mind, but mostly they are just so artificial like I can't even-

[@princ3sstofu]

Would love to try minimalist! Hyperpigmentation and acne are my top 2 main issue with my skin and it seem that there is finally brand that target our darker skin tone which is WAYYYYY more prone with hyperpigmentation. So Yay!!!

[@vinaykumar4843]

Cassandra check out other INDIAN brands similar to Minimalist : Dr Sheth, Aqualogica, De-Construct, Chemist at play, Conscious chemist, Earth rhythm, Dot&Key, Wishcare and Cosiq.

[@tanishatray4]

Deconstruct yesss!

[@darshaninaik4429]

One of the most informative things i have seen on YT

[@oogaboogass]

We love a melanin friendly brand 👏🏻

[@dupa6868]

No wayyy Cassandra!!!! I am legit crying 😖😖❤️ pls do mpre vedios on minimalist! I WANTED someone professional like you to review this!!! Please do more queen!!!!!!❤️❤️❤️

[@li1shae]

currently using minimalist's facewash and B5 moisturizer and they're both amazing 💅🏼

[@vandanajose2252]

I recently bought my first Minimalist product and its very nice. I've been overall mesmerised by these 2 products lately. Thank you for sharing this information in your video it is so enlightening. I enjoy your videos. Keep going. You're doing a great job. 👍👍

[@Juanafig78721]

From TO I use the amino+b5 serum, vitamin c 23%, resveratrol + ferulic serum, and the Pycnogenol serum. They are a must in my routine. BM I use the oat cleanser, glycolic Alpha lopoic cleanser, hyaluronic Polyglutamic serum,Alpha lopoic moisturizer, and the soothing moisturizer when my skin is feeling sensitive. This will be my routine for a good while because it leaves my skin glowing and clear.

[@hridyanadappattel4400]

OMG I'VE BEEN WAITING FOR THIS SINCE FOREVER

[@504CreoleCrystal]

As a LONG time Ordinary used (pre Sephora, pre color cosmetics) and as a fair skin black woman who suffers hyperpigmentation from the least little things….I have to say almost all the products I’ve used from Deciem have been great and haven’t made the hyperpigmentation worse. That said this is my 1st time hearing of Minimalist and I’m excited to try a few of their products!!!

[@pi5815]

I had no idea before that be minimalist is Indian skincare company. No wonder the products suit better to my skin giving me rapid results. And after trying tons of sunscreen which left white cast all over ( I'm dark skinned), I finally settled for Be minimalist sunscreen which leaves no white cast.

[@Danisuzette]

Thanks to you I took a leap and bought my first minimalist product PHA toner and fell in love with all of their products

[@lornaearl2572]

I began my skincare journey by watching your videos ☺️ I live in India, I'm from Europe but moved here four years ago, so I've been struggling to find products with the ingredients you mention. After watching this video I'm going to purchase the minimalist products and get a proper skincare routine solidified. Thank you for all the wonderful advice ☺️

[@jsand5389]

Absolutely top notch presentation. 👍 And your eyes are stunning.👀

[@shatavishasengupta1234]

I used Minimalist while staying in India.. Now in Canada I use Ordinary.. Though a follower brand of Ordinary , in my experience Minimalist was way better for my skin ( neither dry nor oily). It brought out my best version. While in Canada I had to use Ordinary. It's good but not as good as Minimalist. To be fair the climate and genetics play a big part.

[@vardhinicatari]

Love products from Minimalist. I haven't used all of them but what ever I used so far they all performed well with 100% results.

[@sourabhtanwar6737]

I love be minimalist. I have used many if their products over the years .... Now using their Spf lip balm with ceramides. And body lotion 5% niacinamide n 20% glycerine♥️

[@bye7451]

minimalist is what fenty for dark skinned people .. the concerns are being addressed as main objective rather then side hustle . love that . inclusivity

[@jayatidave2864]

Love the analysis! As an Indian ofcourse i am biased. And i feel be minimalist is actually tailored for South Asian skin.. brown skin!

[@hbs406]

I have not tried the ordinary, But I have been using minimalist's niacinamide serum and sunscreen. Love both of them gentle and effective.

[@penvsthoughts2448]

There are many other transparent skincare brands in India which manufacturs products as good as The Minimalist, or some times even better and more effective. You should try them too. (Ex. The DermaCo, The deconstruct and Chemist at play).

[@floricad4692]

Thank you! This was exactly what I was looking for. You've read my mind and answered my question😃

[@tezooks]

i use minimalist's 2% salicylic acid + lha face wash in the morning and the ordinary's salicylic acid solution before bed. truly the best of both worlds ✨

[@r.i.t.i.k.a]

I have a profound loyalty to minimalist.

[@prachisingh2616]

Thankyou so very much for doing this love from India🇮🇳, looking forward for peptide serum copper 1%-Buffet(ordinary) in comparison to minimalist similar product in the range.

[@morgianasartre6709]

I feel like Minimalist is a bit elevated in comparison to TO. But TO generally is a very beginner oriented brand that most eventually graduate from.

[@nishthagupta1357]

In India, when Be Minimalist was released, it was called as the "dupe" for The Ordinary or maybe just trying too hard to look like TO in terms of packaging & branding... But haters gonna hate.. And they established themselves as a great brand soon enough too though ❤️ so it's great to hear your contrasting views on the brands as its really refreshing to read about lol 😂❤️

[@rii9941]

as an Indian i totally believe that nothing ever will compare to the ordinary, brands like minimalist and derma co are totally inspired by those and would have never happened without the ordinary (note : I've used many products from both too and so has my mom, my mom has pretty nice skin while I've oily,acne prone skin with hyperpigmentation)

[@supposedlyhuman]

It's just sometimes a brand doesn't work for everybody or to that intensity. Dermaco and minimalist did wonders for me and i have yet to try other products from ordinary i just used the caffeine ecg under eye serum. And i don't think if they copied it, maybe packaging wise but the formulation and consistency is different

[@snehadas8524]

I have oily and acne prone skin with some whitehesds and pores will ordinary work for me?

[@priyak7384]

Minimalist has worked wonders for my skin. I have a bunch of products from them and I think I ll keep buying them forever

[@priyak7384]

@@snehadas8524 whiteheads and pores? Aha bha pha peel in every ten days , whichever brand u want to use. Nighttime routine of Retinoid 2% , niacinamide serum and salicylic acid face wash for the day. Everything topped with good amount of moisturizer. And sunscreen during day

[@archita3004]

beminimalist introduced me to good skincare way back in 2020 when it first launched and despite having tried i cant justify switching to the ordinary coz despite being the firsts in the market the ordinary's products feel way more harsher and unforgiving

[@starfish0607]

I have had terrible acne for almost 10 years and was using prescription spot treatment that would leave my skin dry and itchy and the spots would refuse to go away. All the skin care gurus I've grown up watching would recommend brands/products not available in India. Didn't purchase Minimalist when it came out because there were a lot of new brands that came up during 2019-2020 and most had scandals so i steered clear of them. Purchased The Ordinary as soon as it was available in India but it is more expensive than Minimalist. Would love a comparative list of both so I don't have to break my bank trying to afford good skincare

[@blueroseknight1]

Considering the amount of diversity here in Canada, I'm curious about the Minimalist as a POC with the same hyperpigmentation concerns. If the pricepoint is as good as the Ordinary it'll do really well here

[@natashaleech231]

I found some of the best hair care products I have ever used in India 🇮🇳

[@colours8846]

which products?

[@alexpaulartist94]

Indian here and I just love how you are informed about the indian skin care market back then

[@pirithecute3562]

When Be Minimalist launched in 2020 in India, I was skeptical thinking probably they are a knockoff for the Ordinary but as I have been using their products and seeing the growth and extension of lines, I was impressed and it's definitely a stand alone brand that I enjoy, most interestingly it's Indian. So the accessibility is great.

[@Larzaparz]

The Minimalist face wash has changed my skin. Fantastic.

[@itmee2699]

Which one??

[@snehapriya4399]

Thank you for the clearance , Love from India 🇮🇳

[@nikitabhavsar8716]

Just on the basis of packaging , you just cannot compare both these brands. Minimalist's best part is that even their highest level of peels never burn the skin , they are still gentle. But that vampire stuff did burn a lot of them.

[@skinguru241]

Not just packaging, many of their product like the niacinamide and retinol were 98% similar to the ordinary. They are only now changing their style and bring new stuff

[@supposedlyhuman]

@@skinguru241 in what way they're 98% similar? The formulation is different the consistency is idk how are they calling it a dupe?

[@Phantom-z9y]

I am an Indian and I have used minimalist and I can say with confidence that this products work great on my skin

[@prithvirajan2010]

Brandon is a visionary. Damn 🔥

[@indian3195]

I love minimalist products 😍

[@stellawho4498]

The Ordinary aha bha peeling solution has NO substitute. I’m using it as a ritual and I have been seeing significant results ! But for Minimalist I vouch for Marine Hyaluronics skin care kit , that’s the best of Minimalist. Also Minimalist sunscreen spf 60 is quite good. For ordinary, I’m in love with copper buffet peptides, aha bha peeling solution, glycolic acid and lactic acid 😊

[@gamni3592]

Being an Indian, I have a full confidence to say than Indian skin care game is truly evolving with better quality, transparency and no fragrance added products which made realisation to Giants like loreal , lakme and Garnier to launch their own versions in a affordable prize range .

[@thoikamei8592]

I did start buying be minimalist products as the ordinary products were unable in india. Or they were unbelievably expensive on Amazon-(3× original price). But I'm so glad because the be minimalist products which I've tried worked really well for me. So now I'm invested in the brand. This experience made me really try other Indian brands (provided ingredients transparency and good formulation). My life has changed since discovering awesome Indian skincare brands. Hope people can try both and benefit from these brands equally.

[@CrystalFier]

I volunteer for the side by side comparison test!

[@tqoftu1]

Me too! I have dry skin and I'd love to see how these compare. I have The Ordinary's peeling solution in my cabinet already...

[@shoomboom]

I can't wait for the minimalist to come to my country!

[@caire7983]

Ordinary products I Love - The Buffet, Hair Tonic. Minimalist products that are absolute winners - Niacinamide Body Lotion ( Like That is really GOOD) the moisturizers, Cleansers, the glycolic acid toner, Sunscreen. They are amazing. And I don't find this variety in Ordinary. While I would always pat on the back for Ordinary's excellent Niacinamide solution/Aha BHA Pha solution/ buffet and the recent haircare products.

[@devjani3975]

Using Minimalist Serums since 2020.. love this brand ❤️❤️❤️

[@drc4168]

BeMinimalist works fantastically well on white, PALE white skin too.

[@Karishmadaspurkayastharicha]

Okay, thank you for the G.K. bcz I never knew the minimalist is not a novel idea. It's copied from the ordinary. Some scientists are really good at stealing others ideas and modifying it without giving credit to the original creator of the idea. Even the writing (logo) is similar.

[@nikoltsuzu9498]

minimalist skincare brand is the best for all skin types...the sunscreen is too too good...i saw the results in three days ...my pigment is disappering.so mild, and skin friendly too...am loving it❤

[@vsTantastic]

This is such a good & informative video… ‘perfect in every way’❣️:)

[@manibun727]

They actually did had an azelaic serum. And as you said, minimalist doesn't creates single ingredient products, this one was stacked with propolis along with 17% azeclair. But minimalist discontinued that later.

[@Sandy-eb3zs]

Been using this product since day one because product likes Ordinary was not available to Indians and I can vouch for their product quality. I was over the moon when minimalist was launched still remember the days when they were looking for investors, the case with Ordinary and all but they developed their Brand and ahs huge range of products. Even though Ordinary is now available in India I still go for Minimalist. Thanks Minimalist for the initiative for bringing such products for Indians and best wishes to your future success globally. Thanks Cassandra for your amazing videos

[@charcoal2743]

We have so many more similar brands that follow minimalist's template like suganda, Dr sheth's, DermaCo, dot & key, Chemist at play, Neemli naturals, Deconstruct, Conscious Chemist, Earth Rhythm, Re'equil, Pilgrim and more. Though I am not sure if most of them have as wide a range as minimalist has.

[@AD-pj1rp]

Due to the currency exchange The Ordinary is at a higher rate in India tho I'm a big fan of the Ordinary Aha BHA peel it retails for around Rs.950 for when I bought it and now over a thousand rupees but Minimalist falls at a budget friendly range for most Indians and it's very true that most dermatologist recommend products from Be Minimalist especially for the acne issues.

[@Jiggy009]

Yes, I’ve been using beminimalist since it’s launch cause the ordinary wasn’t available in India… now I moved to Europe, I had to reverse since beminimalist isn’t available…. And beminimalist is amazing and worked on my skin

[@miyoong9161]

Minimalist niancinamide serum is a holy grail